Email Marketing Information


Email Marketing Information

Build Credibility With an Email Course


When you are an expert, you sometimes forget that others don't know as much as you do. Not only do you understand your topic at a higher level, but you also know what's important for a novice to know.

How Effective is Your Email? How Can You Tell?


Is your email getting to your list members? If so, how many of them are opening your message? If the email isn't getting through, how many of your messages are "undeliverable" because of a bad email address? And how do you find out what these numbers are? In order to test the effectiveness of an email campaign, you need to use html email. Although I have fought against it for several years, I consented to use it this one time in order to do the necessary tracking.

Could This Be The End of Sp^am?


The war on sp^am has so far been waged on two fronts: legislation to make sp^am illegal and filters that prevent sp^am reaching its destination.But neither approach has worked.

How To Use a Message Sequence to Increase Your Sales


If there's one thing I've learnt in over 3 years of web marketing, it is this: you *must* follow up with your visitors.The statistics are very clear about this: the 1st contact produces 2% of sales, the 5th to12th contacts produce 80% of sales.

11 Extraordinary Ways To Expand Your Subscriber List


Here are 11 ways to expand your subscriber list: 1. Use a conversational writing tone.

Whats on YOUR Subscriber Thank-You Page?


When I coach my clients on how to get more business from their e-zines, I'm delighted to see that they spend time on creating content that builds a relationship with their readers. But I see many of these publishers overlooking the very beginning of their valuable relationship with their subscribers.

5 Things You NEED to Know About Your AOL 9.0 Subscribers


In Fall 2003, America Online (AOL) released its brand new AOL Version 9. (Have you noticed all the TV ads?) AOL estimates that up to 50% of their users were using the new version by the end of December 2003.

Save Time By Creating Email Signature Templates


If you're like me, there are certain types of email that you send out regularly that follow a set form (client follow up notes, meeting notes, email article submission, etc). These can be irritating to have to recreate from scratch every time, but the tried and true method of creating a seperate document-file template, then sending that out as an attachment, may not always be appropriate.

How to Do an E-mail Interview in 9 Easy Steps


Need a fresh idea for your e-zine content? Do an interview! One of the many benefits of being an e-zine publisher is that you'll have no trouble finding experts who will take a few minutes to talk with you. People love free publicity and are generally delighted to get in front of your readers.

How To Set Up an Ezine Encyclopedia


Do you read all your Ezines? Or do you file them away in special folders and then forget about them?I used to be like that.When I first started subscribing to ezines I was amazed at the quantity of valuable information that was available for free.

15 Ways to Manage Your E-Mail More Effectively


? Are you tired of searching for e-mail messages you know are somewhere? ? Is your electronic "In Box" full of outdated messages? ? Do you frequently get ultimatums from your IS department to "clean up your act?"Love it or hate it - or both! - e-mail is increasingly the primary method for communicating in today's digital world - at work and at home. Research shows that introducing e-mail into a company increases printing by 40%.

Should You Publish a PAID E-zine?


Many of my clients ask me whether they should publish a paid e-zine instead of a free one. My answer is the classic consultant's answer: "It depends.

The Ultimate Self-Promotion Tool Is Right at Your Fingertips: An E-mail Newsletter


If you're looking for low-cost ways to promote your business (and aren't we all?), I hope you've considered publishing an e-mail newsletter, or "e-zine." Here are six darn good reasons why you shouldn't wait any longer: An e-zine is the perfect way to STAY IN TOUCH with your clients and prospects on a regular basis.

A Guide To Automated Email Marketing


You've probably heard the expression, 'the money isin the list'. It's become a bit of a cliché - but it'sthe key to successful web marketing.

Why Do Marketers Lie in their Emails?


Coming as I do from a direct response and direct mail background, I'm familiar with the various copy lines used to encourage people to open envelopes. A teaser line.

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Business 2 Community

Email Marketing Tips For Halloween
MediaPost Communications
Email Marketing Tips For Halloween. Business2Community.com, Monday, September 24, 2018 1:50 PM. Brands risk scary consequences I they fail to send effective Halloween campaigns. Here are some holiday-themed tactics, including promotional sales ...
6 Scary-Good Email Examples for HalloweenBusiness 2 Community

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7 Email Marketing Trends for 2019
Business 2 Community
With such potential for using email to increase profits, it's imperative to ensure you're maximizing the best email marketing practices available. Such activities include following trends based on empirical research. Since email marketing is the most ...



Marketing Interactive

The relevance of email marketing and what to really measure
Marketing Interactive
This post is sponsored by Oracle. Email marketing is highly regarded as one of the most effective digital marketing channel for companies across numerous verticles. It is known to generate revenue and give marketers a clear idea of their consumers. It ...



Marketing Land

Email marketing turned 40 this year. Now what?
Marketing Land
Although the email blast resulted in an avalanche of privacy complaints, it served as the foundation of email marketing as we know it today. It's important to remember that in the early days, marketing emails were essentially spam. Marketers routinely ...



Business News Daily

Best Free Email Marketing Service: MailChimp Review
Business News Daily
After conducting extensive research and analysis, we recommend MailChimp as our 2018 pick for the best free email marketing service. To understand how we selected our best picks, you can find our methodology and a comprehensive list of email marketing ...



Multichannel Merchant

How to Have an Effective Email Marketing Strategy This Holiday Season
Multichannel Merchant
With the holiday season beginning earlier each year, it is important for brands, retailers and marketers to get ahead of the curve when it comes to their email marketing strategies. Email should and can be the bread and butter of your marketing ...



3 Ways Travel Marketers Can Improve their Email Strategies
MarTech Advisor
Travel and hospitality marketers can truly benefit from using email marketing as an engagement tool and booking aid. By understanding your audience and utilizing automated email marketing, it's even easier for travel marketers to send targeted emails ...



Business News Daily

Best Email Marketing Service for Small Business: Benchmark Review
Business News Daily
After conducting extensive research and analysis, we recommend Benchmark as our 2018 pick for the best email marketing services for small businesses. To understand how we selected our best picks, you can find our methodology and a comprehensive list ...



Forbes

Fail Forward: When Email Marketing Automation Goes Wrong
Forbes
Marketing automation is something that all marketers should have in their tool belt. It allows you to be efficient, stay focused and prioritize your follow-up. That being said, it can easily work against you, as even the smallest of snags can either ...



BBN Times

How to Create Email Marketing Content
BBN Times
Email marketing is one of the prominent ways to promote products and services to your existing customer base as well as potential future customers. This is because it helps a business reach out to its audience in a more personalized and effective way ...


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