Email Marketing Information
Summary of Adestras Presentation on Best Practice EZines at the July NEPA Conference
At the recent Online Marketing Show, Adestra ran an email clinic. Attendees spent time with an Adestra expert who provided feedback and useful advice about how they could improve their campaigns.
An Introduction to Auditing Your Email Audiences
Organisations such as the BPA have been providing auditing services for magazines and event audiences for many years. Providing advertisers with independent evidence that your audience are who you claim them to be is an effective point of differentiation and extremely helpful when selling your proposition to would-be advertisers.
Email Marketing Tips for Reaching an International Audience
Targeted, cheap, fast, trackable and with more reporting than traditional offline direct mail techniques, email marketing is used extensively by international marketers.But although why is an easy question to answer, how is one that causes more headaches.
The Importance of a Name in the Sent from Email Address
When using an email marketing tool such as Adestra's Message Focus, you are able to specify exactly what sent address you want the email to be labelled as being broadcasted from. From prevalent industry contacts through to brand names, this gives the marketers the flexibility to use 'sent from' addresses that resonate with their audience for improved recognition.
5 Ways to Get Better Email Marketing Data Quality at Point of Collection
Adestra provide email marketing services to a host of UK marketers operating within travel, event organising, publishing, charity, entertainment and other industries.We've spent time analysing client campaigns, and have created a handy checklist for getting better quality email contact records by using optimised data capture vehicles1.
Are Autoresponders An Important Asset To Your Business?
Autoresponders are an important asset to an Internet Marketer. When I heard that statement, I said, "Okay - great! What is it!" For all those new to the Internet arena, I'll try to explain what autoresponders are, how they can be used, and how it can benefit your online business.
Ways to Use Autoreponders To Increase Your Profits
When I was first introduced to an autoresponder I thought "wow cool program, I don't see how it can help me". Then one day my girlfriend received an email from a clothing shop she recently purchased a pair of jeans from informing her of an upcoming sale in their store for "valued customers only".
Protect Yourself from Being Accused of Sending SPAM
Email is a vital part of doing business online, but are you setting yourself up for SPAM complaints? If you are accused of spamming, whether it's true or not, there are serious consequences that could potentially shut down your online business.Are Your Emails CAN-SPAM Compliant?The CAN-SPAM law has caused quite a bit of confusion about what is and is not acceptable when sending out business or commercial related emails.
Email List Management
How do you get the most out of your list?We all know that a lot of marketing is done to a list but, say you have a sizable list. Now what?Once you have a list of any size built-up, you must start broadcasting to it.
Email Marketing Best Practices
Now that we've explored the importance of sending permission-based email, let's take a closer look at some of the techniques and practices that the most experienced email marketers use. These best practices can make the difference between rapidly growing your list through word of mouth, increasing your sales, and building strong relationships and losing subscribers to list attrition, aggravating customers, and getting your messages blocked before they even reach your recipients.
Why Use Permission-Based Email Marketing?
The goal of all marketing is to attract interest in, build desire for, and generate sales of your products or services. Email marketing is a perfect medium to pick up where other marketing leaves off.
Guidelines For A New Sending Paradigm - Part 1 of 5 - Treat Email as a True Risk and Cost Center
Sustainable email sending programs in an inherently hostile environment now require great care and planning. Before considering the technical complexities and the marketing tactics, email senders must adopt a basic paradigm shift.
More Articles from Email Marketing Information:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news
7 Email Marketing Trends for 2019Business 2 CommunityWith such potential for using email to increase profits, it's imperative to ensure you're maximizing the best email marketing practices available. Such activities include following trends based on empirical research. Since email marketing is the most ...
Email marketing turned 40 this year. Now what?Marketing LandAlthough the email blast resulted in an avalanche of privacy complaints, it served as the foundation of email marketing as we know it today. It's important to remember that in the early days, marketing emails were essentially spam. Marketers routinely ...
3 Ways Travel Marketers Can Improve their Email StrategiesMarTech AdvisorTravel and hospitality marketers can truly benefit from using email marketing as an engagement tool and booking aid. By understanding your audience and utilizing automated email marketing, it's even easier for travel marketers to send targeted emails ...
Fail Forward: When Email Marketing Automation Goes WrongForbesMarketing automation is something that all marketers should have in their tool belt. It allows you to be efficient, stay focused and prioritize your follow-up. That being said, it can easily work against you, as even the smallest of snags can either ...
How to Create Email Marketing ContentBBN TimesEmail marketing is one of the prominent ways to promote products and services to your existing customer base as well as potential future customers. This is because it helps a business reach out to its audience in a more personalized and effective way ...
Why Are People Cheesed Off With the Internet?
Having been connected to the "net" now for about eight years I can't help but notice the amount of deception that goes on. And it seems to be getting worse.
Spam Check Your Newsletter for FREE
Spam is a bigger and bigger problem nowadays. Recently Ralph Wilson, Paul Myers, and other Internet marketing gurus have written about the problems that spam is causing honest, hard working Internet marketers.
Why Email Marketing Matters
According to a study by the Winterberry Group, email marketing brings in $15.50 per dollar spent.
Lesson #7: Three Extra Tricks That Can Boost Your Bottom-Line!
Let's recap what you've learned so far..
Use the "Reply All" Function in Email Judiciously
Type "email etiquette" into the search bar of any popular search engine and you'll get over one million hits. Because email is used so broadly, it poses certain problems for the professional who is attempting to communicate well.
Lumpy Mail Gets Your Message Through
When it comes to your gravy, lumps are bad. When it comes to getting your marketing message through the mail room, past the gate keepers, and onto your buyer's desk, lumps are just the ticket.
A Guide To Automated Email Marketing
You've probably heard the expression, 'the money isin the list'. It's become a bit of a cliché - but it'sthe key to successful web marketing.
The 12 Most Common Newsletter Design Mistakes
Your newsletter's success depends on its design. An attractive, easy to read newsletter encourages readers to pay attention to your message.
Creative and Profitable Ways to Use Autoreponders
An interested visitor who has been strolling through your
site has finally come to just what she is looking for and
is about to make a purchase. It's a sunny afternoon, and
her cat, who happens to be sitting on the moss under the
visitor's large fifty-year-old snow-rose bonsai tree,
suddenly jumps down, and the priceless tree topples over.
How to Choose the Autoresponder Right for Your Business?
Let's give a definition to autoresponder first. So, what is an autoresponder? Think of it as a 'fax on demand' service.
Website Promotion Through Newsletters
Website promotion is certainly a main focus of all business owners and their respective Web sites; however it is not something that happens overnight. This is because once you have a new Web site it takes a bit of time before search engines upload your URL and it becomes part of search results.
Autoresponders = Automatic Internet Marketing Success
What if you could send out all the information that
your potential customers have requested without
checking your email or answering a phone? While this
may seem impossible, it is becoming more and more
popular among the most successful Internet marketing
gurus. This is all due to what is called an
The Wrong Email Format Can Destroy Your Offer
Which email format is more effective to use, Text or HTML?A good question, many experts have been debating over for awhile now, is which email format is more effective. It all depends on who you ask, many people prefer the text format over the HTML format.
10 Reasons to Outsouce Your Next Email Marketing Campaign
So, why would you want to send your campaigns out using an email service provider(ESP) rather than your standard email program (SEP)? Here are some points to consider??1. An ESP allows you to send the message using MIME technology, which means it sends an HTML (with pictures and colour) version to those who can receive HTML and a text version to those who can't.
E-mail Whitelist Etiquette
A big-time dilemma is brewing online. In an understandable attempt to bypass all that annoying spam, e-mails that onliners want to receive are getting lost in the shuffle.
You Must Build A Customer List
If you run (or plan to run) an online business, it's especially important that you maintain and add to a customer/prospect list. Unlike a store-front business, which can draw on pedestrian traffic, you're only location is cyberspace.
How To Set Up an Ezine Encyclopedia
Do you read all your Ezines? Or do you file them away in special folders and then forget about them?I used to be like that.When I first started subscribing to ezines I was amazed at the quantity of valuable information that was available for free.
5 Quick Tips to Get Your Ezine Rolling in the Right Direction
Publishing your own ezine is critical to establishing a long term and successful Internet presence for you and your business.Your own ezine will allow you to build customer loyalty and your public image to your target audience.
Email Laws That Could Bring You to Jail Even if Youre Not Spamming
First things first, I'm not a legal expert and so this article DOES NOT represent any legal or professional information and nor can I guarantee its accuracy. I only wrote this article to introduce you to these email laws that might affect us, email marketers.
Signature Files: The Easy Way To Create More Business
If you do business as an affiliate, then you're constantly concerned with getting your name and your business information out there. You probably send a lot of e-mails, post on message boards, and submit articles to business e-zines.