Email Marketing Information


Email Marketing Information

Top 10 Business E-Mail Basics


When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issues targeted at business men and women.

The Benefits of Interactive Online Characters


This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences.

Are You Backing Up Your BIGGEST Asset?


Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire e-zine subscriber list.

What is Gmail?


Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail.

Lost: 200 emails gone missing. Last seen on the 25.10.2003


Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive".

9 Tips To Help You Write More Powerful Emails


1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails.

Tips to Bounce-Proof Your Email List


Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy.

Tips to Build Your Email Address Database


WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer participation and retention rates With ongoing postal and telemarketing pressures impacting marketing budgets for many organizations this year, email marketing could become the "silver lining " for many marketers. But how do you create a successful email marketing campaign if you do not have a substantial email database? That question may be one of the largest Internet related challenges facing companies this year.

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?


Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign. They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery.

What's the Value of an E-mail Address?


Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.

Attract New Subscribers With Magnetic Ads


One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines! There are many reasons why, but the top three are: you're advertising to other readers whom you know are already interested in e-zines you can finely target other e-zines whose readers would likely be interested in YOUR topic it's easy and inexpensive First, you'll need to get your ads ripe and ready. Here's a step-by-step guide on how to write them - it should only take you about 10 minutes.

Writing Newsletters Online: How to Get it Right


A strange thing has been happening to newsletters online. They have been turning into either a) promotional emails or b) web pages delivered by email.

Heres Why You Dont NEED a Blog


The word "blog" seems to be everywhere, and what an ugly word it is! Short for "web log," a blog is a Web page made up of typically short, frequently updated postings that are listed chronologically. It's similar to an online journal.

20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses


An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your autoresponder to receive the free course and it is sent out automatically over time.

Reach Out and Slap Someone


I got my first email account way too many years ago. I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications.

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MORE RESOURCES:
Email Marketing: 2018 Developments  Practical Ecommerce

The power of email marketing has endured over the years with few major changes. But 2018 produced important email developments that affect online retailers.


Send and Deliver: Constant Contact Shares How to Get the Most Out of Your Email Marketing  Business.com

We recently spoke with Constant Contact's general manager, Jonathan Kateman, about how businesses can get the most out of their email marketing efforts.


What Happened In Email Marketing In 2018 12/18/2018  MediaPost Communications

There were several changes in email marketing this year, from updates in Gmail to increased mobile engagement. Here is a list of the developments. Read the ...


Email Symbiosis: How Channel Is Linked With Other Marketing Media 12/18/2018  MediaPost Communications

Less than half of all marketers are living up to consumer expectations in terms of the experiences they provide. Yet they are trying, and are using a variety of ...


Top 3 Email Marketing Automation Campaigns on a Limited Budget  MarTech Advisor

Setting up an email marketing automation campaign on a limited budget? Here are three low budget email marketing automation tips for your business.


What We Can Learn From Email Marketing's 40-Year Evolution  Forbes

It's funny to think of any form of digital marketing as “old school,” but in 2018, email marketing fits that bill. We're at a point where email marketing is older than ...


Simple Ways to Optimize Your Email Marketing Campaign  AXcess News

Email marketing remains one of the most used digital marketing instruments on the market for all the right reasons. Email marketing is not only effective for ...


Christmas spend, email marketing, Brexit and data: 5 killer stats to start your week  Marketing Week

British households are predicted to spend an average of £831 on Christmas this year, with £493 to be spent on gifts for family and friends and another £238 on ...


7 Free Email Marketing Tools for SMBs  MarTech Advisor

Email marketing has become easier with the free tools available in the market. In this article, we discuss 7 free email marketing tools for SMBs.


10 Common Email Etiquette Mistakes to Avoid in Your Marketing Campaigns  Business 2 Community

Man is a social animal. We set ourselves apart from animals by how we communicate and present ourselves. Similarly, the notion of a brand is built on how the ...


Building a Successful Email Campaign for a Scientific Audience  News-Medical.net

A successful email campaign can be broken down into three key aspects: Capture, Convince and Close.


OPTIZMO™ Releases Guide to Email Suppression List Management  Associated Press

AUSTIN, Texas, Dec. 18, 2018 (GLOBE NEWSWIRE) -- OPTIZMO Technologies, the industry leader in email suppression list management, has released its first ...


50 Email Marketing Best Practices You Should Follow  MarTech Series

How can you take your email marketing from good to great? What are the challenges in email marketing? A 2016 report from Campaigner based on a survey of ...


Five Ways To Improve Your Email Marketing Content  Forbes

It seems that some brands believe consumers don't open emails anymore. Or even worse, some businesses don't think there's value in email marketing.


35 Tools To Enhance Your Email Marketing Campaign  Business 2 Community

Email marketing has evolved since its early beginnings in the 1970s when a Marketing Manager at Digital Equipment Corp sent a mass email to a few hundred ...


6 great examples of email marketing from Black Friday and Cyber Monday  ClickZ

Black Friday and Cyber Monday are huge days for retailers, resulting in a surplus of email marketing. See how Dollar Shave Club, eBay and DSW stood out.


How brands can use AI to boost their email marketing metrics  ClickZ

AI makes hyper-personalized experiences possible, and has an eye for details and patterns that humans fail to recognize to improve email marketing metrics.


Reports From The Field: Global Email Marketing Challenges 12/13/2018  MediaPost Communications

This year, I've been surprised by the consistency of the challenges faced by clients in different markets and different industries. I've heard some of these themes ...


3 tips on marketing to educators this holiday season  DigitalCommerce360

Educators have time during the holiday break to spend browsing their favorite sites, which would be a great time to reach them with an email marketing ...


How to Get the Most Out of Your Email Marketing  Adweek

It's easy to overlook traditional email when compared with interactive and higher cost channels like paid display and social. With the right level of attention and ...


What email marketers should know about Alexa's latest feature  Marketing Land

On Monday, Amazon announced some new Alexa capabilities. Chief among them was the ability to read and delete email. The company also is enabling ...


How Local Businesses Can Leverage Email Marketing  Business 2 Community

The world wide web connects anyone with everyone in the digital domain. People use the internet to communicate, shop, date and transact, while marketers ...


Revinate unveils hotel email marketing benchmark report  Hotel Management

Revinate released its "2018 Hotel Email Marketing Benchmark Report," a free resource that helps hoteliers benchmark email marketing performance against ...


How to Optimize Your Marketing Emails  Business.com

Launching an email marketing campaign? Here are four steps to avoid the dreaded spam folder.


Email Marketing For Small Retail Businesses 12/12/2018  MediaPost Communications

Small retail shops shouldn't limit themselves to serving only familiar faces. Email can help them build credibility and visibility and increase traffic. Here is how.


Guerrilla Sales & Marketing: Alexa, read my email  The Daily Memphian

Smart home voice assistant usage is on the rise. According to Nielsen, 24 percent of U.S. households use such a device and that number is expected to double ...


Get a Constant Contact free trial to boost your business marketing  Digital Trends

Constant Contact offers one of the more robust email marketing platforms in the industry. And with a new 20 percent off deal, it's now cheaper than ever to get ...


What is Click-to-Open Rate in Email Marketing?  Business 2 Community

When we send emails to customers, our main goal is not for them to simply open the email, but to read it in its entirety and engage with our business. For this, we ...


How to excel at event email marketing (and 6 mistakes to avoid)  thesportsdaily.com

We've been doing email marketing for a long time here at The Sports Daily. We have been running a newsletter for sports fans that curates the best sports news ...


Success or Spam? Send Automated Emails Without Alienating Your Leads  Solutions Review

Automated email is often seen as spam and enjoys little success. But with some help from a marketing solution, users can bet on making bigger returns.


Study: Most Event Marketers Will Increase Email Use In 2019 12/18/2018  MediaPost Communications

It's not easy to generalize about event marketing, a field made up of everything from rock festivals to B2B events. But one thing is clear: Email is the preferred ...


Top 4 tips to a stronger email strategy - Email Marketing  BizReport

This holiday season, merchants are seeing more purchases coming from mobile devices. They're also seeing an increase in emails - both email messages sent ...


The Essential Dictionary Of Industrial Marketing Terms You Should Know  ThomasNet News

As an industrial marketer, it's important to understand all of the elements of digital marketing so that you can define a digital marketing strategy that works for your ...


Alexa's Latest Email Feature Empowers Marketers  eSellerCafe

Amazon's Alexa powered devices can now read you your email. This may require email marketers to pay closer attention to the subject line.


The Importance of Email Marketing for a Business  BBN Times

What is email marketing? It is a technique in digital marketing that has been adopted by millions of businesses and brands around the world to increase their ...


GDPR “Saved” Email Marketing (But Cookie Opt-Outs Surge…)  Computer Business Review

GDPR “saved” email marketing according to Shane Phair of Campaign Monitor, with marketers substituting volume for engagement as a key metric, in a move ...


Stirista Offers Web Data Service That Could Fuel Email Campaigns 12/18/2018  MediaPost Communications

Stirista has launched Visitor ID Graph, a platform that provides access to data on website visitors, fueling email campaigns and other forms of marketing, the ...


5 dos and 5 don’ts for your holiday email campaigns  DigitalCommerce360

How can brands stand out from this barrage of holiday emails and actually be seen? By looking to the past years' successes and faux pas and by doing so build ...


'Spray & Pray' Must Go Away: Why Marketing Needs to Get Surgical  CMSWire

Email marketing remains an effective lead generation channel, and yet it's often the most abused and misused channel.


Mailchimp Built a $600 Million Business on Email Marketing. Its Latest Move? Pivoting Away From Email  Inc.

Inc.'s 2017 Company of the Year has spent the past year adding hundreds of new employees and millions of new customers--and trying to change its identity.


How to Improve Your Email Marketing With Personalization [Infographic]  Business 2 Community

Email marketing is one of the best ways to market your products. While you may be getting a good ROI from your email marketing campaigns, you can optimize ...


Engaging consumers and getting results with email marketing  http://drinksretailingnews.co.uk

Another year; another holly, jolly Christmastime. Cue the office parties, the endless playlists of Slade, Chris Rhea, and Shakin' Stevens, and the desperate ...


Artificial Intelligence in action: 4 ways marketers can use AI  AdAge.com

*Content* provided by IBM with Insider Studios. Marketers' jobs have never been more complex. They have to juggle vendors, evaluate complicated technology ...


How to make the best out of email marketing  Born2Invest

A traditional email can do wonders for companies, but they must understand how to make it more effective.


Digital process for a marketing campaign plan through SEO  Business MattersBusiness Matters

Digital Marketing uses various channels such as SEO, *Content* marketing, Social Media Optimisation, Email marketing, paid advertising that aids the brands to ...


Navigating The Limits Of LinkedIn  Forbes

Effective B2B marketing on LinkedIn is changing. Here's how to work through changes to search, network visibility and more.


How to QA Email Campaign Best Practices  Business 2 Community

Email marketing is a complicated affair. Email is not just another marketing channel. Creating effective emails is an art and science that needs clear-cut thinking, ...


Why sending personalized marketing emails is an effective strategy  TechTarget

Convinced email is the new snail mail? Not so fast. Sign in for existing members. Continue Reading This Article. Enjoy this article as well as all of our *content*, ...


Wix Gives Small Businesses 20 Marketing Options 12/18/2018  MediaPost Communications

Cloud-based web development platform Wix recently released a suite of 20 products called Ascend that integrates with Google Ads. The products are designed ...


Marketing Automation, Beyond the First Hello  CMSWire

Marketing automation tools make a marketer's life easier and improve the customer experience in many ways.


Personalized Email Marketing Works For Softonic 11/21/2018  MediaPost Communications

Softtonic recently rolled out its first email newsletter and quickly saw a financial return. Here's what it takes to achieve personalized email marketing. Read the ...


Email marketing is still king of Black Friday and Cyber Monday  PCR-online.biz

Email marketing is still the most effective way to get sales in on Black Friday and Cyber Monday, according to new research from ecommerce omnichannel ...


12 Tips for Successful Email Marketing for Dentists  Dentist's Money Digest

Email marketing is an effective means of transmitting messages straight to your prospective patients. How can you strengthen your email marketing campaign for ...


Study: New subscribers more likely to read - Email Marketing  BizReport

When it comes to email lists, newer subscribers are more likely to read marketing messages, making those first few email contacts very important. In fact, new ...


Uberflip And Sigstr Partner To Offer Personalized Email Marketing At Scale  Demand Gen Report

Uberflip, a *content* experience platform, and Sigstr, an email signature marketing platform, announced a new integration designed to help B2B marketers...


The 2019 Nedbank IMC Conference Gets The Full Frontal On Email Marketing With Everlytic  Africa.com

As a local *service* that bears all the potential of your email and SMS campaigns, automating communications and making life easier for marketers, Everlytic is a ...


5 Tips For Building And Maintaining A Successful Email Marketing List  Def Pen

Despite the growth of social media marketing over the last decade, email marketing remaines one of the most effective ways to reach customers.


Email marketing: Waitrose reclaims top spot from Asda in Christmas battle  Netimperative

Waitrose has won the Christmas battle of the inbox, reclaiming its crown from ASDA who won in 2017. Conducted annually by Mailjet, the email *service* provider ...


Why Digital Marketing Strategies are Imperative to Boost Startup Growth  Entrepreneur

The relativity of digital marketing strategies with the growth of businesses is no secret in today's ever-evolving business world. But what are some of the most ...


SF sues drug companies over marketing of addictive painkillers  San Francisco Chronicle

San Francisco City Attorney Dennis Herrera filed a federal lawsuit Tuesday accusing Purdue Pharma and other pharmaceutical companies of fueling the ...


29 Reasons Digital Marketing Belongs in Your Public Relations Strategy  Business 2 Community

Did you know most small businesses across the country don't use digital marketing as part of their public relations strategy – and they don't plan on it either?


Why Your Email Marketing Isn't Engaging, and What You Can Do About It  Atlanta Small Business Network

Email marketing is recognized as providing one of the best returns of all online channels. But if you've tested the water and been disappointed by the results, ...


Marketing Day: Facebook’s ad tests, Alexa’s email feature, Hulu’s OTT ad marketplace  Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.


Cold-Emailing 101: When Should You Launch a Cold Email Campaign?  Business 2 Community

B2B cold emailing campaigns can be wonderful assets to your marketing strategy, and if done successfully, they can create solid partnerships and revenue for ...


LinkedIn’s new privacy setting prohibits marketers from exporting emails  Marketing Land

LinkedIn has introduced a new privacy setting that lets users choose whether or not their email address can be exported by connections. The default for the ...


The 13 Best Email Subject Lines and Why Each of Them Work  G2 Crowd

Here are 13 of the best email subject lines you'll read today, and why each of them will achieve higher open rates than normal.


Email marketing in the UK  Lexology

The GDPR (as you will be well aware) regulates handling of personal data and sets out the rights individuals have with regard to…


5 Reasons Why Tamper Seal Companies Should Utilize Email Marketing  Benzinga

NEW YORK, Nov. 19, 2018 /PRNewswire/ -- Digital marketing agency, fishbat, shares five reasons why tamper seals companies should utilize email marketing.


Lookers recognised for email marketing best practice at industry awards  AM

Lookers has won two awards in recognition of its approach to email marketing at the recent Communicator Click Awards 2018. Communicator is a North ...


10 Lapses In Email Etiquette 12/18/2018  MediaPost Communications

Email is one of the most personal channels -- and that's all the more reason to avoid common mistakes such as the failure to send a welcome email and not ...


Email Campaign Manager - Bounteous  Built In Chicago

Bounteous is hiring for a Email Campaign Manager in Chicago. Find more details about the job and how to apply at Built In Chicago.


Three email design fixes worth millions this holiday season  DigitalCommerce360

Email drives 25% of Cyber Monday sales. Thoughtful holiday email design can help retailers reap big increases in purchases. And that includes choosing the ...


+19% CAGR growth to be achieved by Email Marketing market and know Incredible possibilities of growing in International market by Top Companies like IBM, Microsoft, Oracle, Adobe, Zoho Corporation, BlueTie, Salesforce, Forfront, Epsilon  The Business Investor

This market research report on Email Marketing Market studied by Component (Software (White Label Software, Third-party Standard, and Web-based ...


10 Ways To Cut Marketing Costs Before the End of the Year  Entrepreneur

Example? You'll want to narrow your focus and ruthlessly market to the types of customers that convert and stay with you over the long term.


Australian government lags UK in deploying DMARC email spoofing prevention  ZDNet

DMARC email authentication can significantly reduce the risk of phishing attacks, but only 5.5 percent of Australia's main government domains have deployed it.


Houston Symphony Appoints New Chief Marketing Officer  Broadway World

The Houston Symphony named Gwen Watkins as its new Chief Marketing Officer beginning Wednesday, Jan. 2, 2019. Watkins most recently served as the ...


Head of Audience Development job with Stacker | 384827  mediabistro.com

Stacker transforms expert analysis into easy-to-digest stories, creating data-driven journalism across dozens of topics - from entertainment to the economy.


How to avoid email fatigue and other holiday tips  DigitalCommerce360

Consumers respond to the flood of holiday email by unsubscribing at high rates from November to January. Relevant personalized messaging, backed up by ...


Want good marketers? Look for these 10 traits.  Knoxville News Sentinel

There is an immense demand for experienced and entry-level digital marketers, even right here in Knoxville. The top trending marketing and advertising skills to ...


eTargetMedia Releases Winning Strategies for Holiday Email Marketing Report  PR Web

Coconut Creek, Florida (PRWEB) December 05, 2018 -- eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative Solutions ...


5 Crucial Factors for Real Marketing Automation Success  MarTech Series

It's touted all over the internet: businesses using marketing automation software are seeing better success with lead generation. According to a study by VB ...


5 Tips for Launching a Successful B2B Email Marketing Campaign  DevPro Journal

A customer-centric approach will pay off, enticing readers to click by addressing their question, “What's in it for me?”


The Top Digital Marketing Strategies for the Holidays  MarTech Series

The holiday shopping season is officially in full swing and sales are expected to be up 4.1% in 2018 according to the National Retail Federation. As Christmas ...


Email & CRM Marketing Associate job with Creative Circle | 384473  mediabistro.com

Position: Email & CRM Marketing Associate Location: Washington, DC Status: Full Time Estimated Duration: Ongoing Starts: Within a Couple Weeks Rate: Up to ...


Just Deliver It to Begin Offering SMS Drip Campaigns - Press Release  Digital Journal

Marketing is an ever-evolving field that requires constant upkeep in order to reign in new customers. As a business owner or manager, it's likely you're interested ...


Fierce And Regal Aims For Personalized Experience 12/18/2018  MediaPost Communications

Activewear marketer Fierce and Regal sends seasonal emails and provides personalized experiences in mobile and other channels. Founder Margi Gad ...


Northern VA Insurance Marketing Agency Discusses Increasing User Engagement - Press Release  Digital Journal

321 Web Marketing, a Northern Virginia insurance marketing agency, released a blog post educating readers on how to increase user engagement on their ...


Are the Robots Really Helping Us Be Better Marketers? 12/18/2018  MediaPost Communications

Moderator Kait Creamer, Manager, Digital Marketing, MakeMusic, and panelists Morgan Chemij, Director II: Marketing & CRM, Americas, HP.com; Neil Gogate, ...


Daily Fitz Cartoon: Inquiring Minds | Fitz  Arizona Daily Star

Social Media Examiner's seventh annual Social Media Marketing Industry Report, a survey of 3,720 marketers, business owners and solopreneurs from the U.S. ...


To Live the Dream You Have to Schedule Time to Dream  Entrepreneur

Stagnation starts when you're too busy to consider what could be done better.


Email’s humble beginnings and the birth of tracking pixels  Marketing Land

It should come as no surprise to everyone reading this that email is the oldest, most venerable and original marketing channel. Ray Tomlinson sent the first email ...


eTargetMedia Reviews Email Marketing on New Blog Website  PR Web

Los Angeles, CA (PRWEB) November 29, 2018 -- Business owners who are trying to figure out how to market their companies in today's digital landscape can ...


Video: Redbox Bowl preview: Michigan State vs. Oregon  Arizona Daily Star

Only $15 now through Jan 13 for BUY ONE ENTREÉ GET ONE FREE Dining Card to local restaurants. Regular price of $25 starts on Jan 14. Successful Email ...


Retail Shoppers Prefer Email Offers, But Text Is Gaining: Study 12/18/2018  MediaPost Communications

Email is still the leading retail message channel -- but it may soon be overtaken by text, judging by Consumer Mobile Engagement, a study by CodeBroker.


MessageGears Unveils New Email Marketing Data Security Encryption Feature for Email Marketing  PR Web

MessageGears' new data security feature allows B2C organizations to personalize campaigns based upon any attribute in their database without risking data to ...


Acquia transforms from WCM to digital experience platform  TechTarget

The digital experience platform market might be moving fast this year, but open source WCM vendor Acquia is moving faster with an API strategy and new ...


What Seth Godin Wants You To Know About Marketing in 2019  Entrepreneur

If anyone knows marketing's future, it's Seth Godin. The longtime guru of the subject and author of 19 books -- his new one is called This Is Marketing, and he ...


Datametrex Is Adding Sentiment Analysis To Its AI Platform 12/17/2018  MediaPost Communications

Datametrex plans to integrate automated sentiment analysis to its NexaIntelligence AI platform, and is now conducting tests. The objective is to provide “unique ...


Email Verifiers Do More Than Clean Your List  Tapscape

Email validation can improve the success rate of your marketing campaigns for a number of reasons. To the savvy marketer, it's more than just a tool to.


2018 Award Winners: Use of Data, Mobile-first, CRM and Email campaigns  MobileMarketing Magazine

Following our recent Effective Mobile Marketing Awards Ceremony, we continue our round-up of the winning campaign in each category with a look at the ...


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