Email Marketing Information


Email Marketing Information

Top 10 Business E-Mail Basics


When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issues targeted at business men and women.

The Benefits of Interactive Online Characters


This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences.

Are You Backing Up Your BIGGEST Asset?


Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire e-zine subscriber list.

What is Gmail?


Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail.

Lost: 200 emails gone missing. Last seen on the 25.10.2003


Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive".

9 Tips To Help You Write More Powerful Emails


1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails.

Tips to Bounce-Proof Your Email List


Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy.

Tips to Build Your Email Address Database


WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer participation and retention rates With ongoing postal and telemarketing pressures impacting marketing budgets for many organizations this year, email marketing could become the "silver lining " for many marketers. But how do you create a successful email marketing campaign if you do not have a substantial email database? That question may be one of the largest Internet related challenges facing companies this year.

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?


Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign. They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery.

What's the Value of an E-mail Address?


Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.

Attract New Subscribers With Magnetic Ads


One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines! There are many reasons why, but the top three are: you're advertising to other readers whom you know are already interested in e-zines you can finely target other e-zines whose readers would likely be interested in YOUR topic it's easy and inexpensive First, you'll need to get your ads ripe and ready. Here's a step-by-step guide on how to write them - it should only take you about 10 minutes.

Writing Newsletters Online: How to Get it Right


A strange thing has been happening to newsletters online. They have been turning into either a) promotional emails or b) web pages delivered by email.

Heres Why You Dont NEED a Blog


The word "blog" seems to be everywhere, and what an ugly word it is! Short for "web log," a blog is a Web page made up of typically short, frequently updated postings that are listed chronologically. It's similar to an online journal.

20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses


An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your autoresponder to receive the free course and it is sent out automatically over time.

Reach Out and Slap Someone


I got my first email account way too many years ago. I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications.

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MORE RESOURCES:
The 3 Best Email Marketing Best Practices Of 2019 - Plus, The Top 25 Email and Marketing Automation Agencies, According to DesignRush  Yahoo Finance

Email marketing can generate an ROI of over 4400%. DesignRush determined the top email marketing best practices to increase revenue and the best email ...


The Importance of Industrial Email Marketing for Targeting Engineers  Customer Think

Industrial email marketing is and should be an important component of your *content* marketing strategy when targeting engineers and technical professionals.


What Makes A Great Email Marketing Program? 04/23/2019  MediaPost Communications

This year marks the 20th that I've been working in the email industry. I thought it might be a good time to codify some of what I've learned over that time about ...


4 Email Marketing Tactics To Boost Conversion Rate  Explosion

It's no secret that email marketing remains an effective way to communicate with your target audience. And the more click throughs you get to your.


6 Ways Email Marketing Can Amplify Your SEO Results  Search Engine Journal

Think SEO happens all in Google and on-site? Think again. Here are six ways you can use email to rapidly boost your SEO results.


5 Tips for Better Email Marketing Performance  Entrepreneur

Email is one of the most effective ways for businesses to advertise their services. While many businesses still use direct mail, their budgets might be better spent ...


Upland Software Acquires Email Marketing Business PostUp for $35M  Xconomy

Austin---Upland Software is paying $35 million to acquire PostUp, an email marketing automation company that was founded in 1996 by Joshua Baer. Upland.


Email Marketing Isn't Dying, It's Just Getting Smarter  Inverse

Try a 30-day free trial of GetResponse, and see for yourself how their email marketing *service* can increase revenue. Thanks to GetResponse, email marketing is ...


What B2B Marketers Can Learn from Email Marketing Campaigns  MarTech Advisor

A recent email marketing survey by GetResponse and Ascend provides insight on what's driving B2B marketers.


How to Send Marketing Emails  Business News Daily

Successful marketing email campaigns aren't easy. But if you know the steps to follow, your emails can make a difference.


3 Email Marketing Strategies for Recruitment Success  HR Technologist

Email marketing is a popular technique for reaching out to large audiences. We discuss how recruiters can use this to their advantage.


How to choose the right email marketing service  TechRepublic

Email marketing is one of the best ways for SMBs to establish loyal relationships with customers. These guidelines will help you evaluate your options and find ...


Master Email Marketing With This $15 Course  Entrepreneur

Digital marketing has grown by leaps and bounds over the past decade: pay-per-click ads, social media strategies, and online *content* marketing have captured ...


Top 5 Email Marketing Questions in 2019  Practical Ecommerce

I consult with companies — B2B and B2C — on optimizing their email marketing efforts. Those clients and other businesses frequently have concerns about ...


Litmus Expands Executive Team to Lead Email Marketing Industry  MarTech Series

Litmus, a leader in email marketing and analytics, announced the appointment of a new board member and several executive hires spanning marketing, sales, ...


4 Essential Templates to Jumpstart Your Email Marketing  Business 2 Community

Email marketing provides an opportunity for businesses to create a bridge of communication with their customers. Sending valuable information and updates, ...


Delivra Provides Platform To Automate Email Marketing, Accelerate Lead Conversion  Demand Gen Report

Delivra is an email marketing automation platform designed to help B2B businesses in the finance, manufacturing and technology sectors create sophisti...


Email Marketing Versus Email Automation: The Difference Between the Two and How Marketers can Leverage it  Business 2 Community

The number of email users globally has reached a count of 3.8 billion. In fact, by the year 2023, it will reach a whopping 4.4 billion users. These figures are ...


Why Email Marketing Beats Social Media Every Time  MarTech Advisor

In this article, Matt Harris, Co-founder and CEO of Dyspatch, talks about how email marketing edges out social media marketing. He also shares the reasons why ...


How an Email Marketing Company Is the Real Winner From the Shopify and Mailchimp Breakup  Adweek

Consider this an overnight success story almost a decade in the making—Klaviyo, an email *service* and marketing company founded in 2012— is currently the ...


Sr Global Email Marketing Specialist - HomeAway  Built In Austin

HomeAway is hiring for a Sr Global Email Marketing Specialist in Austin. Find more details about the job and how to apply at Built In Austin.


4 Tips For Writing Better Email Marketing Copy  Business.com

You can't just email your audience and ask them to buy your products or services. You have to write your messages in a way that grabs their attention.


Avoid These 3 Marketing Mistakes for New Businesses  Business.com

Starting a new business is an exciting experience. Your marketing strategy will play a crucial role in the success of your company.


Email Marketing Metrics You Should Be Tracking  Business.com

Email marketing is crucial for promoting your business. Here are the metrics you need to track to improve your campaign's return on investment.


Email Deliverability Services and Role in Optimizing Email Marketing ROI  MarTech Series

Twilio SendGrid would provide an in-depth data and consulting engagements to help customers in improving the email deliverability rates.


Convey's Launches Conduct Email Marketing Campaign Technology in Full Release  GlobeNewswire

ATLANTA, March 27, 2019 (GLOBE NEWSWIRE) -- Convey Services today announced the full release of Conduct™ Campaign, the email marketing solution ...


Email Marketing: Reviewing the Fundamentals for a Lasting Brand Loyalty  CIOReview

Governments encouraging free WiFi has changed the communication landscape today. Smartphones which were bulky a decade ago have reduced to the size ...


AI and Email Marketing: 4 Ways to Improve Your Results NOW  MarTech Advisor

Artificial intelligence continues to evolve across various sectors and industries, but what is its impact on marketing, particularly email marketing? Read on to find ...


Free email marketing workshop to be offered Wednesday  Steamboat Pilot & Today

STEAMBOAT SPRINGS — Steamboat Springs business owners are encouraged to attend a free email marketing workshop from 6 to 7:30 p.m. Wednesday, ...


9 Common Email Drip Campaign Mistakes to Avoid  CMSWire

We explore email drip marketing campaigns, along with what are the most common mistakes marketers make.


The science of email marketing: How psychology can help email open rates  ClickZ

The Zeigarnik Effect: Human brains pay more attention to incomplete tasks than completed ..... Four psychology tips for more engaging email marketing.


Applying Effective Email Marketing to Assist Your Customer’s...  Vertical Measures

Email helps nurture relationships, build trust and, ultimately, encourage visits to your website that lead to a conversion. Are you doing it effectively?


Back to Basics: Top Five Email Marketing Best Practices for Hoteliers  Hotel News Resource

Email marketing is a vital part of a hotel's CRM efforts, but for many, it remains a complex, uncharted landscape. The good news is, it's not as hard as it seems.


10 Persuasive B2B Email Marketing Examples  Business 2 Community

Want to sell your services or, draw attention of your target audience towards a new product or *service* that you are about to launch? Email marketing is your best ...


Google Announces Gmail Dynamic Email: Impact on Email Marketing  MarTech Advisor

Google's email *service*, Gmail, just got a major upgrade! After more than a decade of its inception, and with over 1.5 billion active users worldwide, the webmail ...


Sigstr Offers Email Marketing Solution With Banner Ad, Relationship Mapping Capabilities  Demand Gen Report

Sigstr aims to transform the millions of emails B2B marketers send through Gmail or Outlook into a targeted marketing channel and source of relationship-based ...


How Moriarty's Gem Art grows its email list email  DigitalCommerce360

Although it can be tempting to send increasingly more emails and get as many email subscribers as possible, online jewelry retailer Moriarty's Gem Art is ...


Email Marketing: How AI And Privacy Regulations Are Disrupting  ValueWalk

The future of email marketing is upon us, with many marketers struggling to build functioning and customised drip campaigns in today's world.


Singapore’s Saleswhale raises $5.3M to bring AI to sales and marketing teams  TechCrunch

Saleswhale, a Singapore-based startup that uses AI to help marketers and salespeople close deals, has announced a Series A round worth $5.3 million.


Why Marketing Promotions Are Losing Steam  Forbes

The short-term fix of marketing is turning into a long-term ROI headache.


iContact Update Email Marketing Design Best Practices in The Ultimate Email Design Lookbook  eSellerCafe

Good old, reliable email. It's like it's always been there, the unifying factor between your desktop, laptop, and latterly your smartphone. Can you.


Klaviyo raises $150M Series B after building company the old-fashioned way  TechCrunch

Klaviyo, a Boston-based email marketing firm founded in 2012, went about building its email marketing business the old-fashioned way. First it built a profitable ...


Easter Email Marketing That’ll Make Customers Hoppy  Business 2 Community

Ready to get your profits hopping? Put all your eggs in one basket with creative email marketing. Easter-themed promotions have never been easier than with ...


Convey Rolls Out Drip Email Marketing Service 03/27/2019  MediaPost Communications

Convey Services has released a new tool for delivering drip email marketing campaigns. Conduct Campaign allows users to create drip emails in a centralized ...


Email Marketing Assistant job, Johannesburg, Woodmead, Sandton  Bizcommunity.com

Main objective The Email Marketing Assistant will be responsible for the efficient day to day operations of the email marketing function ensuring effective delivery ...


Nonprofit Email Statistics: What Nonprofit Organizations Need To Know  Digital Media Solutions

As nonprofit email marketing trends shift, nonprofit marketers must stay aware of these changes so they can appropriately adjust campaigns to better reach ...


How Psychology Can Drive More Effective Email Marketing 04/11/2019  MediaPost Communications

Psychology plays a role in how people respond to email messages. Here are four psychology tips that brands can tap into to create more engaging email ...


Email Marketing Specialist - Spreetail  Built In Austin

Spreetail is hiring for a Email Marketing Specialist in Austin. Find more details about the job and how to apply at Built In Austin.


Best Email Marketing Campaigns for Your Hotel Property  Hotel News Resource

Vizergy clients have great success with our full-*service* email marketing product. This blog contains some of our client's recent email campaigns that showcase ...


Dynamic AMP for Email is rolling out in Gmail now  Marketing Land

Remember when Google teased the AMP for Email spec a little more than a year ago? Well, it's finally here. Email marketers can create dynamic and interactive ...


How Businesses Can Get The Most Out Of Social Media, Digital Marketing And Email Marketing  Promotion World

Now that online marketing is simply the way of the world, it is time for businesses to get the absolute most out of these marketing techniques. Basic.


11 Essential Metrics to Measure Your Email Campaign’s ROI  AllBusiness.com

Email marketing is often praised for its high return on investment, but it's important to have a solid process in place for measuring success.


Why Real Capital Markets Upgraded Its Email Service 04/23/2019  MediaPost Communications

Real Capital Markets has upgraded its email marketing *service* to include access across all devices. The objective is to connect buyers and sellers of ...


10 Email Marketing Strategies to Generate More Leads  Thrive Global

Nowadays, email is not only used to connect with friends and family, rather several businesses are using it connect with their customers. Despite the rise of the ...


4 Brands That Nailed Personalized Email Marketing  Thrive Global

Personalization is a very powerful weapon for email marketing. It can increase conversion rates and improve customer retention. In fact, 62.2% of customers are ...


GCP-backed Trendline Interactive acquires Inbox Marketer  PE Hub

Trendline Interactive has acquired Inbox Marketer, a Guelph, Ontario-based data-driven e-mail marketing services provider. No financial terms were disclosed.


This Email Ecommerce Study From Omnisend Will Help Improve Your 2019 Campaigns  Adrants

Having gone through millions and millions of campaigns, we've accumulated a great amount of data to demonstrate to you some important ecommerce email ...


A Five-Step Program For Beginning Email Marketing 03/25/2019  MediaPost Communications

Newcomers to email marketing shouldn't worry: It's not that hard to get started. Here is a simple five-step introduction to email marketing for beginners. Read the ...


Wove Launch Powers Brand+Retail Second Party Data at Scale  EContent

In beta since May 2018, Wove for Email is a new approach to partnership marketing that gives brands fully automated, AI-powered access to a community of ...


5 Reasons Why Your Small Business Needs a Modern Website In 2019  Small Business Trends

If you're a small business owner still shaky about investing in building a modern website, this one's for you. Here are 5 reasons why you need a website.


Squarespace makes its first acquisition with Acuity Scheduling  TechCrunch

Squarespace is announcing its first acquisition today, a 13-year-old company called Acuity Scheduling that allows businesses to manage their online ...


Upcoming Trends Of Data-Driven Marketing In 2019  MobileAppDaily

Here are the top upcoming trends of data-driven marketing that you need to keep yourself updated with. Read our blog to know about all the data-driven ...


Hotel Email Marketing Software Market 2019 Analysis By Top Key Players: Revinate , FormGet , Remarkety , SimplyCast , For-Sight (Forth Communication) , Digital Alchemy  openPR

Hotel Email Marketing Software Market research report covers the data which is helpful for key players, product scope, market overview, market opportunities, ...


Trendline Acquires Canadian Email Agency InboxMarketer 04/22/2019  MediaPost Communications

Trendline Interactive, an email consulting firm based in Austin, Texas, has acquired InboxMarketer, a Canadian email agency. Terms were not disclosed.


Liveclicker Releases LiveCoupon for Email Marketing  Destination CRM

Liveclicker, a provider of real-time email personalization solutions for B2C marketers, has released LiveCoupon, allowing marketers to automate coupon code ...


New Research from Fresh Relevance Highlights Impact and Adoption of Influencer Marketing Is Overestimated  MarTech Series

The 'The Retail Social Proof Barometer' by *Fresh* Relevance, the real-time personalisation platform, reveals that only 22% of retail brands surveyed use ...


Spudsy- Sweet Potato Puffs - Junior Marketing Spud - BevNET.com Beverage Industry Job Listing  BevNET.com

So happy you are reading this! We are looking for a total ROCKSTAR that wants to start small and have unlimited growth within our company. The sky is the limit ...


JCPS to fight e-cigarette use among kids with anti-vaping campaign  Courier Journal

The campaign by Louisville public schools, dubbed #VapingEquals, will educate students about how e-cigarettes are damaging to their health.


Learn the tricks of social media marketing pros with this $29 bundle  Popular Science

The merchandise in the PopSci Shop is managed by a third party. PopSci gets a slice of the profits. Social media is one of the most important platforms for digital ...


11 Email Newsletter Strategies to Keep Your Email List Engaged (As Told By Email Marketing Professionals)  G2 Crowd

Thus begins the challenge for senders of email newsletters. How do you get your email recipients not only to sign up for your newsletter, but to stay engaged ...


Inbox Dunning: Should Email Be Used For Debt Collection? 04/22/2019  MediaPost Communications

Email, while loved by most groups of people, may lose some of that love if the Fair Debt Collection Practices Act (FDCPA) is amended to allow debt collection by ...


AB InBev CMO To Become Kraft Heinz CEO; Subscriber Management Clashes With Ad Tech  AdExchanger

Here's today's AdExchanger.com news round-up… Want it by email? Sign up here. Krafty Move. Kraft Heinz CEO Bernardo Hees will leave the company at the ...


3 methods to test your email segmentation and increase conversions  MarTech Today

Email list segmentation is a critical component of any successful email marketing campaign. Building custom segments is a highly valuable practice, but many ...


3 Alternatives to Email That Drive As Many MQLs (Or More)  Business 2 Community

Traditional email marketing is a rinse-and-repeat process that we're all familiar with: you get a list of target accounts, validate their contact information, send ...


Transactional emails in travel: The good, the bad and the ugly  PhocusWire

Once consumers have booked a trip, the likelihood of receiving a really bad transactional email at some point between booking and departure is far too high.


Breaking Down Epsilon’s Stack: What’s In It For Publicis?  AdExchanger

Publicis acquired Epsilon on Sunday primarily for the latter's expertise in working with first-party client data. But Publicis got a lot more with Epsilon's hefty $4.4 ...


Beads  Arizona Daily Star

Amanda Stunes, center, a GATE teacher at Sam Hughes Elementary School, shows students Samuel Encinas, 11, left, and Madi Foth, 11, the next step in ...


In brief: Wins for Milk and Honey, Palm and We Are Social; senior hires at Cartwright and WPI  PRWeek

British welly icon selects We Are Social, Palm PR scoops organic food brand, former PRWeek hack joins WPI Strategy, and more from PRWeek UK. News.


Do Those Cute Emojis Work In Email Newsletters? 04/19/2019  MediaPost Communications

There are many theories on email marketing. But here is one subject that may not have been given the analysis it deserves: The use of emojis in email ...


How Travel Marketers Can Spruce Up Their Transactional Emails 04/19/2019  MediaPost Communications

Travel industry emails tend to feature professional photos and irresistible deals. That's on the front end. Once they have booked a trip, consumers often get a bad ...


Blueshift Raises $15 Million from Softbank to Put AI in Hands  MarTech Series

Blueshift, the leading Customer Data Activation Platform, announced $15 million in Series-B investment. This funding round is led by Softbank's new AI-focused ...


Utilizing Automated Email Marketing To Deliver Service Businesses More Sales  High Tech Deck

ECE Marketing Services delivers amazing ROI for *service* businesses. With the cost of acquiring new clients on the rise, email marketing is proving to be the ...


Creative Digital Copywriter  Pedestrian TV

About Eva: Founded in 2017, Eva has grown to be one of the top players in the e-commerce bedding space. Eva disrupted the billion-dollar industry with three ...


GetResponse Develops Digital Sales Product For SMBs 04/23/2019  MediaPost Communications

GetResponse, a specialist in email and digital marketing, has launched a product designed to help small business owners drive sales and measure results ...


How to Use Ecommerce Thank You Emails That Improve Customer Experience  Business 2 Community

One of the great things about shopping in brick-and-mortar stores is the interaction with sales associates. Customers can ask about product features, sizes, and ...


3 Surprisingly Common Martech Pitfalls To Avoid 04/23/2019  MediaPost Communications

You can put lead generation on autopilot to convert more people into paying customers. You can nurture and stay in touch with these people at scale, keeping ...


NaviStone Hit With New Privacy Lawsuit Over Marketing Technology 04/24/2019  MediaPost Communications

Marketing technology company NaviStone and the retailer Harriet Carter Gifts have been hit with a potential class-action lawsuit accusing them of violating ...


How App Development Is Building Digital Marketing  Customer Think

Marketing has always meant finding your customer, selling to your customer and maintaining a relationship with the customer. Where do we locate our ...


Top 10 Marketing Automation Benefits for B2B Firms  Business 2 Community

As a leader in your professional services organization, you know you need to continually improve the way you attract and nurture new leads, as well as grow ...


Isidore Kpotufe tells all about the buy-now-pay-later Westcape.co initiative  GhanaWeb

Westcape.co, according to Isidore Kpotufe, is here to ensure that the fact that you don't have enough money to buy something you need does not prevent you ...


The Split Between Brands And Consumers Over Email Frequency 04/23/2019  MediaPost Communications

Alliance Data found in a survey that a majority of the consumers want more control over email frequency. But few marketers are providing it. Read the whole ...


MarTech Interview with Liz Miller, Senior Vice President, Marketing Chief Marketing Officer Council  MarTech Series

The MarTech Interview Series with Liz Miller, Senior Vice President, Marketing Chief Marketing Officer Council is a fun Q&A style chat. It follows a two part format ...


Email Marketing Platforms Market SWOT Analysis, Investment Feasibility Analysis, and Investment Return Analysis, 2025  Market Research Gazette

Global Email Marketing Platforms Market Overview: The latest report on the Global Email Marketing Platforms Market suggests a positive growth rate in the ...


Three Predictions For Email Marketing In 2019  Forbes

In 2019, your success in email marketing hinges on your ability to provide value to your customers' lives and not just sales or spam to their inbox.


Five Ways To Improve Your Email Marketing Content  Forbes

It seems that some brands believe consumers don't open emails anymore. Or even worse, some businesses don't think there's value in email marketing.


Email marketing trends to expect in 2019  Marketing Land

Many exciting trends and developments hit the world of email marketing in 2018 as email turned 40 years old – from the emergence of AMP for Gmail to mobile ...


Three Ways To Kickstart Your Company's Email Marketing Campaigns  Forbes

Email may be an older marketing platform, but it still has a place in modern campaigns. Here's how to make the most of it and improve conversions.


How to Track Email Marketing Performance [Infographic]  Social Media Today

It's a fun time to be a marketer. We have more avenues than ever to reach out to our audiences, and our creativity is bolstered by data and objective decisions, ...


An Email Marketing Company Left 809 Million Records Exposed Online  WIRED

A exposed database belonging to Verifications.io contained both personal and business information, including 763 million unique email addresses.


What We Can Learn From Email Marketing's 40-Year Evolution  Forbes

It's funny to think of any form of digital marketing as “old school,” but in 2018, email marketing fits that bill. We're at a point where email marketing is older than ...


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