Email Marketing Information

Email Marketing Information

Top 10 Business E-Mail Basics

When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issues targeted at business men and women.

The Benefits of Interactive Online Characters

This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences.

Are You Backing Up Your BIGGEST Asset?

Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire e-zine subscriber list.

What is Gmail?

Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail.

Lost: 200 emails gone missing. Last seen on the 25.10.2003

Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive".

9 Tips To Help You Write More Powerful Emails

1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails.

Tips to Bounce-Proof Your Email List

Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy.

Tips to Build Your Email Address Database

WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer participation and retention rates With ongoing postal and telemarketing pressures impacting marketing budgets for many organizations this year, email marketing could become the "silver lining " for many marketers. But how do you create a successful email marketing campaign if you do not have a substantial email database? That question may be one of the largest Internet related challenges facing companies this year.

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?

Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign. They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery.

What's the Value of an E-mail Address?

Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.

Attract New Subscribers With Magnetic Ads

One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines! There are many reasons why, but the top three are: you're advertising to other readers whom you know are already interested in e-zines you can finely target other e-zines whose readers would likely be interested in YOUR topic it's easy and inexpensive First, you'll need to get your ads ripe and ready. Here's a step-by-step guide on how to write them - it should only take you about 10 minutes.

Writing Newsletters Online: How to Get it Right

A strange thing has been happening to newsletters online. They have been turning into either a) promotional emails or b) web pages delivered by email.

Heres Why You Dont NEED a Blog

The word "blog" seems to be everywhere, and what an ugly word it is! Short for "web log," a blog is a Web page made up of typically short, frequently updated postings that are listed chronologically. It's similar to an online journal.

20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses

An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your autoresponder to receive the free course and it is sent out automatically over time.

Reach Out and Slap Someone

I got my first email account way too many years ago. I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications.

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MarTech Advisor

Five Tactics to Improve Email Marketing for Your Legacy Brand
MarTech Advisor
Email marketing is a tried and tested method of reaching out to your audience. A legacy brand has a responsibility to match up to their customers' expectations and uphold a certain image. But it is still possible to incorporate a modern approach into ...
The STAGES Of Email Marketing [Part 2]
How To Get A Better Open Rate By Using Email Campaigns (press release) (blog)

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How To Start A Consumer Products Business: Email Marketing
There are plenty of email marketing platforms like Klaviyo (which we currently use), Mailchimp, Mandrill, dotmailer and Bronto that can help you build and send email campaigns. Explore the features of each, and make a pros/cons list to decide which is ...


Bad data is harming your email marketing efforts: here's how to fix it
Anyone who's spent any time around the marketing space knows how valuable data is. It's no accident that the value of data is frequently compared to that of oil. Like oil, data's real value lies in the way you use it. And just like the wrong kind of ...

and more »

Email Marketing Director - Women's Fashion Brand - Full-time
The Email Marketing Director will be responsible for driving a best-in-class customer experience, helping to drive sales and engagement supporting both digital commerce and retail stores. You will be responsible for optimizing the email program for ...


10 of the best email marketing and automation tools of 2018
During the recent marketing summit in Chicago, September 2018, 25% of all reports were dedicated to email marketing, compared to 10% last year. This means that email marketing is only gaining in popularity. And the news that Marketo, one of the best ...
Email: 7 Ways To Beat The Bounce - MinutehackMinuteHack (blog)

all 8 news articles »


What Is The Most Efficient Email Marketing Tool?
4: Set up your email marketing mechanism. Let's get technical for a second: your email platform is critical. You have to get a good one where you can manage your assets and trust that your information is safe—I personally like Constant Contact. You ...

Benefits of Drip Email Marketing Campaigns
Business 2 Community
Wouldn't it be so easy if your email marketing could seamlessly tie your new leads with your existing sales funnel? The emails you send out to your potential leads would always be relevant while the sales pipeline would have fewer bad leads or leaks ...

MarTech Advisor

How to Get Your Email Marketing Program Holiday-Ready
MarTech Advisor
Anthony Chiulli, Director of Product Marketing, 250ok shares some valuable tips on email marketing readiness as we head into the 2018 holiday season. Black Friday and Cyber Monday emails started as early as October 24 in 2017. We're predicting the ...

and more »

Email Marketing – Brand Intern
This is an AMAZING opportunity to work and grow with fast-paced, fast-growing entrepreneurial businesses and perfect for those interested in developing content marketing & consumer engagement expertise, with depth & focus in Email Marketing. This is ...

BBN Times

Email Marketing Strategy Plan
BBN Times
There are various marketing tools present today, but you must pick the one that is most suitable for your business and one that helps you achieve your goals and targets. Some of the well-known email marketing tools are AWeber, MailChimp, Active ...

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