Email Marketing Information


Email Marketing Information

Top 10 Business E-Mail Basics


When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issues targeted at business men and women.

The Benefits of Interactive Online Characters


This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences.

Are You Backing Up Your BIGGEST Asset?


Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire e-zine subscriber list.

What is Gmail?


Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail.

Lost: 200 emails gone missing. Last seen on the 25.10.2003


Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive".

9 Tips To Help You Write More Powerful Emails


1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails.

Tips to Bounce-Proof Your Email List


Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy.

Tips to Build Your Email Address Database


WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer participation and retention rates With ongoing postal and telemarketing pressures impacting marketing budgets for many organizations this year, email marketing could become the "silver lining " for many marketers. But how do you create a successful email marketing campaign if you do not have a substantial email database? That question may be one of the largest Internet related challenges facing companies this year.

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?


Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign. They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery.

What's the Value of an E-mail Address?


Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.

Attract New Subscribers With Magnetic Ads


One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines! There are many reasons why, but the top three are: you're advertising to other readers whom you know are already interested in e-zines you can finely target other e-zines whose readers would likely be interested in YOUR topic it's easy and inexpensive First, you'll need to get your ads ripe and ready. Here's a step-by-step guide on how to write them - it should only take you about 10 minutes.

Writing Newsletters Online: How to Get it Right


A strange thing has been happening to newsletters online. They have been turning into either a) promotional emails or b) web pages delivered by email.

Heres Why You Dont NEED a Blog


The word "blog" seems to be everywhere, and what an ugly word it is! Short for "web log," a blog is a Web page made up of typically short, frequently updated postings that are listed chronologically. It's similar to an online journal.

20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses


An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your autoresponder to receive the free course and it is sent out automatically over time.

Reach Out and Slap Someone


I got my first email account way too many years ago. I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications.

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MORE RESOURCES:
SeoSamba Announces Email Marketing Built for Franchises Businesses  MarTech Series

SeoSamba, a leading marketing and sales automation software provider, just announced the release of its email marketing software services.


How to Use Last Year’s Data to Win This Year’s Email Marketing Campaign  Business 2 Community

No matter how successful your email marketing campaigns may be, there's always room for improvement. There's always something you can tweak to garner ...


Latest Email Marketing Benchmarks Reveal Global Trends Across Industries  MarTech Advisor

Customers often tell you everything you need to know without saying a word. A closer look at the most recent email marketing industry benchmarks, ...


Email Marketing Manager job with Creative Circle | 389622  mediabistro.com

Position: Email Marketing Manager Location: Washington, DC Status: Freelance Estimated Duration: Weeks Starts: Within the Week Rate: Up to $30/hr.


Unconventional email themes can improve engagement with the right approach  Marketing Land

As an email marketer, you may be feeling the post-holiday lull as 2019 starts to take shape. After a period of high subscribe rates and massive online sales, you ...


Mass Mailing Practicum: Try to Find Email Marketing Mistakes  Business 2 Community

How good are you at building an email newsletter? All of us read these theoretical articles about the mass mailing secret tips and tricks. But what about a little ...


Two Changes in Email Validation that have Improved Marketing Data  MarTech Advisor

Two vital evolutions in the Email Validation space are improving how marketers access clean data and ensure data validity, writes, Tom Burke, CEO, TowerData.


Three Keys To Email Marketing Compliance In The United States  Forbes

After 40 years, email marketing continues to be an efficient and effective digital marketing channel for a wide range of marketers in the United States and around ...


Movable Ink adds augmented reality to email marketing arsenal  TechCrunch

Movable Ink has always helped marketers create highly customizable, visually interesting emails. Today, the company announced a new capability for marketers ...


The evolving role of machine learning in email marketing | Articles | Big Data  Innovation Enterprise

Machine learning (ML) is creeping its way into every facet of business and email marketing is one of the areas that has been influenced by advances in AI the ...


MoxiWorks Upgrades their MoxiEngage CRM, Delivering Email Marketing  MarTech Series

MoxiWorks, a leading real estate technology company, has just announced that they've expanded their email marketing functionalities for free for all of their ...


Sleep Number pilots interactive Hulu ad unit that links video, email marketing  Marketing Dive

Hulu and BrightLine have collaborated on a new interactive advertising unit for the video streaming platform that links together email and video marketing, ...


Top 8 A/B testing elements for email marketing campaigns  ClickZ

A/B testing in email marketing campaigns can boost subscriber engagement and conversion rates. Here are the 8 top elements to make sure you experiment ...


Alert! Feedback To Your Email Campaign Is Close At Hand 02/20/2019  MediaPost Communications

Have you ever wanted to embed feedback in your email strategy? Of course, you have. Well, it seems the Dutch have already found a way to do it. It's called ...


Email Marketing Terms Every Business Should KNow  Business.com

Make sure you know these key terms used in email marketing so you can boost leads as soon as possible.


Three Ways To Kickstart Your Company's Email Marketing Campaigns  Forbes

Email may be an older marketing platform, but it still has a place in modern campaigns. Here's how to make the most of it and improve conversions.


Effective email marketing for millennials: How to make the most of the opportunity  Marketing Tech

It's unsurprising that marketers are recognising the importance of catching millennials' attention early.


The Top Holiday Email Marketing Tips for 2019  Multichannel Merchant

With 2019 in full swing, it's never too early to start carefully planning your email marketing campaigns. In fact, it should be at the top of every marketer's agenda, ...


Yotpo Enriches Mailchimp Email Experiences with Reviews and Rewards  MarTech Series

The Combination of Yotpo's User-Generated *Content* with Loyalty Program and Review Data Makes Email Campaigns Doubly Powerful and Personalized.


Using Email To Drive B2B Content 02/22/2019  MediaPost Communications

Email marketing is the king of B2B *content*. But you have to send different messages at different stages of your campaign instead of repeatedly sending the same ...


SMS & Email Campaigns Earn 38% Revenue During Valentine's Day  MarTech Series

According to the Latest Research Announced by Omnisend, Orders Coming from Email Campaigns Fell by 12.9% on Valentine's Day Compared to 2018, While ...


Eight Things To Test In Email Marketing Campaigns 02/12/2019  MediaPost Communications

A/B testing can boost engagement and conversion rates in email marketing campaigns. Kevin George, brand marketing manager at EmailMonks, outlines the ...


Employing Artificial Intelligence in Email Marketing (Without Getting Creepy)  Business 2 Community

Imagine a situation… You buy a pink evening gown from a retail website. Within a few hours, you receive an email that showcases matching stud earrings and ...


Small Business Owners: Save Time And Do More By Leveraging Marketing Automation  Forbes

Owning a small business can be a real drag. Sure, you get to be your own boss and realize a dream, but you're probably working 'round the clock and crying ...


Life Science Email Marketing Best Practices on a Limited Budget  Labiotech.eu

Email marketing is almost as old as the internet itself, and it's just as relevant to modern businesses. Between 2016 and 2017 email marketing ROI increased ...


What's the Best Email Marketing Platform for 2019?  Fstoppers

Even though we spend more and more time on social media and other networking platforms, email is still by far the best and most useful way to grow your ...


Good Email Marketing Depends On Compliance 02/14/2019  MediaPost Communications

Email marketers often focus on metrics such as open rate rates, conversions, revenue and ROI. But they should remember another component that can ...


AI And Email Marketing: You Also Need The Human Touch 02/14/2019  MediaPost Communications

AI drives personalization and makes email marketers more efficient. But technology must be accompanied by the soft skills that only humans can provide.


What's Trending in Email Marketing  ADOTAS

Email remains the stalwart channel in the digital marketing toolbox. That's because it's based on customers opting-in to hear from businesses, it allows you to ...


How to Plan Your Email Marketing When You Have Tight Deadlines  Business 2 Community

With 86% of business professionals using email as their primary channel for communication, it is undoubtedly the most sought after marketing channel. However ...


How to Run eCommerce Email Marketing Campaigns  Business 2 Community

Successful ecommerce marketers believe email marketing to be of great value. Ecommerce email marketing not just boosts return on investment, but also ...


Marketing Day: Future of email marketing, why clients in-house, omnichannel strategies  Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.


Find Great Local Talent | Web & Email Marketing Specialist  Technical.ly

Maximize the performance and return of VISIT PHILADELPHIA's successful email marketing program as measured by: Email engagement and clicks to VISIT ...


How to automate your email marketing campaigns on the cheap  Mashable

Stackmails can help increase click rates for your *content*.


Creating Email Marketing Campaigns -- On Deadline 02/07/2019  MediaPost Communications

Deadlines can be nerve-wracking. But they are essential when launching email marketing campaigns. Here are tips on how to work with tight schedules.


How To Kickstart An Email Marketing Campaign 01/25/2019  MediaPost Communications

Email marketing is sometimes done on a hit-and-miss basis. Wayne Elsey explains three things that brands should keep in mind when trying to kickstart an email ...


Why Your Restaurant Needs an Email Marketing Strategy  Foreign Policy 2018

Influencer marketing, chatbot marketing, and live streaming are all so hot in digital marketing right now. However, trusty old email is still the most powerful way to ...


Six case studies of machine-learning powered email marketing  Econsultancy

Machine learning has changed the game for email marketers. Here are some case studies from brands and vendors using AI for email.


This comprehensive digital marketing course bundle is 97% off  Mashable

Fact: people wait in lines to take Instagram photos in front of colorful walls. This is 2019. Love it or hate it: that's business, baby. Any smart marketer (or Gen Z'er) ...


Alexa Updates Imply Marketers Must Now Consider How Emails Sound  MarTech Advisor

Anthony Chiulli, 250ok Inc. talks about the connection between voice and email marketing; and tips to keep in mind when creating an auditory dialogue.


Email Marketing Analyst - The Mom Project  Built In Chicago

The Mom Project is hiring for a Email Marketing Analyst in Chicago. Find more details about the job and how to apply at Built In Chicago.


How To Double Your Business ROI with Email Campaign Management  Business 2 Community

Email has changed and so has email users. To get breakthrough results, you must keep implementing *fresh* ideas and add innovations to your strategy.


Identifying the Key Ingredients for Optimizing Customer Experience  MarTech Series

Email is often the key ingredient in cooking up a successful marketing campaign, leading to happier customers who are willing to buy your products or services.


How to Integrate Email Marketing With Your CRM  Business 2 Community

No matter the size of a business, success relies on proper management of work, and defining individual roles. As a small business owner, you may find it ...


Restaurant Marketing Essentials: Three Tips for Creating Successful Welcome Emails  Modern Restaurant Management

The importance of welcome email marketing for restaurants.


Email Marketing Technology Manager - HomeAway  Built In Austin

HomeAway is hiring for a Email Marketing Technology Manager in Austin. Find more details about the job and how to apply at Built In Austin.


New Discover Boating Center in Miami; Does email marketing still deliver?  Trade Only Today

When the Progressive Miami International Boat Show opens on Virginia Key next Thursday, the popular Discover Boating Center will command a new central ...


But His Emails  Slate

Donald Trump has been formally running for re-election for about a year now, and as with all modern campaigns, the Trump team sends regular emails to its ...


How To Measure Your Email Marketing KPIs 01/23/2019  MediaPost Communications

The only way to know if your emails are working is to measure your key performance indicators (KPIs). These are specific marketing metrics, ranging from ...


Email Marketing Trends And Stats 01/30/2019  MediaPost Communications

Email remains the top channel when it comes to ROI, lead generation and *content* distribution. Here's a roundup of stats on how marketers are using it. Read the ...


Earning better email marketing response rates - by Chuck Sink  New England Real Estate Journal Online

One of the easiest things to do is make people delete your emails immediately, with or without opening them. Simply disappoint recipients with irrelevant *content*.


How to Overcome 5 Common Small Business Challenges  Business.com

Regardless of industry, many small businesses struggle with these five common challenges. Here's how to solve them.


The Latest 2019 Ecommerce Email Marketing Statistics  News Anyway

Let's face it. Everyone uses email. On one end of the spectrum, old-fashioned consumers who still shop at brick-and-mortar stores and carry outdated phones ...


Capture Customers’ Hearts and Sales This Valentine’s Day With Email Marketing  Business 2 Community

Did you know that in 2018, Valentine's Day spending hit a record-breaking $19.6 billion? It's no wonder that Valentine's Day sends business owners' hearts ...


Valentine's Day Email Campaign Ideas for Your Business  Business.com

Leverage these Valentine's Day email ideas for a successful holiday-themed campaign.


Email Is Most-Used Lead-Gen Channel, But Not Seen As The Best, Study Finds 02/21/2019  MediaPost Communications

Email is the most popular channel for lead generation, with 84.2% of marketers using it, according to the 2019 Leads Council Benchmarking Report, a study by ...


How Your E-commerce Email Marketing Strategy Can Build Stronger Customer Relationships and Increase Loyalty to Your Brand  Influencive

Customer relationships and brand loyalty are everything for any E-commerce retailer that wants to not only survive but thrive in today's ultra-competitive online ...


How to Drive More Engagement to Your B2B Content  Social Media Today

Bad news: Consumers might not be interested in spending their hard earned money on your products unless you engage with them. According to a CMI report, ...


Communications and Marketing Manager job with The United Synagogue of Conservative Judaism | 389637  mediabistro.com

We are looking for someone to join our small, but mighty team as the marketing lead for USY, our youth movement. Reporting to the Senior Director of Marketing ...


How To Use Marketing Automation Tools To Build Your Personal Brand  Forbes

Automation tools can save you time and resources and help you create a strong voice online.


What are the best email clients for sending out newsletters?  Windows Report

ActiveCampaign, MailChimp and MailUp are some of the best email platforms that you can use to send out newsletters to your customers.


Concert 8 Solutions, Live Chat Provider, Partners With Benchmark Email 02/20/2019  MediaPost Communications

Concert 8 Solutions Inc. has formed a promotional partnership with Benchmark Email LLC to combine live chat with email marketing to help firms nurture leads.


Creating a Post-Purchase Email Strategy with Simple, Smart Segmentation  Multichannel Merchant

Let's talk about 2019 email marketing planning. When you sit down with your marketing director and they you how to increase email revenue by five-plus percent ...


Social Media Agency, fishbat, Shares 5 Reasons Why Universities Should Utilize Email Marketing to Increase Enrollment  PRNewswire

NEW YORK, Feb. 11, 2019 /PRNewswire/ -- As part of their ongoing initiative to teach organizations how to self-promote across social and marketing channels, ...


Brand equity: Does your email build it up or tear it down?  Marketing Land

In my work with marketers, I emphasize strategy over tactics in managing email programs. It's important to understand the “why” before the “how.” The “how” ...


Email Marketing Campaigns that Get Results  FleaMarketZone.com

The OBJECTIVE This must be a measurable and specific goal for your campaign. “I want sign-ups for my newsletter” or “I want more new accounts” are valid ...


Welcome Emails Produce High Open Rates Worldwide: Study 02/18/2019  MediaPost Communications

Welcome emails produce an 84.22% average open rate and 25.91% click-through rate throughout the world, according to a new global study by GetResponse.


Weekend update: "Fake news" AI, Huawei suspicions, Amazon tries to reduce its carbon footprint and Singapore's smart city status | Articles | Big Data  Innovation Enterprise

This week in tech including: Amazon, Huawei, "fake news" AI, Singapore smart cities, blockchain, robotics and rehabilitation and more.


What Alexa Updates Mean For Email Marketers 02/01/2019  MediaPost Communications

A large portion of the population now has a voice assistant such as Alexa. Anthony Chiulli, director of product Marketing for 250ok, explores what recent updates ...


What to Look for in a Business App Before Adopting It  Business.com

From reliable data synchronization to integrations, here are some aspects to consider before adopting a business app.


5 Steps to a Successful Email Drip Campaign  Practical Ecommerce

Emails sent automatically and on a schedule are an effective way of communicating with your customers and prospects. Sometimes referred to as drip ...


Why Facebook Messenger Banned My Page & What I’m Doing About It  Business 2 Community

Guys, this is pretty embarrassing. Last month I got banned by Facebook Messenger because too many people were blocking my Messenger bot. This is what I ...


Email marketing firm iContact is sold, to remain in Morrisville; jobs are cut  WRAL Tech Wire

MORRISVILLE - iContact, an email marketing firm launched in the Triangle 15 years ago, has a new owner and a smaller workforce as a result of the acquisition.


Photos: Remembering the Monkees' Peter Tork, 1942-2019 | Music  Arizona Daily Star

Peter Tork, a musician who became a sensation as a member of the Monkees, the made-for-TV pop group that soared to fame in the 1960s, has died at 77.


Email-Based Advertising an Effective Tactic for Reaching Every Generation  MarTech Series

New research into consumer attitudes toward digital advertising finds that advertising placed in email newsletters is an effective way to engage audiences of ...


McHenry mayor apologizes after using city email to campaign for City Council candidate  Northwest Herald

McHenry Mayor Wayne Jett has issued an apology after sending a mass email campaigning for a City Council candidate from his city account. Incumbent ...


Email Marketing Market: Top Competitive Players & Industry Growth Drivers, 2024  Europe Industry News

Zion Market Research experts figure the most recent give an account of “Email Marketing Market: Global Industry Analysis, Size, Share, Growth, Trends, and ...


5 Ways You Can Achieve 'Hands-Off' Marketing  Entrepreneur

Marketing can be a serious drain on an entrepreneur's time. But there are ways to progress without the heavy workload.


Marketing Technology Awards: Voting now open!  ClickZ

Voting for the Marketing Technolgoy Awards is now open! Anyone can vote, open until Feb 15. The Awards will take place in Tribeca, NY on March 21, 2019.


Firm Offers Software To Clean Rented Email Lists 02/14/2019  MediaPost Communications

Most comments about email lists now focus on customer files, it seems. But Mr. Marketing, a digital marketing specialist, is offering software for brands using ...


3 Tips to Improve Email Deliverability  Business 2 Community

Most successful email marketers are focused on continuously optimizing their campaigns. This often involves regular testing of subject lines, email design, ...


Three Predictions For Email Marketing In 2019  Forbes

In 2019, your success in email marketing hinges on your ability to provide value to your customers' lives and not just sales or spam to their inbox.


Turn Site Visitors into Sales with WordStream's CRO Toolkit  Search Engine Journal

This is a sponsored post written by WordStream. The opinions expressed in this article are the sponsor's own. Have you ever seen a dog catch a mailman?


A not-so-good number  Arizona Daily Star

Number of 3-pointers Randolph has made since the loss to Washington three weeks ago. The sophomore guard is 1 of 16 from beyond the arc since Feb. 7.


From AI to personalization: Here are 2019's biggest search trends  ClickZ

Survey results reveal the top search trends 2019 looks to have in store for marketers. Here are the top five, along with tips for how to handle them.


Rich Media and Email: Maximize Impact (and Deliverability)  Business 2 Community

No other marketing channel builds lifelong relationships like email. It's a prime reason that email marketing is the preferred marketing channel for customer ...


Amtrak Is For Lovers: Railroad's Valentine's Day Effort Features Email, E-Cards 02/14/2019  MediaPost Communications

Is there anything more romantic than a long-distance train? Think of Cary Grant and Eva Marie Saint on the old Broadway Limited in North By Northwest.


Ongage Partners With BEE To Offer Email Design Tool 02/08/2019  MediaPost Communications

Ongage, provider of an email marketing platform, is partnering with BEE, a design tool by MailUp Group. The goal is to help campaign managers “easily design ...


SalesHandy | The Perfect Email Marketing Tool To Boost Your Productivity  StartupWorld

SalesHandy is an email tool that helps you understand which prospects from your lead pool are highly engaged and most likely to convert into a lead when you ...


Five Ways To Improve Your Email Marketing Content  Forbes

It seems that some brands believe consumers don't open emails anymore. Or even worse, some businesses don't think there's value in email marketing.


Press Release: Zimbabwean Company Launches An ISP In South Africa  Technology Zimbabwe

To capitalize on today's hastily advancing Information and Communication Technologies landscape and more meticulously align with the Company's priorities ...


Improve Your Email Campaign Performance With Better Data  Forbes

As the customer journey continues to evolve, even the most creative email *content* strategy isn't going to guarantee new customers or conversions.


Seven Email Marketing Tricks All Solopreneurs Should Master  Forbes

Email marketing works. In fact, it has a median ROI of 122% which is more than 4 times higher than that of other approaches. Eighty-nine percent of marketers ...


Email marketing trends to expect in 2019  Marketing Land

Many exciting trends and developments hit the world of email marketing in 2018 as email turned 40 years old – from the emergence of AMP for Gmail to mobile ...


Strategies For Cleaning Up Your Email Data 01/28/2019  MediaPost Communications

CRM-based email marketing can suffer when there are dead leads and other clutter. Here are strategies for cleaning up your data, starting with updating your ...


FTC Busts Alleged Email Work-At-Home Scheme 02/15/2019  MediaPost Communications

The Federal Trade Commission has won a settlement with Fat Giraffe Marketing and several other firms and individuals who are alleged to have used email and ...


Segment Launches Program to Help Early Startups Achieve Growth  MarTech Series

Segment, the customer data infrastructure company, launched the Segment Startup Program, a new initiative that will provide early-stage companies with the ...


What We Can Learn From Email Marketing's 40-Year Evolution  Forbes

It's funny to think of any form of digital marketing as “old school,” but in 2018, email marketing fits that bill. We're at a point where email marketing is older than ...


Email Marketing: Threats And Opportunities  Forbes Now

Email marketing has stood the test of time. With each year, new threats and opportunities appear that marketers need to know about. Being in touch with these ...


40+ Powerful Email Marketing Statistics You Should Know in 2019  G2 Crowd

Find email marketing statistics that you will want to know for 2019. Optimize your marketing strategy to gain more traction in engagement, click-throughs, and ...


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