Email Marketing Information


Email Marketing Information

Top 10 Business E-Mail Basics


When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issues targeted at business men and women.

The Benefits of Interactive Online Characters


This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences.

Are You Backing Up Your BIGGEST Asset?


Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire e-zine subscriber list.

What is Gmail?


Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail.

Lost: 200 emails gone missing. Last seen on the 25.10.2003


Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive".

9 Tips To Help You Write More Powerful Emails


1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails.

Tips to Bounce-Proof Your Email List


Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy.

Tips to Build Your Email Address Database


WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer participation and retention rates With ongoing postal and telemarketing pressures impacting marketing budgets for many organizations this year, email marketing could become the "silver lining " for many marketers. But how do you create a successful email marketing campaign if you do not have a substantial email database? That question may be one of the largest Internet related challenges facing companies this year.

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?


Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign. They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery.

What's the Value of an E-mail Address?


Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.

Attract New Subscribers With Magnetic Ads


One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines! There are many reasons why, but the top three are: you're advertising to other readers whom you know are already interested in e-zines you can finely target other e-zines whose readers would likely be interested in YOUR topic it's easy and inexpensive First, you'll need to get your ads ripe and ready. Here's a step-by-step guide on how to write them - it should only take you about 10 minutes.

Writing Newsletters Online: How to Get it Right


A strange thing has been happening to newsletters online. They have been turning into either a) promotional emails or b) web pages delivered by email.

Heres Why You Dont NEED a Blog


The word "blog" seems to be everywhere, and what an ugly word it is! Short for "web log," a blog is a Web page made up of typically short, frequently updated postings that are listed chronologically. It's similar to an online journal.

20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses


An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your autoresponder to receive the free course and it is sent out automatically over time.

Reach Out and Slap Someone


I got my first email account way too many years ago. I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications.

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Business.com

5 Email Marketing Tips to Grow Your Small Business
Business.com
Are you looking for ways to use email marketing to grow your business? Then you'll want to take a look at these five email marketing tips to help boost your sales. As a small business owner, it's tough to decide which marketing strategies to invest in ...



The Truth Behind Today's Powerful Email Marketing
MediaPost Communications
If you intend to improve your click-through rates, you need to adopt a few new tactics and explore the finer details. So, what is the truth behind a more powerful email today? Email marketing is no more a mere promotions vehicle or an advertising medium.



Fortune

Europe's New Data Rules Are Gutting Email Marketing Everywhere
Fortune
Email is one of the most effective ways for companies to reach potential customers, but new European data rules are dramatically undermining email marketing campaigns — especially in the U.S.. According to a pair of new studies, efforts to comply with ...
Europe's GDPR Is Killing Email Marketing, To The Disappointment Of No OneGizmodo Australia
GDPR is Killing Email MarketingCyber Security News (blog)
Email Marketers Hurt By GDPR RegulationPYMNTS.com

all 112 news articles »


Business 2 Community

Email Marketing Is Alive And Well According To New Survey
Business 2 Community
“Email is dead” is a common phrase among experts and non-experts alike. They argue that email does a poor job of reaching consumers and influencing them to convert. For most businesses, however, email marketing is alive and well: 69 percent of ...
Is Email marketing good for small businesses in 2018 ...Customer Think

all 2 news articles »


Mashable

Learn MailChimp for $10 and scale your email marketing efforts
Mashable
MailChimp is a popular email marketing platform for small businesses, which boasts a total output of one billion emails a day across its vast client base. When marketers want to automate large-scale campaigns with up-to-the-minute analytics and ...



How Email Evolved Alongside Mobile (and What This Means for Email Marketing)
MarTech Advisor
Seamas Egan, Associate Director of Revenue Operations, Campaigner, shares tips for how mobile and email have transformed and intertwined over the past decade, including tips for how marketers can stay ahead of the curve for the next 10 years of mobile.

and more »


Epsilon Named a Leader for Email Marketing Services by Independent Research Firm; Recognized for Unmatched ...
PR Newswire (press release)
DALLAS, June 22, 2018 /PRNewswire/ -- Epsilon®, a global leader in creating connections between people and brands, today announced that it was named a Leader in the June 2018 report "The Forrester Wave™: Email Marketing Service Providers, Q2 ...

and more »


New Research Studies Correlation Between Email Marketing Tactics, Program Effectiveness, and Revenue Growth
EContent (press release)
In partnership with global research firm Demand Metric, email solutions provider Return Path released a new research report, The State of Email Marketing. With this new report, Demand Metric and Return Path sought to determine what separates high ...



Five benefits of using gamification in email marketing (with examples)
Econsultancy (blog)
When it comes to engaging email subscribers, marketers often focus on strategies such as personalisation, segmentation, and optimisation of subject lines. Gamification is another, perhaps lesser-used tactic, however it can also be a highly effective ...



Daily Beast

Leverage MailChimp to Build an Effective Email Marketing Strategy
Daily Beast
Contrary to popular belief, email marketing is not dead — it's actually far from it. Eighty percent of retail professionals reveal that email marketing is their top vehicle for customer retention, while 86% of consumers indicate that they are keen on ...


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