Ezine Marketing Information

10 Effective Ways To Gain More New Ezine Subscribers

1. Swap ads with other ezine publishers.

Swap sponsor, feature, classified or solo ads with
publishers who have subscribers targeted to be interested
in what your ezine covers.

This will provide both you and the other publisher with a
terrific way to get more subscriptions at no cost.

When choosing ezines to swap ads with, pick ezines that
offer content that your new subscribers would be interested
in, but not ezines that compete directly with you.

2. Write articles.

Your articles will give you a powerful way to get more new
subscribers through your resource box at the end of your

Submit your articles to article directories, article
announcement lists and also to ezine publishers looking for
articles to run in their ezines.

You could also create a list that announces when you've
written a new article or articles to get more publishers to
run your articles on a regular basis.

3. Create an ebook compilation of your articles and use it
as a bonus for subscribing to your publication.

Multiply the number of subscriptions you get from your ebook
by letting other ezine publishers use it as a bonus for
subscribing to their ezines.

You can also let people rebrand your ebook with a link to
their site or ezine to get more people to offer your ebook
as a bonus or on their sites.

4. Swap recommendations with other ezine publishers.

You could recommend another publisher's ezine in your own
words to your subscriber base in exchange for her doing the
same for you.

You could also run a recommended ezines section in each
issue or recommend other publishers' ezines on your "thank
you" page or in your welcome message in exchange for the
same to get long term promotion of your ezine.

5. Submit your ezine to ezine directories.

Your submissions will get your ezine noticed by people
interested in the topic your ezine covers.

Submitting your ezine to ezine directories can also help you
find more advertisers for your ezine and also other
publishers who would like to participate in joint ventures
with you.

6. Use ezine announcement lists to promote your ezine.

Many ezine announcement lists allow you to post ads for your
ezine on a weekly or monthly basis giving you an easy way to
successfully promote your ezine on an ongoing basis.

7. Make a sample issue available on your site or by

Your sample issue will increase your subscriptions by
providing your visitors with a taste of the quality content
to be found in your ezine.

8. Use your signature file to promote your ezine.

Add a signature file that promotes your ezine to your
outgoing emails and also to your posts to discussion lists
or online forums.

9. Purchase advertising in other ezines.

Run your ad in ezines that you enjoy and reach your target
audience or search ezine directories for ezines that offer
good advertising rates.

Place your ad for at least three issues in a row as
repetition will help you get the most new subscribers from
your ads.

10. Place f~ree ads in other ezines.

Many ezine publishers allow their subscribers to place a
f~ree ad on a weekly, monthly or per issue basis as a
benefit to subscribing to their publications.

Track your f~ree ads so that you'll know which ad copy
produces the greatest results and which ezines would be good
choices to pay for advertising in or swap ads with.

Article by writer, Ken Hill. Do You Publish an Ezine? Want
more subscribers? Put your ezine promotion on autopilot with
this must have ezine promotional tool. Over 1600+ places to
promote your ezine. Find out more now at:

Mouser – New issue of eZine highlights emerging transformational design trends  Electropages

Mouser has published the latest issue of its Methods technology and solutions eZine. The first issue of volume three, Design Trends and the Transformation of ...

Cruise retail environment a “marketers' dream” says m1nd-set report assessing shopping trends - The Moodie Davitt Report  The Moodie Davitt Report

The research agency compared the shopping behaviour of cruise travellers to airport passengers – and found significant differences in the importance of travel ...

“Unbeatable awareness" – La Prairie partners with Frankfurt Airport in pioneering 360 degree marketing package - The Moodie Davitt Report  The Moodie Davitt Report

Retail & Properties Unit Head Karl-Heinz Dietrich says that no passenger “will leave the airport without noticing the brand” after Swiss skincare house La Prairie ...

Masters of Money LLC Launches What Could Be “The Most Powerful Making & Saving Money Website of 2018"  PR Web

New York, NY (PRWEB) August 09, 2018 -- Masters of Money, LLC., currently the fastest growing business opportunity company on the internet, launched their.

Tourism Ireland Marketing Budget Increased to €45m as it Targets Ambitious Growth  AdWorld

Tourism Ireland is to spend €45m on promoting Ireland as a destination for tourists in 2019 after it was revealed that it had secured an additional €10m to go ...

Marketing Society Future Council Seeks New Applications  AdWorld

The Marketing Society Future Council is looking to recruit three new members at the start of 2019. The invitation to apply is open to those who have been ...

AAI Advertisers' Toolkit Seminar to Focus on Marketing Effectiveness  AdWorld

Alan Cox, CEO of Core, Karen Hand, founder of Strategy & Research and Jimmy Murphy, President of IAPI and director of Publicis Dublin will all speak at the ...

Marketing Society Research Excellence Awards Shortlist Announced  AdWorld

The shortlist for the 2018 Research Excellence Awards has been announced was released this afternoon. The Awards are now in their 10th year and 2018 saw ...

Nora Torpey Joins RTE as Head of Marketing & Consumer Communications  AdWorld

Nora Torpey has been appointed to the role of Head of Marketing & Consumer Communications with RTÉ. She will take up her new role in early June will report ...

Marketers Concerned by the Digital Skills Gap  AdWorld

Marketers are concerned about the digital skills shortage that exists and the impact this could have on the success of the companies they work for according to a ...

Survey Finds Many Irish Businesses Don't Have a Digital Marketing Strategy  AdWorld

Over one third of Irish businesses do not have a digital marketing strategy, according to new research carried out by the Irish communications agency, ...

Delhi Duty Free captures branding and marketing awards - The Moodie Davitt Report  The Moodie Davitt Report

INDIA. Delhi Duty Free has won two awards at the ET Now Star of the Industry Awards for excellence in branding and marketing. ET Now is a business and ...

Mumbai Duty Free launches 'Pay Zero' marketing campaign with Bollywood star - The Moodie Davitt Report  The Moodie Davitt Report

INDIA. Mumbai Duty Free has launched its latest marketing campaign called 'Pay Zero' in association with Indian film star Shah Rukh Khan. It coincides with ...

AIB Wins Marketing Team of the Year at All Ireland Marketing Awards  AdWorld

AIB and Lidl Ireland were the two big winners at the annual All Ireland Marketing Awards which were held in Dublin last night. Both companies picked up two ...

Aude Bourdier named to senior travel retail marketing role with Brown-Forman - The Moodie Davitt Report  The Moodie Davitt Report

Aude Bourdier, well known for her time in travel retail with Bacardi, is named Marketing Director for Brown-Forman Global Travel Retail and Developed APAC.

New Kantar Media Research Sheds a Light on Challenges Facing Advertising and Marketing  AdWorld

Kantar Media, the global media intelligence company has published its annual DIMENSION report which explores the key communication planning, buying and ...

Call for Entries for Marketing Society's Research Excellence Awards 2018  AdWorld

The Marketing Society has launched a call for entries to the 2018 Research Excellence Awards which will be held on Friday, December 7th. To mark the 10th ...

'The ultimate testing ground' – Murad Director of International Marketing Robert Burns on the travel retail opportunity - The Moodie Davitt Report  The Moodie Davitt Report

The Unilever clinical skincare brand is hoping to crack the travel retail market as it debuts at the TFWA World Exhibition this week.

Ryanair Appoints Chiara Ravara as Head of Marketing & Sales  AdWorld

Ryanair has appointed Chiara Ravara as its new Head of Sales & Marketing, promoting her from her previous role as Senior Sales & Marketing Manager.

In the Company of Huskies Expands with New Hires  AdWorld

Following a period of continued growth, In the Company of Huskies is expanding with six new hires to strengthen the agency's social media department.

WFA President David Wheldon to Speak at Marketing Society Event  AdWorld

The Marketing Society of Ireland will host David Wheldon, President of the World Federation of Advertisers and Chief Marketing Officer for Royal Bank of ...

Three Launches “First Data” Dating Series Online  AdWorld

Three Ireland has launched a mini-web dating series that highlights the mobile phone company's “All You Can Eat Data” plan. The mini-series was created by ...

Faux-Thenticity: Time For Brands To Get Real  AdWorld

Act like a human. It doesn't sound so hard but for brands (and Mark Zuckerberg) acting like a human is one of the biggest challenges, writes John ...

The Moodies 2018 – Recognising the best in travel retail Digital, Social Media & Marketing - The Moodie Davitt Report  The Moodie Davitt Report

Entries are now being invited for The Moodies, the sixth edition of the annual awards that spotlight digital, social media and marketing excellence across the ...

The Moodies 2018: Deadline extended to nominate the best in travel retail digital, social media & marketing - The Moodie Davitt Report  The Moodie Davitt Report

The deadline to enter this year's Moodies Awards for social and digital media and marketing has been extended to 28 January at the request of industry ...

OOH's Future Re-Framed at PML Group Seminar  AdWorld

Manuel Yoacham (Starcom), Orlagh Keane (Source out of home), Claire Lynch and Grace Kehir (both AIB) attended Now & Next. PML Group played host to a ...

Live True: Travel retail ties in with Dewar's US$15 million global marketing campaign - The Moodie Davitt Report  The Moodie Davitt Report

Scotch whisky brand Dewar's has launched a US$15 million global marketing push as part of its Live True campaign. Brand owner Bacardi said the campaign ...

From start-up to US$2 billion powerhouse – The Dubai Duty Free 35th anniversary e-Zine - The Moodie Davitt Report  The Moodie Davitt Report

Welcome to a special edition of The Moodie Davitt e-Zine Spotlight Series, which honours Dubai Duty Free's 35th anniversary, which took place yesterday (20 ...

Mumbai Duty Free rides high on major marketing campaign with double-digit sales growth - The Moodie Davitt Report  The Moodie Davitt Report

INDIA. A powerful marketing campaign, new store openings and passenger growth contributed to robust sales growth at Mumbai Duty Free in May. Moodie ...

Volkswagen Partners with Journal Media on News Audio Bulletin  AdWorld

Journal Media, publisher of TheJournal.ie, has teamed up with Volkswagen Ireland to launch an audio version of its popular “9 at 9” news bulletin which gives ...

Pernod Ricard Global Travel Retail names Craig Johnson as VP Marketing - The Moodie Davitt Report  The Moodie Davitt Report

Pernod Ricard Global Travel Retail has named Craig Johnson (pictured) as Vice President Marketing, reporting to divisional CEO Mohit Lal. Johnson is currently ...

Littlewoods Ireland Launches New €2m Campaign to Promote its Own Range  AdWorld

To mark the launch of its new V By Very Autumn/Winter collection, the online department store Littlewoods Ireland, has launched a new TV campaign as part of a ...

The Science Behind What's Next  AdWorld

A transparent and actionable audience measurement tool for digital media provides reassurance and valuable insights to both brands and publishers, writes ...

Aviva Ireland Launch New Campaign  AdWorld

This September sees the launch of a major new multi-media campaign for Aviva Ireland. The first commercial to air, called 'The Dream' features two icons of Irish ...

Tourism Ireland Steps Up Marketing Campaign to Attract Italians to Ireland  AdWorld

Tourism Ireland in Italy has teamed up with Lastminute.com, in a new campaign to grow tourism from Italy this summer. The ten-week campaign includes highly ...

You & Mr Jones Buys Controlling Stake in Oliver Parent  AdWorld

The US-headquartered brand-tech group You & Mr Jones has acquired a majority shareholding in the Inside Ideas Group, the parent company of Oliver the ...

SuperValu - All Things Considered  AdWorld

The Lowdown: Today, Ireland's largest supermarket chain, SuperValu, and creative agency, TBWA\Dublin, launch a new brand campaign, 'All Things ...

Tourism Ireland Launches First Global Campaign in 7 Years  AdWorld

Tourism Ireland has launched its first global campaign for seven years and in an industry-first it has been created by the heart rate data of two visitors to Ireland.

Ad of the Week: Sherry FitzGerald  AdWorld

In the Company of Huskies team up with Sherry FitzGerald to launch the property agents' new brand platform and innovative technology offering. Ireland's ...

Starcom Kicks Off Amazon Adspend With AIB Campaign  AdWorld

With more advertising spend expected to flow into the coffers of the online retail giant Amazon, the Core-owned media agency Starcom says that it has ...

Tourism Ireland Starts Filming First Global Campaign in Seven Years  AdWorld

Tourism Ireland has kicked off filming for a new global advertising campaign this week. The new campaign will comprise TV, cinema and online ads and will ...

Verve Adds To Dublin Team With New Faces Across The Agency  AdWorld

The live experience and creative agency Verve has beefed up its operations with a number of new hires and the promotion of other staff to key roles.

Behaviour & Attitudes Wins Grand Prix at Research Excellence Awards 2018  AdWorld

Behaviour & Attitudes scooped the Grand Prix at the annual Marketing Society's Research Excellence Awards which were held in the Shelbourne Hotel today, ...

Ad of the Week: An Post's Send Love this Christmas  AdWorld

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'Shifters and Shakers' Get Ready for Future Council's Next Meeting  AdWorld

The Marketing Society's Future Council is organising a “Shifters and Shakers” night next Thursday, September 12 in Tramline on D'Olier Street in Dublin.

TAM Ireland to Host The Long Lunch With Mark Ritson in October  AdWorld

TAM Ireland will host a lunch on October 12th at which the award-winning columnist and leading academic Mark Ritson will be the keynote speaker. Over lunch ...

Mindshare Publishes Future Now to Help Brands Solve Challenges  AdWorld

It's that time of the year when media agency groups publish their forecasts for the year ahead and take stock of the likely trends that will have an impact on the ...

Ad of the Week: SuperValu's Consider Christmas  AdWorld

Following the recent launch of its new 'All things considered' campaign, SuperValu and TBWA\Dublin have followed up with a new Christmas campaign that ...

Chilli Pepper and DMCM Bag Top Awards at An Post's Smart Marketing Awards  AdWorld

Pictured: Chilli Pepper receiving the Campaign Of The Year Grand Prix award for their campaign 'Painting a Brighter Future with Dulux Trade Points' – Client ...

Making Brands Matter in a Fragmented World  AdWorld

Global research conducted by Ogilvy this year indicates that less that 1/5 of client leaders report that they think and act on brand across every time horizon.

Campaign of the Week: Bank of Ireland/ Snuggley  AdWorld

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10 Link Building Strategies To Avoid In 2018  Search Engine People

Shares 39. link-building. As one of the top three ranking signals, backlinks have mattered to search engines for years, and they will most likely continue to matter ...

Markus Ettlin leaves senior marketing role at Gebr Heinemann - The Moodie Davitt Report  The Moodie Davitt Report

GERMANY. Markus Ettlin (left) has stepped down from his position as Director Marketing at Gebr Heinemann, a role he has held for the past 18 years.

A Good Alternative to Facebook  AdWorld

With marketers reviewing their Facebook strategies following its recent decision to tweak its algorithms, LinkedIn is proving to be an increasingly popular ...

Newswire & Press Release / Dentsu Announces Merkle Acquisition of Filter, a Digital Marketing Services Agency in the US - Marketing / Newswire / PR - Dentsu  Newswire Today

Dentsu, Inc. announced that Merkle has reached an agreement to acquire a 100% stake in Filter, LLC, a digital marketing services agency - MerkleInc.com ...

Energia Appoints Legacy Consultants to Manage Sponsorship Properties  AdWorld

Energia, one of Ireland's leading utility companies has appointed sponsorship and communications agency Legacy Consultants to manage its partnership with ...

The Science Behind Estimating Ad Spend – Accurately  AdWorld

Elisa Daly explains the science behind creating reliable advertising spend estimates. Transparency is a buzz word that permeates conversations in the Irish ...

TBWADublin Launches First Campaign for SuperValu  AdWorld

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Ria Bradley Joins Kinetic Ireland  AdWorld

The OOH media agency Kinetic Ireland has appointed Ria Bradley as account director. Prior to joining Kinetic, she worked as a client director with Talon Outdoor ...

The Big Trends for 2018  AdWorld

As the digital and search marketing industry changes quickly, 2018 will be no different. New trends will continue to shake up the marketplace so it's critically ...

Adworld Ezine  AdWorld

Each week, Adworld.ie sends out an ezine to over 7,478 subscribers, bringing them up to speed with the latest Irish and international news and views from the ...

Ad of the Week: Be There Even When You Can't - Three Ireland  AdWorld

“Be there even when you can't” is the concept behind Three's new commercial, launched this week to celebrate its 97% 4G population coverage. Building on ...

Aer Lingus Takes off with Dynamic Seat Sale Campaign  AdWorld

As part of its September sale, Aer Lingus has embarked on a major OOH advertising campaign using multiple data triggers incorporating 48 Sheets alongside ...

DFS Group's Sibylle Scherer named President of Maison Chandon - The Moodie Davitt Report  The Moodie Davitt Report

FRANCE/HONG KONG. LVMH Group today announced the appointment of Sibylle Scherer as President of Maison Chandon. Ms Scherer is currently President ...

Chemistry Launches New Campaign for Center Parcs Ahead of Summer Opening  AdWorld

With the Longford-based Center Parcs set to open its doors this Summer, Chemistry has launched a new campaign for the destination which is aimed at Irish ...

Mumbai Duty Free builds on marketing campaign with major shopping festival - The Moodie Davitt Report  The Moodie Davitt Report

INDIA. Mumbai Duty Free has built on the momentum behind one of its biggest ever marketing campaigns with a shopping festival that runs through May and ...

Ad of the Week: Chairs Can Kill from Boys + Girls  AdWorld

“Chairs Can Kill”: that's the dramatic message and title of a new awareness campaign from The Irish Heart Foundation as part of its on-going mission to prevent ...

Heineken to Sponsor New Rugby Podcast on The42  AdWorld

The42, part of Journal Media's online suite of news, sport and entertainment offerings, has launched a new rugby podcast which will focus on the latest news ...

2018 ADFX Countdown Begins With Publication of Shortlist  AdWorld

The countdown to the 2018 ADFX Awards began this week after IAPI published the shortlist for the biennial awards. In all, 32 shortlisted contenders will be ...

TBWAWorldwide Named as Adweek's 2018 Global Agency Of The Year  AdWorld

TBWA\Worldwide has been named Adweek's 2018 Global Agency of the Year. TBWA was recognized based on the strength of its creative product from ...

Red Bull Taps OOH for Belfast Racing Showrun  AdWorld

Red Bull took to Out of Home (OOH) this month to promote its Racing Showrun Event which took place at Belfast City Hall. The event showcased performances ...

Understanding Marketing Efficiency, Marketing Cost, Margin and the Price Spread  Kashmir Reader

The marketing efficiency depends on costs, margins and price spread and for continuous observing of marketing efficiency we need to have a rational ...

16 Ways to Improve Your Content Marketing Strategy  CIO

Web *content* strategy experts share their top tips for how to increase traffic to your Web or ecommerce site.

Ad of the Week: Home Movers and Mortgage Switchers  AdWorld

Ulster Bank has kicked off the New Year by launching its 'Home Movers and Mortgage Switchers' ad campaign, aimed at families that are looking for more space ...

Tourism Northern Ireland Uses DMG's EffectAV For Latest Campaign  AdWorld

Tourism Northern Ireland has launched its latest marketing campaign encouraging short breaks in Northern Ireland. The campaign includes digital, broadcast ...

Ezine Articles & Press Releases Supplied As Bad Backlink Examples In WMT  Search Engine Land

This week Google supplied example backlinks from Ezine Articles and a press release in Webmaster Tools. These are examples of links which Google felt were ...

Taking Sponsorship to the Next Level  AdWorld

The Irish sponsorship industry has received a much-needed boost following the creation of a new National Sponsorship Index. Professor Tony Meenaghan, who ...

Aer Lingus Unveils New Brand Refresh  AdWorld

In what is one of corporate Ireland's biggest brand overhauls in recent years, Aer Lingus has unveiled a refreshed brand with updated logo and new aircraft ...

How Ronaldinho's crossbar challenge changed branded content forever  SportsPro Media

In 2008's nascent days of online viral *content*, when YouTube was a mere three-years old, we saw an example of a partnership that would inspire brands to ...

Concern Rolls Out IAPI Young Lions Campaign in Cinemas Nationwide  AdWorld

An innovative new advertising campaign has been launched by Concern Worldwide in an effort to target a new generation of younger supporters.

I'm Legitimately Interested in You!  AdWorld

Huge amounts of money and effort are spent on creating the perfect experiential event one that will lure in the unsuspecting public, dazzle them with their ...

Creating Stand-out Experiences  AdWorld

With more and more brands looking at creating live brand experiences for consumers, the Dublin-headquartered company Verve has been riding the ...

Aviva Ireland Launch New Car Insurance Campaign  AdWorld

Following the successful launch of Aviva's new campaign in September, this week sees the launch of the third of four commercials supporting the brand.

Are Backlinks Still Relevant for SEO in 2017?  Business 2 Community

I am often asked: What is a backlink? and Should I still care about them? Backlinks are essential for a successful website, and when you are deciding how you ...

OOH Boost helps Consumers Beat the Lull  AdWorld

As part of its nationwide campaign to promote the Boost brand and introduce Boost +, Cadbury is combining an extensive classic and experiential OOH ...

Chemistry Wins Creative Account for Center Parcs Resort  AdWorld

Chemistry has picked up the creative account for Center Parcs, the forest park resort which is scheduled to open in 2019. Starcom, meanwhile, will handle the ...

Alibaba and Fung Retailing tie up “to bring more international lifestyle brands to Mainland China” - The Moodie Davitt Report  The Moodie Davitt Report

CHINA. Powerful e-commerce and technology multinational Alibaba Group and Fung Retailing – the retail business of the Fung Group – this week announced a ...

eZine – danceScape Ballroom, Salsa, Wedding Dance Lessons, Videos, Dancing Supplies - Burlington, Milton, Ancaster, Hamilton, Oakville  DanceScape eZine

Subscribe to danceScape eZine, and get the latest dance news locally and around the world! This online magazine is published by danceScape, a leading ...

Coca-Cola Delivers Creative Christmas OOH Campaign  AdWorld

Kinetic has teamed up with Coca-Cola and MediaCom to paint Ireland red this Christmas season. Working with creative agency Hogarth and Digital Out of Home ...

Core Learning Partners with ESA to Offer Diploma in Sponsorship  AdWorld

Core Learning, the learning practice of Core, Ireland's largest marketing communications group, has been appointed as the official course partner of the ...

Ad of the Week: Seize the Denny  AdWorld

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Ad of the Week: Belief Is Everywhere  AdWorld

Rothco | Accenture Interactive has launched a new campaign for AIB called “Belief Is Everywhere'. The integrated campaign- led by a 60-second TVC directed ...

Nestlé targets Millennials in Middle East and Africa travel retail with exclusive products - The Moodie Davitt Report  The Moodie Davitt Report

Nestlé International Travel Retail underlined its commitment to leading innovation in the confectionery category at this week's MEADFA conference in Beirut.

Publicis London Retains Tourism Ireland Account But Media Moves to OMD  AdWorld

Tourism Ireland has re-appointed Publicis London to develop its global creative work. In addition, it has also appointed OMD as its global media agency.

Tourism Ireland Targets New Yorkers With Major Campaign in Penn Station  AdWorld

Hundreds of thousands of New York commuters and visitors to the city are seeing a new Ireland promotion, which gets under way this week in Penn Station as ...

GPA “You see players, we see people”  AdWorld

The Lowdown: The timing was October and November 2018 and the goals of the GPA “You see Players; We See People” Campaign was to raise awareness of ...

Ad of the Week: Bloom Launches New Campaign for JustEat.ie  AdWorld

Just Eat, Ireland's leading online food ordering and delivery app, has launched a new advertising campaign called “Food Envy”. The campaign went live this ...

L'Occitane reports solid sales growth in first half; travel retail shines in Asia - The Moodie Davitt Report  The Moodie Davitt Report

Net first-half sales growth of +8.6% at beauty group L'Occitane was aided by "dynamic growth in travel retail” in key markets.

The View From the Client  AdWorld

The advertising industry is changing but perhaps not at the pace many clients would like. So, what are the views of the people and brands that pay the bills and ...

APMC Beefs Up Board With New Appointees  AdWorld

The board of the APMC has announced that a number of key industry figures have joined the board including Sinead Lee from BBDO Shop, Dan Henson from ...

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