|Ezine Marketing Information|
Grow Your Business with a Newsletter
You find a Web site or receive an email about an online store with cool products that you'd like to order, but not right now. Either you file the email or bookmark the Web site. How often do you proactively return to the email or Web site? For me, the percentage is miserably low and my bookmarks file is hey-uuuge.
If getting people to your Web site is a breeze, then you're in good shape. The question is... how often do they return especially when they are ready to buy your product or service? By that time, they may have forgotten about your site and services.
Regularly connect with them through an email newsletter. It's a great way to trigger their memories, give them something for nothing, and build relationships. The payoff will be new and more business, money in the bank account. A high quality newsletter demonstrates value, trust, and stability.
How many newsletters and emails have you seen from companies that were all about "them?" They discuss their newest products. Their site redesign. Their receiving an award. Does this information help you? Maybe if you're a shareholder; otherwise it useless information.
Newsletters demonstrating value by providing information to help readers in their everyday work such as solving the problems they face, keeping them on top of industry trends, and saving them research time by filtering the best articles related to the business.
When a newsletter repeatedly gives readers something of value without a price, they eventually make the buy because the company has proven its expertise through problem solving. One newsletter does a great job in using a sense of humor in its promotional items.
Watch the ratio of solutions versus selling. If selling dominates the newsletter, then it is not likely to be as effective since it's focusing on the company not the reader. Promoting services and products is fine as long as there is more problem solving content than promotions.
Readers often provide feedback showing their appreciation for our saving them time. They don't have the luxury of searching Web sites for the latest information in their industry. A newsletter gives them that, a little bit of everything in one spot. Ultimately, providing value to readers means solving their problems and making their jobs easier.
Do you buy from someone you don't trust? What about Web sites selling products? eBay has the rating system where buyers and sellers rate one another based on their sales experiences. Would you buy from someone who has 50 percent positive / negative feedback? Trust plays a role.
Newsletter publishers become a trusted information source by knowing their audience and being honest with their readers. Furthermore, as the newsletter continuously solves business problems, it shows the readers the company behind the newsletter understands them and their challenges. Add more credibility by interviewing experts or inviting them to contribute an article.
Demonstrate integrity by creating a mailing list in a respectable way (read: avoid buying lists). Grow the mailing list by"
Keep the removal process simple. If someone doesn't want the newsletter, making it harder for her to get off isn't good for the business. It reduces credibility. Besides, if she can't get off, she'll add the newsletter to the spam filter. If there are 100 people like this, it wastes space and clutters the mailing list. Let them go.
Involving readers is a great way to build trust and a community. Provide an outlet for encouraging reader feedback in every issue. Invite readers to submit questions and help each other solve problems, share success stories, anything that would encourage them to write and provide information of value to other readers.
Many newsletters offer readers the chance to ask a question and in turn, post the question so other readers can help. Another way is to ask readers a question on the topic of the month and follow up in the next issue with responses. People like to see their names in lights, so it's another way to connect with readers.
Emailing newsletters on a regular schedule with accurate and timely is what it means to demonstrate stability. It's not just about finances, number of years in business, or product success.
Actions are the best way to prove stability. To do this with a newsletter:
Stability shows the company is always available when needed and comes through when the call is sounded.
While finding new clients is essential, staying in touch with current clients is vital because they have used the service and know the quality of the work. They're more likely to buy again as long as you stay in touch. Newsletters are a great way for maintaining customer loyalty while searching for new customers.
High quality newsletters demonstrate value by providing information relevant to the reader; stability by regularly sending the newsletter; and trust by speaking from integrity. While newsletter should focus on the customer not the company, both parties should gain value. As long as the three factors are in place, the newsletter should be a winner.
(c) 2004 Meryl K. Evans
Meryl K. Evans, Content Maven, is Editor-in-Chief of eNewsletter Journal and The Remediator Security Digest. She's a slave to a MarketingProfs weekly column and a Web design reference guide at InformIT. She is the author of the popular e-report, How to Start a Business Blog and Build Traffic. Visit her site at http://www.meryl.net/blog/ for free newsletters, articles, and tips.
Mouser – New issue of eZine highlights emerging transformational design trends Electropages
Mouser has published the latest issue of its Methods technology and solutions eZine. The first issue of volume three, Design Trends and the Transformation of ...
Cruise retail environment a “marketers' dream” says m1nd-set report assessing shopping trends - The Moodie Davitt Report - The Moodie Davitt Report
Cruise retail environment a “marketers' dream” says m1nd-set report assessing shopping trends - The Moodie Davitt Report The Moodie Davitt Report
The research agency compared the shopping behaviour of cruise travellers to airport passengers – and found significant differences in the importance of travel ...
“Unbeatable awareness" – La Prairie partners with Frankfurt Airport in pioneering 360 degree marketing package - The Moodie Davitt Report - The Moodie Davitt Report
“Unbeatable awareness" – La Prairie partners with Frankfurt Airport in pioneering 360 degree marketing package - The Moodie Davitt Report The Moodie Davitt Report
Retail & Properties Unit Head Karl-Heinz Dietrich says that no passenger “will leave the airport without noticing the brand” after Swiss skincare house La Prairie ...
Masters of Money LLC Launches What Could Be “The Most Powerful Making & Saving Money Website of 2018" - PR Web
Masters of Money LLC Launches What Could Be “The Most Powerful Making & Saving Money Website of 2018" PR Web
New York, NY (PRWEB) August 09, 2018 -- Masters of Money, LLC., currently the fastest growing business opportunity company on the internet, launched their.
Tourism Ireland Marketing Budget Increased to €45m as it Targets Ambitious Growth AdWorld
Tourism Ireland is to spend €45m on promoting Ireland as a destination for tourists in 2019 after it was revealed that it had secured an additional €10m to go ...
AAI Advertisers' Toolkit Seminar to Focus on Marketing Effectiveness AdWorld
Alan Cox, CEO of Core, Karen Hand, founder of Strategy & Research and Jimmy Murphy, President of IAPI and director of Publicis Dublin will all speak at the ...
Marketing Society Future Council Seeks New Applications AdWorld
The Marketing Society Future Council is looking to recruit three new members at the start of 2019. The invitation to apply is open to those who have been ...
Marketing Society Research Excellence Awards Shortlist Announced AdWorld
The shortlist for the 2018 Research Excellence Awards has been announced was released this afternoon. The Awards are now in their 10th year and 2018 saw ...
Nora Torpey Joins RTE as Head of Marketing & Consumer Communications AdWorld
Nora Torpey has been appointed to the role of Head of Marketing & Consumer Communications with RTÉ. She will take up her new role in early June will report ...
Marketers Concerned by the Digital Skills Gap AdWorld
Marketers are concerned about the digital skills shortage that exists and the impact this could have on the success of the companies they work for according to a ...
Survey Finds Many Irish Businesses Don't Have a Digital Marketing Strategy AdWorld
Over one third of Irish businesses do not have a digital marketing strategy, according to new research carried out by the Irish communications agency, ...
Delhi Duty Free captures branding and marketing awards - The Moodie Davitt Report - The Moodie Davitt Report
Delhi Duty Free captures branding and marketing awards - The Moodie Davitt Report The Moodie Davitt Report
INDIA. Delhi Duty Free has won two awards at the ET Now Star of the Industry Awards for excellence in branding and marketing. ET Now is a business and ...
Mumbai Duty Free launches 'Pay Zero' marketing campaign with Bollywood star - The Moodie Davitt Report - The Moodie Davitt Report
Mumbai Duty Free launches 'Pay Zero' marketing campaign with Bollywood star - The Moodie Davitt Report The Moodie Davitt Report
INDIA. Mumbai Duty Free has launched its latest marketing campaign called 'Pay Zero' in association with Indian film star Shah Rukh Khan. It coincides with ...
AIB Wins Marketing Team of the Year at All Ireland Marketing Awards AdWorld
AIB and Lidl Ireland were the two big winners at the annual All Ireland Marketing Awards which were held in Dublin last night. Both companies picked up two ...
Aude Bourdier named to senior travel retail marketing role with Brown-Forman - The Moodie Davitt Report - The Moodie Davitt Report
Aude Bourdier named to senior travel retail marketing role with Brown-Forman - The Moodie Davitt Report The Moodie Davitt Report
Aude Bourdier, well known for her time in travel retail with Bacardi, is named Marketing Director for Brown-Forman Global Travel Retail and Developed APAC.
New Kantar Media Research Sheds a Light on Challenges Facing Advertising and Marketing AdWorld
Kantar Media, the global media intelligence company has published its annual DIMENSION report which explores the key communication planning, buying and ...
Call for Entries for Marketing Society's Research Excellence Awards 2018 AdWorld
The Marketing Society has launched a call for entries to the 2018 Research Excellence Awards which will be held on Friday, December 7th. To mark the 10th ...
'The ultimate testing ground' – Murad Director of International Marketing Robert Burns on the travel retail opportunity - The Moodie Davitt Report - The Moodie Davitt Report
'The ultimate testing ground' – Murad Director of International Marketing Robert Burns on the travel retail opportunity - The Moodie Davitt Report The Moodie Davitt Report
The Unilever clinical skincare brand is hoping to crack the travel retail market as it debuts at the TFWA World Exhibition this week.
Ryanair Appoints Chiara Ravara as Head of Marketing & Sales AdWorld
Ryanair has appointed Chiara Ravara as its new Head of Sales & Marketing, promoting her from her previous role as Senior Sales & Marketing Manager.
In the Company of Huskies Expands with New Hires AdWorld
Following a period of continued growth, In the Company of Huskies is expanding with six new hires to strengthen the agency's social media department.
WFA President David Wheldon to Speak at Marketing Society Event AdWorld
The Marketing Society of Ireland will host David Wheldon, President of the World Federation of Advertisers and Chief Marketing Officer for Royal Bank of ...
Three Launches “First Data” Dating Series Online AdWorld
Three Ireland has launched a mini-web dating series that highlights the mobile phone company's “All You Can Eat Data” plan. The mini-series was created by ...
Faux-Thenticity: Time For Brands To Get Real AdWorld
Act like a human. It doesn't sound so hard but for brands (and Mark Zuckerberg) acting like a human is one of the biggest challenges, writes John ...
The Moodies 2018 – Recognising the best in travel retail Digital, Social Media & Marketing - The Moodie Davitt Report - The Moodie Davitt Report
The Moodies 2018 – Recognising the best in travel retail Digital, Social Media & Marketing - The Moodie Davitt Report The Moodie Davitt Report
Entries are now being invited for The Moodies, the sixth edition of the annual awards that spotlight digital, social media and marketing excellence across the ...
The Moodies 2018: Deadline extended to nominate the best in travel retail digital, social media & marketing - The Moodie Davitt Report - The Moodie Davitt Report
The Moodies 2018: Deadline extended to nominate the best in travel retail digital, social media & marketing - The Moodie Davitt Report The Moodie Davitt Report
The deadline to enter this year's Moodies Awards for social and digital media and marketing has been extended to 28 January at the request of industry ...
OOH's Future Re-Framed at PML Group Seminar AdWorld
Manuel Yoacham (Starcom), Orlagh Keane (Source out of home), Claire Lynch and Grace Kehir (both AIB) attended Now & Next. PML Group played host to a ...
Live True: Travel retail ties in with Dewar's US$15 million global marketing campaign - The Moodie Davitt Report - The Moodie Davitt Report
Live True: Travel retail ties in with Dewar's US$15 million global marketing campaign - The Moodie Davitt Report The Moodie Davitt Report
Bacardi's ambitious goal to double distribution of Dewar's has been boosted by the launch of a new campaign, which will be used in travel retail activations in ...
From start-up to US$2 billion powerhouse – The Dubai Duty Free 35th anniversary e-Zine - The Moodie Davitt Report - The Moodie Davitt Report
From start-up to US$2 billion powerhouse – The Dubai Duty Free 35th anniversary e-Zine - The Moodie Davitt Report The Moodie Davitt Report
Welcome to a special edition of The Moodie Davitt e-Zine Spotlight Series, which honours Dubai Duty Free's 35th anniversary, which took place yesterday (20 ...
Mumbai Duty Free rides high on major marketing campaign with double-digit sales growth - The Moodie Davitt Report - The Moodie Davitt Report
Mumbai Duty Free rides high on major marketing campaign with double-digit sales growth - The Moodie Davitt Report The Moodie Davitt Report
INDIA. A powerful marketing campaign, new store openings and passenger growth contributed to robust sales growth at Mumbai Duty Free in May. Moodie ...
Volkswagen Partners with Journal Media on News Audio Bulletin AdWorld
Journal Media, publisher of TheJournal.ie, has teamed up with Volkswagen Ireland to launch an audio version of its popular “9 at 9” news bulletin which gives ...
Pernod Ricard Global Travel Retail names Craig Johnson as VP Marketing - The Moodie Davitt Report - The Moodie Davitt Report
Pernod Ricard Global Travel Retail names Craig Johnson as VP Marketing - The Moodie Davitt Report The Moodie Davitt Report
Pernod Ricard Global Travel Retail has named Craig Johnson (pictured) as Vice President Marketing, reporting to divisional CEO Mohit Lal. Johnson is currently ...
The Science Behind What's Next AdWorld
A transparent and actionable audience measurement tool for digital media provides reassurance and valuable insights to both brands and publishers, writes ...
Tourism Ireland Steps Up Marketing Campaign to Attract Italians to Ireland AdWorld
Tourism Ireland in Italy has teamed up with Lastminute.com, in a new campaign to grow tourism from Italy this summer. The ten-week campaign includes highly ...
You & Mr Jones Buys Controlling Stake in Oliver Parent AdWorld
The US-headquartered brand-tech group You & Mr Jones has acquired a majority shareholding in the Inside Ideas Group, the parent company of Oliver the ...
Tourism Ireland Launches First Global Campaign in 7 Years AdWorld
Tourism Ireland has launched its first global campaign for seven years and in an industry-first it has been created by the heart rate data of two visitors to Ireland.
Ad of the Week: Sherry FitzGerald AdWorld
In the Company of Huskies team up with Sherry FitzGerald to launch the property agents' new brand platform and innovative technology offering. Ireland's ...
Starcom Kicks Off Amazon Adspend With AIB Campaign AdWorld
With more advertising spend expected to flow into the coffers of the online retail giant Amazon, the Core-owned media agency Starcom says that it has ...
Verve Adds To Dublin Team With New Faces Across The Agency AdWorld
The live experience and creative agency Verve has beefed up its operations with a number of new hires and the promotion of other staff to key roles.
Behaviour & Attitudes Wins Grand Prix at Research Excellence Awards 2018 AdWorld
Behaviour & Attitudes scooped the Grand Prix at the annual Marketing Society's Research Excellence Awards which were held in the Shelbourne Hotel today, ...
Aviva Ireland Launch New Campaign AdWorld
This September sees the launch of a major new multi-media campaign for Aviva Ireland. The first commercial to air, called 'The Dream' features two icons of Irish ...
Ad of the Week: An Post's Send Love this Christmas AdWorld
Your browser does not currently recognize any of the video formats available. Click here to visit our frequently asked questions about HTML5 video.
'Shifters and Shakers' Get Ready for Future Council's Next Meeting AdWorld
The Marketing Society's Future Council is organising a “Shifters and Shakers” night next Thursday, September 12 in Tramline on D'Olier Street in Dublin.
TAM Ireland to Host The Long Lunch With Mark Ritson in October AdWorld
TAM Ireland will host a lunch on October 12th at which the award-winning columnist and leading academic Mark Ritson will be the keynote speaker. Over lunch ...
Mindshare Publishes Future Now to Help Brands Solve Challenges AdWorld
It's that time of the year when media agency groups publish their forecasts for the year ahead and take stock of the likely trends that will have an impact on the ...
Ad of the Week: SuperValu's Consider Christmas AdWorld
Following the recent launch of its new 'All things considered' campaign, SuperValu and TBWA\Dublin have followed up with a new Christmas campaign that ...
Chilli Pepper and DMCM Bag Top Awards at An Post's Smart Marketing Awards AdWorld
Pictured: Chilli Pepper receiving the Campaign Of The Year Grand Prix award for their campaign 'Painting a Brighter Future with Dulux Trade Points' – Client ...
Making Brands Matter in a Fragmented World AdWorld
Global research conducted by Ogilvy this year indicates that less that 1/5 of client leaders report that they think and act on brand across every time horizon.
10 Link Building Strategies To Avoid In 2018 Search Engine People
Shares 39. link-building. As one of the top three ranking signals, backlinks have mattered to search engines for years, and they will most likely continue to matter ...
Markus Ettlin leaves senior marketing role at Gebr Heinemann - The Moodie Davitt Report - The Moodie Davitt Report
Markus Ettlin leaves senior marketing role at Gebr Heinemann - The Moodie Davitt Report The Moodie Davitt Report
GERMANY. Markus Ettlin (left) has stepped down from his position as Director Marketing at Gebr Heinemann, a role he has held for the past 18 years.
A Good Alternative to Facebook AdWorld
With marketers reviewing their Facebook strategies following its recent decision to tweak its algorithms, LinkedIn is proving to be an increasingly popular ...
Littlewoods Ireland Launches New €2m Campaign to Promote its Own Range AdWorld
To mark the launch of its new V By Very Autumn/Winter collection, the online department store Littlewoods Ireland, has launched a new TV campaign as part of a ...
Newswire & Press Release / Dentsu Announces Merkle Acquisition of Filter, a Digital Marketing Services Agency in the US - Marketing / Newswire / PR - Dentsu - Newswire Today
Newswire & Press Release / Dentsu Announces Merkle Acquisition of Filter, a Digital Marketing Services Agency in the US - Marketing / Newswire / PR - Dentsu Newswire Today
Dentsu, Inc. announced that Merkle has reached an agreement to acquire a 100% stake in Filter, LLC, a digital marketing services agency - MerkleInc.com ...
Energia Appoints Legacy Consultants to Manage Sponsorship Properties AdWorld
Energia, one of Ireland's leading utility companies has appointed sponsorship and communications agency Legacy Consultants to manage its partnership with ...
TBWADublin Launches First Campaign for SuperValu AdWorld
Your browser does not currently recognize any of the video formats available. Click here to visit our frequently asked questions about HTML5 video.
Ria Bradley Joins Kinetic Ireland AdWorld
The OOH media agency Kinetic Ireland has appointed Ria Bradley as account director. Prior to joining Kinetic, she worked as a client director with Talon Outdoor ...
The Big Trends for 2018 AdWorld
As the digital and search marketing industry changes quickly, 2018 will be no different. New trends will continue to shake up the marketplace so it's critically ...
Tourism Ireland Starts Filming First Global Campaign in Seven Years AdWorld
Tourism Ireland has kicked off filming for a new global advertising campaign this week. The new campaign will comprise TV, cinema and online ads and will ...
Adworld Ezine AdWorld
Each week, Adworld.ie sends out an ezine to over 7,478 subscribers, bringing them up to speed with the latest Irish and international news and views from the ...
Ad of the Week: Be There Even When You Can't - Three Ireland AdWorld
“Be there even when you can't” is the concept behind Three's new commercial, launched this week to celebrate its 97% 4G population coverage. Building on ...
Aer Lingus Takes off with Dynamic Seat Sale Campaign AdWorld
As part of its September sale, Aer Lingus has embarked on a major OOH advertising campaign using multiple data triggers incorporating 48 Sheets alongside ...
DFS Group's Sibylle Scherer named President of Maison Chandon - The Moodie Davitt Report - The Moodie Davitt Report
DFS Group's Sibylle Scherer named President of Maison Chandon - The Moodie Davitt Report The Moodie Davitt Report
FRANCE/HONG KONG. LVMH Group today announced the appointment of Sibylle Scherer as President of Maison Chandon. Ms Scherer is currently President ...
Chemistry Launches New Campaign for Center Parcs Ahead of Summer Opening AdWorld
With the Longford-based Center Parcs set to open its doors this Summer, Chemistry has launched a new campaign for the destination which is aimed at Irish ...
Mumbai Duty Free builds on marketing campaign with major shopping festival - The Moodie Davitt Report - The Moodie Davitt Report
Mumbai Duty Free builds on marketing campaign with major shopping festival - The Moodie Davitt Report The Moodie Davitt Report
INDIA. Mumbai Duty Free has built on the momentum behind one of its biggest ever marketing campaigns with a shopping festival that runs through May and ...
Ad of the Week: Chairs Can Kill from Boys + Girls AdWorld
“Chairs Can Kill”: that's the dramatic message and title of a new awareness campaign from The Irish Heart Foundation as part of its on-going mission to prevent ...
Heineken to Sponsor New Rugby Podcast on The42 AdWorld
The42, part of Journal Media's online suite of news, sport and entertainment offerings, has launched a new rugby podcast which will focus on the latest news ...
TBWAWorldwide Named as Adweek's 2018 Global Agency Of The Year AdWorld
TBWA\Worldwide has been named Adweek's 2018 Global Agency of the Year. TBWA was recognized based on the strength of its creative product from ...
Red Bull Taps OOH for Belfast Racing Showrun AdWorld
Red Bull took to Out of Home (OOH) this month to promote its Racing Showrun Event which took place at Belfast City Hall. The event showcased performances ...
Understanding Marketing Efficiency, Marketing Cost, Margin and the Price Spread Kashmir Reader
The marketing efficiency depends on costs, margins and price spread and for continuous observing of marketing efficiency we need to have a rational ...
16 Ways to Improve Your Content Marketing Strategy CIO
Web *content* strategy experts share their top tips for how to increase traffic to your Web or ecommerce site.
Ad of the Week: Home Movers and Mortgage Switchers AdWorld
Ulster Bank has kicked off the New Year by launching its 'Home Movers and Mortgage Switchers' ad campaign, aimed at families that are looking for more space ...
Tourism Northern Ireland Uses DMG's EffectAV For Latest Campaign AdWorld
Tourism Northern Ireland has launched its latest marketing campaign encouraging short breaks in Northern Ireland. The campaign includes digital, broadcast ...
Ezine Articles & Press Releases Supplied As Bad Backlink Examples In WMT Search Engine Land
This week Google supplied example backlinks from Ezine Articles and a press release in Webmaster Tools. These are examples of links which Google felt were ...
Aer Lingus Unveils New Brand Refresh AdWorld
In what is one of corporate Ireland's biggest brand overhauls in recent years, Aer Lingus has unveiled a refreshed brand with updated logo and new aircraft ...
How Ronaldinho's crossbar challenge changed branded content forever SportsPro Media
In 2008's nascent days of online viral *content*, when YouTube was a mere three-years old, we saw an example of a partnership that would inspire brands to ...
SuperValu - All Things Considered AdWorld
Your browser does not currently recognize any of the video formats available. Click here to visit our frequently asked questions about HTML5 video.
Concern Rolls Out IAPI Young Lions Campaign in Cinemas Nationwide AdWorld
An innovative new advertising campaign has been launched by Concern Worldwide in an effort to target a new generation of younger supporters.
I'm Legitimately Interested in You! AdWorld
Huge amounts of money and effort are spent on creating the perfect experiential event one that will lure in the unsuspecting public, dazzle them with their ...
Creating Stand-out Experiences AdWorld
With more and more brands looking at creating live brand experiences for consumers, the Dublin-headquartered company Verve has been riding the ...
Aviva Ireland Launch New Car Insurance Campaign AdWorld
Following the successful launch of Aviva's new campaign in September, this week sees the launch of the third of four commercials supporting the brand.
Are Backlinks Still Relevant for SEO in 2017? Business 2 Community
I am often asked: What is a backlink? and Should I still care about them? Backlinks are essential for a successful website, and when you are deciding how you ...
OOH Boost helps Consumers Beat the Lull AdWorld
As part of its nationwide campaign to promote the Boost brand and introduce Boost +, Cadbury is combining an extensive classic and experiential OOH ...
Campaign of the Week: Bank of Ireland/ Snuggley AdWorld
Boys + Girls Announce 10 New Roles as Agency Continues to Grow AdWorld
Boys + Girls has announced ten new appointments following an internal re-shuffle to reflect the growth of the agency which now has 58 staff. One of the key ...
Alibaba and Fung Retailing tie up “to bring more international lifestyle brands to Mainland China” - The Moodie Davitt Report - The Moodie Davitt Report
Alibaba and Fung Retailing tie up “to bring more international lifestyle brands to Mainland China” - The Moodie Davitt Report The Moodie Davitt Report
CHINA. Powerful e-commerce and technology multinational Alibaba Group and Fung Retailing – the retail business of the Fung Group – this week announced a ...
eZine – danceScape Ballroom, Salsa, Wedding Dance Lessons, Videos, Dancing Supplies - Burlington, Milton, Ancaster, Hamilton, Oakville - DanceScape eZine
eZine – danceScape Ballroom, Salsa, Wedding Dance Lessons, Videos, Dancing Supplies - Burlington, Milton, Ancaster, Hamilton, Oakville DanceScape eZine
Subscribe to danceScape eZine, and get the latest dance news locally and around the world! This online magazine is published by danceScape, a leading ...
Coca-Cola Delivers Creative Christmas OOH Campaign AdWorld
Kinetic has teamed up with Coca-Cola and MediaCom to paint Ireland red this Christmas season. Working with creative agency Hogarth and Digital Out of Home ...
Core Learning Partners with ESA to Offer Diploma in Sponsorship AdWorld
Core Learning, the learning practice of Core, Ireland's largest marketing communications group, has been appointed as the official course partner of the ...
Ad of the Week: Seize the Denny AdWorld
Ad of the Week: Belief Is Everywhere AdWorld
Rothco | Accenture Interactive has launched a new campaign for AIB called “Belief Is Everywhere'. The integrated campaign- led by a 60-second TVC directed ...
Nestlé targets Millennials in Middle East and Africa travel retail with exclusive products - The Moodie Davitt Report - The Moodie Davitt Report
Nestlé targets Millennials in Middle East and Africa travel retail with exclusive products - The Moodie Davitt Report The Moodie Davitt Report
Nestlé International Travel Retail underlined its commitment to leading innovation in the confectionery category at this week's MEADFA conference in Beirut.
Publicis London Retains Tourism Ireland Account But Media Moves to OMD AdWorld
Tourism Ireland has re-appointed Publicis London to develop its global creative work. In addition, it has also appointed OMD as its global media agency.
Tourism Ireland Targets New Yorkers With Major Campaign in Penn Station AdWorld
Hundreds of thousands of New York commuters and visitors to the city are seeing a new Ireland promotion, which gets under way this week in Penn Station as ...
GPA “You see players, we see people” AdWorld
The Lowdown: The timing was October and November 2018 and the goals of the GPA “You see Players; We See People” Campaign was to raise awareness of ...
The Science Behind Estimating Ad Spend – Accurately AdWorld
Elisa Daly explains the science behind creating reliable advertising spend estimates. Transparency is a buzz word that permeates conversations in the Irish ...
L'Occitane reports solid sales growth in first half; travel retail shines in Asia - The Moodie Davitt Report - The Moodie Davitt Report
L'Occitane reports solid sales growth in first half; travel retail shines in Asia - The Moodie Davitt Report The Moodie Davitt Report
Net first-half sales growth of +8.6% at beauty group L'Occitane was aided by "dynamic growth in travel retail” in key markets.
The View From the Client AdWorld
The advertising industry is changing but perhaps not at the pace many clients would like. So, what are the views of the people and brands that pay the bills and ...
APMC Beefs Up Board With New Appointees AdWorld
The board of the APMC has announced that a number of key industry figures have joined the board including Sinead Lee from BBDO Shop, Dan Henson from ...
BBDO Dublin Wins GAA Creative Account AdWorld
BBDO Dublin has picked up the creative account for the GAA following a competitive pitch process. The partnership will see BBDO Dublin handle all advertising ...
Dynamic Campaign Scores Big for Cadbury AdWorld
Cadbury has marked its sponsorship of the Premier League with its first ever Dynamic OOH campaign in Ireland. By combining classic and digital OOH formats, ...
Virgin Media Television Launches with Nationwide Advertising Campaign AdWorld
After more than a year of planning, Virgin Media Television officially launched this week with its new channel names and identities. Over the past number of ...
5 Tips To Create A Kick-Butt Mini-Course That Pulls In Thousands of Rabid Subscribers... in a Flash!
One of the fastest ways to develop, build, and grow your own list of subscribers is to develop a "mini" course with an incredibly compelling promise.I have personally used "mini" courses to build lists of several thousand subscribers in as little as a week.
10 Ezine Advertising Strategies For Starters
If you're like most ezine advertisers you wish to generate FAST Sales by sending your message in front of thousands ezine subscribers.Some spend hundreds in ezine advertising hoping to generate a BIG profit.
How To Write A Newsletter
Learn how to write your newsletter in as little as twenty minutes. You will have all the help in creating and writing your own newsletter.
Surefire Ways to Pack a Punch With Your Ezines & Newsletters
Newsletters, or ezines, can be an extremely effective marketing tool for your business. It puts your name in front of your potential clients, regular clients, and peers while showing your expertise and professionalism.
10 First Rate Tips To Getting More Ezine Subscribers
1. Submit your ezine to ezine directories.
When Good Newsletters Go Bad: How to Avoid the Rut and Capture Hearts
The wizard in Wizard of Oz and the guy behind the curtain pretending to be him have different personalities. Which one would you rather listen to? The wizard comes across as bigger than life and unreachable.
Why a Newsletter Will Help Your Home Based Business
Web site traffic is a huge concern among home based business owners working online because the competition is stiff and it is a huge effort to get your web site noticed among the thousands of others. However, there are many tricks you can do to differentiate your web site and set it apart from others.
Ways to Improve and Make Money from Your Newsletter
Our last three newsletters have covered the hot topic of email newsletters and their importance: Keeping Your Customers Informed, How to Build Your Subscriber List, and How To Write Your Newsletter. If you're new to our newsletter or have missed out on any of these editions, to view the complete series see the link at the end of this article.
10 Benefits Of Submitting Your Articles To Ezines
1. You'll brand your web site, business and yourself by submitting articles to ezines.
Dont Forget About Your Old Ezine Articles
It's over. You've written your ezine article, sent it out to some ezine publishers, posted it to some article banks and announcement groups, and have even had it published in a few ezines.
5 Ways to Use Your Software to Build Your Optin List and Get Traffic
With all of the software creation products available these days, many of us Internet Marketers have an abundance of products that we can use to drive traffic to our websites.If this sounds like you, I suggest you try the following five ideas to boost your traffic, sales, and optin list:1.
10 Tips for Successful Ezine Advertising
If you're like most people starting out on the Internet,you've been along this well-worn path:You try free classified ad sites and get bombarded with spam by people trying to sell you stuff.You try banner exchange programs and get a handful of click-throughs.
How to Make Your eZine Work for You Long After Its Published
If you publish an email newsletter, do you convert the issues to HTML and archive them on your website? If you haven't been doing so, you should start now, today."But the free mailing service I use already archives them.
Generate Free Traffic Submitting Articles to Ezine's
Now this has been very successful for me? It generates some nice traffic and converts quite a few sales.If you don't mind writing up articles this is definitely something you should consider doing.
Fishing For Ezine Subscribers
The Bible tells the tale of the fishermen who were just not catching a thing. Jesus came along and told them to cast their nets on the other side of the boat, which they did.
Learn the Five Facts Why Ezine Is the Ultimate Promotion Tool!
What you are about to read will change your way of promoting your products or services. Now that I got your attention, I will share to you six facts why ezine is the ultimate promotion tool.
Volcanically Erupt Your Online Newsletter, Ezine or e-Course Opt-Ins in No Time Flat
Are you ready to build your opt in email list quickly?Matt Bacak, ThePowerful Promoter's techniques will help reveal new paths to have subscribers come to you. The Powerful Promoter, Internet marketing guru, shares his secrets for creating an explosion of opt-in email subscribers.
What's In Your Resource Box (SIG File)?
One of the most important things you can do to improve your visibility and connect with customers or clients is to create a strong personal branding statement in your resource box. I'm not talking about adding your job title.
Lesson #4: Six Powerful Places to Advertise Your Autoresponder!
Once you set up your autoresponder account, now you need to start promoting it! There are tons of places and ways you can do that..
Success With Newsletters
Newsletters really DO work! With just a small amount of effort on your part they will work for you, even if your marketing budget a small.Customer orientated newsletters are a wonderful way to market your business when on a budget.
|home | site map|