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Ezine Marketing Information |
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How to Grow Your Ezine Subscriber List
Your ezine subscriber list is a very valuable group. They are interested in your product of service. They *want* to hear from you occasionally. They are interested in what's new with the subject and have asked to be kept in the loop. When I built my first website, I was mistaken thinking that just because I put a form to capture email addresses, people would fill it in. Very few did. Why not? They had no reason to. No motivation. No return for giving out their information. I wrote a small time management workbook and offered it to subscribers. After they clicked to join the list, they were directed to a .pdf version of the book. As soon as I provided a reward for signing up, my subscriber list grew by leaps and bounds - almost 400%! I was so excited! Then I sent out my first newsletter to these folks. Lots of them bounced; they were invalid email addresses. These readers were willing to type in a little box to get a reward, but the prize came too easily. Soon I learned that a great method to ensure their correct email was captures was to deliver the goods via email. That way, if they really wanted to get the booklet, they'd have to ante up with valid addresses. Great - they had pre-qualified themselves! You can use autosresponders or a tool such as Constant Contact to automatically send your offering to the new subscribers. Try http://www.getresponse.com or http://www.constantcontact.com. Now, just sit back and watch your list grow into a wonderful marketing tool. About The Author Megan Corwin is an online marketing coach. If you enjoyed this article, download the free ebook "How to Market Your Small Business Online for FREE": http://marketonlinefree.wahwoman.com.
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The Moodies 2018: Deadline extended to nominate the best in travel retail digital, social media & marketing - The Moodie Davitt Report The Moodie Davitt Report The deadline to enter this year's Moodies Awards for social and digital media and marketing has been extended to 28 January at the request of industry ... OOH's Future Re-Framed at PML Group Seminar AdWorld Manuel Yoacham (Starcom), Orlagh Keane (Source out of home), Claire Lynch and Grace Kehir (both AIB) attended Now & Next. PML Group played host to a ... Live True: Travel retail ties in with Dewar's US$15 million global marketing campaign - The Moodie Davitt Report The Moodie Davitt Report Bacardi's ambitious goal to double distribution of Dewar's has been boosted by the launch of a new campaign, which will be used in travel retail activations in ... 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Pernod Ricard Global Travel Retail names Craig Johnson as VP Marketing - The Moodie Davitt Report The Moodie Davitt Report Pernod Ricard Global Travel Retail has named Craig Johnson (pictured) as Vice President Marketing, reporting to divisional CEO Mohit Lal. Johnson is currently ... Littlewoods Ireland Launches New €2m Campaign to Promote its Own Range AdWorld To mark the launch of its new V By Very Autumn/Winter collection, the online department store Littlewoods Ireland, has launched a new TV campaign as part of a ... The Science Behind What's Next AdWorld A transparent and actionable audience measurement tool for digital media provides reassurance and valuable insights to both brands and publishers, writes ... Tourism Ireland Steps Up Marketing Campaign to Attract Italians to Ireland AdWorld Tourism Ireland in Italy has teamed up with Lastminute.com, in a new campaign to grow tourism from Italy this summer. The ten-week campaign includes highly ... Tourism Ireland Launches First Global Campaign in 7 Years AdWorld Tourism Ireland has launched its first global campaign for seven years and in an industry-first it has been created by the heart rate data of two visitors to Ireland. Ad of the Week: Sherry FitzGerald AdWorld In the Company of Huskies team up with Sherry FitzGerald to launch the property agents' new brand platform and innovative technology offering. Ireland's ... Starcom Kicks Off Amazon Adspend With AIB Campaign AdWorld With more advertising spend expected to flow into the coffers of the online retail giant Amazon, the Core-owned media agency Starcom says that it has ... Tourism Ireland Starts Filming First Global Campaign in Seven Years AdWorld Tourism Ireland has kicked off filming for a new global advertising campaign this week. The new campaign will comprise TV, cinema and online ads and will ... Verve Adds To Dublin Team With New Faces Across The Agency AdWorld The live experience and creative agency Verve has beefed up its operations with a number of new hires and the promotion of other staff to key roles. Behaviour & Attitudes Wins Grand Prix at Research Excellence Awards 2018 AdWorld Behaviour & Attitudes scooped the Grand Prix at the annual Marketing Society's Research Excellence Awards which were held in the Shelbourne Hotel today, ... Aviva Ireland Launch New Campaign AdWorld This September sees the launch of a major new multi-media campaign for Aviva Ireland. The first commercial to air, called 'The Dream' features two icons of Irish ... Ad of the Week: An Post's Send Love this Christmas AdWorld Your browser does not currently recognize any of the video formats available. Click here to visit our frequently asked questions about HTML5 video. Chilli Pepper and DMCM Bag Top Awards at An Post's Smart Marketing Awards AdWorld Pictured: Chilli Pepper receiving the Campaign Of The Year Grand Prix award for their campaign 'Painting a Brighter Future with Dulux Trade Points' – Client ... 'Shifters and Shakers' Get Ready for Future Council's Next Meeting AdWorld The Marketing Society's Future Council is organising a “Shifters and Shakers” night next Thursday, September 12 in Tramline on D'Olier Street in Dublin. Mindshare Publishes Future Now to Help Brands Solve Challenges AdWorld It's that time of the year when media agency groups publish their forecasts for the year ahead and take stock of the likely trends that will have an impact on the ... Ad of the Week: SuperValu's Consider Christmas AdWorld Following the recent launch of its new 'All things considered' campaign, SuperValu and TBWA\Dublin have followed up with a new Christmas campaign that ... 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Understanding Marketing Efficiency, Marketing Cost, Margin and the Price Spread Kashmir Reader The marketing efficiency depends on costs, margins and price spread and for continuous observing of marketing efficiency we need to have a rational ... 16 Ways to Improve Your Content Marketing Strategy CIO Web *content* strategy experts share their top tips for how to increase traffic to your Web or ecommerce site. Creating Stand-out Experiences AdWorld With more and more brands looking at creating live brand experiences for consumers, the Dublin-headquartered company Verve has been riding the ... Tourism Northern Ireland Uses DMG's EffectAV For Latest Campaign AdWorld Tourism Northern Ireland has launched its latest marketing campaign encouraging short breaks in Northern Ireland. The campaign includes digital, broadcast ... Ezine Articles & Press Releases Supplied As Bad Backlink Examples In WMT Search Engine Land This week Google supplied example backlinks from Ezine Articles and a press release in Webmaster Tools. These are examples of links which Google felt were ... Taking Sponsorship to the Next Level AdWorld The Irish sponsorship industry has received a much-needed boost following the creation of a new National Sponsorship Index. Professor Tony Meenaghan, who ... Aer Lingus Unveils New Brand Refresh AdWorld In what is one of corporate Ireland's biggest brand overhauls in recent years, Aer Lingus has unveiled a refreshed brand with updated logo and new aircraft ... How Ronaldinho's crossbar challenge changed branded content forever SportsPro Media In 2008's nascent days of online viral *content*, when YouTube was a mere three-years old, we saw an example of a partnership that would inspire brands to ... SuperValu - All Things Considered AdWorld Your browser does not currently recognize any of the video formats available. Click here to visit our frequently asked questions about HTML5 video. Concern Rolls Out IAPI Young Lions Campaign in Cinemas Nationwide AdWorld An innovative new advertising campaign has been launched by Concern Worldwide in an effort to target a new generation of younger supporters. I'm Legitimately Interested in You! AdWorld Huge amounts of money and effort are spent on creating the perfect experiential event one that will lure in the unsuspecting public, dazzle them with their ... Aviva Ireland Launch New Car Insurance Campaign AdWorld Following the successful launch of Aviva's new campaign in September, this week sees the launch of the third of four commercials supporting the brand. Are Backlinks Still Relevant for SEO in 2017? Business 2 Community I am often asked: What is a backlink? and Should I still care about them? Backlinks are essential for a successful website, and when you are deciding how you ... OOH Boost helps Consumers Beat the Lull AdWorld As part of its nationwide campaign to promote the Boost brand and introduce Boost +, Cadbury is combining an extensive classic and experiential OOH ... Campaign of the Week: Bank of Ireland/ Snuggley AdWorld Your browser does not currently recognize any of the video formats available. Click here to visit our frequently asked questions about HTML5 video. Chemistry Wins Creative Account for Center Parcs Resort AdWorld Chemistry has picked up the creative account for Center Parcs, the forest park resort which is scheduled to open in 2019. Starcom, meanwhile, will handle the ... TAM Ireland to Host The Long Lunch With Mark Ritson in October AdWorld TAM Ireland will host a lunch on October 12th at which the award-winning columnist and leading academic Mark Ritson will be the keynote speaker. Over lunch ... Boys + Girls Announce 10 New Roles as Agency Continues to Grow AdWorld Boys + Girls has announced ten new appointments following an internal re-shuffle to reflect the growth of the agency which now has 58 staff. One of the key ... Alibaba and Fung Retailing tie up “to bring more international lifestyle brands to Mainland China” - The Moodie Davitt Report The Moodie Davitt Report CHINA. Powerful e-commerce and technology multinational Alibaba Group and Fung Retailing – the retail business of the Fung Group – this week announced a ... eZine – danceScape Ballroom, Salsa, Wedding Dance Lessons, Videos, Dancing Supplies - Burlington, Milton, Ancaster, Hamilton, Oakville DanceScape eZine Subscribe to danceScape eZine, and get the latest dance news locally and around the world! This online magazine is published by danceScape, a leading ... Coca-Cola Delivers Creative Christmas OOH Campaign AdWorld Kinetic has teamed up with Coca-Cola and MediaCom to paint Ireland red this Christmas season. Working with creative agency Hogarth and Digital Out of Home ... Core Learning Partners with ESA to Offer Diploma in Sponsorship AdWorld Core Learning, the learning practice of Core, Ireland's largest marketing communications group, has been appointed as the official course partner of the ... Ad of the Week: Belief Is Everywhere AdWorld Rothco | Accenture Interactive has launched a new campaign for AIB called “Belief Is Everywhere'. The integrated campaign- led by a 60-second TVC directed ... Nestlé targets Millennials in Middle East and Africa travel retail with exclusive products - The Moodie Davitt Report The Moodie Davitt Report Nestlé International Travel Retail underlined its commitment to leading innovation in the confectionery category at this week's MEADFA conference in Beirut. Publicis London Retains Tourism Ireland Account But Media Moves to OMD AdWorld Tourism Ireland has re-appointed Publicis London to develop its global creative work. In addition, it has also appointed OMD as its global media agency. Tourism Ireland Targets New Yorkers With Major Campaign in Penn Station AdWorld Hundreds of thousands of New York commuters and visitors to the city are seeing a new Ireland promotion, which gets under way this week in Penn Station as ... GPA “You see players, we see people” AdWorld The Lowdown: The timing was October and November 2018 and the goals of the GPA “You see Players; We See People” Campaign was to raise awareness of ... L'Occitane reports solid sales growth in first half; travel retail shines in Asia - The Moodie Davitt Report The Moodie Davitt Report Net first-half sales growth of +8.6% at beauty group L'Occitane was aided by "dynamic growth in travel retail” in key markets. The View From the Client AdWorld The advertising industry is changing but perhaps not at the pace many clients would like. So, what are the views of the people and brands that pay the bills and ... BBDO Dublin Wins GAA Creative Account AdWorld BBDO Dublin has picked up the creative account for the GAA following a competitive pitch process. The partnership will see BBDO Dublin handle all advertising ... Dynamic Campaign Scores Big for Cadbury AdWorld Cadbury has marked its sponsorship of the Premier League with its first ever Dynamic OOH campaign in Ireland. By combining classic and digital OOH formats, ... Virgin Media Television Launches with Nationwide Advertising Campaign AdWorld After more than a year of planning, Virgin Media Television officially launched this week with its new channel names and identities. Over the past number of ... Irish Influencers Losing their Ability to Influence According to New Research AdWorld New research into the growing influencer market in Ireland shows that their credibility is starting to suffer as people have started to lose trust in their ... |
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