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10 Tips for Successful Ezine Advertising
If you're like most people starting out on the Internet,you've been along this well-worn path: You try free classified ad sites and get bombarded with spam by people trying to sell you stuff. You try banner exchange programs and get a handful of click-throughs. You finally get into the top twenty results in the Search Engines, and then a week later your site has dropped back to number 150. The Internet may the largest market in human history, but how on earth do you reach those millions of people? Well, the answer is ezine advertising. Its the surest way on the Web of reaching your target audience. Ezines (short for 'electronic magazines') are email newsletters that are sent out regularly to subscribers, like the one you're reading. They're sometimes called 'opt-in' lists because everyone who receives an ezine has chosen to do so. And that's why ezine advertising gets results. People read ezines and they'll read your ad. And if you've matched the ezine to the product you're selling, you've reached your target audience. Have a look at the ads in your favorite ezine - why are they there? Because they get results. There are currently around 90,000 ezines being published every month. So whatever you're selling, there's more than likely an ezine that will take your ad straight to the audience you want to reach. Ezine advertising is not only effective, its cheap as well. A 5-line ad in an ezine that goes to 3000 people will cost you between $5 and $20 per issue. As a general rule, you'll always get back at least the cost of the ad, and usually much more. So there's very little risk. But there are some tips for successful ezine advertising. Here they are: 1. The first and most important rule in ezine advertising is: "Track your Ads!". You might place your ad in 5 different ezines and get a hundred responses, but if you don't track your ads, you won't know which ezines were pulling responses and which weren't. To advertise effectively in ezines, you must learn from experience - its a process of trial and error. Eventually, you'll end up with a handful of ezines that you know are bringing you a high response rate. After that, just keep placing your ads in those ezines and you'll have a guaranteed stream of customers. But how do you track your ads? The simplest method is to place a key or a code at the end of your email address. If your ad was in this ezine (for example), this is the email address you'd place with the ad: yourname@yourdomain.com?subject=freezine Then, when you get a reply with 'freezine' in the subject field, you'll know which ezine it came from. For a URL, it's the same principle: http://www.yourdomain.com?freezine However, if you're going to code your URLs, you'll need a sophisticated webstats program to track the coded URLs. Here are a couple of free ones: http://www.hitbox.com. http://www.openwebscope.com. Here's another way to code your URLs : for every ezine ad, create a duplicate of your homepage and name the page after the ezine that your ad will appear in. So, if the ad is appearing in Ezine A, this is the URL you'd place in that ad: http://www.yourdomain.com/EzineA Again, you'll need to use a good web stats program to track the hits to your coded URLs. 2. The second rule is to target your audience. It may seem obvious but some advertisers overlook this. If you're selling a web-marketing course, don't advertise in an ezine that deals with stock options; they probably won't be interested. Use the 'subject categories' in any ezine directory to find ezines that relate to the product you're selling. You can find a list of 60 ezine directories in 'The Free Directory of Ezines' at: http://www.netmastersolutions.com/more-directories.html 3. Once you've chosen a number of ezines that target your audience, subscribe to them and examine the ads closely. If you see an ad that keeps repeating issue after issue, you can be pretty sure that its getting results. You've found a good ezine to advertise in. 4. Check to see how many ads are in the ezine. You don't want your ad lost in an ezine farm at the bottom of the newsletter. You probably won't get much response from an ad in an ezine that has 15 or 20 ads per issue. Readers of those ezines have become hardened to the ads and have learnt to skip them. 5. Check to see if the ezine publisher has a policy of never running ads for two similar products in the same issue - your ad will be much more effective if its the only one of its kind in that particular issue. 6. Small ezines vs. Big ezines: bigger is not always better. The big ezines with 1000's of subscribers tend to have more ads than the small ezines. Also, small ezines with only a few hundred subscribers often have a much more targeted audience than the big ezines. 7. Repeat your ads. Research shows that off the Web, an ad has to be seen about 21 times before someone acts on it; on the Internet its about 9 times. If your budget allows, try and have your ad repeated at least three times in a particular ezine. Most ezines offer discount packages for bulk advertising. 8. Email address vs. URL. Opinions are divided on this; some people prefer to give an email address, others prefer to give a URL. The advantage of giving an email address is that it gives you the opportunity to send a powerful sales letter to the person who responded to your ad. Its also much easier to track your ads with an email address than a URL. 9. Offer something free in your ad copy. It'll often tip the balance between a response and no response. 10. Keep your ads short, even if you're not using the number of words you're allowed. Short ads are more likely to be read. Keep your sentences short too; they pack much more power. Use the word 'You'. Don't describe your product but tell the reader what your product can do for them. ------------------------------------------------------------
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The campaign includes digital, broadcast ... Ezine Articles & Press Releases Supplied As Bad Backlink Examples In WMT Search Engine Land This week Google supplied example backlinks from Ezine Articles and a press release in Webmaster Tools. These are examples of links which Google felt were ... Sinead Dennis Joins The Public House as Agency Seeks to Expand AdWorld Sinead Dennis has joined The Public House where she will head up the agency's account management team. A former winner of IAPI's “One to Watch” initiative, ... Aer Lingus Unveils New Brand Refresh AdWorld In what is one of corporate Ireland's biggest brand overhauls in recent years, Aer Lingus has unveiled a refreshed brand with updated logo and new aircraft ... How Ronaldinho's crossbar challenge changed branded content forever SportsPro Media In 2008's nascent days of online viral *content*, when YouTube was a mere three-years old, we saw an example of a partnership that would inspire brands to ... 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OOH Boost helps Consumers Beat the Lull AdWorld As part of its nationwide campaign to promote the Boost brand and introduce Boost +, Cadbury is combining an extensive classic and experiential OOH ... Campaign of the Week: Bank of Ireland/ Snuggley AdWorld Your browser does not currently recognize any of the video formats available. Click here to visit our frequently asked questions about HTML5 video. TAM Ireland to Host The Long Lunch With Mark Ritson in October AdWorld TAM Ireland will host a lunch on October 12th at which the award-winning columnist and leading academic Mark Ritson will be the keynote speaker. Over lunch ... Boys + Girls Announce 10 New Roles as Agency Continues to Grow AdWorld Boys + Girls has announced ten new appointments following an internal re-shuffle to reflect the growth of the agency which now has 58 staff. One of the key ... Alibaba and Fung Retailing tie up “to bring more international lifestyle brands to Mainland China” - The Moodie Davitt Report The Moodie Davitt Report CHINA. Powerful e-commerce and technology multinational Alibaba Group and Fung Retailing – the retail business of the Fung Group – this week announced a ... eZine – danceScape Ballroom, Salsa, Wedding Dance Lessons, Videos, Dancing Supplies - Burlington, Milton, Ancaster, Hamilton, Oakville DanceScape eZine Subscribe to danceScape eZine, and get the latest dance news locally and around the world! This online magazine is published by danceScape, a leading ... Coca-Cola Delivers Creative Christmas OOH Campaign AdWorld Kinetic has teamed up with Coca-Cola and MediaCom to paint Ireland red this Christmas season. Working with creative agency Hogarth and Digital Out of Home ... Core Learning Partners with ESA to Offer Diploma in Sponsorship AdWorld Core Learning, the learning practice of Core, Ireland's largest marketing communications group, has been appointed as the official course partner of the ... Ad of the Week: Seize the Denny AdWorld Your browser does not currently recognize any of the video formats available. Click here to visit our frequently asked questions about HTML5 video. Ad of the Week: Belief Is Everywhere AdWorld Rothco | Accenture Interactive has launched a new campaign for AIB called “Belief Is Everywhere'. The integrated campaign- led by a 60-second TVC directed ... Nestlé targets Millennials in Middle East and Africa travel retail with exclusive products - The Moodie Davitt Report The Moodie Davitt Report Nestlé International Travel Retail underlined its commitment to leading innovation in the confectionery category at this week's MEADFA conference in Beirut. Publicis London Retains Tourism Ireland Account But Media Moves to OMD AdWorld Tourism Ireland has re-appointed Publicis London to develop its global creative work. In addition, it has also appointed OMD as its global media agency. Tourism Ireland Targets New Yorkers With Major Campaign in Penn Station AdWorld Hundreds of thousands of New York commuters and visitors to the city are seeing a new Ireland promotion, which gets under way this week in Penn Station as ... GPA “You see players, we see people” AdWorld The Lowdown: The timing was October and November 2018 and the goals of the GPA “You see Players; We See People” Campaign was to raise awareness of ... Ad of the Week: Bloom Launches New Campaign for JustEat.ie AdWorld Just Eat, Ireland's leading online food ordering and delivery app, has launched a new advertising campaign called “Food Envy”. The campaign went live this ... L'Occitane reports solid sales growth in first half; travel retail shines in Asia - The Moodie Davitt Report The Moodie Davitt Report Net first-half sales growth of +8.6% at beauty group L'Occitane was aided by "dynamic growth in travel retail” in key markets. The View From the Client AdWorld The advertising industry is changing but perhaps not at the pace many clients would like. So, what are the views of the people and brands that pay the bills and ... APMC Beefs Up Board With New Appointees AdWorld The board of the APMC has announced that a number of key industry figures have joined the board including Sinead Lee from BBDO Shop, Dan Henson from ... BBDO Dublin Wins GAA Creative Account AdWorld BBDO Dublin has picked up the creative account for the GAA following a competitive pitch process. The partnership will see BBDO Dublin handle all advertising ... Dynamic Campaign Scores Big for Cadbury AdWorld Cadbury has marked its sponsorship of the Premier League with its first ever Dynamic OOH campaign in Ireland. By combining classic and digital OOH formats, ... Contagious Founder Paul Kemp-Robertson to Speak at Marketing Society Breakfast Seminar AdWorld The 10 Commandments of Marketing Success is the theme of the next Marketing Society's breakfast seminar which takes place in the Sugar Club on Leeson ... |
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