|Ezine Marketing Information|
Lesson #4: Six Powerful Places to Advertise Your Autoresponder!
Once you set up your autoresponder account, now you need to start promoting it! There are tons of places and ways you can do that... But let me give you at least six to start with.
These six places are...
The most popular place for advertising an autoresponder is on the web. You can post your email link or set up a form that triggers your autoresponder on your own website.
It works 24 hours a day, seven days a week. If you use your autoresponder for providing more information on a product, your website becomes a 24-hour customer service person...
Working around the clock for you, even while you sleep!
One of the most useful ways of using smart autoresponders is to offer a brief synopsis of your website via autoresponder, particularly for those visitors who may be in a hurry.
But there are many others. In fact, autoresponders have innumerable uses and advantages. For example (and this is just a partial list), autoresponders are great for offering...
You can also add attachments to your autoresponses. So, if you sell, say, digital products like software, then once a person buys on your website they get instant delivery!
But that's not all... You can advertise your autoresponder not only on web pages but also on pop-ups (i.e., those small windows that pop-up when you enter or leave a website).
Admittedly, pop-ups are annoying for some people. But when used for building an opt-in list (as discussed in lesson #3), such as offering a newsletter, they can be very productive!
Do you practice reciprocal linking? In other words, do you exchange links with other webmasters? If so, why not use your autoresponder instead of a plain link to your website?
People will seldom stay or buy the first time when clicking on a link. But if your link is for an autoresponder that offers a free report, a free newsletter or a free email course, you...
... Kill two birds with one stone!
In other words, unlike a URL that people click and visit only once, people who get your autoresponder emails are exposed to your website, business, product or offer more than once!
There are other places to promote your autoresponder. For example, you can use it with banners, some pay-per-click search engines or even with your own affiliate program!
If you have an affiliate program, you can offer your affiliates a web form they can use to promote you - one that inserts and tracks their affiliate ID into their visitors' autoresponses!
In Newsletters/Op-in Lists
We discussed the benefits of creating an opt-in list, building your database and publishing your own ezine quite at length in lesson #3. In here, I'll discuss other people's ezines.
First, realize that promoting your product in front of targeted, eager prospects is probably one of the most effective and productive form of online marketing currently available.
Very simply, "opt-in" email is made up of people who have asked to receive information on specific topics. By its very nature, opt-in email marketing is highly targeted.
But what about other people's ezines or opt-in lists?
In fact, there is a vast array of ezines and opt-in lists now available. The beauty of advertising in other people's lists is that you know, in advance, what type of audience they are.
There are ezines on pretty much every topic imaginable out there. For example, you can target magazine collectors, pet owners, French cuisine lovers, businesspeople... You name it!
By the way, while I'll return to this in a future lesson, keep in mind that you must avoid SPAM... Spam is NOT opt-in email. You can lose your account, your website and your business!
Sending opt-in email is also called "permission marketing," since people are giving you the permission to promote to them. Stick with permission marketing at all times!
Nevertheless, find those newsletters or opt-in lists that target people that fit YOUR target market. Check out online ezine directories or buy a list from a reputable opt-in list broker.
Nevertheless, you can do a little research and find websites that publish ezines (or maintain opt-in lists) where you can:
Buy classified ads in,
Just make sure to include your autoresponder's email link or web form URL either in their content or in the "signature file" section at the end (I'll return to "signature files" later).
Classified ads vary in terms of size and length, depending on where they're published. Online, most ads are 65 characters in length, and about four to five lines deep.
You can promote your autoresponder in a classified ad like the one above... But often, your ad will appear among many other ads. So, being clear, highly visible and compelling is critical!
Having a top spot is one important step. But another is to have great copy. Your ad must beg people to click it. Your choice of words can make the crucial difference...
... Between a winner and a dud!
First, find ezines and opt-in lists that target your audience. They should be #1. Find them through search engines and directories whose topics would appeal to your market.
Then, seek out the major online services, like Prodigy, Juno, AOL, Compuserve and so on. They have popular classified ad boards. Many online "malls" have classified ad sections, too.
And finally, some portals, communities and directories (not to be confused with directories like search engines) will publish your "listing," which can also be a classified ad.
In "Signature Files"
A signature file is what you add at the end of every email message you send - basically, a few lines to advertise you, your website
Depending on your email software, you can have a signature added to each message with your software directly, or as a separate file (text or HTML) - hence a "signature file."
You can add a signature file (also called a "signature tag") to all your emails, newsgroup posts, message board postings and discussion lists contributions... It goes wherever you go!
Place your autoresponder email address (or website address that carries your web form) in your signature file. Typically, they are between three to five lines long... But no more!
Why? By keeping your signature short and sweet it doesn't look like an outright ad. It should identify you, your business and your link. Also, keep it under 60 characters in length.
But you can use it to briefly and subtly promote a special offer, a free report, a website address, a free newsletter and so on. Like classified ads, the copy is VERY important.
Once you've created a signature file with your autoresponder address, add it to all your emails, newsgroup and message forum posts, and article and discussion list contributions.
On Business Stationery
Add your autoresponder address on all of your offline printed materials: on everything, from business cards, letterhead, yellow page ads, brochures, you name it!
If you have collateral materials such as brochures, if you advertise in print publications such as trade journals, and if you do direct mail marketing such as with postcards...
Then maximize your autoresponder's visibility in them!
Don't forget that some people don't usually respond to online ads during company time for a variety of reasons. But if you promote your autoresponder offline, many will respond!
For example, I know of a few offline manufacturers who use print catalogues and brochures, but supply more detailed product and technical specifications via autoresponders.
I also know of an "elder law" attorney who offers a free report on estate planning tips through autoresponders... But he advertises mainly in senior citizen print publications.
The possibilities are endless!
Nevertheless, don't forget to promote something for free (like a free ezine, a free report, a free course or a free ebook) in order to encourage your "offline" prospects to email you.
Remember, since they're offline they have to go through the extra effort in emailing you. So, a plain email address won't cut it! (If it were the case, they would call you instead!)
Finally, Digital Products (or "Viral Marketing")
One of the biggest trends right now is a process called "viral marketing." It's not complicated... All it is, is a message that spreads from email to email, or email to web, like a virus.
If you create a certain "buzz," your message will be passed around from person to person like wildfire. But you can make it even easier by incorporating your message into a digital file.
Why? Because with computers, it's so easy to simply copy and paste! For example, you can create an electronic book (or "ebook"), or a piece of software (also called "freeware").
The goal is to get the people who read the book to visit his website. He barely does any advertising at all, and from the book alone manages to receive thousands of unique visitors.
Whether you use an ebook or software file, hopefully your message will contain your website address. So, when it's passed around, people know where to go to get more!
Learn more about internet marketing, search engine marketing, email marketing go to internet marketing and website promotion.
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After more than a year of planning, Virgin Media Television officially launched this week with its new channel names and identities. Over the past number of ...
When Good Newsletters Go Bad: How to Avoid the Rut and Capture Hearts
The wizard in Wizard of Oz and the guy behind the curtain pretending to be him have different personalities. Which one would you rather listen to? The wizard comes across as bigger than life and unreachable.
Ezines Are Effective In Advertising Your Online Business?
'Ezines are the most cost effective way to advertise your business opportunity'. I'm sure you've heard that phrase many times if you've been marketing on the internet for a while.
Newsletters - How To Build Your Subscriber List
If a visitor comes to your web site looking for information and doesn't sign up to receive your e-mails, you have missed an opportunity to turn that browser into a customer. This month we will be concentrating on how to build your subscriber list using the tips and techniques below.
10 Sure Fire Ways To Get More Ezine Subscribers
1. Place testimonials for your ezine on your site.
How to Publicize Your E-Zine
Once you've created a webzine, how do you get the word out? This short guide offers some strategies to let the world of readers know about your work.* ANNOUNCE YOUR E-ZINE *Once you have your e-zine or webzine in place, visit yahoo.
10 Great Ezine Content Tips To Increase Your Sales And Readership
1. Write articles that provide your readers with a list of tips.
How To Write Your Newsletter
So how do you set about writing your own newsletter?The first thing you need to do is decide on a topic that you are interested in and your potential customers would also like to know more about. Then all you need to do is decide if you have enough knowledge on that subject to write confidently about it, and if you don't, there are ways around that too.
Writing e-Newsletters - Tricks of the Trade
Follow 10 simple rules of thumb, and you'll soon be writing great e-newsletters and reaping the rewards.Company e-newsletters can be an amazingly successful marketing technique.
Why Your Newsletter Must Get A Personality Today!
Newsletters are becoming ever more popular. Not surprising - since all editors know that they are a tried and tested method for both disseminating information and subtly (and quite frequently blatantly) promoting any product or service.
Increase Your Ezine Sign-up Rate By 500% or More Starting Today
If you're satisfied with a newsletter subscription rate of five to ten percent, then you don't need any of the information I'm about to share with you. If you're serious about converting up to 50%, or more of your website visitors into newsletter subscribers, though, then read on.
Improve Your Online Network With A Powerful Ezine
Many online business owners and marketers use a variety of tools to make their business successful. Good strategies include maintaining a web site, publishing an ezine, joining affiliate programs, advertising on other people's ezines, and much, much more.
Creating and Distributing E-Courses
E-courses are excellent sales tools and a great way to get your knowledge out there. It is very simple to create your course and either sell, or give it away as a "give-before-you-get" sales technique.
Generate Free Traffic Submitting Articles to Ezine's
Now this has been very successful for me? It generates some nice traffic and converts quite a few sales.If you don't mind writing up articles this is definitely something you should consider doing.
How Your Advice Column Can Build Loyal Readers
Last year while researching a book on memorable speeches and essays, I stumbled across an ageless writing technique that continues to captivate readers.Advice articles first appeared several hundred years ago.
How to Get More Sign-Ups to Your Newsletter
It never seems to amaze me how often I still see to this very day where people have gone to the effort of creating a hum dinger newsletter and paid for a good emailing responder but haven't made their offer juicy enough on their website to get mass amounts of people to sign up.Now think to yourself, if your visiting a website would you truly sign up if it all reads is "Sign Up Here for My Newsletter" or would you be more enticed to sign up to something that reads more like "Sign Up for my Newsletter and go in the Competition to Receive a Free T-shirt" (or whatever it is you got to offer).
Surefire Ways to Pack a Punch With Your Ezines & Newsletters
Newsletters, or ezines, can be an extremely effective marketing tool for your business. It puts your name in front of your potential clients, regular clients, and peers while showing your expertise and professionalism.
10 Reasons To Sell A Fee Based Subscription Ezine
1. You will create residual income.
The Public Speaking List Machine
Do you do public speaking? Then you've got an automatic list machine!Remember that in business, your fortune is in your follow-up. And publishing an ezine is the easiest, most automatic, and least expensive way to do this for you.
How to Grow Your Ezine Subscriber List
Your ezine subscriber list is a very valuable group. They are interested in your product of service.
13 Ways To A Build A List Of Readers Of Your Ezine
If you have an ezine or online newsletter you want to send it to potential customers. In order to send it you need a list of people who want to receive it.
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