|Ezine Publishing Information|
5 Ways to Make More Money With Your E-zine
Have you been publishing an e-mail newsletter for at least six months but still aren't seeing real results (read: revenue) from it? Don't fret - you may just need a tune up. Here are five ways to kick your e-zine income into gear this year:
The adage goes, "If you don't blow your own horn, someone else will use it as a spittoon." If your focus is providing your readers with useful information that enriches their lives and businesses, bravo! That SHOULD be your focus. But now I want you to look out for yourself as well: Take at least 25 percent of your e-zine space and make it all about YOU.
Give promos for your services, products, books, workshops, etc. List raving testimonials from clients and customers who LOVE you. Weave your business success stories into your articles and tips. Share something funny about your weekend that makes me feel closer to knowing you personally. (For more self-promotion tips, see my article at http://www.ezinequeen.com/7ways.htm)
Let's suppose I'm one of your subscribers. Even if I realize you offer wonderful products and services, I may need a kick in the pants to make a move. To entice me, offer me a special, l1mited-time deal. Examples: three months' of consultation for the price of two, a 20% discount on your latest book or newest service, or one of your usual offers with a few exciting bonuses thrown in. Make the offer obsolete within a few days or by next week. By putting a time limit on it, I'll be more apt to act now instead of later.
Don't overlook how powerful this tactic can be. Some of my most profitable weeks have resulted from running a limited time, special pr0motion of this type in my e-zine.
This is a super strategy for service professionals such as consultants and coaches. As your subscriber, I know the way to get the BEST service from you would be to hire you one-on-one, but perhaps I can't afford that right now. BUT consider that I may likely be interested in lower-priced options such as group coaching, teleclasses, online seminars, or a manual/e-book.
This is exactly how I became an e-book author. When I started my first e-zine, my main business was writing for corporate communications. After I gained a few thousand subscribers, I realized that my readers were mostly small business owners and entrepreneurs. So I began creating products and services geared toward them. And now I profit more from those each month than from my corporate work.
Do your readers and clients often ask you about a certain topic that's related to - but not exactly - what you offer? Then resell a resource that you heartily recommend and would put your reputation behind.
For example, while my specialty is e-zines, I get many questions about creating and selling information products online. So I continually research credible resources on this topic to share with my readers. Many of the creators of these products offer a handsome commission on any sales I refer to them. (I do this myself by paying out up to 25% commission on any referred sale. http://www.ezinequeen.com/affiliate.htm)
NEVER recommend any service or product to your readers that you haven't personally tried and wouldn't back 100 percent. Otherwise you'll blow the trust that you've worked so hard to build up in your readership.
E-zine ads won't make you wealthy, but they can make for some handy extra c^sh. (I call it my "margarita money.") Most e-zines offer one sponsor ad at the top and several "classified" ads at the bottom. Sponsor ads typically cost three to five times more than the classified ad, but you'll see the ranges vary greatly.
Start by offering ad specials to your own readers. Then also list your e-zine in the many e-zine advertising directories on the Web. These services help match advertisers with appropriate publishers just like you. (Need help? My manual gives step-by-step instructions on how to accept and profit from ads in your e-zine.)
Remember that you have every right to be selective about the type of ads you accept. While your readers know these ads don't represent YOUR business, their quality will indirectly influence their perception of you.
REMEMBER THE *SILENT* BENEFITS OF YOUR E-ZINE
(c) 2000-2003 Alexandria K. Brown. All rights reserved.
ABOUT THE AUTHOR
Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/
Can I repost my articles from EzineArticles to my Own Website? SitePoint
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Bio-Oil – the world's best-selling scar and stretch mark oil – announces pioneering skincare innovation - Pharmacy in Focus
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More and more companies are finding the value in informational advertising. Giving away information to the world.
Does Your Business Need a Newsletter?
Have you ever thought about it?If you don't have a business newsletter yet, have you ever thought of the importance of having one?Why is it so vital to one's healthy business dealings?Let's explore some important factors even if you do have a newsletter.If you are not yet using a newsletter as a part of your marketing efforts, then you are missing out on new potential and already existing customers becoming valuable long-term buyers.
Ezines, Ezines Everywhere!
There are literally thousands of ezines being published online these days. Sometimes it is hard to know which ones are best for advertising in, reading, subscribing to and so on.
7 Steps to Successful Publishing
The decision to publish a book is very exciting! It causes the creative juices to flow and the eyes to light up. But wait - before you begin the publishing process, know about the seven most important steps you need to know before publishing your book.
Writing Effective Newsletters
It's obvious but true that your newsletter can only be effective if people bother to read it. Nowadays we are all drowning in an excess of information that comes at us in all directions and in all forms so this really is the biggest obstacle you have to overcome.
Ebook Rebranding - The New Ebook Marketing Power?
Well, it is definitely yes!In the early day of internet marketing, giving away ebook free was a very good list-building strategy. It worked extremely well.
10 Tips On Offering A Free Ecourse
1. Make your ecourse short like 5 - 7 days.
Ezines - An Excellent Approach To Internet Marketing
What is an ezine? An ezine is an abbreviation for "electronic magazine", also simply put, a "newsletter". Ezines are extremely popular today and are used as an excellent way to attain information through the Internet.
Write an Ezine? But I Dont Know HOW!
If you've been promoting your business on the internet you've probably heard how important it is to have a list. And that it's also important to publish an ezine.
E-zine Promotion: 10 Smart Reasons To Charge A Fee For Your E-zine
You publish an e-zine, you may consider to start charging a fee.Here are some e-zine promotion reasons:1.
9 Rock Solid Ways To Explode Your E-Zines Readership!
Are you like most of us who created an E-Zine. You heard how great it would be for your business and that an unlimited amount of new subscribers and traffic would come marching to your website.
Publishing Special Reports And Ebooks At No Cost
So you'd like to start publishing special reports and ebooks to use as marketing tools and to sell as products. But you have no budget to get this new venture going.
Making Money Online With Web Publishing
Who doesn't want to make money online? Internet is here to dominate our lives and spreading its tentacles very fast. Every month millions of pages are added to the web space and more and more people are getting online for almost everything - from shopping to e-learning.
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