Christopher is a Sales Promotion Expert and owner of Busigen.com - an Office directory portal that holds company information to do with an Office environment.
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New Years Planning Critical Success Factors
New Year's is a good time for strategic planning or re-planning your business. But don't think that's the only time.
Marketing Operations Elevates Public Relations and Communications Professionals
Is your marketing department taking advantage of MOM and MRM? Do you have BAM and DAM systems in place? Do you know how to measure NPV? Do you even know what I'm talking about?If so, you may not be a "Quant" (a marketing scientist or specialist in marketing analytics) but you're certainly ready to seize a leadership role and spur your company into the new world of Marketing Operations.Marketing Operations (AKA MOM or Marketing Operations Management) seeks to improve performance and measure ROI through sustainable processes, best practices and clearly-defined metrics.
Pricing Strategies in Marketing
Price is an often overlooked marketing strategy, as many tend to focus on promotions or advertising. Pricing strategies, however, can have a large impact on sales and (more importantly) profit.
The Biggest Needle In The Haystack
Hello everyone! Have you ever been curious about something, and wanted to learn about it? If you're like me, I am a pretty curious fellow, I really like to learn.Where is the best place to start finding the information you are looking for? My choice for information gathering is the Internet!Where do you start your search for information? I use search engines, my favorite is Google.
How to Make Profits With a Commission Mailing Business
There are many mailorder publications that will list your nameunder this directory..
Polishing Your Translation Style - Marketing Your Services
You have read part 1 & 2 of this article series (see below for link). And, you are probably asking yourself "what else is there to say about improving one's translation style?" The answer to that, my friends, is the most important part of the message.
A Jack Of All Trades Is Often The Master of None
You've heard variations of that saying your entire life. Consider:† a marketer to all markets .
Does Your Marketing Plan Need Changing?
Change is good, right? Not always. But when is it bad? Is it a question of good or bad? Sounds philosophical.
CRM: Strategic Engine or Just Another Tool?
CRM?strategic engine or just another technology tool? How would you answer this question about your company's CRM initiative? It depends on how honest you are in answering some other questions, including:Do your people have real decision-making power to provide great customer service?Do you have the right people with the right knowledge and skills?Are you including people across the board, not just in your customer service and call centers?The bottom line is that people skill sets need to be similar to the technology they are using -- information sharing needs to be fast, focused, integrated.Let's Start With the LeadersFor CRM to become the strategic engine, not just a tool that people opt to use when they choose, managers and leaders need to demonstrate the new vision through their day-to-day actions.
The Money Making Secret of The Toll Booth Position
I'm a marketing consultant and at one of my client-companies, acompany that, in less than 10 years, has gone from a $10 millionto a $100 million dollar business one of the people I work withfrequently has jokingly given herself the title, 'Vice President,Back-End.' Although that clearly opens her up to be the butt of many jokes,it does very accurately describe her very, very important area ofresponsibility, in direct marketing parlance.
Powerful Direct Marketing Numbers
Direct Marketing works!Why? It works because it's personal. It carries a message, answers questions and gets orders.
What Is Better Than FREE?
Oh come on! FREE is free. Zero, zip, nada, zilch.
Three Alternative Methods On Getting Quality Testimonials with Bonus
Here are three alternatives to increase your testimonial numbers or their quality. Create an online diary or blog, use an auto responder method, set up a form on your web site or set up a survey.
Ready, Aim, Fire...Oops...Wheres The Target?
Everywhere you go on the Internet you find the words, "target market." What do they mean? What does it have to do with you? Well it has everything to do with your success in sales.
Three Simple Ideas That Increase Profit? FAST!
Are you spending more time trying to get new clients than actually working with them?If the answer is yes, then these three simple ideas will help you.First, have you ever asked for something and got something different to what you thought you*d asked for? Or have you ever thought you had asked for something and got a blank expression or worse.
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 2
NB: You can read part one here: http://EzineArticles.com/?id=58690Could buying popcorn in a theatre be a 'conditioned' response? Could it be that people are 'trained' to believe that movies and popcorn go 'hand in hand' - and that one without the other is.
The Value of a Customer
The Driver of All Marketing EffortsYou need to determine what the value of a customer is to your company. Answer the following questions:How much will the average customer spend with you per year?A = _____________If you provide quality service and products, how many years can you expect to keep a customer ?B = _____________What is your gross profit, as a percentage of revenues?C = _____________The value (V) of a customer is:V = A X B X CWe learned with our network consulting company that the average life of a customer was about 2 Ĺ years and the average yearly expenditure was around $10,000.
How Toyota Captured the #1 Market Share . . . Through Solid Decision-Making!
How Toyota Captured the #1 Market Share . .
Overcoming Resistances To Marketing a Practice-Part 2
In Part 1 of this article, "Resistances to Marketing a Practice" the seven most common resistances helping and healing professionals (counsellors, therapists, naturopaths, homeopathetic doctors, massage therapists, body workers, etc.) have to marketing a practice were identified.
Beyond Repair: The Fixed-price Model
Don't get me wrong. I certainly don't think the majority of vendors who use a fixed-price model are trying to rip you off.
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