Marketing Information

How to Use Your Newsletter to Research Your Market

A few decades ago, in the early days of automatic banking terminals, the management at Citibank made a somewhat reluctant decision to introduce automatic tellers.

They were anxious to cut costs, but they assumed that customers would rather deal with human tellers, had they the choice. Therefore, they compromised and reserved human tellers for people with more than $5,000 in their accounts. Depositors who weren't in such a fortunate position were relegated to the machines.

It soon became clear, though ,that the machines were wildly unpopular. Citibank stopped using them a year or two later.

"Well," thought the bankers, "we were right all along. People just won't get used to dealing with machines." It seemed as if one of the most promising inventions of the time would be laid to rest for good.

Fortunately for everybody (except perhaps for Citibank), an executive from a rival bank tried to put himself into the collective shoes of bank clients.

His gut feeling was that small depositors felt comfortable enough with the machines. They had just resented being treated as second-class customers. He introduced automatic tellers in his own bank - but without "class distinctions."

The rest is history. Even at Citibank, machine transactions are long taken for granted.

"Never assume!" I was chided by my teachers during my school days. "It makes an ass out of you and an ass out of me!"

But I often wonder when I think of this story - would the big brass at Citibank have made the same mistake had the clock moved forward a number of years and had they been publishing an email newsletter?

Today, it seems inconceivable that a large and prestigious company like Citibank could be so out of touch with the thinking of its clientele. In the best business circles, the importance of solid, open lines of communication between producers of goods and services and their consumers has long been established.

Learning relationships

This is the age of the "Learning Relationship."

This, say personalization experts, the Pepper and Rodgers Group, is "a relationship between an enterprise and an individual customer that, through regular feedback from the customer, enables the enterprise to become smarter and smarter with respect to the customer's individual needs."

In the brick-and-mortar world, it's no particular big deal for the owner of your favorite corner hardware store to establish productive learning relationship with you, as one of his regular customers. Obviously, the more face-to-face contact he has with you, the easier this will be.

On the Internet, however, we somehow tend to associate this concept with giant e-commerce enterprises sporting sophisticated store fronts and advanced technological capabilities - which enable them to anticipate our specialized needs with greater accuracy every time we log on to their sites.

But what about the small business owners with very limited resources? Are they forced out of the picture?

Let's say you're a small virtual company carrying a very limited range of durable products in a niche market.

You know that existing customers are like gold, but what you don't know is what kind of new products would appeal to them. Alternatively, you may be a professional, even a brick-and- mortar one - say, an accountant - and you're swept off your feet during the tax season, but you hear far too little from your clients throughout the rest of the year!

The ideal tool

In all such cases, there's no better tool than email for implementing the principle of the Learning Relationship, for putting yourself, so to speak, into the shoes of your target community, for gauging their needs,assessing what will work and what won't - and finally, for promoting the fruits of your efforts to the very people who inspired them.

How many companies, even those who publish newsletters on a regular basis, are really making use of this opportunity?

We hear so much about the value of email publishing for driving people to websites, for public relations, for advertising your existing products. If you're a business coach,for example, you may be making good use of your newsletter to let your clients know about your upcoming seminars and teleclasses.

But if the level of interest in your seminars isn't yet what you'd like it to be, do you really know why?

If it's just a matter of inconvenient times and locations, it may be easy enough to find out. But perhaps your community is craving for a change of topics or emphasis, or it prefers audiotapes, or private counseling? Whatever your business may be, do you know what your market really wants?

So let's get to the bottom line: in practice, how can your newsletter help to find answers to your questions?

Granted, it's not always easy. Human nature being what it is, a straight appeal to your readers to tell you what you want to know - even if you explain that it's in their own interest - may meet with little response. They may feel that they've subscribed to receive information from YOU, not the other way round!

Offering tangible incentives is one way of getting round this problem. But even if it doesn't affect the accuracy of the information gathered, it may not be necessary. Moreover, you can achieve your objective without compromising your readers' perception of your publication as a carrier of valuable content.

Go to the drawing board and design the product or service you'd like to offer. Write up an article describing its features and benefits, analyzing its strengths and shortcomings, comparing it to other products that meet similar needs and explaining as objectively as possible how it differs from them. Perhaps you can even weave all this into a larger article dealing with a more general topic.

Ask your readers what they think about the idea, whether they see it as making a differences to their lives. Provoke as much discussion as possible. Offer to publish the best responses. More than likely, they WILL respond.

With creativity and practice, you'll come up with many variations on this theme.

Remember: in-depth insight into your customers' (or subscribers'!) needs is the first and most basic prerequisite to maintaining their loyalty in the long term.

Azriel Winnett is creator of - Your Communication Skills Portal. This popular free website helps you improve your communication and relationship skills in your business or professional life, in the family unit and on the social scene. New articles added almost daily.

Why CPG Brands Need Content Marketing to Create Lasting Product Demand  The Content Standard by Skyword

Creating demand is a key challenge for the consumer packaged goods industry. Here's how CPG brands create valuable *content* that never expires.

Is The Next Digital Marketing Battleground In Your Living Room?  ThomasNet News

For years, industrial marketing has focused on optimizing digital marketing strategies for mobile devices. Mobile search, mobile ads, *content* built specifically for ...

Balancing Marketing And PR Targeting To Build A Brand  Forbes

Is it right for a publicist to only focus on the consumers that tend to translate into a purchase? Is that really how you build a brand?

YouGov: New Ideas in Marketing, 25 March 2019  YouGov US

Essential news for marketers, summarised by YouGov.

Marketers Continue to Lose Viewers by Disregarding Actionable CTAs  Adweek

How often do you see a digital ad or social post for a show that you like, then forget to watch or record it? The ad or post you saw likely has a high-res image and ...

4 Ways Emerging Tech Will Redefine Content Marketing  Adweek

It's no secret that U.S. consumers spend much of their day engaging with digital *content* across various platforms, devices and channels. That level of online ...

Lenovo CMO: marketers who focus on efficiency miss the bigger picture on effectiveness  The Drum

The role of the marketer is shifting in real-time to sit at the hinge between economic and social trends. This chance is *fresh* on Bhaskar Choudhuri's mind as he ...

The Game-Changing Role Of Customer Intent In The Modern Marketing Funnel  Forbes

Brands struggle to catch up to customers as they change. Now, in an era of machine learning and AI, marketers must embrace data science, CX, and intent to not ...

atEvent Collaborates with Marketo to Extend Account-Based Marketing Capabilities to Event Marketing  MarTech Series

atEvent, a leading business-to-business event lead management solution, has joined LaunchPoint by Marketo, an Adobe company, as part of the Innovate ...

"Influencer and Affiliate Marketing" - How will it benefit the e-commerce industry?  Entrepreneur

The modern consumer is ever evolving and is shunning the traditional media sources like TV and is shifting to *content* online. Social media, video *content* and ...

How to Take on Your Marketing as a Startup Founder  Black Enterprise

Taking on your marketing as a startup founder allows you to control each aspect of the marketing campaign, but this can be risky since many startup founders ...

New Business Partnership, Year-Round Marketing Planner and More of April's Service News  INSTORE MAG

Greenland Ruby, Greenland's only miner of ruby and pink sapphire, has launched its mine-to-market track-and-trace program. The program, endorsed by the ...

Litmus Announces New Partnership With Asana for Better Email Marketing  MarTech Series

Litmus, the leading platform for email creation, testing, and analytics, unveiled its new partnership with Asana, a leading work management platform for teams.

Samsung’s US marketing chief abruptly leaves company after internal investigation  The Verge

Samsung conducted an internal investigation of its US marketing operation and laid off a number of employees as a result, according to a report from The Wall ...

9 Most Effective Marketing Tips For Mobile App  Thrive Global

After spending countless hours developing the app and stacking your app with all the amazing features but still not getting the result which you expected?

WebHopers Academy Offering Fully Integrated Digital Marketing Courses in Chandigarh  Business Standard

Read more about WebHopers Academy Offering Fully Integrated Digital Marketing Courses in Chandigarh on Business Standard. / -- Over the past few years, ...

Meet The Drum's Future 50, part 1 – the world's best new marketers revealed  The Drum

Today we are proud to introduce The Drum's Future 50, our celebration of the world's most exciting up-and-coming brand marketers. As part of our year-long ...

Will Brands' In-House Agencies Solve Their Marketing Challenges?  Forbes

78% of brands are increasingly taking marketing matters into their own hands as they create their own “in-house” agencies, the focus of last week's first ever ...

ActiveCampaign Brings Multichannel Integrated Marketing for Small Businesses with Conversations  MarTech Series

ActiveCampaign, the leader in intelligence-driven sales and marketing automation for small businesses, announced the general availability of Conversations, ...

Helen Edwards: It takes courage to push back against consensus  Marketing Week

Disagreeing with someone on Twitter is one thing but calling out a colleague's way of thinking takes a lot more courage.

Top 7 Digital Marketing Trends That Business Owners Should Follow (infographic)  Digital Information World

Be it SEO, social media, *content* marketing, paid online advertising, or email marketing, you should be at the top of your game and to help you generate leads ...

What Retailers Need to Know About Influencer Marketing  eMarketer

A significant number of retailers in North America are now working with influencers as part of their marketing strategy. According to polling by Retail TouchPoints ...

Catalyst Marketing Agency Wins Jumping Fences, Inc. Account  Watertown Public Opinion

DENVER--(BUSINESS WIRE)--Mar 25, 2019--Catalyst, a Denver marketing agency, today announced that Jumping Fences, Inc., an event management ...

3 key components of mobile audience marketing  Marketing Land

The birth of digital advertising brought with it the sophisticated use of data for audience targeting. While the cookie has served as the de facto mechanism for ...

Marketing platforms with proprietary UIs are a waste of resources  VentureBeat

Adtech and martech companies are delivering UIs that display data from their platform only, and that allow only views that the platform defines itself.

TechBytes with Glen Hagensen, Head of Marketing, Templafy  MarTech Series

Today's TechBytes features Glen Hagensen, Head of Marketing at Templafy. It follows a format On Marketing Technology.

The demise of the marketing brief has led to the Era of Blind Activation  The Drum

Would you ever fly a plane without building your flight plan and submitting it for approval to air traffic control? Would you build a skyscraper without a blueprint ...

5 Ways to incorporate Creative Content into your Marketing Strategy  TechGenYZ

*Content* is key and can be utilized effectively. The article gives an insight to incorporate Creative *Content* into your Marketing Strategy.

The Best Marketing Is Repeatable Marketing  Forbes

Every successful entrepreneur has a magic formula for rapid growth. Here's the secret: They use repeatable marketing systems that are predictable enough to ...

Studio Marketing Chiefs Discuss the Theatrical vs. Netflix Oscars Debate  Variety

On a day where a large part of the Fox marketing department was wiped out in the aftermath of the Disney merger, a group of marketing chiefs from other studios ...

Maine Office of Tourism to award bicentennial marketing grants  Mainebiz

The $100000 in Bicentennial Marketing Grants will provide matching marketing money for tourism-specific bicentennial projects that will help drive overnight ...

United States Marketing Analytics Market Growth, Trends, Forecast Report 2019-2024 -  Business Wire

DUBLIN--(BUSINESS WIRE)--The "United States Marketing Analytics Market - Growth, Trends, Forecast (2019 - 2024)" report has been added to ...

Samsung Probed U.S. Marketing Operation Over Dealings With Business Partners  The Wall Street Journal

Samsung audited its U.S. marketing operation to investigate whether employees violated company policies in their dealings with business partners, resulting in ...

'Fail and have fun': Keith Weed offers advice to marketing's new blood  The Drum

Today's marketers have some of the greatest opportunities, and challenges, the industry has seen. Working in real time, with first-party data, at scale allows us to ...

Blockchain: A revolution in marketing  Open Access Government

Blockchain technology was perceived by many as a global revolution in many areas, as well as a tool used by drug dealers and smugglers.

Be a showoff when marketing your home’s features  OCRegister

There are certainly things that make your home unique. Maybe it is the view, your recent upgrades, or the location that sets your home apart. Even with the ...

Aavin’s focus on marketing pushes turnover up by ₹450 crore  The Hindu

With focus on marketing its products, Aavin has raised its annual turnover by ₹450 crore this year compared to last year. The milk major saw a turnover of ...

The Mobile Marketing Industry, 2018 to 2024 - IBM, AT&T, SAP, Oracle, Salesforce, Adobe Systems, Salmat, Vibes Media, Mobivity, and SAS Institute are Dominating  GlobeNewswire

Dublin, March 25, 2019 (GLOBE NEWSWIRE) -- The "Global Mobile Marketing Market (2018-2024)" report has been added to's ...

Report: Google considers privacy-minded restrictions on ad targeting  Marketing Dive

Google is reportedly exploring changes to its third-party ad targeting program, and several working groups within the company are looking into how the move ...

Burger King crowdsources April Fools' prank ideas from students  Marketing Dive

Burger King and the Clio Awards are teaming up on the King's Fools' Challenge, asking students to brainstorm the fast food chain's next April Fools' day prank, ...

Williams Sonoma Pushed The Boundaries Of Permission Marketing And Failed 03/25/2019  MediaPost Communications

One evening while relaxing by the fireplace, I browsed the Williams Sonoma website on my iPhone looking for lemongrass hand soap and moisturizer. I found ...

Annual Omnisend Research: Custom Marketing Automation Rises, Performs Better Compared to Industry Standards  MarTech Series

Omnisend's annual statistics report shows that marketers who design custom automation workflows around customer behavior and demographics have better ...

What Business Owners Need To Know About Digital Marketing  Forbes

I was in college when I first started running what was then called Google AdWords (now Google Ads). I was amazed that I could, after some practice, effectively ...

Seeking nominations for the most innovative chief marketing officers in the world 2019  Business Insider

We're seeking nominations for Business Insider's fourth annual list of the most innovative CMOs in the world. We want to hear from you.

What do I need to know about marketing? - Business Advice

I'm writing a business plan so I can start up. However, I know nothing about marketing or how to go about the marketing planning process. Please help.

Mavrck Set to Transform Higher Education Influencer Marketing Curriculum With New Textbook  GlobeNewswire

BOSTON, March 25, 2019 (GLOBE NEWSWIRE) -- Mavrck, the advanced, all-in-one influencer marketing platform and winner of Digiday's 2018 “Best Influencer ...

Mindfire and HP Announce the Availability of Da Vinci Marketing Technology in HP's Print OS Digital Marketplace  What They Think

Monday, March 25, 2019. Press release from the issuing company. Orlando, Fla. – MindFire, the leading provider of marketing software and services for printers, ...

Marketing Isn’t The Only Way To Go Direct To Consumer  AdExchanger

“Data-Driven Thinking” is written by members of the media community and contains *fresh* ideas on the digital revolution in media. Today's column is written by ...

How to make old content marketing new again  Marketing Land

A major benefit of high-performance *content* marketing is that it doesn't have to retire. If a blog post, article or any piece of *content* does exceptionally well pulling ...

Samsung Dismisses US Marketing Team; Duopoly Still Gaining Share  AdExchanger

Samsung laid off several people in its marketing group for inappropriate dealings with media partners and agencies. While the practice of wining and dining ...

Ben Larsen promoted to SVP, International Marketing for Warner Bros. Records  Music Business Worldwide

Ben Larsen (pictured) has been promoted to Senior Vice President, International Marketing for Warner Bros. Records (WBR), based at the label's Los Angeles ...

Report: Absolut sees 2.5x higher engagement with Reddit video ads  Marketing Dive

Pernod Ricard has been purchasing ads on Reddit, as it looks for digital alternatives to Facebook and Google, according to a report on Digiday. The spirits ...

NJ marijuana legalization: Will it produce sports-betting type marketing?: Letter  Asbury Park Press

If marijuana is legalized in NJ will it lead to the same kind of marketing as sports betting?

Kidfluencers’ rampant YouTube marketing creates minefield for Google  The Seattle Times

On Feb. 13, JoJo Siwa posted a YouTube video from a Target store, detailing her plan to buy "every single item of JoJo merch" inside. She starts with clothes, ...

Digitally transforming for true customer engagement  MobileMarketing Magazine

Jason Hemingway, bgobal CMO, Thunderhead, says that, 30 years after the birth of the World Wide Web, for most businesses, the digital transformation journey ...

Health groups back proposals taxing sugary drinks, limiting marketing to kids | TheHill  The Hill

Two major health groups are backing policies intended to keep kids from drinking soda and other sugary beverages that can contribute to health problems.

‘Sin City’ Sequel Producers Sue The Weinstein Co. Over Alleged Distribution, Marketing Shorts  Deadline

The producers of the film Frank Miller's Sin City: A Dame To Kill For (aka Sin City 2) are suing The Weinstein Company, Harvey Weinstein, Bob Weinstein and ...

4 Simple Ways to Up Your Millennial Marketing Game  Entrepreneur

Millennials are the largest generation on social media, and that's why it's a bad idea to ignore them.

Success for Scarsdale at Veterinary Marketing Awards  Pet Gazette

Scarsdale Vets is celebrating success after this year's Veterinary Marketing Association's annual awards which took place in London on Friday 15 March.

Why Is Leadership Important In Digital Marketing? | Top Marketing Strategy  NEC News & Events

Digital marketing has a lot of moving parts. Having top leaders in place to organize & execute properly is key. Learn how to become a successful leader now!

Social media marketing could do more harm than good for small businesses

Without a clear strategy in place, many small businesses are wasting their time online, says digital strategist Kim Scaravelli.

Marketing goes to Washington: why federal law needs to control data regulation  The Drum

Today (25 March) sees the 4A's host its first conference in Washington DC. Here, the organization's senior vice-president of government relations, Alison Pepper ...

Surprising don'ts for cause-related marketing  Marketing Dive

A new study suggests that seemingly intuitive approaches, such as emotionally intense messages, actually make consumers more skeptical of a company's ...

Three Of The Most Innovative Marketing Strategies To Pursue In 2019  Forbes

Although we're well into 2019, we would be amiss to neglect some of the most innovate feats of marketing ingenuity we saw agencies and brands implement ...

State settles with drug maker, marketing company for $3.2M  Charleston Gazette-Mail

A drug maker and a marketing company have agreed to pay $3.2 million in a settlement with the West Virginia Attorney General's Office.

Mesoblast Licensee Files for Marketing Approval to Treat Epidermolysis Bullosa  GlobeNewswire

NEW YORK and MELBOURNE, Australia, March 25, 2019 (GLOBE NEWSWIRE) -- Mesoblast Limited (Nasdaq:MESO; ASX:MSB) today announced its licensee ...

Online referrals for seo and digital marketing campaign services  Invision Game Community

Marketing is one of the most essential parts of your business. Without marketing, people will not be aware of your products. Therefore, most of the businessmen ...

Park County Travel Council expands marketing campaigns | Local News  Cody Enterprise

The Park County Travel Council is working on a variety of new outreach efforts.

The Importance of Emotional Marketing and Connecting with Your Audience [Infographic]  Social Media Today

As various studies have shown, triggering emotional response is the best way to get people to pay attention, and to motivate them to take action as a result of ...

Crossix Launches DIFA TV to Transform TV Analytics for Healthcare Marketers  MarTech Series

Crossix announced it has launched DIFA TV, a television advertising measurement platform. Healthcare brands can use DIFA TV to understand how effectively ...

Ex-Big Law CMO Wants Law Firms to Shake Up Their Marketing

What separates a successful communications strategy from a forgettable one? Former Cravath CMO Deborah Farone offers her tips for what works and what ...

Reaching the elusive digitally-driven millennial consumer  Marketing Land

Nielsen describes the millennial generation as today's “most coveted consumer demographic from a marketer engagement perspective,” and brands and ...

Casanova's Roxane Garzon: "Marketers Use Data as a Crutch Instead of Using it as a Tool"

What: Caro D'Antuono, VP of Marketing at Northgate Markets, Robin Garfield, SVP of Research and Scheduling for CNN, Roxane Garzon, Media Director at ...

Five Meaningful Influencer Marketing Metrics You Haven't Used Yet  Forbes

Measuring influencer marketing isn't easy, but it is achievable.

‘Influencers’ on social media: A new low in marketing history?  Los Angeles Times

Social media 'influencers' like Kendall Jenner and Olivia Jade are taking their followers for a ride.

Why people are essential to B2B marketing success  MarTech Today

If you are sci-fi film buff, Charlton Heston's desperate plea, “Soylent Green is people!” from the classic movie (it's dark, overwrought and partially in fun) is ...

Adobe, WordPress, Google Docs lead CabinetM list of content marketing tools  Marketing Land

*Content* marketing technology is the sixth most common layer of customers' martech stacks, said Anita Brearton, CEO of CabinetM, a marketing technology ...

‘Marketing on Facebook is like living in a state of constant paranoia’: Candid thoughts of DTC brands  Digiday

At the Digiday Retail Forum, focused on direct-to-consumer brands, upstart companies discussed what growth looks like for them in a series of sessions and ...

Theranos Was Founded on Elizabeth Holmes’ Lies, and Marketers Fell Prey  Adweek

The story of Elizabeth Holmes and Theranos is already Silicon Valley folklore. It is a story of an entrepreneur with impeccable credentials who hoodwinked ...

Fresh and free: How your business can do digital marketing on a budget

Digital marketing is one of the fastest growth areas for business owners to leverage, and many think they have to spend a lot of money in order to make it work ...

Santander CMO: Martech is oversold, but it's marketers' fault  Marketing Week

Martech may overpromise, but it is marketers' fault for not really knowing what they want, says Santander CMO Keith Moor.

10 Free Instagram Marketing Tools You Can’t Live Without  Business 2 Community

Instagram is one of the leading social media platforms right now with more than a billion monthly active users. Nowadays, it is obvious that it doesn't matter what ...

Instagram debuts in-app checkout for e-commerce brands  Marketing Land

Instagram is rolling out an in-app checkout feature for a limited number of brands, making it possible for users to purchase products without leaving the app.

Become a digital marketing guru with these cheap online courses  Mashable

There's money to be made online — learn how you can get a piece of the pie.

Netflix's Stephen Bruno Named MGM CMO Amid Streaming Giant's Marketing Overhaul  Adweek

One day after Adweek reported that Netflix recently dissolved its entire global brand marketing team, one of the streaming *service's* top marketers has found a ...

Jaywing appointed Marketing Effectiveness Partner by Asda  Prolific North

Asda has appointed data science and marketing specialist Jaywing as one of its Marketing Effectiveness partners following a market review.

NFL Annual Meeting 2019 Monday Press Conference On Marketing  Oakland News Now

NFL Annual Meeting 2019 Monday Press Conference On Marketing.

A List of Must-haves for an Effective Digital Marketing Strategy  Entrepreneur

A few tips when kept in mind can help you create a foolproof digital marketing plan that is tailored for your brand and business.

How Promo Products Carry On in the Digital Age  Promo Marketing

Near-Field Communication (NFC) technology has crossed paths with promotional products, and it's really exciting! With the addition of NFC technology to ...

Are your A/B tests just junk science?  MarTech Today

In today's digital-first advertising world, many marketing leaders aspire to conduct marketing as a science. We speak in scientific terms – precision, measurement ...

New research explores increasing importance of dark social in content engagement  Marketing Tech

As more and more users prefer to share *content* through private messaging apps, the question for marketers is – how can you get the most out of 'dark social'?.

How Marketing Fueled A Startup To Achieve Uncommon Success  Forbes

This is the story of how Kristina Loftus, CEO of Rhoback, used marketing to steward her start-up to achieve strong early growth.

What marketers can do next time a major social network (ahem, Facebook) goes down  Marketing Land

Last week, Facebook suffered the longest outage of its 15-year existence. Not only was it down for more than four hours in some areas, but so were the ...

5 Content Marketing Stats That Will Help You Reach Your Audience  Forbes

Whether your brand aims to reach millennial consumers or C-level executives, here are a few things to keep in mind when developing your *content* strategy.

'Marketers must beware of over-relying on ROI'  Marketing Week

Marketers must be careful of becoming over-reliant on ROI as a means to show their worth to the rest of the business, according to former Heineken and ...

Win an Online Digital Marketing Course Valued at R12 000!  All4Women

Fitting in courses with your busy schedule has become much easier with online learning...

How to Keep Marketing Your Business During a Facebook Outage (Or Other Social Media Downtime)  Black Enterprise

It was recently reported that a staggering 68% of Americans use Facebook. Another interesting statistic is that 66% of monthly Facebook users use the social ...

Marketing “healthy” babies  Science Magazine

In 2011, poet and writer George Estreich wrote about the impact of biotechnology on family life in his first book, The Shape of the Eye. The memoir centers on ...

Why Blending Analytical And Creative Talent Delivers Better Marketing Results  Forbes

To understand how some CMOs and marketing organizations are better able to blend analysis and creative, I reached out to Deirdre Breakenridge, the CEO of ...

'Us' Marketing Reveals a Twist — But Promises Much More  Hollywood Reporter

Two visuals are used throughout Jordan Peele's 'Us' marketing that help convey to the audience what kind of themes they can expect: The Rorschach ink blots ...

home | site map
© 2007