Marketing Information


The Fine Art of Relationship Marketing


The buzzword these days is "relationship" marketing. Just what is it? And why is it important? Relationship marketing is so much more than "networking. It's gathering support of your friends, peers, and business contacts. It's developing strong, lasting, unique relationships with your most valuable asset, your customer. It's what keeps people "coming back for more." It's an excellent way to shorten the traditional routes of building trust, create opportunities, increase valuable contacts, to achieve success and excel in business.

Every opportunity you have to meet new people is an opportunity to grow your business! If you are willing to invest your time, networking is a process, and the payoffs are almost immeasurable. It's not realistic to expect instant success. It takes time. You can plan your networking opportunities to shorten the time it takes to build those relationships.

What do you want and need to accomplish? Do you want to develop lifelong individual customers, land large accounts, or make an impact in your community? You will accomplish all three by getting involved in your local civic organizations, Chambers of Commerce, Business Associations, Non-Profit organizations, etc. One of the best ways to get to know people "up close and personal" is to volunteer to serve on a committee; give your time and talent to a cause. People want to do business with people who have similar interests and values.

Whom do you need to meet to accomplish your goals? And where do you meet them? Angel Cicerone, Associate Editor of the South Florida Business Journal says, "If you're going fishing, go where the fish are." Focus your efforts by being in the right place at the right time. It's not just who you meet, but how and where you meet them. Meeting people in the "right places" adds credibility to that meeting. That's not to say that striking up a conversation in the supermarket has no value. It does. It's just that if you want to develop first class contacts, you must fly first class.

If you are flying first class, those sitting in the same section will view you as a peer. Of course, there's no guarantee you'll make those great contacts. However, if you don't fly first class, you'll never know. It may be worth the investment. The same people flying first class can also be found at those events, fundraisers and conferences in which you participate. Go where the people you wish to network with will be!

Are you willing to invest the time it takes to achieve your goals? How much time is enough? Begin with the end in mind. The key to relationship marketing's success is to know what it is you want to accomplish. To start networking, you have to set your foot in the door.

Excerpted from The PMS Principles - Powerful Marketing Strategies to Grow Your Business

2004 - Heidi Richards is the author of The PMS Principles, Powerful Marketing Strategies to Grow Your Business and 7 other books. She is also the Founder & CEO of the Women's ECommerce Association, International www.WECAI.org (pronounced wee-kī) - an Internet organization that "Helps Women Do Business on the WEB." She can be reached at www.HeidiRichards.com.


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


Forbes

Marketing's Next Big Hurdle: The Rising Cost Of Customer Acquisition
Forbes
While “offline” direct response marketing is still very much a thing, digital is today's acquisition marketer's go-to. Automatic, neat, reporting on demand, what's not to like? “Paid search, programmatic display, cost-per-everything affiliates and ...



Forbes

5 Ways Marketers Can Effectively Hack Instagram
Forbes
It's like Instagram marketing on steroids. You don't have to worry as much about over-posting, in part because stories only stay up for 24 hours (although you still want to make sure it's content that your audience wants to see, and that you don't ...

and more »


Forbes

Here's A Better Formula For Effectively Marketing To Customers
Forbes
Brands spend a lot of money every year in an attempt to reach more customers. A recent survey said brands over $5 billion in revenue spend an average of 13% of their revenue on marketing, and those numbers continue to rise. According to the same survey ...

and more »


Virginian-Pilot

Technology is only change in marketing over last 100 years | Expert column
Virginian-Pilot
So prolific is the role of technology in marketing that it has become for some an alluring distraction. Panic and peer pressure set in, and organizations pursue the latest and the greatest technology-based marketing tactics without taking the time to ...



MarTech Today

To deliver connected experiences, Xerox CMO constantly evaluates brand's marketing tools
MarTech Today
In her role leading the brand's marketing strategy, Clayton-Hine says she aims to build connected experiences across the board for its audience. “We're looking to create a connected experience that says we'll help you communicate, connect and work in a ...



Forbes

12 Ways LinkedIn Can Grow Your Brand's Content Marketing Strategy
Forbes
PR, media strategy, creative & advertising execs share trends & tips Opinions expressed by Forbes Contributors are their own. Post written by. Forbes Agency Council. Successful PR, media strategy, creative and advertising executives from Forbes Agency ...



Forbes

How To Improve Your Marketing Emails And Drive Consumers To ...
Forbes
As inboxes become more crowded, the need for better email marketing increases.

and more »


Forbes

Customer Experience Is Everything When It Comes To Real Estate Marketing
Forbes
CX is everything to marketers today and real estate marketing is no diferent. Shutterstock. Let's say you're in market for a new home, but you don't want to do a buyer-broker deal with a local realtor. You might search on Trulia, Redfin, or Zillow. But ...



Forbes

18 Marketing Trends And Predictions From C-Level Leaders In China
Forbes
As we head into 2018, I invited C-level leaders working at companies located in China, from Google to Visa to McDonald's, to weigh in on relevant trends facing ...

and more »


CNBC

Chief marketing officers are spending more on external agencies and less on technology: Gartner
CNBC
Whether a chief marketing officer (CMO) has $100,000 or $100 million in his or her budget, the question comes down to how the cash is spent. And according to a new report, spend is slowing with more pressure for marketers to prove returns. Budgets have ...


Google News

home | site map
© 2007