Marketing Information


Marketing Information

Networking the Media


The media is a business's absolute best friend. It is THE source of information distribution to the masses.

Networking Events - Lose the Fear and Gain the Benefits


"Kevin, are you saying I need to go to Networking events? I hope not because I hate them."No, of course you don't have to go to them.

Marketing to Success on a ZERO Budget


TOP 10 TIPS TO GET YOU MARKETING TO SUCCESS ON ZERO DOLLARS!I come across so many people that absolutely freak out when they think about having to market their business. Heaps of questions come up like, 'Where do I start?', 'I hate selling', 'How do I market my business when I don't have any money?'?.

Four Keys For Successful Foundation and Corporate Fundraising


Earlier in my career, I worked for a training and technical assistance service provider with significant revenue from foundations and corporations. What was the key to success? It was targeted fundraising based on the needs of the donors.

Creating a Marketing Plan for Your Website


Have you created a marketing plan for your Website? If not, it is time to think about developing one. An Internet marketing plan helps you make the right day-to-day and long term decisions.

Brainstorming Techniques as New Product Development Strategies


When developing new products and strategies, coming up with unique ideas is often a struggle. It is one of the reasons why, in any industry, there is so much repetition.

10 Tips to Grow Your Business Plain & Simple


"Try not to become a man of success but rather to become a man of value." Albert EinsteinRecently I heard a statistic that the majority of businesses operate at 60% of their potential.

Identifying, Creating and Using Your USP?


What's your USP? Don't know, or worse still, you've never heard of it.USP is an acronym for Unique Selling Proposition.

Two kinds of Advertising for a Marketing Strategy


Advertising is the lifeblood of any business. If you do not learn how to advertise your products and services both efficiently and effectively, you won't be in business long.

SWOT Analysis -- Strengths, Weaknesses, Opportunities, and Threats


When conducting strategic planning for any company -- online and/or offline -- it is useful to complete an analysis that takes into account not only your own business, but your competitors' activities and current industry happenings as well. A SWOT is one such analysis.

5 Steps for Developing a Marketing Tag Line for Your Product, Business, or Website


A marketing tag line is the one or two line descriptor that often comes after a product logo or company name. It is one of those things that looks simple but isn't.

Todays Definition of Marketing. Has It Changed?


With the continued proliferation of the Internet, the meaning of the word "marketing" also seems to proliferate. Cyberspace has opened up a whole arena of new marketing technologies, techniques, and twists.

What to Include in Your Marketing Plan Write-Up


For those new to marketing planning, the thought of completing a plan from start to finish may feel daunting. It need not.

Guide to a Profitable Marketing Mix


You may have heard the term Marketing Mix used in connection with marketing planning.Marketing Mix means the combination of promotions, products, places (distribution channels), and prices you chose for your business.

Let Your Survey Write Your Business Plan


Most entrepreneurs first write their business plan and then develop their services or products. This causes them to generate and fulfill a marketing plan that requires them to swim upstream using the backstroke.

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