Marketing Information


Marketing Information

Networking the Media


The media is a business's absolute best friend. It is THE source of information distribution to the masses.

Networking Events - Lose the Fear and Gain the Benefits


"Kevin, are you saying I need to go to Networking events? I hope not because I hate them."No, of course you don't have to go to them.

Marketing to Success on a ZERO Budget


TOP 10 TIPS TO GET YOU MARKETING TO SUCCESS ON ZERO DOLLARS!I come across so many people that absolutely freak out when they think about having to market their business. Heaps of questions come up like, 'Where do I start?', 'I hate selling', 'How do I market my business when I don't have any money?'?.

Four Keys For Successful Foundation and Corporate Fundraising


Earlier in my career, I worked for a training and technical assistance service provider with significant revenue from foundations and corporations. What was the key to success? It was targeted fundraising based on the needs of the donors.

Creating a Marketing Plan for Your Website


Have you created a marketing plan for your Website? If not, it is time to think about developing one. An Internet marketing plan helps you make the right day-to-day and long term decisions.

Brainstorming Techniques as New Product Development Strategies


When developing new products and strategies, coming up with unique ideas is often a struggle. It is one of the reasons why, in any industry, there is so much repetition.

10 Tips to Grow Your Business Plain & Simple


"Try not to become a man of success but rather to become a man of value." Albert EinsteinRecently I heard a statistic that the majority of businesses operate at 60% of their potential.

Identifying, Creating and Using Your USP?


What's your USP? Don't know, or worse still, you've never heard of it.USP is an acronym for Unique Selling Proposition.

Two kinds of Advertising for a Marketing Strategy


Advertising is the lifeblood of any business. If you do not learn how to advertise your products and services both efficiently and effectively, you won't be in business long.

SWOT Analysis -- Strengths, Weaknesses, Opportunities, and Threats


When conducting strategic planning for any company -- online and/or offline -- it is useful to complete an analysis that takes into account not only your own business, but your competitors' activities and current industry happenings as well. A SWOT is one such analysis.

5 Steps for Developing a Marketing Tag Line for Your Product, Business, or Website


A marketing tag line is the one or two line descriptor that often comes after a product logo or company name. It is one of those things that looks simple but isn't.

Todays Definition of Marketing. Has It Changed?


With the continued proliferation of the Internet, the meaning of the word "marketing" also seems to proliferate. Cyberspace has opened up a whole arena of new marketing technologies, techniques, and twists.

What to Include in Your Marketing Plan Write-Up


For those new to marketing planning, the thought of completing a plan from start to finish may feel daunting. It need not.

Guide to a Profitable Marketing Mix


You may have heard the term Marketing Mix used in connection with marketing planning.Marketing Mix means the combination of promotions, products, places (distribution channels), and prices you chose for your business.

Let Your Survey Write Your Business Plan


Most entrepreneurs first write their business plan and then develop their services or products. This causes them to generate and fulfill a marketing plan that requires them to swim upstream using the backstroke.

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Forbes

3 Pernicious Marketing Myths Business Leaders Can Help Banish
Forbes
Just because these myths about marketing are common doesn't mean that companies and their leaders shouldn't work to dispel them. Misconceptions about how marketing works or what leaders' roles should be in their companies can damage not only how ...



Forbes

Use Nostalgia To Improve Your Marketing Results
Forbes
Do you remember the excitement of getting your driver's license and the newfound freedom that came along with it? What about the beach trips with all your friends, crammed into a tiny condo and the hijinks that ensued? Ever daydream about the one that ...



Deadline

Morgan Freeman: VISA Pulls Marketing As Sexual Harassment Fallout Continues
Deadline
Morgan Freeman and VISA have enjoyed a long relationship over years with the actor appearing in many of the credit card's commercials as well as featured as a voiceover artist in its spots. After today, following allegations that surfaced from multiple ...

and more »


The Verge

Westworld's digital marketing is giving fans sneak peeks at the show's biggest secrets
The Verge
But hardcore fans know better — at least, the ones who have been willing to dive into the in-world websites, chatbots, and email blasts that serve as the show's viral marketing campaign. They know the Cradle is a simulation technology, and Delos, Inc ...



Forbes

Does Your B2B Digital Marketing Focus On Customer Loyalty?
Forbes
We often hear advice to follow the “golden rule” -- to treat others the way we want them to treat us. In fundamental ways, this should also be at the core of our internet marketing strategies because it is key to earning customer loyalty. In simple ...

and more »


Fox News

Lean Cuisine slammed on Twitter for 'demeaning' marketing campaign
Fox News
Lean Cuisine, marketing diet food to women only in 2018 will get you destroyed on Twitter, especially with a hashtag of having #ItAll. This isn't empowering--it's demeaning and insulting. Go back to your marketing team and try again. https://t.co ...



Forbes

Not Enough First Appointments? Combine Strong Selling With Content Marketing
Forbes
For most small- and medium-sized B2B companies, word of mouth is key to new opportunity. Our good reputation precedes us. We depend on introductions to build our network, our pipeline and our sales. We network, attend appropriate trade shows and ...



Woodstock Independent

City marketing effort lauded; questions linger
Woodstock Independent
Turner said the marketing firm the city hired, A5, had been a “highly valuable partner” in handling the advertising, social media, and many other promotional efforts. A5 is paid more than half of the program's budget – $128,800 in 2017, $132,000 ...



FDA permits marketing of artificial intelligence algorithm for aiding providers in detecting wrist fractures
FDA.gov
Today, the U.S. Food and Drug Administration permitted marketing of Imagen OsteoDetect, a type of computer-aided detection and diagnosis software designed to detect wrist fractures in adult patients. “Artificial intelligence algorithms have tremendous ...



Forbes

Ready For GDPR? 5 Tips For Marketing Leaders
Forbes
May is a time for sipping mint juleps, celebrating mothers, remembering soldiers, and this year, bracing for GDPR. The EU's General Data Protection Regulation requires businesses to greatly expand protections for the personal data of those based in Europe.

and more »

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