Top Web Site Blunders by Coaches, Consultants and Experts
Of all the web sites belonging to coaches, consultants and
experts that I have reviewed, more than three-quarters
shared a very serious marketing blunder: Their potential
clients wouldn't understand from their home page precisely
what they do. Jargon gets in the way.
How to Handle Jargon at Your Web Site - and Why
If you sell a technical product or service, you probably
know you have jargon at your web site - specialized
terminology that the average person doesn't understand.
While jargon does help you communicate precisely with
peers, it seriously gets in the way if potential and actual
customers aren't as conversant with it as you are.
Learn How to Market Your eBusiness in Real Time: Dissect, Study, Emulate
Everything you will ever need to know about internet
marketing is plainly available to you everywhere you
go on the internet. All you need to do is dissect, study,
and emulate these methods and you invariably will become
just as successful as the people who created them.
How To Perfect Your Marketing Message!
When it comes to your marketing message, the little things count. Trouble is, you'll never come to respect how much, until you make a commitment to science.
What Are People Buying Online?
Benefits, that's what!Whether you're selling in print or in person, it's a universal truth.And success in both worlds requires a counterintuitive approach.
Networking: The Cost of a Connection
"Networking is a waste of time," said JoAnne, owner of a busy print shop. "Besides, I advertise in the daily paper.
Whats In It For Me?
Sometimes, one of the most difficult things to teach beginning
sales professionals is the difference between features and
benefits. All too frequently, sales people list their product or service features, without articulating how those features will ultimately benefit that prospect or customer.
1. Do the moneymaking things first.
13 Lessons in Marketing, Super Bowl Style
Each year, the Super Bowl provides marketers opportunity to study and learn from the games' advertisers, players, and coordinators. Super Bowl XXXVI (February, 2002) was no exception.
Marketing Apathy Solutions: 10 Solutions for Overcoming Apathy Beginning Today
Are you suffering from feelings of indifference or a lack of concern when it comes to marketing your business? Do you lack the passion that's necessary to attract customers to your business?Marketing apathy, characterized by feelings of passiveness, disregard, and a lack of interest is widespread among today's businesses. This attitude is like putting a roadblock between you and your success.
Forward Thinkers Stay Ahead of the Curve
What is it like from a marketing perspective to be yesterday's news? We rely on what is tried and true in marketing because it is usually safe, tried, and tested. It saves us time, as well, since we don't have to put on our creativity cap to craft an innovative strategy.
Today I want to share a question from a reader who writes:How do I keep from being burned out while cold calling? My job is to call current customers and also call new business prospects. I have a quota of 60-80 calls to make per day, but it seems as though I cannot stay focused long enough to make even 50 phone calls.
Before you ever get on the telephone, send a marketing piece or
set up an appointment with a potential customer, you must first
identify whom that customer might be. To do that, you will need
to create an "ideal customer profile"-a profile of who would be
the best possible prospect for you and whatever you are selling.
Assumption Based Marketing Vs. Fact Based Marketing
One of the most common mistakes in marketing is making decisions based on assumptions rather than fact. You think of an idea for a marketing piece and believe that it is a great idea.
How to Turn a Marketing Calendar into Marketing Success!
Do you have a list of marketing ideas that you'd like to implement, but just never seem to get around to actually doing some of them? Who has the time?Creating a marketing calendar is the only way to make sure you stick to your plans. Take it seriously - don't forward today's marketing to-do into tomorrow's list or you'll fall behind right away.
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