Marketing Information


Marketing Information

Attracting Clients With Ease


Whether you are already running your own business, or still thinking about starting your own business, I suspect that deep down you know you have gifts and talents that can really make a difference to others. In an ideal world, you'd spend the majority of time doing the work you love to do, with a steady stream of clients knocking at your door as and when you want them.

Website Promotion Strategies For Targeted Web Site Traffic


If you're looking to drive more targeted traffic to your web site, you'll want to pay close attention to the website promotion strategies presented in this article. As an internet marketer, or a want to be internet marketer, you know that web site traffic is your livelihood.

Measuring the Return on Your Direct Mail Investment


In direct mail lore, there's a rule stating that you can measure the success of your efforts by a minimum response rate of 1-2%. In other words, if you send out 10,000 pieces, you'll have a successful mailing if at least 100 recipients respond to your offer.

Postcards: Awareness Tool or Selling Tool?


Are postcards better for building awareness or for selling?In my opinion, the answer to the above question is, "They can do both jobs. It depends on what type of business you're in.

Heres A Robust, Turnkey, Interactive. Best of Breed, Mission-Critical Solution to Kill Buzzwords


Fellow Publicity Insiders, what does this phrase mean? "We envision a center of excellence where our accelerated changeagents can maximize their core competencies." Huh? - or - "The company is a global leader in pressure-sensitivetechnology and innovative self-adhesive solutions for consumerproducts and label materials.

A Quick Guide To Finding Reciprocal Links


Trading reciprocal links is one of the best ways to build traffic at your website. A reciprocal link is where two websites agree to host a link to each other on their websites.

The Silver Bullet For Success: Revealed


Looking for the magic formula or the whiz-bang approach that will unlock your business success? Are you willing to pay hundreds for it? How about thousands?  Guess what, you are not alone.   Just as people, for ages, have searched for the fountain of youth, entrepreneurs and small business owners around the world are looking for the silver bullet for success: that one sure-fire way to achieve the success that they want without doing a thing.

Your Marketing Message


Your message is first among your weapons in the battle of perceptions.Your message allows you to accomplish many things.

Target Your Market


Your market is not everybody, as so many small businesses assume. It is the people/organizations who need, want, have the money--and the willingness--to pay for what you are offering.

Nice Guys Finish First


Volunteering your services can be an excellent way to form new business relationships and raise your business's profile while lending a hand to a good cause. However, unless you take care, it can also become all-consuming, with little return (besides creating good karma).

Getting Paid to Promote Yourself


We all know we can pay a magazine or a newspaper to run ads for us. Businesses do it all the time.

Good News Travels Fast


This newsletter is full of opportunities staring you in the face. If you don't believe me, write and tell me so--and by doing that you'd be proving me right.

At the Speed of Light


How many times has someone you've called said, "Why don't you send me some information on your company"?Ask yourself, before you send anything: How will this be dealt with once it arrives at that person's desk. Aren't they already suffering from information overload? On the one hand, people say they they need more information in order to make the decision just to meet with you, let alone to agree to buy or hire.

The Real Marketing Genius


I spend a lot of my time reading books and listening to tapes about business and marketing. I guess that's understandable.

Avoid the Duds: 10 Strategies for Selecting The Perfect Speaker


Today, more than ever, the success of meetings relies heavily on the strength of program content and presentation. Nothing can spoil a meeting more than hiring the wrong speaker.

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