Marketing Information


Marketing Information

Marketing On The Cheap: Join The What?


Your local Chamber of Commerce.Now before you stop reading, I assure you this really works, and no, this is not an advertisement for the Chamber of Commerce although it may read like one.

Knowing When To Charge More and To Charge Less


More And MoreIt was notable that when I started my business twenty years ago, I came up with a certain "minimum" profit I wanted to make. Within a very short time I didn't feel that profit was enough and I gingerly started to charge more.

Metaphysical Marketing


The foundation of success is in your mind. You do not need to struggle, seek and strive to build your business.

Sell Your Name, Not Your Product


Do you know what the majority of people sell? I could not tell you what Michael Green sells, but if he does sell something, then I would probably buy it. His name is popular among the "Marketers".

Creating Your Own Lead Capture Pages


Having a downline can be golden. A downline is a group of folks who have either signed-up or have already agreed to at least look at what you send them.

Viral Marketing


Viral marketing involves the use of surf-exchanges, and if you don't know what a surf-exchange is, its a site that you can join, often for free, and exchange web page views with other members.You submit the website you wish to promote, and then you usually get a 'start page' that you load into your web browser and you start to view other web pages.

Using Purchased Leads


A little advice about using leads that you purchase from another source;These are not opt-in leads per-say, that you have gathered using lead capture pages.They might join your list, but initially this is a whole different animal.

Customer Retention with a Personal Touch


Personal contact with customers is a crucial element in the success of any new business - and it's one of the most common casualties of growth. As a company grows, the president tends to fade away into his or her office.

Is CRM Technology Living Up To the Hype?


Over the last few years the buzz about CRM (Customer Relationship Management) has grown extensively. It seems that every Sales & Marketing executive is talking about it.

How to Turn Your Marketing Into a Money-Making Machine - Setting The Stage For Successful Marketing


Powerful Marketing has become elusive to many companies seeking strong sales results and overall growth. The sad truth is that Marketing comes across as a rather frustrating process.

How to Turn Your Marketing Into a Money-Making Machine - Preparing for Marketing That Yields Results


The usual complaint from companies is that Marketing simply does not yield as expected. So much effort, time, and money goes into campaigns, and yet the frustrations persist: Why aren't sales up? Why are we not growing? And the truth, sadly enough, is that no one can really pinpoint what is working well, and what simply is not producing anything (and costing the company!).

How to Turn Your Marketing Into a Money-Making Machine - Examples of solid Marketing


As Claude Hopkins presented in his Scientific Advertising many decades ago, there are scientific ways of tracking your Marketing and Advertising and determining clearly and unequivocally what works and what does not. Without knowing the facts about what is effectively increasing your leads, and subsequently your sales success, you might as well be throwing money out the window-literally.

Mission Position


Ahh, the mission statement. For some companies it simply describes their purpose for existing.

Marketing Lessons From Apples iPod


Apple Computer just announced that their earnings from the last quarter more than quadrupled mainly due to robust holiday sales of the iPod digital music player. More than 10 million iPods have been sold since it was introduced in 2001.

An Example of Understanding Consumer Thinking


A church in my community provided me with one of the best examples of understanding the consumer, which I've ever experienced.Once a month a church in my community provides free lunch, open to the public.

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