Marketing Information


Marketing Information

Spring Cleaning: How To Do It In Your Business To Make More Room For Success


With the arrival of Spring, I decided to get outside and into my garden. I had neglected to do some basic maintenance during the previous months and wondered if my plants suffered any permanent damage as a result.

10 Steps To Getting Paid For Your Marketing Materials


How many times have you heard the same sound bites come out of your mouth to your clients, prospects, and audiences, almost boring yourself to tears in the process? Imagine generating money directly from those sound bites, from those pearls of wisdom that effortlessly trip off your tongue. Yes, it is completely possible, and here's how to do it.

Simplicity In Marketing


In a world that is spinning out of control; with consumers being bombarded with hundreds of advertising messages per day in a variety of mediums, it is imperative to develop an understanding of the consumer's thinking to develop an edge in advertising.Consumer's get confused with excessive stimulus.

Marketing And Patience


"Get your positioning and your programs implemented properly, and the numbers will come. But you've got to have some patience.

Consumer Thinking And Search Marketing


12/20/04According to a recent article by ComScore Networks, about three-quarters of all consumer product research is initiated through a generic search term, such as "televisions" or "Adoption Services". The report goes on to say that in subsequent research efforts consumers tend to re-initiate the search with generic search terms.

Consider Consumer Psychology


In your marketing efforts, be they on or offline, it's wise to consider the psychology of the consumer you are targeting. If you've done your homework you've developed a profile of your ideal customer and how your unique selling point speaks to them.

Supply And Demand And Marketing


According to Dough McCormick, Chariman and CEO of iVillage, Inc, "Technologists focus on supply but they don't understand advertising is focused on demand. Just because we have an available ad doesn't mean we have to sell it.

Maslows Marketing Filter


One of the basics of all marketing and advertising training is a teaching of "Maslow's needs pyramid". This pyramid shows the different motivators and needs in a person's life and how they are built one upon the other.

Your Marketing Message - Could You Wring More CASH Out Of It With This Ancient Japanese Discipline?


When it comes to your marketing message, the little things count. Trouble is, you'll never come to respect how much, until you make a commitment to science.

The Apprentice: 5 Lessons in Marketing


Donald Trump's hit reality show, The Apprentice is a godsend for marketers around the world.Why?Because all of the tasks that the prospective apprentice's go through each week and each season involves some sort of marketing skills.

Where Should I Network?


Building business relationships through networking is a great way to build your business. The caveat? It's a slow process.

Discover 7 Hidden Profit Producing Secrets


Would you like to learn the lessons of the businesses that struggled last year without having to follow in their footsteps? I’d like to share with you seven of the mistakes that are among the most common that are made. This information is value critical if you intend to see marketing efforts drive sales increases.

Time for Marketers to Clean Up Their Act!


Some years ago, a prominent Australian hi-tech company launched a product called Maestro that bundles community-building features like chat rooms, file sharing and instant messaging into one application. The company envisaged smaller Internet service providers (ISP's) as their main target market for the software.

Attracting New Business on a Shoestring Budget


In a recent marketing workshop I attended, I discovered that most business owners rely on just two or three strategies to attract new business. Even well-established companies tend to rely on one or two strategies.

Marketing Strategy - Getting the Marketing Groove


Wouldn't it be great to have a year where your marketing efforts were streamlined and got the results you were after? None of us want to struggle with marketing, and yet this is the one topic that continues to be highest in the minds of small business professionals.Let's really consider some of the reasons that can sabotage our marketing efforts, and how we can turn that around.

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