Marketing Information


Marketing Information

The Newest Marketing Course


Certainly the newest earth quaking event in Internet Marketing insider circles is the release of John Reese's  New, Traffic Secrets marketing course. I say certainly because I suppose to know what for you as Small marketer is more important.

A Point in Every Direction is the Same As No Point At All


Ever try to be something for everyone and find no one wants it? Do you have trouble finding the time to focus on your business? Do you do so much for so many that you find it's difficult to make any financial progress in your business; much less make an indelible mark in the mind of your potential customers? I found myself on that road so many times, that I could be a tour guide for Please-want-me-ville.Where did this come from and how can you get it to stop?It starts publicly when we're very young.

Looking for Sky In All The Wrong Places


Ever sit with a single puzzle piece of clouds and wonder how you will ever put the entire sky together? Life as an entrepreneur is often just like that-- lots of the little pieces, creating products, taking care of clients, wrestling with computers, finances, taxes, etc.-- and a whole lot of sky.

Most Wanted Response... How To Make It Work


"When I walked into the grocery store last Saturday, I was just 'browsing.' But.

Determining Visitor Types


The trade show floor is full of different types of people with different agendas.  Some people have specific goals for attending the show; others do not.

Adapting Blog Technologies To Corporate E-Newsletters


Every January, trade publications put out a list of predictions for the coming year.  They discuss products, services and trends that they think will change the way business is done, labeling these "disruptive technologies.

Defining Moment


Do you know your audiences? I mean really know them. I've just been working on a project for a client to help him position his financial planning business and to determine who his key audiences are.

Mission Statement Impossible


Dant dant da da dant dant da da. Dant dant da da dant dant da da.

Are You Marketing Backwards?


Marketing is like rowing a boat. When you know how the pointed bow moves smoothly forward through the water encountering the least amount of resistance.

Testing Your Way To Prosperity


I have always enjoyed talking to a Realtor friend of mine about his Father-in-laws business.  His business is Gold Mining and he has been involved in it full time for nearly his whole life.

A Questionnaire for Businesses


As best you can, answer the following twenty-five questions. There's no scoring.

Cave Paintings, Baseball and Connecting


There's no such thing as a captive audience--any of us can tune out at will. It may surprise you, then, to know that keeping people's attention in this high-tech age takes the same know-how we had in neolithic days.

Getting Into Marketing Momentum ... The Accelerated Way


GETTING INTO MARKETING MOMENTUM: The 5 Power Principles for Getting Your Business into High GearDo you know the #1 reason why most businesses fail and why you could become a fatal statistic as well?The answer is ..

Self-Promotion on a Zero Budget


Recently, I've received a few e-mails from people asking me for advice on how to get started in the writing biz. When I stop to think about it, maybe I've been lucky to accomplish this much writing in a short time.

To Web or Not to Web?


Do I need a web site? That is the question often asked by business owners. The answer will usually depend upon the type of product or service offered and what the business is trying to achieve.

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