Marketing Information


Marketing Information

Whats In a Business Card?


Over the years as I have attended trade shows, networking meetings, chamber events and more; I have noticed a few things about the successful and the not so successful. First of all, do you have a business card? If you belong to a large corporation, you were probably issued business cards as a matter of course, almost as if it was a company perk.

Wealth Knowledge & Power - Lost Secrets From Ancient Masters


Behold! He with the light cometh!He shall light thy darkest night, illuminate thy muddled confusion, and he shall uncover all that hides from thou. He who holds the knowledge of the ancients comes quickly to you.

Networking Magic


YES-- it is true that Networking is an art that must be mastered. However, for those of you that are new to the networking game and the art of mastering it, please READ ON.

A Seven Letter Word That Helped a 3 Month Marketing Newbie to Online Success


Who would have thought that a three month newbie and marketing dummy with no list, no product, no contacts, can actually make money online? Me neither.I had no idea what to do, how to do or why.

The Six-Step Process That Grows Your Business


1. Examine your clientele and define your ideal client.

Online Mentorship Programs: Cash in on Your Expertise


Whether you're a former retail store owner known for your creativity, a championship bridge player, or a psychotherapist with a long current waiting list for openings, if you possess expertise that makes colleagues and aficionados want your pearls of wisdom, you can create a new income stream with an online mentorship program.Such a program charges a fee for people to sit at your feet and learn from you.

Writing Sales Letters That Sell


The most important part of any marketing you do is direct marketing. This includes letters, postcards, brochures, newspaper or magazine coupons, telemarketing, TV or radio direct response commercials, e-mails, and the copy on your web site.

Web Site Marketing Strategy: 8 Ways To Increase The Perceived Value Of Your Freebies


It is a well known web site marketing strategy: To attract new customers and traffic, give out something for free: e-zine, ebooks, software, services etc.But as you already know, most people don't appreciate what they get for free because they will always suspect there must be catch.

Attracting Clients With Incremental Marketing


Do you ask prospective clients to go too far?Must your new clients take a "leap of faith" when they engage you?Or do you gradually draw them closer using a series of pre-planned contacts designed to address their concerns and build their trust in you.Too many service providers wait for potential clients to take that leap of faith.

B2B Marketing - Why it Should be Subtle


Subtle adj. Showing or making, or capable of showing or making, fine distinctions of meaning.

Marketing Strategies: What Choices Do You Have?


Most business people want to see improvements in sales and profits. But how do you get there? What choices do you have?To build your business there are four strategic options that must be considered:1) Sell existing products to existing customers.

The Easiest Marketing Plan Youll Ever Find


When it comes to marketing there's simply too many choices. I often find clients are totally perplexed about which marketing tools they should use and how to use them.

Getting New Clients - When Only a Few is More Than Enough


Many of the business owners I speak with are looking for a relatively small number of new clients. It isn't that they're not ambitious, it's just the size of their businesses doesn't warrant a larger objective.

Attract More Clients by Raising Your Profile


One of the most common issues I'm asked about is how to raise the profile of a business to attract more clients.This is an important issue no matter how small or large your business may be.

Marketing is More Important Than Expertise


Being a master of your craft, skill, or talent doesn't ensure the success of your business. You can be the greatest at what you do, and if nobody knows about you, you're quickly out of business.

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