Marketing Information


Marketing Information

A Great Marketing Model - Utilizing the Power of OPM


Staying ahead of the marketing curve seems to be a never-ending quest. Marketing doesn't have to be as complex as some people make it out to be.

It Takes Two - How to Cultivate Profitable Alliances


"Cross promoting with other businesses can give you a significant advantage over the competition, with many benefits and cost savings." -Heidi Richards-More and more competition in the marketplace is making it necessary for companies to find creative ways to connect with customers and prospects, to enhance brand identity and attract top-notch employees.

Dont Let Your Business Cards End Up in the Trash


Business cards are such wonderfully creative little marketing products. Most of them, unfortunately, end up in the nearest trash basket.

Non-Aggressive Marketing Ideas for Enterpreneurs


Do you cringe at the thought of trying to promote your business ? Does it feel like "selling yourself" or egotism? Many individuals are not comfortable with marketing dimension of running a business.This leads to an inner frustation for many and inner conflicts.

Four Essential Marketing Plan Components


Preparing a Marketing Plan for your product or service is a real eye-opening experience. While we all hope that our product or service will appeal to the masses, the truth is, that may not happen.

Ten Tips for Creating a Winning Proposal - Part 1


If you want your business to grow and attract new clients, you'll have to start creating meaningful proposals. The goal of a proposal is obviously to be awarded new work.

Ten Tips for Creating a Winning Proposal - Part 2


Part 1 of this series described five critical components for creating a winning proposal. In some instances, these components are all a prospective client needs to make a determination and award the job.

What You Must Know When Marketing Your Business


Marketing is both an art and a science. Anyone who says differently probably isn't doing very well marketing his or her business.

6 MUST Have Strategies To Make Big Bucks with Big Ticket Items


Strategy #1: Change Your Mindset That's right, change your mindset! It's probably the number one most important strategy when selling Big Ticket Items. Plenty of people are uncomfortable selling items that are priced above the $500 - $1000 mark.

Promotions That Build Profit


Promotions are everything you do to let your customers know you exist. Good marketing techniques can help eliminate the "I didn't knows" from your clients and would-be clients.

How Do You Know Your Clients Cant Pay More?


"My clients can't afford higher rates."When more than 330 business owners and self-employed professionals checked off reasons why their income was not going through the roof, this statement was chosen more often than any other.

Dont Use Yourself as Your Pricing Yardstick


"I wouldn't pay more than what I charge now."If you are not a member of your target market, toss this thought about your own preferences out the window this very minute.

Marketing On The Cheap: Become a Joiner


Recently I wrote an article on the benefits of joining your local Chamber of Commerce as a way of getting exposure for your business. See "Marketing on the Cheap: Join The What?" at this source or at http://sbmag.

3 Ways to Gain and KEEP Customers Using Postcards


In today's competitive (sometimes cutthroat) marketplace, savvy business owners need to constantly look for ways to get and, more importantly, keep their customers. When used properly postcards offer a great opportunity to do both.

Does The Market Really Want It?


At the very heart of any successful marketing strategy is the determination of what your present and prospective customers need, want, and desire. You have to find out what they want before you try to sell it to them.

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