Clever Headlines Usually Flop! Are You Being Too Clever For Your Own Good?
Copywriters that try to be clever, humorous, abstract, or use double entendre with their headlines and ads will normally find that they flop and are thus a waste of both time and money. Many of the Super Bowl ads fall in this category.
Use a Guarantee In Your Headline To Increase Trust
Sometimes you can use a guarantee effectively in your headline. Doing so often creates increased trust in the reader.
Positioning is a powerful concept in marketing. To illustrate, have you ever visited a fast food restaurant, and, in a rush to complete your order asked for a coke when you "perhaps" meant to order some other soft drink? The Coke brand and its owners have achieved a top of mind awareness.
What Our CAT Taught Me About Marketing!
Toby is one of our two family pets (both cats). He is quite astute, and he has learned one of the most basic tenets of selling - stick with what works!Many of Toby's days are spent perched on the top of my monitor as I work here on my computer.
Marketing Person You Think You Arent
Have you thought about starting your own business? Have you started one and are having challenges with marketing, fear of failure, fear of success?I could go on and on. Has the question, Now what? ever entered your mind? If so, I would like to share my story with you.
How to Use Your Newsletter to Research Your Market
A few decades ago, in the early days of automatic
banking terminals, the management at Citibank made a
somewhat reluctant decision to introduce automatic tellers.
They were anxious to cut costs, but they assumed that
customers would rather deal with human tellers, had they the
Eliminate Your Competitors With 2 Simple Steps
In business, having competitors goes with the territory. There's almost always someone selling the same product or service you are selling, or at least trying to solve the same customer problem you solve.
Marketing Lessons From TV's The Apprentice
Can we actually learn a marketing lesson from reality TV? In the case of Donald Trump's "The Apprentice" I'd say we can.Advertising and marketing are creative disciplines.
Does Your Marketing Pass This 10-Point Test?
Good marketing, whatever form it takes, always meets certain criteria. That's what makes it good.
4 Easy Ways to Get Free Marketing Exposure
Are there really ways you can get valuable marketing exposure without spending any money? You bet there are. The trick to uncovering these methods is to think of creative ways you can get your products or services in front of, or in the hands of, your prospects.
Marketing with Special Reports. 5 Ways to Develop Content Your Prospects Cant Wait to Read
So you've decided to start publishing an e-newsletter, or you'd like to develop a Special Report as an added-value for your customers, or maybe you've even decided to teach a teleclass or a seminar as a way to bring prospects into your business.So now you have to decide what you're going to write or speak about.
How Well Do You Know Your Prospects? Find Out With This 10-Point Quiz
It's crucial to know your prospects if you want to market effectively to them. Take this quick 10-point quiz to see how well you know and understand your prospects.
Are You Sabotaging Your Marketing Success?
What?!? Sabotage your own success? Who would do that? Well, you'd be surprised how many small business owners think they are effectively marketing their business, when in fact they are cutting their own throat.Yes, they may be running ads that are pulling in leads or customers.
How to Use Business Cards to Network and Market Your Business
You've had one thousand of the finest, most eye-catching business cards printed. Now, what do you do with them?Networking with business cards is one of the most cost effective means of marketing your business--and yourself.
Systems - Marketing Your Business Successfully
Business Systems that work for anyone, are a fundamental necessity for any networking venture. While most people rely upon their own company business system or plan for success, there is always a different option.
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