Marketing Information


Marketing Information

Three Simple Keys Will Make Your Customers Stick


Do you spend a lot of time and energy courting prospective new customers, hoping to pump up your bottom line? If so, you're probably missing an untapped source of sales that exists right inside your company -- there's truth in the statement that your customer list is your most valuable asset.There's a gold mine of opportunities to make easier sales and create a loyal following of customers that will return time and again by using your existing customer base to grow your sales.

Eight No Cost Ways to Market Your Business


Are you trying to promote your business with a tiny marketing budget? Opportunities are plentiful for low or no cost marketing. Here are a few that won't cost you a cent.

How To Use Humor Successfully In Your Business Communications


For generations people have been saying that laughter is good medicine. And now the scientists have taken an interest it turns out great-grandma was right.

Do Not Consider Running the Same Yellow Page Ad until You Read This


Grant Businesses have a love-hate relationship with the Yellow Page directory On the one hand, business owners know they need to be there - even though everyone they compete against is there, too. They rightly fear their ad won't get noticed.

How to Critique Your Own Yellow Page Ad


Forget what you know about your business Your goal is to see your Yellow Page display advertisement the way a directory user sees it. You can't act like you know anything about your enterprise that isn't there, on the page.

Ten Reasons Why Most Yellow Page Ads Fail -And Yours Does Not Have to


Grant Directory users are ready to buy Yellow Pages have a major advantage over all other forms of advertising. It's used precisely when people have decided to buy.

Independent Professionals: What Stands Between You and Your Artist Statement?


What Stands Between You and Writing an Artist Statement or Professional Statement?Is it a dry creek bed, or the Grand Canyon? A closed door, or the Chase Manhattan Bank vault? Or maybe, it's the whisper of many doubts: Artist statements are so predictably icky. What can you say about your work that someone else can't simply see? What's the point of words for a visual experience? How am I going to be authentic, but not arrogant? Sincere, but not sentimental?And yet, you know that pros consider artist statements an essential part of a good portfolio (or About Me pages essential to a web site).

Good Marketing is Like a Bad Habit


You know those bad habits we get. Like raiding the chocolate biscuits during late night TV shows.

7 Ways to Evaluate Your Marketing Plan


Business owners often find it difficult to know whether their marketing tactics are working. This can be especially tricky when you use a combination of marketing activities simultaneously, or if using personal-contact tactics such as networking.

How to Develop an Effective Company Profile -- and Why


What is a company profile? A company profile is essentially a resume for your company that you use to establish your credibility with the market you serve. Your company profile helps potential customers to understand your business as well as to understand your company's approach, unique strengths, and relevant experience.

Do You Really Need a Brochure?


The phone rings. Good news.

Take It To The Customer


In the past, purchasing ad space was the solution to every entrepreneur's marketing challenge. Then it was direct mail, followed by telemarketing.

How Do I Define My Market?


Your market is who you want to reach. Your customer.

Fair Measures Corporation


A case study in online "thinking outside the box" The Fair Measures Corporation Web site, at http://www.FairMeasures.

Gaining Business Intelligence


A white paper on how companies should analyse customer data to gain better business intelligence and how they can use that knowledge. In an increasingly competitive world, using your client database smartly, to gain a better understanding of your number one asset - your customers - can make or break the success of your company.

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Forbes

3 Pernicious Marketing Myths Business Leaders Can Help Banish
Forbes
Just because these myths about marketing are common doesn't mean that companies and their leaders shouldn't work to dispel them. Misconceptions about how marketing works or what leaders' roles should be in their companies can damage not only how ...



Forbes

Use Nostalgia To Improve Your Marketing Results
Forbes
Do you remember the excitement of getting your driver's license and the newfound freedom that came along with it? What about the beach trips with all your friends, crammed into a tiny condo and the hijinks that ensued? Ever daydream about the one that ...



Deadline

Morgan Freeman: VISA Pulls Marketing As Sexual Harassment Fallout Continues
Deadline
Morgan Freeman and VISA have enjoyed a long relationship over years with the actor appearing in many of the credit card's commercials as well as featured as a voiceover artist in its spots. After today, following allegations that surfaced from multiple ...

and more »


The Verge

Westworld's digital marketing is giving fans sneak peeks at the show's biggest secrets
The Verge
But hardcore fans know better — at least, the ones who have been willing to dive into the in-world websites, chatbots, and email blasts that serve as the show's viral marketing campaign. They know the Cradle is a simulation technology, and Delos, Inc ...



Forbes

Does Your B2B Digital Marketing Focus On Customer Loyalty?
Forbes
We often hear advice to follow the “golden rule” -- to treat others the way we want them to treat us. In fundamental ways, this should also be at the core of our internet marketing strategies because it is key to earning customer loyalty. In simple ...

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Fox News

Lean Cuisine slammed on Twitter for 'demeaning' marketing campaign
Fox News
Lean Cuisine, marketing diet food to women only in 2018 will get you destroyed on Twitter, especially with a hashtag of having #ItAll. This isn't empowering--it's demeaning and insulting. Go back to your marketing team and try again. https://t.co ...



Forbes

Not Enough First Appointments? Combine Strong Selling With Content Marketing
Forbes
For most small- and medium-sized B2B companies, word of mouth is key to new opportunity. Our good reputation precedes us. We depend on introductions to build our network, our pipeline and our sales. We network, attend appropriate trade shows and ...



Woodstock Independent

City marketing effort lauded; questions linger
Woodstock Independent
Turner said the marketing firm the city hired, A5, had been a “highly valuable partner” in handling the advertising, social media, and many other promotional efforts. A5 is paid more than half of the program's budget – $128,800 in 2017, $132,000 ...



FDA permits marketing of artificial intelligence algorithm for aiding providers in detecting wrist fractures
FDA.gov
Today, the U.S. Food and Drug Administration permitted marketing of Imagen OsteoDetect, a type of computer-aided detection and diagnosis software designed to detect wrist fractures in adult patients. “Artificial intelligence algorithms have tremendous ...



Forbes

Ready For GDPR? 5 Tips For Marketing Leaders
Forbes
May is a time for sipping mint juleps, celebrating mothers, remembering soldiers, and this year, bracing for GDPR. The EU's General Data Protection Regulation requires businesses to greatly expand protections for the personal data of those based in Europe.

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