Marketing Information


Marketing Information

People Pleasing Postcards


Why are more businesses turning to full-color postcards as a key form of promotion? The biggest reason is the simplest: You don't have to open a postcard. It won't get lumped in with all the direct mail envelopes that people toss without opening.

Comprehensive Marketing Details Not Found in Beginner Books


If this is the first marketing article you are reading, go find some other more basic articles that I have written and then come back. This data is for the intermediate to advanced marketers.

Effective List Management Can Save You Big


Let's talk about how to keep your postage costs down.So far you have been following my advice and mailing to the same list more than once.

Good Marketing Pays for Itself


Most companies ask themselves this question: "How much will this advertising cost us?" when they should actually be asking themselves this: "How much will it cost not to do this advertising?"If your company spends $1000 per week on marketing then you could save $1000 per week by not doing any marketing. That is true but it is the simple and shortsighted view of the situation.

Increase New Customer Traffic to Your Business


One person tells another, who tells another, who tells another and so on. You get the idea.

Make Your Mailing a Home Run, Not a Strike Out!


You can use great design and copy to get a better response.When you send a mailing to your customers or prospective customers you are counting on making considerably more money in new business than you spend on the mailing, right? It is obvious that if you were not going to profit from the mailing, you wouldn't send it out.

Marketing - Like a Game of Chess


Have you started thinking about your Valentines Day Promotion yet?It may sound like a strange question on the day before Thanksgiving but it really isn't. When scheduling your promotions it is like a game of chess.

Marry Your Marketing Plan


Make a vow to keep up your marketing schedule in good times and not so good times.I have said it time and time again that marketing, no matter what type you choose, is a building process.

Raise Your Income!


How often do you sit around and wonder how to make more money and get more people to buy more from your company? It's one of the most basic problems every company faces.The answer is astonishingly simple.

Rising Postal Rates? Don't Cut Down the Direct Mail


The United States Post Office in the past had some trouble with its finances and their solution was to raise the postal rates. Whether or not you agree with this approach to trying to stay in business, like the weather and government in general, it's something you have to live with.

Specialized Mailing Lists Make All the Difference


If there is one thing I can't say enough it is that the most important part of your mailing campaign is your mailing list. It is vital that you put the right amount of energy into learning about lists - who to mail to - so that your mailing efforts aren't wasted.

The Importance of a Marketing Plan


There aren't many things in life that you would get into with out a plan. Marketing is no different.

The Marshall Plan -- Or, Customer Aftercare: How To Spend Less & Sell More


My wife likes to shop at the local Safeway. Is it because of the competitive prices? Yes, that's part of it.

How Simple, Small Changes Can Add Real Money To Your Pocket


I want to share with you a story. This story happens everywhere and everyday in America .

Break Even On Your Next Direct Mail Campaign...And Still Generate Huge Profits


With direct mail, you can break even and still claim success. The reason for this can be understood only when determining the lifetime value of each customer brought in and the likelihood of those customers responding to subsequent offers.

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