Marketing Information


Marketing Information

Using Demographic Data For Your Direct Mail Marketing Campaign


Targeting high potential markets with a direct mail marketing campaign can be a very affordable and efficient way to get new customers for most companies and entrepreneurs but how can you find a way to reach those high potential markets? Using demographic data could be your solution.In the United States, demographic data is easy to get through the US Census Bureau website.

Are You Ready To Research Your Market?


Picture this. You develop some product or service, spend countless hours making sure everything is just right, set up a beautiful web site, make sure the ecommerce end is secure, and then release what you know will be of utmost benefit to others.

Marketing On The Cheap: Speak Out!


No matter what business you are in, you probably have something to sell. Furthermore, if you have something to sell, you have something to say.

Business Cards That do the Business


A business card makes a statement about who you are and what your business is about. It needs to convey the quality of your business and an insight into your personality.

Winning At Business With Your Marketing Game Plan


Stuart from Colorado had talked to a number of marketing firms and gotten estimates for designing and printing his marketing materials and building a web site for his business producing promotional cds. One firm quoted $100,000 to build his web site alone.

Attract Your Dream Customer


Have you clearly defined your target audience? These are the prime buyers of your products or services. It is the people or organizations you are pursuing actively as customers.

What Does Marketing Mean?


You can have the best little business ever with wonderful potential, but if you can't market it, you don't have a business at all.Learn how to market yourself, because you are your business.

Who Is Your Market and Where Are They?


An important part of planning your business is to know who will use your products/services.The vast majority of small businesses will rely on their communities for sales.

There's More to Marketing ROI (return on investment) Than Meets the Eye


All too often people look at marketing ROI in terms of response rate: in other words, "I sent out 10,000 pieces of direct mail and only got 39 responses which is terrible." This is wrong think.

Postcard Marketing Done Right


Say it with a post card. A well designed, colorful, high impact postcard in the mail box of your prospect is your best ticket to a new customer.

Postcards - Picture Perfect Promotion


There is a simple but almost mystical law which governs promotion and marketing and their relationship to the amount of business generated: business will come in to the degree that you get your message out, promote, let people know you are there, advertise, write to people, call people, e-mail people and generally communicate to existing or potential clients.It isn't a fact that registers easily and it almost takes faith to follow this dictum until you have seen it work over and over in all sorts of different businesses and organizations (as I have).

Direct Mail Marketing Done Correctly, Cannot Fail


So how do you do it?Direct mail marketing. When it comes to marketing your product or services there are two basic challenges:1.

Starting Small Business Promotional Campaigns


So you're starting a small business. You figured out what you wanted to sell or do and went out and got it all set up, had your DBA framed and on the wall and now all you need is for someone to buy your product or use your service.

What the Heck is a Campaign and Why Do I Need to Do One?


Many people ask me, "What is a postcard campaign, exactly?" "And why do I need one?" As I have been educating my clients one on one for years now, I suddenly had the bright idea that I needed to explain this for more than just one at a time and in further detail. So here goes?Campaigns for marketing are, in a nutshell, a series of repeat mailings that are strategically planned so that there is maximum benefit (more new customers) for your business.

Marketing Hat for Graphic Designers or Wannabe's


Many people think that the quality of any graphic design is determined by how aesthetically pleasing it is: Although making the card look good is important, this couldn't be further from the truth. The only true measure of any design, at least commercially, is "How well does it pull?".

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