Marketing Information


Marketing Information

Mortgage Marketing - What Your Client Wants


Your business depends on the success of your marketing efforts. If your marketing works, you'll get rich.

Mortgage Marketing - Viral-Email, Referral Marketing Strategy


This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Mortgage Marketing - How to Write a Mortgage Marketing Sales Letter That Gets Results!


Have you ever sat down to write a sales letter and been at a complete loss where to start? It happens to all of us.Sales letters are hard to write.

First to Market Theory


AGE OLD QUESTIONBusiness scholars throughout the planet keep asking the same question and have come to the conclusion that being first into the market place is preferable. Preferable to what? They say every product has a life cycle? What about milk? If that is true and many academia will classify products and services in order to make a point and simply lump them all together.

Grab Your Audience by Focusing on Benefits


Have you ever chosen to pay attention to someone just because they were so self-absorbed they didn't even know you were in the room? Of course not! We pay attention to people who take an interest in us. If we want our readers to pay attention to us, we better pay attention to them!The people we come in contact with through the course of our jobs are human beings with feelings, needs, wants, and desires.

Hispanic Market Reality and Purchasing Power


How many Hispanic people live in the US currently. Well there are 35.

Motivating Shoppers with Online Coupons (Part 2 of 2)


Last time we discussed how online coupons and promotion codes can motivate buyers. We discussed examples of coupons and some of the aspects of these offers that can boost sales and generate urgency to a purchase.

Six Ways to Boost Response on Your Surveys and Gain More Useful Information


So..

Why Market Research Will Help Your Business


Do Crucial Market Research For Free, On Your OwnIs market research only for big corporations with deep pockets? No-actually, any business can put simple market research into place, and get about 80% of the benefit of the big, complex, expensive methods-without paying a penny.In my own one-person business, I've used informal market research to:Determine where ad dollars were effective, and where they were wasted.

High Response Marketing With Low-Cost Postcards


Postcards can drive a huge amount of traffic to your web site, generate a flood of new sales leads or produce a surge in any business activity you want. And you don't have to spend a lot of time or money on them .

How To Successfully Launch A New Business Activity


I often talk with business owners who tell me how excited they are about a new product or service they are offering ..

Five Deadly Small Business Marketing Mistakes


Here are some marketing mistakes that take a heavy toll on small businesses. They have been very harmful to businesses at any stage, but especially harmful for new businesses.

Marketing Miracles - Do They Just Happen?


A simple answer to that is: Yes, Marketing Miracles happen! But, these marketing miracles do not just happen. The process is not instant.

Sell Big Ticket Items Now! - 1 Simple Step To Keep Your Fears From Holding YOU Back


First, some background on today's topic. I've had a terrible week.

Overview on Qualitative Data Collection Techniques in International Marketing Research


This article is meant to be a brief review and reminder of some valuable yet often bypassed techniques to collect data on international markets and consumers.When thinking of market research, surveys are most likely the first technique that comes to ones mind.

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Forbes

3 Pernicious Marketing Myths Business Leaders Can Help Banish
Forbes
Just because these myths about marketing are common doesn't mean that companies and their leaders shouldn't work to dispel them. Misconceptions about how marketing works or what leaders' roles should be in their companies can damage not only how ...



Forbes

Use Nostalgia To Improve Your Marketing Results
Forbes
Do you remember the excitement of getting your driver's license and the newfound freedom that came along with it? What about the beach trips with all your friends, crammed into a tiny condo and the hijinks that ensued? Ever daydream about the one that ...



Deadline

Morgan Freeman: VISA Pulls Marketing As Sexual Harassment Fallout Continues
Deadline
Morgan Freeman and VISA have enjoyed a long relationship over years with the actor appearing in many of the credit card's commercials as well as featured as a voiceover artist in its spots. After today, following allegations that surfaced from multiple ...

and more »


The Verge

Westworld's digital marketing is giving fans sneak peeks at the show's biggest secrets
The Verge
But hardcore fans know better — at least, the ones who have been willing to dive into the in-world websites, chatbots, and email blasts that serve as the show's viral marketing campaign. They know the Cradle is a simulation technology, and Delos, Inc ...



Forbes

Does Your B2B Digital Marketing Focus On Customer Loyalty?
Forbes
We often hear advice to follow the “golden rule” -- to treat others the way we want them to treat us. In fundamental ways, this should also be at the core of our internet marketing strategies because it is key to earning customer loyalty. In simple ...

and more »


Fox News

Lean Cuisine slammed on Twitter for 'demeaning' marketing campaign
Fox News
Lean Cuisine, marketing diet food to women only in 2018 will get you destroyed on Twitter, especially with a hashtag of having #ItAll. This isn't empowering--it's demeaning and insulting. Go back to your marketing team and try again. https://t.co ...



Forbes

Not Enough First Appointments? Combine Strong Selling With Content Marketing
Forbes
For most small- and medium-sized B2B companies, word of mouth is key to new opportunity. Our good reputation precedes us. We depend on introductions to build our network, our pipeline and our sales. We network, attend appropriate trade shows and ...



Woodstock Independent

City marketing effort lauded; questions linger
Woodstock Independent
Turner said the marketing firm the city hired, A5, had been a “highly valuable partner” in handling the advertising, social media, and many other promotional efforts. A5 is paid more than half of the program's budget – $128,800 in 2017, $132,000 ...



FDA permits marketing of artificial intelligence algorithm for aiding providers in detecting wrist fractures
FDA.gov
Today, the U.S. Food and Drug Administration permitted marketing of Imagen OsteoDetect, a type of computer-aided detection and diagnosis software designed to detect wrist fractures in adult patients. “Artificial intelligence algorithms have tremendous ...



Forbes

Ready For GDPR? 5 Tips For Marketing Leaders
Forbes
May is a time for sipping mint juleps, celebrating mothers, remembering soldiers, and this year, bracing for GDPR. The EU's General Data Protection Regulation requires businesses to greatly expand protections for the personal data of those based in Europe.

and more »

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