Marketing Information


Marketing Information

So You Want To Cut The Crap And Get Into The Money?


So, you´ve been around for a while, and maybe even made a few bucks, but you still need something..

Will Googles Gmail spell trouble for Email Marketing.


We wait with baited breath for the anticipated launch of Google's Gmail - a fre*e email account, capable of storing50,000 short, text only messages. That was not a misprint.

How to Get the Right Clients and Avoid the Wrong Ones


If you are like most service professionals and small business owners one of your primary concerns is generating as many leads as possible. And that may be your biggest mistake, resulting in wasting time on unqualified prospects and working with too many clients you wish you didn't have to.

If You Do No Other Preparation


Far too often we see small businesses rush into doing things without planning and preparing. Unfortunately, marketing is a great case in point.

Do You Get Attention With Your 30-Second Introduction?


I went to a networking event the other day where the meeting leader said, "We're going to skip doing the 30-second introductions today because mine's so bad and it doesn't work that it nauseates me." I thought to myself, WOW! I'd skip the next networking meeting until I'd worked out a new introduction.

Want To Be A Stronger Marketer? Work Your Marketing Muscles!


You want to be more flexible? You have to stretch your muscles. Want to be physically stronger? You have to find a way to workout and build your muscles.

Notable News - Its Not About You!


You enjoy what you do. In fact, you love your product and want to tell everyone about it.

The Real Path To Big Bucks On The Internet!


"Instead Of Wasting Time Trying To Hit The Lottery Of Internet Riches, Focus On Building Your Business One Sweet Income Stream At A Time!" Eric (one of my JV partners) experienced an epiphany yesterday. He had one of those rare moments of insight that can forever change your life.

How Prince Connects With His Target Market!


While Internet legend (and young pup) Frank Kern would have you believe that I'm so old I should be confined to a wheelchair, I'm still on the good side of 100! And I can stil enjoy a good concert from time to time. My daughter - Rachel, my wife and I had the good fortune to score some last-minute tickets to the recent Prince concert here in Atlanta.

Twelve Places to Buy a Mailing List


©2004 Jeffrey DobkinThere are two types of lists, determined by their origin: compiled lists and response lists.Compiled lists are a common source of names and records that have been gathered, collected, and entered into a database.

Roping In Loyal Customers While Making An Extra Profit!


You've probably bought a book or two at one of the major chain bookstores. When you're checking out, you get asked if you have the "discount card.

Marketing Through Associations


©2004 Jeffrey DobkinIf you're in direct marketing, you're continually looking for new list sources - everybody's tired of mailing to the same lists. If you're not in direct marketing and thinking about putting a mailing together, here's something a little different: take a look at marketing through associations.

Top Five 2004 Required Marketing Tips Needed to Succeed


When marketing your practice, as well as designing yourbrochure, web site, business card, flier, advertisement, orother marketing effort, we recommend investing the time andeffort needed to effectively address all these tips.  Notone of them can be omitted.

Give me a Referral any Day - the Power of Networking


I nearly panicked recently! Well, maybe a slight exaggeration but here was a situation I had not been in for some time. The freezer had broken down and the dilemma I faced was - a speedy solution was necessary BUT I did not know anybody who repairs freezers.

Quick Postcard Design Tips


TIP #1: Avoid the "Too Much Information" Syndrome I've seen many a marketing postcard that just has too much information on it. Too many words set in tiny type is an all too common problem.

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