Marketing Information


Marketing Information

Determining Marketing Effectiveness Even If You Didnt Track


What if you've done a variety of marketing activities over the past year, but you did not establish any way to track the response? Now you don't know what worked and what didn't.Is there anything you can do now before you continue with your marketing efforts and potentially continue spending money on not-so-effective marketing activities?First of all, don't beat yourself up.

One-A-Day Marketing Vitamins


Is your business growing, or are you on a plateau in need of a boost to move up? I know that I always tell you it is best to have a positioning statement and a plan. But sometimes, you just need something to get you off square one.

Features vs. Benefits vs. End Results


If you've been in the copywriting realm for very long at all, you've heard the phrase "features vs. benefits.

Powerhouse Marketing With Persuasive Postcards


The lowly postcard?it's more than just a "having fun, wish you were here" delivery system. This tiny billboard is actually a powerhouse of a marketing tool with almost unlimited uses.

Did Jesus Get Killed for Practicing Interruption Marketing?


I'm reading Seth Godin's Permission Marketing and he brings up the difference between Interruption Marketing and Permission Marketing.Interruption Marketing is when you interrupt people from what they are doing in order to ask them to pay attention to something else.

Postcard Mania


Will postcards be an advantage for you?The latest craze these days is to send a postcard advertisement to everyone on a mailing list. It is both good and annoying to customers.

How to Use Flyers to Increase Your Business


What benefits will you get from flyers?Flyers are much different from postcards in that they convey product sales to the consumer. Safeway, Costco, Albertsons and other grocery chains are excellent at putting out flyers.

Standards for Dry Washing and Pressure Washing in Mobile Car Care


The industry standard for mobile washing is completing the car and removing the dirt so it is clean as promised to the customer. Some would say this is not a standard but rather the minimum required.

Marketing From Both Sides Of The Ball


In the world of business, marketing is often conveyed as a game. It is not uncommon to hear or read of a company "playing the marketing game" or "establishing a marketing game plan".

For Market Breakthroughs, Put Timing on Your Side


In today' s marketplace, the pressure for immediate bottom-line results forces many companies to give knee-jerk reactions to economic fluctuations. While this management style may produce some immediate short-term gains, it is self-sabotaging because it handicaps the development of creative inspiration, which is the cornerstone of long-term marketability.

Unleash the Power of Post Cards


Direct mail marketing is essential for a business to survive.Choosing the correct materials can make the difference between success and failure of your marketing campaign.

Universal Principals That Guide Business Growth


Universal principals are those "self-evident" truths that have guided brilliant minds and withstood the test of time.Today, however, most of us forget to apply them consistently.

Standing Above The Crowd


In today's highly competitive business environment it is critical to find ways to separate yourself from the other companies who sell the same - or similar - product and/or service. Here are several strategies that can help you accomplish this:Help your clients achieve their goals.

How to Tie a Tie and How To Kiss - What Do They Have In Common?


How to Tie a Tie and How To Kiss - What Do They Have In Common?Now before you decide I've gone totally bananas, there is a connection between these two subjects but it's not perhaps obvious straight away.For most - men anyway - they learn how to do one of these before the other.

An Internet Marketing Strategy that Works


You can't put up a beautiful (or any) web site and hope that people will just arrive. You have to let them know, IN EVERY POSSIBLE WAY, that your web site is there.

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