Marketing Information


Marketing Information

Marketing to the Affluent - with Wine


With its association to an affluent, sophisticated lifestyle, wine can make a good accompaniment when marketing to an affluent audience. However, I am not talking here about ordering expensive wine at a client diner.

Plant a Seed and Watch Your Business Grow


Do you have all the business you could possibly want or need? If you're like me, you're still growing your business. Marketing is an ongoing item on my agenda, and I'm always looking for new ways to market my services.

The Path To Your Prospects Wallet Begins At His Heart


You want your prospect to make the decision to buy your product or service. So you show him what you have to offer in your sales letter, web page, ad or commercial.

Beyond Fear And Greed: Emotions That Sell


Fear and Greed. The stock-in-trade of sales.

The A-Z of Exhibiting Overseas


Exhibiting overseas is one of the fastest and most cost effective ways to identify the best foreign markets for your products/services. International trade shows and fairs offer opportunities for multilateral contacts and business deals.

Making a Hit with Your Marketing Campaign


Considered a vital link in a show's promotional plan, direct marketing is vital only if it's done right. It's certainly not as simple as typing a letter, adding an address and stamp, and popping it in the mail.

5 Tips to Help You Identify WHO To Market To


If you have your own small business, it's important to decide exactly who you will be marketing your products or services to. After all, you probably don't have the time or the money to market to everyone.

Your Ultimate Competitive Advantage


The biggest secret to success in business is to always maintain a competitive advantage in everything you do. One of the best ways to get and maintain a competitive advantage is to always make it as easier for your prospect or customer to say yes than to say no.

Small Business Marketing; Abstract Philosophical Discussion


Our bodies work like our small businesses. They work best by word of mouth, networks, referrals, etc.

Market Yourself as the Expert


As a small business how do you compete with the big guys and their big budget advertising campaign? The big guys don't read this magazine so we can share these low budget yet high-impact marketing secrets with you.Use these tips to market yourself as the expert in your field.

20 Power Marketing Tips


Use these powerful yet simple tips from the national best-seller, "Secrets of Power Marketing: Promote Brand You" - the first guide to personal marketing for non-marketers.Create and grant an annual award.

Find the Goldmine Within Your Business


Doing a current customer breakdown can help you find the goldmine within your business by determining who you should be targeting in your marketing efforts in the future. There is a goldmine right there and you may or may not see it?it's your customer base! But is it all of them? No - definitely not.

Mailing Lists - Keeping it Simple


The right direct mailing list targets people who want your product or service.The direct mail mailing list is a key factor in a successful direct mail marketing campaign and a major point to consider in small business marketing strategies where marketing ROI (Return On Investment) is a key concern.

You Cannot - Not Market


Everything you do - or don't do sends a message and marketing is about sending messages. You can market well or you can market poorly, but you cannot - not market!What message are you sending with your dress, stationery, phone message and printed materials? Is it the message you intend to send? Your prospects don't listen only to the message you want to send - they observe and interpret your unintended messages as well.

Unleash the Powerful Promoter Within


Dear Friend,You're ripping me off.How? You may be thinking, "We just met.

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