Marketing Information


Marketing Information

Off the Shelf Small Business Mapping Software


All small businesses can benefit from inexpensive off the shelf CD Rom mapping software. If you own a business you need to where your customers are coming from, where you would like to expand your sphere of influence to, where your competitors are located and how to route your delivery vehicles.

Off The Shelf Software for Making Business Lists


Available to all small businesses are business lists, which come on CD ROMs. This off the shelf business list software can help you in your small business.

Digital Printing vs. Press Printing - A Comparison Guide


When it comes time to print your brand identity materials, there's one overarching question for you to consider - whether to print the resulting materials on a digital printer or traditional press. There are many differences between the two processes, some of which are outlined below.

Color Part 1: Accuracy


Color is one of the most difficult parts of a design to show accurately to a client.Color perception can be affected by many factors, including:Human perception:The way each person sees color can vary, depending on the structure of the individual's eye.

Color Part 2: Formats and Systems


There are several color formats and systems available for mixing and specifying colors. Here, we explain three of the most common systems: RGB, CMYK, and Pantone colors.

Ten Deadly Proposal Preparation Pitfalls


Let's face it, the name "proposal" is a great misnomer, but since many businesspeople take it literally, they often paint themselves into a corner of chasing buyers, many of whom requested the proposal to collect idea for in-house implementation. Yes, it is a scumbag approach to drag honest folks arounf by their noses, but apparently there are many scumbags who practise this dishonest technique knowingly, and some innocent folks who believe this is normal and have fallen into the trap.

Why Market to Generation X?


Generation X"--the 40 million or so people born between 1965 and 1976--understands it is living in a world of uncertainty where neither the govern¬ment nor private employers offer lifetime financial security. This is, however, the next generation of responsible adults, bright young people with families to protect and educate.

Do You Make These 5 Common Marketing Mistakes?


The famous P.T Barnum once said, "Without promotion, something terrible happens, NOTHING!" And marketing (or promotion) is all about combating that dreaded 'nothingness'.

Marketing For Profit - 6 Critical Traits


Develop These Six Critical Marketing Traits..

Baby Boomers - Marketing to the Me Generation


Unless you've been in a dimly lit cavern for the past several decades, you know that "Baby Boomers" is the collective name given to the 76 million people born in the United States between the end of World War II and 1964. Often described as the largest, most knowledgeable and most fiscally influential demographic group in American history, their motto could very well be: Where does a 750-pound gorilla sit? Anywhere it wants!Getting to Know ThemDubbed the "Me Generation" for their nonstop quest for self-gratification, many "Boomers" pride themselves on their counterculture values, for having led movements for social rights and environmental awareness.

Encouraging Contact


The small time promoter has to work hard and on a shoestring to get an audience of a few hundred people to fill a venue. Flyers, word-of-mouth and media name checks are some of the tools promoters use to fill small venues or club nights.

Market Research - How Good is the Data?


"Make money for taking surveys"," Cash for your opinion", "Make easy money at home".Everywhere you look there is a company willing to pay people to participate in their surveys.

Second Dose Of Marketing Vitamins


Organizations often get stuck in neutral when it comes to marketing. Sometimes, you just need a kickstart.

Marketings Nuclear Weapon


Three seconds. That's what you have to convey your message.

Effective Lead Generation


How to Gain your Prospective Clients' Attention and Generate the Leads You Need to Make Your Business a SuccessIf you've ever tried to get a child who is engrossed in their favorite video to do another task you know you must first get their attention. Often the best way to do this is to use their name so they realize you are speaking directly to them.

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Forbes

3 Pernicious Marketing Myths Business Leaders Can Help Banish
Forbes
Just because these myths about marketing are common doesn't mean that companies and their leaders shouldn't work to dispel them. Misconceptions about how marketing works or what leaders' roles should be in their companies can damage not only how ...



Forbes

Use Nostalgia To Improve Your Marketing Results
Forbes
Do you remember the excitement of getting your driver's license and the newfound freedom that came along with it? What about the beach trips with all your friends, crammed into a tiny condo and the hijinks that ensued? Ever daydream about the one that ...



Deadline

Morgan Freeman: VISA Pulls Marketing As Sexual Harassment Fallout Continues
Deadline
Morgan Freeman and VISA have enjoyed a long relationship over years with the actor appearing in many of the credit card's commercials as well as featured as a voiceover artist in its spots. After today, following allegations that surfaced from multiple ...

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The Verge

Westworld's digital marketing is giving fans sneak peeks at the show's biggest secrets
The Verge
But hardcore fans know better — at least, the ones who have been willing to dive into the in-world websites, chatbots, and email blasts that serve as the show's viral marketing campaign. They know the Cradle is a simulation technology, and Delos, Inc ...



Forbes

Does Your B2B Digital Marketing Focus On Customer Loyalty?
Forbes
We often hear advice to follow the “golden rule” -- to treat others the way we want them to treat us. In fundamental ways, this should also be at the core of our internet marketing strategies because it is key to earning customer loyalty. In simple ...

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Fox News

Lean Cuisine slammed on Twitter for 'demeaning' marketing campaign
Fox News
Lean Cuisine, marketing diet food to women only in 2018 will get you destroyed on Twitter, especially with a hashtag of having #ItAll. This isn't empowering--it's demeaning and insulting. Go back to your marketing team and try again. https://t.co ...



Forbes

Not Enough First Appointments? Combine Strong Selling With Content Marketing
Forbes
For most small- and medium-sized B2B companies, word of mouth is key to new opportunity. Our good reputation precedes us. We depend on introductions to build our network, our pipeline and our sales. We network, attend appropriate trade shows and ...



Woodstock Independent

City marketing effort lauded; questions linger
Woodstock Independent
Turner said the marketing firm the city hired, A5, had been a “highly valuable partner” in handling the advertising, social media, and many other promotional efforts. A5 is paid more than half of the program's budget – $128,800 in 2017, $132,000 ...



FDA permits marketing of artificial intelligence algorithm for aiding providers in detecting wrist fractures
FDA.gov
Today, the U.S. Food and Drug Administration permitted marketing of Imagen OsteoDetect, a type of computer-aided detection and diagnosis software designed to detect wrist fractures in adult patients. “Artificial intelligence algorithms have tremendous ...



Forbes

Ready For GDPR? 5 Tips For Marketing Leaders
Forbes
May is a time for sipping mint juleps, celebrating mothers, remembering soldiers, and this year, bracing for GDPR. The EU's General Data Protection Regulation requires businesses to greatly expand protections for the personal data of those based in Europe.

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