Marketing Information


Marketing Information

Two of the Biggest Hurdles


As I was preparing for a presentation recently, I was trying to figure out why small businesses have trouble marketing themselves consistently. If we know we need to be marketing, why don't we just do it? Is it for a lack of planning or that we're just not sure what to do or where to start?Yes, maybe.

Eight Steps To A Great Marketing Plan


Step 1: Where Am I Now? Before you decide where you want your marketing plan to take you,you need to find out where you are now. How have you positioned your business in the market? How do your customers see you? You may want to ask some of them for feedback.

Importance of Endorsements And How To Use Them


Customer endorsements are an inexpensive and easy sales tool, particularly for someone just starting out. Here are some tips on how to get them and use them: Send follow-up letters.

Budgeting for a Postcard Mailing


If you've never done a postcard mailing, you're probably wondering, "What should I budget for?" Here are three items to account for: 1. If you're a designing woman (or man), then you'll need to get that great postcard design out of your computer and into the hands of the postcard printing company.

After Your Postcard Mailing: Follow Up with Finesse


I've heard a lot of people lament the fact that they just sent out a big postcard mailing, and, alas, no one called. Hey, it's happened to me.

After The Mailing Is Done, What Happens Next?


If you're doing any sort of marketing effort, whether it's getting news coverage or sending a postcard, you must be prepared for what happens next. If you're sending postcards promoting your business, and you have people working for you, tell them that you sent the card.

Marketing Gurus : Do You Need One?


Its become fashionable to bash marketing "gurus" nowadays.There are some for whom the prospect of even looking at someone as a "guru" is a sin.

Get FREE Web Tips From Your Competition


I knew this one would get your attention. How can you, the savvy business entrepreneur, get FREE ANYTHING from your competition? The answer is simple: Google!Yes, there are many things that Google can solve.

Put Your Marketing To The So What? Test


Want to get Better at your Marketing today?For many service business owners, marketing can be a real mystery. We don't really know exactly how it works.

Take the Logo Litmus Test


Here is your C.I.

You Must Get Going If You Want To Get Growing


For many of service-based businesses out there, it's not that you don't know you should be marketing or don't want to get better at it. It's just that you don't.

Are We There Yet?


Small business marketing is not like taking a family vacation.Did anybody take a family vacation this summer? Do you have children of your own, or do you remember what it was like when you were a kid taking a trip somewhere?I can still remember the family vacations as a youngster growing up.

Target Your Share of the 50-Plus Market


It's quite apparent that Americans are living longer--- and as people age, they request and require many more products and services than ever before. Now, as aging Boomers (born between 1946 and 1964) are coming of age, the fifty-plus population is over 77 million people and growing enormously all the time.

The Illusion of Print Mail Services


If ever there was a lazy way to easy profits in mail order it hasto be the concept of letting someone else do all the work foryou. In theory, it works like this: You send a camera-ready circular or ad to someone who advertisesa print/mail service and they will print and mail it (along withmany others) to 1,000 to 25,000 names on their own list.

The Dare-To-Be-Different In Marketing Checklist


There is a big payoff in being different. When you accept "what is" you place yourself in the category of "sameness," and people don't buy sameness.

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