Marketing Information

Marketing Information

Packaging Trends You Cannot Overlook (Part #2)

Part #26) Food safety is becoming paramount.What this means to you: No longer are the words tampering and bio terrorism buzz phrases.

Why You Buy, Part Two

More of the findings of the recent studies in behavioral economics:Webers LawA change of stimulus is more emotional and motivational, according to the base: Most subjects tested would drive across town to save $10 on a $20 item, for example, but not to save $10 on a $500 item. The lesson for sales people? If you won't lose a sale on a thousand-dollar couch over $10, sell the other benefits of the couch in your sales pitch.

Marketing Planning Made Simple - Another Small Business Power Tool

Marketing planning must be really difficult and complex, otherwise why would there be so many books written on the subject ? right?Well, I'm just enough of a skeptic to believe that many of these books were designed more to make money for their publishers and authors than to make marketing planning simple and understandable.I spent more than 30 years working with very successful small business people who never wrote a single marketing plan.

What's Next? A Guide to Marketing Your New Business

Coming up with an idea, seizing the opportunity, and setting up a business was the relatively easy part. Now you are ready for the challenge of finding your customers, or at least make it easy for your customers to find you.

Big Ticket Marketing in 28 Minutes

I read an article recently about how many mainstream retail companies are using the standard 28 minute infomercial to more effectively target customers and sell their products.Now, I have to confess, I have never used an infomercial to market a Big Ticket product.

Simple Marketing Idea - Big Marketing Results!

Have you ever noticed how many times it's the simplest concepts that end up working the best?The same is so true when it comes to marketing. I'm constantly amazed at just how powerful some of the simplest concepts are.

Marketing Plans... A Simple Approach To Get Off The Marketing Roller Coaster

Are You Riding The Marketing Roller Coaster?If you're like many of the small business owners or independent professionals I meet, then running and marketing your business can be like riding on a roller coaster. I'm picturing a roller coaster that mostly goes up and down as opposed to one that flips you upside-down or sends you around backwards.

Using Alternative Media to Generate More Customers

Last week I received a very nice thank you gift from a friend of mine, Eric Ruth, who is arguably the number one marketing coach to the personal fitness trainer industry.Eric, asked if he could interview me about a specific topic and I agreed.

Resistances To Marketing a Practice-Part 1

If you are a therapist, counselor, or an alternative or complementary health practitioner (naturopath, homeopathetic doctor, massage therapist, body worker, etc.), in all likelihood, you are not only uninformed about effective marketing methods, but you are also likely to have some negative feelings about self promotion and marketing.

Profitable Marketing Programs Part 2: Figuring Break Even Point

In Part 1 -- http://www.websitemarketingplan.

Client or Customer? There Really Is A Difference

Some people use the words "client" and "customer" interchangeably or generically. I'd like you to think a little about these important words because there is a significant difference - one that can have huge impact upon your long-term business.

6 Simple Ways to Determine Which Marketing Ideas Are Best for Your Business

Did something catch your eye in a direct mailing this past week? Have you recently gone to a website and encountered something entirely new that caught your attention? Did a friend of yours try out a new marketing idea and generate a few thousand dollars of extra business overnight?As a small business owner, it's all too easy to get caught up in the hype of new marketing techniques that promise quick rewards for little cash. I'll even admit that we copywriters are trained to overcome your psychological objections to buying what we're selling so that you're ready to whip out your wallet right then and there.

Marketing Discipline and the Joy of Success

Discipline Is Important.I recently read an article about why discipline is important to a marketer.

The Most Powerful Marketing Strategy Available To Small Businesses

Most small business owners want to generate huge profits, with little effort and in the least amount of time. If you fall into this category then joint venture marketing is the fastest, easiest and most profitable way to do that.

The Five Most Common Joint Venture Marketing Mistakes To Avoid

Joint Venture marketing has become a highly popular way for small businesses to maximize their profits. When two or more businesses combine their resources synergistically, it creates greater marketing impact and bigger profits than either can have alone.

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Is This Marketing Evolution Or Revolution?
Looking back over the last several years, there's no arguing the fact that marketing has changed dramatically. This applies across the entire spectrum, not just in isolated industries or markets. One recognizable change has been in the explosive ...


Ready For GDPR? 5 Tips For Marketing Leaders
May is a time for sipping mint juleps, celebrating mothers, remembering soldiers, and this year, bracing for GDPR. The EU's General Data Protection Regulation requires businesses to greatly expand protections for the personal data of those based in Europe.
The story of data, Part 3: Who owns it?Marketing Land
What Does GDPR Mean For Marketing and How to Keep Your Business Safe [Infographic]Business 2 Community

all 403 news articles »


Account-Based Marketing Is No Longer A Buzzword
A few years ago, the debate began about whether or not account-based marketing (ABM) was a legitimate strategy or passing trend. And, the debate continues even after account-based marketing has delivered specific results for B2B companies. As more ...


Seven Marketing Initiatives That Can Help San Francisco Businesses Grow
With a potential customer base in San Francisco of 870,887 people, according to the San Francisco Center for Economic Development, expanding your reach in the city with a local marketing strategy can be profitable on many levels. Your business will ...


How to Hire: The Marketing CEO
A startup is a rapidly evolving organism. Things change, and, if everything is going well, grow so quickly a year feels like a decade. For many entrepreneurs, these early adrenaline-fueled days can be a messy period of trial and error. Which is ok ...


Four Signs It's Time To Revamp Your Digital Marketing Strategy
Have your page rankings dropped? Are you getting qualified traffic but not many leads? It might be time to reassess your digital marketing efforts.

and more »

Hollywood Reporter

How Disney's 'Solo: A Star Wars Story' Marketing Battled Franchise Saturation
Hollywood Reporter
That sentiment is what the Disney marketing team was tasked with addressing in promoting Solo — just a few months after the release of Star Wars: The Last Jedi, which has grossed $1.3 billion worldwide to date. Here's a closer look at how Disney has ...
Emilia Clarke Shows Off Her Embarrassing Wookiee ImpressionYouTube

all 980 news articles »


How AI Will Change Marketing As We Know It
One of the biggest and most important trends in business today is the steady growth of artificial intelligence (AI). While people often think of AI in terms of the ways it can eliminate menial tasks such as paperwork and scheduling, the fact is that it ...


Want To Try Influencer Marketing? Be Careful
Whether your company is already on board with influencer marketing (IM) or considering it for the first time, there are some important things you need to know. Influencer marketing — the practice of paying people with large social followings to ...

Printing Impressions

Omnichannel Marketing: Integrated, Coherent And Consistent
Printing Impressions
Scott Hansen is the chief marketing and strategy officer at Harland Clarke, a San Antonio-based check printing company that runs campaigns like this for financial institutions. He says that for some of them, the multiplier effect routinely turns $1,000 ...

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