Marketing Information


Marketing Information

What The Heck Is An Eponym, And What Does It Mean For Your Brand?


Today I've decided to share with you a new word that recently made a special appearance in my daily life: eponym. It is pronounced (EP-uh-nim) and I have to be frank, but I was somewhat at a loss when I saw it.

What Is Better Than FREE?


Oh come on! FREE is free. Zero, zip, nada, zilch.

Give It Away Now - The More You Share, the More You Sell!


Give away your knowledge, and you'll make money. How does this work? Isn't this counter-intuitive? Let's think about this.

Fundraisers - How to Raise Twice the Money With Half the Sweat


If your members, parents or donors wear clothes, watch t.v.

Marketing is More Than a Token Process


"Necessity is the mother of invention!" The first time I heard this was nearly twenty years ago when I was introduced to Tony Robbins' material. I was listening to, and applying, information from his thirty day series.

Design Does Matter


The idea that good design can improve how people perceive your business has long been a part of a designer's sales tools.They try to convince you that by improving your image, maybe creating a new logo or changing the way you communicate with your customers you can somehow improve sales and improve your bottom line.

Is Most Marketing by Small Businesses KILLING THEM?


I just collected my mail. As usual, more than 80% of it was junk.

Psychology of Setting Prices


Pricing is one of the four major components of marketing. Psychological pricing forms one of the key elements of demand pricing wherein the consumer demand is the main focus.

The Secrets of?


A lot of advertising and mailings promise to reveal the secrets of something. Most of this kind of mailings deal with search engine optimization.

Perceived Value Is In The Eye Of The Beholder


Q: My partner and I are having a hard time coming up with what we feel is the perfect price for our new product. We know what competing products sell for, but we don't know if it's better to price our product cheaper than theirs or charge more based on what we think is a superior product.

Who are Those People Youre Selling To?


If you're in the IT business, that's an important question.Most marketers are keen to profile their prospects.

Incestuous Relationship Between Football and Marketing


Thousands eyes were fixed. Hearts were beating hard against the chests.

How To Let Your Customers Search For YOU! - Part 2


First I want to welcome you to part two of the article 'How To Let Customers Search for YOU!', where you can learn how to attract new clients at any time you want. The techniques I describe here have proofed to work for me and a lot of other people.

Marketing: Are You Focused?


In early 1992, President George H.W.

Developing A Focused Marketing Strategy


You want all of your marketing messages to have a single focus, so they pull together instead of competing with each other. Great! So how do you come up with one?First, there are several things you need to know.

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