Marketing Information


Marketing Information

Keeping your Business Card visible


Famous quotes that keep you thinking.Have you ever listened to a speaker and they say something that you want to make note of and use later? More than likely, you will write it down and then file it away, never to be uttered again.

Coupons that Work


Turn a coupon into a business card (or vice versa).Coupons are seen everywhere; you clip them from the newspaper to save on groceries, you get them in the mail to save on brand name items, you even get packages in the form of booklets delivered to your door.

The Art of the Business Card


Use a business card as a note pad for recording important information.I am sometimes asked why I make such use of business cards.

Design, Design, Design


You need only one card, but make it noticeable. Make sure it says the right thing.

Who is Your Perfect Client


When I started my coaching practice I believed that I could coach anyone. My marketing wasn't targeted.

How Important is Your Marketing?


Bob called last week from Phoenix, Arizona with some stunning news about his web site. He first contacted me in the fall of 2003.

How to Give Your Biz a Boost with a Summer Marketing Makeover


Are you on track for hitting all your business goals for the year? A quick check-up of your promotional efforts can reveal "week spots" and help identify what needs tweaking to give your business a healthy boost in the next few months. Here are five key areas to focus on with your mid-year marketing makeover.

8 Secrets to Marketing Success


The profits of a business are totally dependent on marketing. Otherwise few, if any, sales will be generated.

How to Turn More Referrals Into Paying Clients


60% of all small business owners, sales and solo-professionals claim that more than half of their new business comes from referrals. Yet when asked about the process they so successfully use to get those referrals and turn them into paying clients, most will have a puzzled, deer-in-the-headlights, stupefied look on their face, and keep quiet.

Are Corporate Awards and Corporate Gifts Beneficial for Your Business?


With the increased challenges that all companies are faced with, many corporations have implemented various initiatives to continue to grow corporate earnings and shareholder value, some have discovered the strategic value of corporate awards and corporate gifts. From the boardroom to the frontlines to the client across the country, corporate awards and gifts offer many benefits to enhance performance.

How to Put the Profit Producing Power of Couponing to Work for You


Coupons have proven themselves to be highly effective sales tools for every conceivable size and type of business.Because coupons "pull in the business" they have gained remarkable acceptance and popularity among astute marketing managers.

How To Sell To Howard Stern... Oprah Winfrey... And Paul McCartney!


Do you know what Howard Stern..

John Kerry, Amazing Direct-Marketer!


If you want to uncover a little secret about how John Kerry and the Democratic party is "building their e-mail list", with literally thousands of qualified leads..

Value Proposition is the Key to Success


Value proposition is treated as the standards or service that the organization is planning to offer or deliver to targeted group of customers with the help of some effective strategic planning.In today's multifaceted technologically driven and extreme competitive business atmosphere, the ability to successfully run your business and to have precise and timely insight into the business performance through value proposition, is the key to success.

Postcard Direct Mail Marketing Works (Its Cheap, Quick, Affordable and More)


Used the right way and with the right audience, postcards often outperform their mailbox "competitors" in money saved and revenue generated (the competitors are sales letters, self-mailers, unaddressed flyers, dimensional mailers and catalogs). Here's why postcards are so effective.

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