Marketing Information


Marketing Information

Direct Mail Response Rates Mislead if You are Careless


I could tell you that the average temperature in the world is 60 degrees Fahrenheit. But that fact wouldn't keep you from getting sunstroke in Cairo.

Your Marketing - From The Couch To The Cash Register


When you put time or money into any marketing plan, your only objective is to MAKE A SALE. Are you sure your marketing is going to get your customer from their couch to your cash register?When somebody hears your message or sees your logo from some medium you have created, what does the path from that first 'touch' to your cash register look like?We call this path the yellow brick road.

Direct Mail Response Rate Boosters (12 tips and ideas)


1. Mail to a different list Your list is the most important part of your direct mail campaign.

Your REALTORŪ Marketing Plan


The steps to creating an effective marketing plan begin with identifying who you are going to be targeting, what you are going to spend, and how many sales you are going to receive as a result of your efforts. By identifying this information in the initial stages of your market plan development, you will significantly increase your return on investment and substantially increase your sales.

Direct Mail Response Rates Low? Eliminate These Mistakes


Are your direct mail response rates lower than you expect? Check your sales letter or direct mail package against this checklist to uncover the reasons for your poor response.LIST You are mailing to people who are never likely to buy You are not mailing to others in the same business who influence the buying decision Your list is out of date Your names and addresses are not formatted correctly for proper delivery Your list has job titles only, not namesFORMAT You are using the wrong format for your audience (self-mailers to professionals, for example) Your letter and brochure are not complete sales pitches in themselves Your liftnote or buckslip confuses your offer or main selling promiseENVELOPE Your envelope gives too much away, so your prospects throw it away unopened Your mailing envelope looks like junk mail Your package is addressed to "Occupant" and not to a person by nameMESSAGE Your letter lacks a strong, customer-focussed headline The opening line in your letter is not compelling You spell your prospective customer's name incorrectly Your letter lacks specifics about product size, weight, color and other vital details You discuss product features but not customer benefits You talk too much about your company and not enough about your reader You do not create enough desire Your letter lacks urgency You do not offer a guaranteeOFFER You are offering the same thing that your competitors are offering Your offer is not specific Your offer is not exclusive Your offer is not relevant Your offer is not valuable Your offer is not unique Your offer is not usefulCALL TO ACTION You do not ask for the order You ask for the order, but too late in your letter You conclude by saying, "If you have any questions, don't hesitate to contact me" You give too many ways to respond-or not enoughREPLY DEVICE Your reply device is too cluttered You do not tell prospects what to do to buy your product or service Your reply device is not postage-paidTIMING You are mailing at the wrong time of the year Your letter is arriving on the wrong day of the week You are mailing too often, so prospects ignore you You are not mailing often enough, so prospects do not remember youAbout the author Alan Sharpe is a business-to-business direct mail copywriter who helps business owners and marketing managers generate leads, close sales and retain customers using creative direct mail.

Practice Marketing: How to Answer What Do You Do? to Increase Prospects, Publicity and Profits


"What do you do?""I'm a CPA. What do you do?""I'm a stockbroker.

6 Article Marketing Smarts: How To Get More Reprints And Exposure


Article marketing is the latest buzzword for marketers looking to promote their sites and products online. But how do you measure the success of your article marketing campaign? It probably depends on what you expect your article to achieve for you - better branding, more sales, or more publicity.

How to Protect Yourself Against the Hidden Cost of Shipping to Trade Shows


Trade Shows are lots of work, but they can generate lots of new business for their participants. In addition to the expense of staffing your booth, food, lodging, display, travel, etc.

Sales and Marketing: Can One Exist Without the Other?


Simply put the marketing people and the sales people depend on each other 100%. One cannot say that a marketing department is any more or less important then the guys who are closing the deals in the sales department.

Free Sample Sales Letter: Example of How to Write a Persuasive Business Marketing Letter


Here is an example of a business-to-business sales letter mailed to auto dealers by a firm that markets gift cards that replace paper gift certificates. Anything in brackets [like this] did not appear in the letter but simply appears to describe the mechanics of the letterAuthor: Alan Sharpe Target audience: General managers of auto dealerships Mailer: Sharpe AutoCards [a fictional company for the purposes of this sample letter] Purpose: Generate appointments for salespeople[MAILING ENVELOPE] [Is 5 x 9 inches in dimension and has a window, through which appears a portion of a gift card, personalized with the prospect's name.

Small Business Pricing: Setting A Price For Your Product / Service


The importance of pricing can not be underestimated as incorrect pricing can often result in the failure of a business. New businesses often make the mistake of either charging too little or too much for their product or service.

Direct Mail Response Rates Soar With Dimensional Mailers in Business-to-Business Lead Generation


The toughest job you face as a B2B direct marketer is reaching your prospect with your message. Reaching C-level executives is particularly difficult because they employ mailroom staff and executive secretaries who screen their mail, or your mail, depending on how you look at it.

No One Gives A Damn About Your Business. Unless You Give em A Reason To


The good news is that there are thousands of people looking for what you offer. The bad news is that those people are extremely tough to attract not to mention that your very livelihood depends on it.

Inform vs. Excite


excite v. 1 a: to call to activity b: to arouse to feeling 2 a: ENERGIZE b: to produce a magnetic field in 3: to increase the activity of 4: to raise to a higher energy level syn see PROVOKEA lot of marketing doesn't do the whole job.

Marketing 101: The Power of Marketing


When you hear the word "marketing" what comes to mind? More business or wasted money? If your experience with marketing or advertising has been less than positive your cynicism may be well founded. Yet, have you ever noticed a competitor with a mediocre product and a healthy business? The difference is often marketing.

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