Marketing Information


Marketing Information

Terrific Titles, Happenin Headlines


You've probably heard the slogan, "You never get a second chance to make a first impression." It may be a sales pitch, but in the world of advertising and promotion, it's right on the nose.

Stop Searching - Joint Ventures are the Solution to Doubling Your Business


First, define the end user (or ideal client) of your product. Many times when I ask people who their ideal client is they will tell me "oh everyone can use my product!".

Four Simple Ways to Cut Your Trade Show Marketing Budget in Half


Many times when a trade show is planned for there isn't someone who watches the budget and tracks where the money goes. But, if you do want to know where your trade show marketing dollar goes and want to do better, this article is for you.

Unique Marketing Ideas That Generate Cash!


First of all - keep in touch with your customers! One of the best ways to do this is with a newsletter. Today it's easier than ever to have a newsletter - use email.

Where to Look for New Donors for Your Fundraising Letter Appeals


Have you ever studied your best donors and wished you could clone them all? Maybe you can, with a bit of creative thinking.1.

Limited Time Only (Shh! Its A Secret)


Under normal circumstances, you'd shout it from the rooftops. After all, when you have something urgent to say, you want others to know about it, right? But when it comes to "limited time only" offers, lately I've noticed a disturbing trend.

A Business In One Sentence


Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank method for creating a theme and positioning statement for your business. I prefer to use his same system for creating clarity for myself in what I'm selling, creating an elevator or introduction speech, and also material for my website, brochures and business card.

Massage Therapists Can Now Make More Money


As a massage therapist, your income is usually limited by your stamina and the amount of hours there are in a day. Have you considered that there is a way to make extra income that is literally "no sweat off your back?" Adding retail products to your massage business could provide you with the additional income you would like, by doing something that you already do .

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 1


In the following 'special report,' I will reveal some very powerful marketing strategies and psychological motivators that can easily help you make more profits from your business, no matter what business you're in.Be sure to read it thoroughly, and take notes as needed so that you can take maximum advantage of the information being covered.

12 Lessons I Picked Up from Attending Seminars


So you just dropped a tidy sum to attend a seminar or some other three-day event. Now it's over and you're exhausted.

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 2


NB: You can read part one here: http://EzineArticles.com/?id=58690Could buying popcorn in a theatre be a 'conditioned' response? Could it be that people are 'trained' to believe that movies and popcorn go 'hand in hand' - and that one without the other is.

The Secret to Adding Credibility to Your Business - Testimonials!


You may not realize it, but you already have a gold mine of endorsements waiting to be created. Everyone who is serious about building a business and creating credibility uses this idea.

The Day I Learned to Start Saying No


It was the fall of 1998 when I had just started my first business as a marketing communications writer. Most of my clients hired me for newsletters, brochures, and sales materials, but I would get the occasional request for something different.

Lessons From a Six Year Old


My 6 year old daughter Emily knows exactly what she wants to be when she grows up. Two weeks ago she knew that she wanted to be a teacher.

Marketing, Lead Generation, and Research: A 3-in-1 Solution


I Hate Cold CallsLong before I started my business, I realized that I wasn't good at telephone sales and that I would need to generate leads in another way. I developed a sure-fire way to generate those leads, interest in me, and my business, through the use of telephone market research.

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Forbes

3 Pernicious Marketing Myths Business Leaders Can Help Banish
Forbes
Just because these myths about marketing are common doesn't mean that companies and their leaders shouldn't work to dispel them. Misconceptions about how marketing works or what leaders' roles should be in their companies can damage not only how ...



Forbes

Use Nostalgia To Improve Your Marketing Results
Forbes
Do you remember the excitement of getting your driver's license and the newfound freedom that came along with it? What about the beach trips with all your friends, crammed into a tiny condo and the hijinks that ensued? Ever daydream about the one that ...



Deadline

Morgan Freeman: VISA Pulls Marketing As Sexual Harassment Fallout Continues
Deadline
Morgan Freeman and VISA have enjoyed a long relationship over years with the actor appearing in many of the credit card's commercials as well as featured as a voiceover artist in its spots. After today, following allegations that surfaced from multiple ...

and more »


The Verge

Westworld's digital marketing is giving fans sneak peeks at the show's biggest secrets
The Verge
But hardcore fans know better — at least, the ones who have been willing to dive into the in-world websites, chatbots, and email blasts that serve as the show's viral marketing campaign. They know the Cradle is a simulation technology, and Delos, Inc ...



Forbes

Does Your B2B Digital Marketing Focus On Customer Loyalty?
Forbes
We often hear advice to follow the “golden rule” -- to treat others the way we want them to treat us. In fundamental ways, this should also be at the core of our internet marketing strategies because it is key to earning customer loyalty. In simple ...

and more »


Fox News

Lean Cuisine slammed on Twitter for 'demeaning' marketing campaign
Fox News
Lean Cuisine, marketing diet food to women only in 2018 will get you destroyed on Twitter, especially with a hashtag of having #ItAll. This isn't empowering--it's demeaning and insulting. Go back to your marketing team and try again. https://t.co ...



Forbes

Not Enough First Appointments? Combine Strong Selling With Content Marketing
Forbes
For most small- and medium-sized B2B companies, word of mouth is key to new opportunity. Our good reputation precedes us. We depend on introductions to build our network, our pipeline and our sales. We network, attend appropriate trade shows and ...



Woodstock Independent

City marketing effort lauded; questions linger
Woodstock Independent
Turner said the marketing firm the city hired, A5, had been a “highly valuable partner” in handling the advertising, social media, and many other promotional efforts. A5 is paid more than half of the program's budget – $128,800 in 2017, $132,000 ...



FDA permits marketing of artificial intelligence algorithm for aiding providers in detecting wrist fractures
FDA.gov
Today, the U.S. Food and Drug Administration permitted marketing of Imagen OsteoDetect, a type of computer-aided detection and diagnosis software designed to detect wrist fractures in adult patients. “Artificial intelligence algorithms have tremendous ...



Forbes

Ready For GDPR? 5 Tips For Marketing Leaders
Forbes
May is a time for sipping mint juleps, celebrating mothers, remembering soldiers, and this year, bracing for GDPR. The EU's General Data Protection Regulation requires businesses to greatly expand protections for the personal data of those based in Europe.

and more »

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