Marketing Information


Marketing Information

Terrific Titles, Happenin Headlines


You've probably heard the slogan, "You never get a second chance to make a first impression." It may be a sales pitch, but in the world of advertising and promotion, it's right on the nose.

Stop Searching - Joint Ventures are the Solution to Doubling Your Business


First, define the end user (or ideal client) of your product. Many times when I ask people who their ideal client is they will tell me "oh everyone can use my product!".

Four Simple Ways to Cut Your Trade Show Marketing Budget in Half


Many times when a trade show is planned for there isn't someone who watches the budget and tracks where the money goes. But, if you do want to know where your trade show marketing dollar goes and want to do better, this article is for you.

Unique Marketing Ideas That Generate Cash!


First of all - keep in touch with your customers! One of the best ways to do this is with a newsletter. Today it's easier than ever to have a newsletter - use email.

Where to Look for New Donors for Your Fundraising Letter Appeals


Have you ever studied your best donors and wished you could clone them all? Maybe you can, with a bit of creative thinking.1.

Limited Time Only (Shh! Its A Secret)


Under normal circumstances, you'd shout it from the rooftops. After all, when you have something urgent to say, you want others to know about it, right? But when it comes to "limited time only" offers, lately I've noticed a disturbing trend.

A Business In One Sentence


Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank method for creating a theme and positioning statement for your business. I prefer to use his same system for creating clarity for myself in what I'm selling, creating an elevator or introduction speech, and also material for my website, brochures and business card.

Massage Therapists Can Now Make More Money


As a massage therapist, your income is usually limited by your stamina and the amount of hours there are in a day. Have you considered that there is a way to make extra income that is literally "no sweat off your back?" Adding retail products to your massage business could provide you with the additional income you would like, by doing something that you already do .

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 1


In the following 'special report,' I will reveal some very powerful marketing strategies and psychological motivators that can easily help you make more profits from your business, no matter what business you're in.Be sure to read it thoroughly, and take notes as needed so that you can take maximum advantage of the information being covered.

12 Lessons I Picked Up from Attending Seminars


So you just dropped a tidy sum to attend a seminar or some other three-day event. Now it's over and you're exhausted.

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 2


NB: You can read part one here: http://EzineArticles.com/?id=58690Could buying popcorn in a theatre be a 'conditioned' response? Could it be that people are 'trained' to believe that movies and popcorn go 'hand in hand' - and that one without the other is.

The Secret to Adding Credibility to Your Business - Testimonials!


You may not realize it, but you already have a gold mine of endorsements waiting to be created. Everyone who is serious about building a business and creating credibility uses this idea.

The Day I Learned to Start Saying No


It was the fall of 1998 when I had just started my first business as a marketing communications writer. Most of my clients hired me for newsletters, brochures, and sales materials, but I would get the occasional request for something different.

Lessons From a Six Year Old


My 6 year old daughter Emily knows exactly what she wants to be when she grows up. Two weeks ago she knew that she wanted to be a teacher.

Marketing, Lead Generation, and Research: A 3-in-1 Solution


I Hate Cold CallsLong before I started my business, I realized that I wasn't good at telephone sales and that I would need to generate leads in another way. I developed a sure-fire way to generate those leads, interest in me, and my business, through the use of telephone market research.

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