Marketing Information


Marketing Information

Sales Resistance on the Rise


Have you noticed it? More and more marketing campaigns are going over the top. They're trying bolder, more in-your-face tactics.

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 4


Let's continue to discuss the various marketing principles that are involved in "popcorn marketing":4. Engaging the "Senses" You may already know that people usually buy for 'emotional' reasons more than 'intellectual' reasons.

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 3


To read the beginning of this special report, you can read part two here: http://ezinearticles.com/?id=58712Let's continue to discuss the various marketing principles that are involved in "popcorn marketing":2.

Top 7 Tips for New Businesses


The marketing decisions you make for your new business are the most important part of making your business a success. Marketing is about building a strong presence, name recognition and credibility through various methods.

Private Practice Marketing: A Soaking Wet Marketing Marvel


Last week I took our two boys on an all guy vacation to the Nickelodeon Family Suites Hotel in Orlando. It's the only one of it's kind in the world, with two separate mini-water parks on site, with a mall in the middle.

Do this One Thing and Beat 85% of Your Competition!


Maybe you don't want to work that hard, or maybe you have been burned by consultants so you are not inclined to listen to one. Or maybe you already have a measure of success and don't think you need to do anything more.

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 5


How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing & The Psychology Of Selling - Part 5Let's continue to discuss the various marketing principles that are involved in "popcorn marketing":6. ExclusivityDuring the few hours that you're in the theatre, they have the market cornered by being the only ones to sell popcorn.

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 6


How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing & The Psychology Of Selling - The Final PartAdditional Lessons from Popcorn MarketingI'm assuming that the movie theatres have tested their price point and figured out what the highest price is that they can charge and get away with - the highest price the market will be willing to pay.And, that's what they charge for their popcorn.

What You Need in Your Marketing Calendar


Marketing calendars are used by many businesses to help keep sales pipelines full of new prospective customers. Small businesses may just keep a simple calendar with handwritten items on the dates that marketing efforts need to be completed.

The Death of Product Packaging as We Know It.


It used to be you that if you had a great product you put it in a package and voila! . .

51 Ways to Say Thank-you in a Fundraising Letter for a Non-for-Profit (Includes Examples & Samples)


One of the hardest jobs in fundraising is crafting original thank-you letters. You want to be thankful.

Fundraising Renewal Letters: Four Goals to Strive For With Each One You Write


In the fundraising profession, appeal letters that you mail to existing donors are called renewal letters. They are designed to solicit a gift, but, more important than that, they aim to persuade your current donors to renew their support of your organization.

First Steps to Developing a Marketing Plan


Direct Mail . .

Marketing to a Critical Mass


In "Developing a Marketing Plan", we covered the first steps to developing a marketing plan and tracking where your customers are coming from.The thing that I noticed when I did this for my own business was that the majority of new clients could be attributed to more than one source.

Marketing Tips: Free First


When people think about promoting their business, the first thought that comes to mind is, "What is is going to cost?" While marketing and advertising should be part of any well-considered budget, there are a number of opportunities to market your business for free that are often overlooked.Clubs & OrganizationsMost clubs and organizations have some sort of membership directory, either online or in print, sometimes both.

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