Marketing Information


Marketing Information

Embracing The Future - Marketing Yourself, Your Business And Your


IntroductionMany businesses and organisations have a perception that marketing means promotions and advertising. They think being good at marketing is producing a glossy brochure and having an ad on the local radio or television.

The 7 Areas of Marketing Waste - Are You Committing These Marketing Sins?


If you want to reduce waste and grow your business it can be useful to know where to look. Marketing waste is usually most apparent in these 7 key areas:1.

Teaming Up Marketing and Sales


The Pitchers: SalesLet's say you have a new baseball team in town and it's almost time for the first game of the season. Your sales force is ready to sell a variety of package deals for the season.

Why Do You Need to be in the SERPS?


Why does your business need to be in the Search Engine Results Pages (SERPS)?Search Engine Optimization and Search Engine Marketing both have the same goal, which is to help visitors find your website. Ten years ago there was probably nobody searching online for your product or service.

Target Marketing: The Bell Curve


Finally, Something You Learned In Math Class Makes Sense In Real Life.Okay, here's the day you've been waiting for since 9th grade: today's the day you're going to find out what some of that funky stuff you learned in math class has to do with anything.

Becoming The Obvious Choice In A Sea Of Competition


Differentiation, niche marketing, and positioning. These and other related business buzzwords have no doubt crossed every business owner and marketing director's ears in recent years.

How to Win a Price War


Any economics student can tell you that price is a matter of supply and demand. The market will bear a certain price point and settle into equilibrium.

How to Measure the Benefit Your Product or Service Offers


Measuring the benefit of your product or service means putting a specific value on the advantage it offers. For example, it's ineffective to say your light bulbs are brighter and last longer than the competition's.

Corporate Branding and Trade Shows - 8 Tips for Marketing Managers


Trade shows are part of the marketing mix and the appearance by your firm should be a continuum of your entire marketing including advertising, public relations and events.While you may introduce a new product or showcase a service, many firms make mistakes by not connecting the overall corporate branding with the show.

Translation and Your International E-Commerce Strategy


Most businesses realize that they are simply a click away from any corner of the globe. Well, actually two if you include the Yahoo! search a potential customer does to access your shopping cart.

A Guide to Brochure Printing


Brochure printing can be easy if you first identify your needs and have a clear sense of your budget. Whether it is for is a real estate listing, a trade show handout, a data sheet, or another application, brochures are a great promotional tool.

Ten Breakthrough Marketing Ideas


Ten Breakthrough Marketing Ideas1. Create a directory of web sites on a specific topic.

Massage Marketing Made Easy: A Simple Nine Step Marketing Plan for Therapists and Bodyworkers


Marketing is actually very simple. It involves telling people what you do.

Keep Costs Down and Keep the Marketing Strategy Simple


One of the biggest mistakes we could make as business owners is spending too much money on marketing our service or product without knowing how to market it correctly. I've seen plenty of money wasted on marketing that did not produce any sales and most home based business don't have too much money to waste when ramping up.

Money Making Real Estate Marketing Ideas


Real estate marketing is a lot simpler than most Realtors make it out to be. Some equate expensive products and services with quality.

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