Marketing Information


Marketing Information

Turbo-Charge Your Viral Marketing- Five Easy Ways


The world of marketing has changed. With increasingly better educated and more skeptical consumers, marketing methods must be increasingly accountable.

Let It Ring


Telemarketing has its place in the marketing arsenal. But telespammers - like their digital counterparts in the email marketing world - really make it tough on the legitimate follow-up telephone call from a company with which you have a relationship.

What Your Customers Want


Your customers don't know what they want. And to assume otherwise is folly.

Using Business and Greeting Cards Effectively


Business cards and greeting cards almost go hand in hand when being used for marketing and business purposes. With a few exceptions.

Mail Can Make You Money


Are you still waiting for business to turn around before you start direct mail marketing? Waiting around won't get you any business. The time to start is now.

Marketing to Women -- Can I Buy You A Clue?


A while back a small business owner paid me a visit. He wanted help marketing his fitness business to women.

People Arent Interested in You or Your Company


Does your Web site talk about your company? Yes, I know, it's your company Web site! But the last thing it should talk about is your company.Yes, I'm sure you're all cool, interesting people, with fantastic skills, but trust me, that's not what you need to lead with on your Web site - or mailing or brochure.

Commercial Collections By Telephone


The telephone enables a credit manager to make many contacts in the shortest period of time. A call permits you to present your case to the debtor for immediate response.

The Seven Keys to Marketing Genius: The Complete Guide to Increasing Your Marketing IQ


How smart is your marketing? Do you follow the crowd or set your own standards? People are attracted to innovative leaders, not copycats. Besides, most companies throw thousands of dollars down the drain on ineffective advertising- can your budget afford such waste? Start your education today- follow these seven keys to increase your marketing IQ and outwit your competition.

Funnel Your Way to Marketing Success


A funnel is a good way to think of the marketing process. The top is very broad and consists of using mass marketing techniques.

How to Avoid the Line Extension Trap


If you follow the prevailing logic of most modern companies, you will inevitably fall into this trap. Line extension is using an existing brand name or image and extending it to new products.

How to Write Fundraising Letters That Motivate Donors To Make Donations to Your Non-Profit


Motivating strangers to give their money away is one of the hardest jobs around. It's difficult to do face to face.

Fundraising Letter Envelopes: How To Make Them Irresistible


Readers spend only a few seconds deciding the fate of your direct mail fundraising appeals. Either they open them on the spot, set them aside for later, or chuck them in the waste paper basket.

A Look at Brochure Printing Services


A brochure can be a wonderful promotional tool for a wide range of professionals, but getting them set up can be daunting. There are many brochure-printing services available that cater to both the amateur and professional.

The Advantages of Full Color Brochure Printing


A brochure can be a great promotional tool, whether it is for is a real estate listing, a trade show handout, a data sheet, or another application. The most professional and eye-catching brochures are usually those that are full color.

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