Marketing Information


Marketing Information

Direct Mail Personalization


A colleague who does work for a nonprofit organization contacted me asking if I could do research on the success rate of personalized direct mail letters (Dear Joe) versus generically addressed letters (Dear Friend). Surprisingly, I didn't find as many statistics as expected, but I found information stating that personalized letters outperform generic letters.

7 Great Ways to Market Yourself and Your Business to Help Increase Sales


Do you own a business and need ideas on how to market your products or services to your customers? Well, the one thing that every business owner needs to know is that in order to survive, you need customers willing to spend their hard earned money for your products or services. The only way to drive customers to your business is to market yourself and your business in a way that customers believe in you and willing to spend money.

Free and Easy School Fundraisers | Elementary and High School Fund Raising Ideas


Parents are always looking for free and easy ways to improve their child's education. School funding plays a big part in the education that your child receives, especially if you are in a smaller school such as a church school or private, independently owned school.

The Exiler


THE EXILER (your search for true brand attributes ends here!)With the advent of new marketing strategies and techniques, many theories have sprouted up telling you many ways to impress your target customers and make them buy your product. But when it comes to practical implementation of the theories, most of them fail, or give partial results because they are based either on buying behavior of customers or extensive surveysWhen the customers choose to buy a product they look only into very few features of product / service which are vital for their selection.

What IS the Difference Between Marketing and Sales?


There seems to be a never ending argument among marketing and sales professionals as to what really is the difference between marketing and sales functions. More often than not, both business activity terms are used to describe any business activity that is involved in increasing revenues.

Integrity and Marketing - Finding the Right Balance


When marketing themselves to leads and prospects there are five common mistakes people make, all which can be easily avoided by finding the right balance to maintain your personal and professional integrity in all pursuits.Five common mistakes many people make are;1.

Budget Marketing: Managing Your Marketing Money Wisely!


There's a saying that half of all marketing efforts are wasted, but it's impossible to tell which half!I know from hard won experience how easy it is to waste money on marketing.When I first set up my own business in 1998, I spent tens of thousands of dollars employing the best graphic designer and printing a great glossy brochure.

Reinventing The Wheel


Revolutionary ideas have always been the mark of mankind. It's what made us superior to animals and prove that we are the dominant species of this planet.

Work Backward And Make More Sales!


It goes against the grain, especially for those of us used to "business at the speed of light." But bear with me.

How To Get Your Prospect To Take Action


There's really only one thing that separates Image advertising from Direct Response. Image advertising just wants you to think about a product in a certain way.

Discovering The Benefits That Hook Your Prospect


Benefits! They're what marketing is all about. No doubt you've heard the mantra over and over: "Benefits, not features.

There Are Benefits... And Then There Are Benefits


Not all benefits are created equal. Knowing which ones to use when can make a big difference in the credibility -- and success -- of your marketing campaigns.

Package Your Products for Thunder Thigh Women - Big Butts Too


Wake up women (and you men too). I think we are seeing light at the end of the tunnel.

Create Free Internet Buzz with Your Workforce


There are many different ways to increase your traffic on the web. Just as there are get rich quick schemes, there are get traffic quick schemes.

Help! What Happened?


Let's be honest, when you're writing sales material for a product, there are a frightening number of things that can go wrong, aren't there?Remember Murphy's Law: what can go wrong will, and at the worst possible moment. Well, we're going to try to gain some control over events and the best way to gain control is to know what makes things tick .

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