Marketing Information


Marketing Information

Eleven Reasons Donors Stop Responding To Fundraising Letter Appeals


Donors will stop responding to your fundraising letter appeals for many reasons. Some of which you can manage, but many of which you cannot.

Small Business Marketing Tip - Focus on a Niche or Target Market


I think selling and marketing today often feels a bit like talking to a brick wall and that in interesting metaphor to help grasp the importance of niche marketing especially when it comes to small business marketing. Imagine for a moment that you are attacking that brick wall with a hammer, randomly hitting it everywhere.

Listen To What The Marketing Experts Say


But more importantly, watch what they do. If you do much online shopping, you're sure to have seen some great, and not so great, sales letters urging you to get that oh-so-fabulous product that will solve all your problems right now.

4 Alternative Ways To Gain Lifetime Customers


You will always have more people that turn down your offer than actually buy. They might not have bought because of your price, payment options, or any other possible reason.

Be a Smarter Marketer - Learn the L-A-W for Trade Shows


People attend trade shows because they are in a specific industry and want to learn more. They want to know what's new and how you will help them.

Always On Stage - 3 Quick Tips for Trade Show Exhibitors


Do you feel uncomfortable when you're in the trade show booth? Like folks are looking at you? Like you're on stage? Got as little stage fright?Well, folks are looking at you. Yes, it's like you are on stage.

Your Ideal Client


A lot of small businesses make the mistake of thinking that their product or service is good for just about anyone. The logic is "why should I limit my market to a smaller segment of the whole and sacrifice a sale.

10 Start Up Marketing Tips


This list has been compiled as a result of years of working with business owners who didn't quite lay the right groundwork when they started up, and ended up paying for it later. Sometimes, what seems like a means of saving money actually ends up costing more in the long run.

Loyalty Cards - Tips To Consider Before Committing To One


Loyalty marketing has been around for as long as retailing - attractive stores, good service, and a quality product line all contribute to building up a loyal customer base.With the growth of larger stores, a relatively new marketing component - the loyalty card - has been added by many retail outlets.

Loyalty Cards Systems - Beware, Some Should Be Avoided


Recently, I discussed a loyalty card system with a vendor who was selling quite a number of his systems to restaurants. I was shocked to discover the lack of detailed information that this vendor catered for, and the opportunities the system he provided squandered.

The Battle of Positioning -- Altruism or Paranoia?


Competition in the past has embodied such beliefs of "kill or get killed" which has fostered paranoia with many individuals and companies. Our competitive thinking has been to: defend, hoard, knock off competition, defame and win at any cost.

Think Creatively While Reinventing Your Marketing and Selling -- Its For Your Survival!


We live in a world that for many has become technology advantaged in business and life. Imagine, for a moment, just how communication, science, art, medicine, automation, supply chain and products have all been reinvented.

Online Advertising Versus Traditional Media Advertising


Before I compare today's online advertising with traditional media advertising I will make an analogy.If you've been on the Internet for as long as I have, you probably noticed that things have changed dramatically.

Want to Increase Your Business? First You Need to Understand where You are at!


Are you having trouble understanding basic situational marekting concepts? Then this article is for you.Alex Margarit shows you a simple step by step way on how to put together a basic situational analysis.

Why Surveying Matters


What is the single most important thing you can do as a business owner? That is a question that this week I think I have found an answer to. The answer? Keep your ear to the marketplace by listening to your customers.

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