Marketing Information


Marketing Information

Creating Your Future with a Marketing Plan


Almost everyone who dreams of starting their own business is familiar with the fact that they should create a business plan. However, often that's where many people stop.

Dear Friend: Dont Start Your Non-For-Profit Fundraising Letters As A Stranger


Dear Friend:Don't do it.Don't start your fundraising letters with "Dear Friend.

What Are Focus Groups & How Do They Work?


Businesses and other organizations use focus groups to research consumer and public opinion concerning a variety of issues. Corporations look to focus groups for general help in selling their products to the world at large instead of any type of direct marketing efforts.

Wooing Women With Packaging


In just one month three California vineyards have introduced new wine product lines specifically targeted to women. The product offerings are intriguing with names such as "White Lie" and "Mad Housewife" to the latest introduction "Working Girl White.

Have You Tried Cause Marketing?


To help promote your small business or professional practice, consider tearing a page out of the corporate marketing playbook. For years big companies have partnered with nonprofits to co-promote their brands.

Top 5 Kick Butt Marketing Requirements


Cinch your success with 8-second leaders! Step into the saddle and ride to the buzzer - but first, get outfitted for success. Some things are necessary to have on hand in order to be prepared for coming out of the chute.

Ditch Coupons Before Customers Ditch You


Everyone wants to feel like they're getting a good deal. Merchants often attempt to capitalize on this desire through coupon offers, rebates, and "special discounts.

How Price Gouging Can Hurt Your Business


"Price gouging" is an emotional, inflammatory term. Everyone is against it, but only buyers, angry over excessive profit-taking, proclaim it.

10 Simple Ways to Boost Your Sales IMMIDIATELY!


Alright you've got yourself a nice website with a great design and a good steady traffic coming in..

How to Conduct a Successful Fax Marketing Campaign


1. Focus your fax marketing on one objectiveFax is a flexible medium, and is being used by Adestra clients to sell off-the-page, to conduct research, for broadcasting newsletters, for generating prospects and for database cleaning.

Marketing in Business and Commerce in the New Consciousness


The point is what you give to another you give to yourself; the reason being that there is only one of us. You are apart part of the Universal life force just the same as your customer is.

Pay for Performance Pricing Models for Search Engine Optimization


I do think that it is entirely possible for an SEO and client to work out a pay for performance pricing structure that is fair to both. Logistically, though the tracking involved to this would add additional layers to the total process of ranking and reporting.

The Importance of Business Marketing


Business marketing is one of the most important parts that your business needs to be addressed with careful attention and proactive thoughts. In last decade or so, the importance of business marketing has increased volcanically, as the advent of Internet and online business has ushered a whole new era in business.

What to Look for in Display Graphics and Trade Show Graphics


Display graphics are graphic images used for illustration or "display" purposes. Display Graphics are usually printed on paper, vinyl or fabric using a "large format" printing device.

Test Marketing--How to Increase Your Direct Mail Marketing Response by Using the Internet to Test


I've discovered a really fantastic way to discover what works best in direct marketing, BEFORE doing traditional direct marketing. Use these internet tools to find what works best, then apply what you've learned to your traditional direct marketing, direct mail, etc.

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