Marketing Information


Marketing Information

In Sickness And In Health


I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.

Marketing on a Budget


A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective.

10 Powerful Marketing Tips


1. Print your best small ad on a postcard and mail it to prospects in your targeted market.

Customer Lifetime Value - The Key To Maximizing Your Profits!


The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on their bottomline.

Write Articles WITHOUT Writing!


Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer.   Here are four ways to make writing articles a lot easier:   1) Use My Articles - You could add your own name, resource box and web site link to 199 of my prewritten articles.

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients


We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries.

Turning The Casual Scanner Into A Buyer


  The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy.

Direct Mail


Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600 or £6000, I can show you how it's done effectively time after time after time! So here's what I do when I start working with clients and I would like to offer it to you as a gift now.

Top 10 Marketing Pitfalls


Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?


Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same author,different title and packaging or different author repeatingsomeone else's list.

Large One?


Here's a proven, and truly easy way to start increasing your sales, immediately.All you need to do is add these 2 words to your selling system, and you're good to go.

Make More Sells With Colors


How Colors Effect Our Emotions?One of the most interesting things to me is how colors effect the way we think and feel. They effect us whether we are aware of it or not.

The Fine Art of Relationship Marketing


The buzzword these days is "relationship" marketing. Just what is it? And why is it important? Relationship marketing is so much more than "networking.

Focus...a Marketing Strategy


The secret to increasing sales doesn't lie in choosing just the right marketing tactic for each of your businesses. The real problem that's experienced by many entrepreneurs--a damaging lack of focus.

Fern Reisss PublishingGame.com: Achieve Media Attention for Your Business


Do you want to be quoted by the national press on a daily basis?  (How much would that be worth to your business?) In the past six months, I've been quoted in The New York Times, The Wall Street Journal, The Washington Post, The International Herald Tribune, Entrepreneur, The Associated Press, PBS, Voice of America, Family Circle, Glamour, Redbook, Self, Health, Prevention, Parents, Parenting, Women's World, First for Women, Newsday, Newsweek, Salon, In Touch Weekly--and even The National Enquirer. In fact, I've been quoted in over 100 prestigious U.

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Forbes

Five Trends Shaping The Future Of Marketing
Forbes
In my experience, with clearer data signals, marketers can use relevant insights to develop smarter, more targeted campaigns. And it's not just about the right data but how quickly companies learn from that data to optimize the customer experience. If ...



Forbes

6 Essential Marketing Lessons That Will Make You Successful
Forbes
I absolutely hate being away from my family, and I also don't like it when my team is forced to spend time outside of the office. However, I'm consistently reminded of the lessons you learn from outside experts and others in your industry whom you meet ...



Forbes

Recruiting Rock Star Employees: Your Next Marketing Campaign
Forbes
Recruiting mistakes cost your company money. There are plenty of hiring horror stories that'll leave any business owner stressing about expanding their team in the future. Companies both big and small know a good employee is invaluable, but unlike ...



Forbes

Why Authenticity Is Driving A Content Marketing Revolution
Forbes
Content marketing is an industry that demands you pay close attention to emerging trends if you're a marketer. When mobile devices started becoming more popular, content creators had to adapt to ensure their content was easily viewable on mobile ...



Forbes

Marketing In The Financial Services Industry
Forbes
How different are CMO roles? Does it matter in which industry you work? Or are there fundamental differences across industries? As part of my CMO Insights Series, I interviewed Andrea Gellert, CMO of OnDeck, the leading online small business lender ...



Printing Impressions

A Digital Marketing Manifesto
Printing Impressions
An open letter to the printing industry and letter shops… For years, those of us who make our living producing transactional, marketing, loyalty and other types of printed communications have been hearing our days are numbered. It was obvious to ...



Forbes

Four Surefire Ways To Supercharge Your Content Marketing
Forbes
Research shows that an inbound content marketing strategy delivers 54% more leads into the marketing funnel in comparison to traditional outbound marketing methods. I've had the opportunity to launch inbound marketing strategies for several ...



Beware of Buying Yoga Pants on Facebook
The Atlantic
Multilevel marketing goes by many names. Those being propositioned often think of multilevel marketing as a pyramid scheme or scam; those selling believe the business model is a straightforward way to earn extra income from home. Here's how it works ...



mediabistro.com

Marketing Generalist
mediabistro.com
Our growing, ten person sales and marketing team seeks a Marketing Generalist to own a big opportunity in affiliate marketing and partnership as well as to own the strategy and implementation for increasingly more new channels. This Marketing ...



Adweek

Telecom Giant Altice Consolidates US Marketing Business With WPP's Wavemaker and Y&R
Adweek
The U.S. division of international telecom conglomerate Altice has chosen WPP's Wavemaker and Y&R as its media and creative agencies of record, according to several sources with direct knowledge of the matter. The win came without a formal review ...

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