Marketing Information


Marketing Information

In Sickness And In Health


I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.

Marketing on a Budget


A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective.

10 Powerful Marketing Tips


1. Print your best small ad on a postcard and mail it to prospects in your targeted market.

Customer Lifetime Value - The Key To Maximizing Your Profits!


The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on their bottomline.

Write Articles WITHOUT Writing!


Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer.   Here are four ways to make writing articles a lot easier:   1) Use My Articles - You could add your own name, resource box and web site link to 199 of my prewritten articles.

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients


We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries.

Turning The Casual Scanner Into A Buyer


  The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy.

Direct Mail


Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600 or £6000, I can show you how it's done effectively time after time after time! So here's what I do when I start working with clients and I would like to offer it to you as a gift now.

Top 10 Marketing Pitfalls


Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?


Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same author,different title and packaging or different author repeatingsomeone else's list.

Large One?


Here's a proven, and truly easy way to start increasing your sales, immediately.All you need to do is add these 2 words to your selling system, and you're good to go.

Make More Sells With Colors


How Colors Effect Our Emotions?One of the most interesting things to me is how colors effect the way we think and feel. They effect us whether we are aware of it or not.

The Fine Art of Relationship Marketing


The buzzword these days is "relationship" marketing. Just what is it? And why is it important? Relationship marketing is so much more than "networking.

Focus...a Marketing Strategy


The secret to increasing sales doesn't lie in choosing just the right marketing tactic for each of your businesses. The real problem that's experienced by many entrepreneurs--a damaging lack of focus.

Fern Reisss PublishingGame.com: Achieve Media Attention for Your Business


Do you want to be quoted by the national press on a daily basis?  (How much would that be worth to your business?) In the past six months, I've been quoted in The New York Times, The Wall Street Journal, The Washington Post, The International Herald Tribune, Entrepreneur, The Associated Press, PBS, Voice of America, Family Circle, Glamour, Redbook, Self, Health, Prevention, Parents, Parenting, Women's World, First for Women, Newsday, Newsweek, Salon, In Touch Weekly--and even The National Enquirer. In fact, I've been quoted in over 100 prestigious U.

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Forbes

Agile Marketing: Five Tips To Do It Right
Forbes
Agile marketing purports to make marketing departments more effective by using agile software principles that allow marketers to move faster in response to customer-centric needs. Agile marketers work in sprints -- focused, one- to two-week projects ...



AdAge.com

Marketer's Brief: UK marketers curb spending amid Brexit, economic fears
AdAge.com
Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. Here's some marketing that actually might deliver on its promise: A new ...



Adweek

How IT and Marketing Can Avoid Becoming History's Next Big Rivals
Adweek
The same goes for marketing and IT, even though these departments struggle to see eye-to-eye at many businesses today. In particular, the migration of web content (e.g., outreach campaigns, blog programs and more) away from IT infrastructure and toward ...



Forbes

The Forgotten Marketing Brilliance Of Sears
Forbes
We all knew Sears booked itself a one-way ticket to doom. The die was cast almost forty years ago. Recent word of a bankruptcy filing hardly came as a shock. After all, when you're under attack on one flank by Wal-Mart, on another by Amazon, and ...

and more »


WWD

Digital Download: Artists to Grab Bigger Slice of Influencer Marketing Pie
WWD
Digital Download: Artists to Grab Bigger Slice of Influencer Marketing Pie. Michael Jais, chief executive officer of Launchmetrics, says data show artists deliver three times more impact than digital influencers. By Joelle Diderich on October 18, 2018.



MarTech Advisor

Five Tactics to Improve Email Marketing for Your Legacy Brand
MarTech Advisor
Email marketing is a tried and tested method of reaching out to your audience. A legacy brand has a responsibility to match up to their customers' expectations and uphold a certain image. But it is still possible to incorporate a modern approach into ...

and more »


Forbes

Content Strategy Vs. Content Marketing: What's The Difference?
Forbes
The combination of a good content strategy and content marketing will work in tandem to help you achieve your goals. So, what's the difference? Your content marketing efforts will drive targeted traffic to your site and once they arrive, your on-site ...

and more »


Business.com

10 Marketing Strategies That Will Boost Your Holiday Sales
Business.com
The holiday season is coming, and there are sales to be made. How will you make them? Use these 10 holiday marketing tips to weave some holiday magic around your business. The holidays bring fierce competition but also plenty of opportunity to capture ...



Customer Think

The best tools to help you manage your social media marketing on the go
Customer Think
Even though there are a lot mobile apps available for social media marketing, it's a bit more difficult to find the really great apps: the ones that actually help you be more productive while on the go. In this blog post, I'm going to share the best ...



Forbes

5 Content Marketing Trends To Watch In 2019 - Forbes
Forbes
Content marketing can do it all — just not all at once, on its own, or without a conscious strategy.

and more »

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