Marketing Information

Marketing Information

In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective.

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market.

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on their bottomline.

Write Articles WITHOUT Writing!

Face it, writing any article can be a tediousand time consuming task forabeginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to 199 of my prewritten articles.

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries.

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy.

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600 or 6000, I can show you how it's done effectively time after time after time! So here's what I do when I start working with clients and I would like to offer it to you as a gift now.

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same author,different title and packaging or different author repeatingsomeone else's list.

Large One?

Here's a proven, and truly easy way to start increasing your sales, immediately.All you need to do is add these 2 words to your selling system, and you're good to go.

Make More Sells With Colors

How Colors Effect Our Emotions?One of the most interesting things to me is how colors effect the way we think and feel. They effect us whether we are aware of it or not.

The Fine Art of Relationship Marketing

The buzzword these days is "relationship" marketing. Just what is it? And why is it important? Relationship marketing is so much more than "networking.

Focus...a Marketing Strategy

The secret to increasing sales doesn't lie in choosing just the right marketing tactic for each of your businesses. The real problem that's experienced by many entrepreneurs--a damaging lack of focus.

Fern Reisss Achieve Media Attention for Your Business

Do you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?) In the past six months, I've been quoted in The New York Times, The Wall Street Journal, The Washington Post, The International Herald Tribune, Entrepreneur, The Associated Press, PBS, Voice of America, Family Circle, Glamour, Redbook, Self, Health, Prevention, Parents, Parenting, Women's World, First for Women, Newsday, Newsweek, Salon, In Touch Weekly--and even The National Enquirer. In fact, I've been quoted in over 100 prestigious U.

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5 pillars of marketing for advisers  InvestmentNews

For most advisers, marketing is something they aspire to do but never quite find the time, attention or budget to make a priority. After years of talking about ...

MLB marketing wants to 'let the kids play' -- some ballplayers would be wise to take the advice  CBS Sports

MLB Marketing: Let the kids play! Some MLB players: Only on my team! Not against me! It's difficult to even know exactly where to begin here because it's an ...

With the Right Marketing, You Can Create Buzz Around Any Product - Even Opera  Inc.

Think that new product isn't marketable? This entrepreneur is seizing the opera-tunity in an often-overlooked aria.

5 Tips for Better Email Marketing Performance  Entrepreneur

Email is a powerful marketing tool, but too many businesses miss out on its potential. Is yours one of these?

Five Content Marketing Strategies To Fuel Business Growth  Forbes

From product descriptions to keyword usage, there are many ways *content* can help your business grow.

Avoiding trouble: 8 digital marketing rules for agents

There is increasing buzz around lawsuits against social media platforms, real estate agents and brokers over "scammy" and "spammy" lead generation activities.

Marketing platform startup Adverity raises $12.4M in round led by Felix Capital  TechCrunch

Marketers get a lot of incoming from the data they have to deal with, bound up in hundreds of spreadsheets and reports, making it time consuming and tricky to ...

How Transparent Is Your Marketing Spend?  Forbes

Three ways to better track, classify and account for marketing expenditures. Global brands spend over $1 Trillion a year on a growing mix of marketing assets, ...

Jim Gallagher Joins Warner Bros. as EVP of Marketing, Animation and Family  Variety

Jim Gallagher has joined Warner Bros. Pictures in a newly created role as executive vice president of marketing, animation and family,

The Goals and Benefits of a SaaS Marketing Strategy  CMSWire

How do you market a product that has no physical presence and that constantly changes? These SaaS challenges face marketers daily. Here is how to handle it.

Is The Small-Business Mindset Holding Back Your Marketing?  Forbes

In order for a business to produce products and services that people are actually willing to pay for, the owner must not be stuck in a small-business mindset.

Help TechCrunch find the best startup growth marketing agencies  TechCrunch

While billions of people are now online, thousands of companies large and small are using every channel they can to reach them. Companies like Slack, Airbnb, ...

Quantity vs. Quality - What Content Marketers Need to Know  Social Media Today

If my memory serves me correct, the "quality and quantity" debate has been pervasive in *content* marketing for most of this decade. The fact of the matter is that ...

These 3 common marketing mistakes are poking holes in your funnel  The Next Web

Is there a gap between the quality of the product and the quality of your marketing? Is your marketing funnel underselling a phenomenal product?

Using Behavioral Economics in Digital Marketing to Entice Consumers  Adweek

The field of behavioral economics received increased attention from both media and marketers when U.S. academic Richard Thaler won the Nobel Prize in ...

A Flexible Marketing Approach Can Pay Off  Drovers Magazine

A common theme I hear from cattle feeders of all sizes and geographies is “marketing flexibility” represents a growing part of their feeder cattle buying strategy.

Forrester Consumer Marketing Forum: The 7 Innovative Tech Companies To Watch  Forbes

7 tech companies that will dramatically change the way marketing is done in this new era.

Avengers: Endgame Marketing Campaign Is Marvel's Most Expensive Ever  Screen Rant

Avengers: Endgame's marketing campaign is the most expensive ever for a Marvel Studios film, and is estimated to cost over $200 million.

Coca-Cola is piloting a new experience-led approach to integrated marketing  The Drum

Coca-Cola has introduced a new framework for integrated marketing communications, called integrated brand experience (IBX), as a pilot in South East Asia, ...

Advertising regulations harm social media influencers, followers, and marketers alike  The Hub at Johns Hopkins

Social media has given rise to a new breed of influential figures and brand ambassadors in recent years. Micro- and even nano-influencers—social media users ...

How to Get More From Your Influencer Marketing Investment  Entrepreneur

Influencer marketing helps brands bridge the gap between the suspicious and the familiar -- but only if you do it right.

5 Digital Marketing & E-Commerce Success Stories To Draw Inspiration From  Forbes

In today's highly competitive e-commerce and digital marketing world, it is not easy for a company to stand out. Many startups facing great odds of even making it ...

Watch the Weather Forecasts, Says Successful Marketing Newsletter  Successful Farming

Farmers who are deciding on a grain marketing plan will want to watch the weather forecast, according to this week's Successful Marketing newsletter.

Simple way to inoculate teens against junk food marketing: Researchers find diets improve when tapping adolescents' desire to rebel; teenage boys cut back junk food purchases by 31 percent  Science Daily

A simple and brief intervention can provide lasting protection for adolescents against the harmful effects of food marketing. Researchers find that reframing how ...

JUUL Sued for Marketing E-Cigarettes to Teens  PRNewswire

FORT LAUDERDALE, Fla., April 17, 2019 /PRNewswire/ -- Erin and Jared NesSmith sued JUUL Labs Inc. and Altria Group Inc. for unlawfully marketing JUUL...

Maurizio Vitale Named Head Of Marketing For Sony Pictures TV Studios  Deadline

Maurizio Vitale, head of Sony Pictures TV's Creative Center, is adding a top marketing role at Sony Pictures Television Studios.

YouTube’s ‘Cobra Kai’ Season 2 Kicks Off Co-Marketing Deal With Enterprise (EXCLUSIVE)  Variety

YouTube inked a "Cobra Kai" co-marketing partnership with Enterprise, timed for the April 24 premiere of season 2.

Financial Marketers See Pros and Cons in Marketing's Changed Role  The Financial Brand

Banking is undergoing some of the most sweeping changes in its history and financial marketers are in the thick of it. The challenges their institutions face from ...

Digiday Research: Marketers aren't prioritizing the fight against ad fraud  Digiday

A Digiday poll of 100 client-side marketing executives on their media-buying objectives found limiting their exposure to ad fraud as least important. Using a ...

Study: 3 key audience segments to inform 'Game of Thrones' marketers' strategies  Marketing Dive

In order for marketers to make the most out of the last season of HBO's "Game of Thrones," they first need to understand the show's audience and specifically ...

Are terms like 'millennial' actually useful for marketers?  Marketing Week

Just 7% of marketers believe terms like Gen X, Gen Z and millennial are a very effective means of segmentation, according to an exclusive Marketing Week.

'Game of Thrones' Marketing Is Spreading Like Greyscale  WIRED

Let's be real: Game of Thrones marketing is kind of genius. These are the hype wizards who have, you'll remember, not only brought White Walkers to London ...

Pinterest readies $1.3-billion IPO with anti social media marketing campaign  Los Angeles Times

The San Francisco startup, which operates like an online bulletin board, claims its 250 million monthly users are looking for things to buy, giving it an edge over ...

7 Landing Page Best Practices for a More Effective Digital Marketing Strategy [Infographic]  Social Media Today

Are you looking for ways to increase your digital marketing conversions? Would you like your website landing pages to convince more visitors to sign up with ...

How artificial intelligence is influencing Unilever’s marketing  Digiday

Unilever is using artificial intelligence to influence more of its marketing, from processing insights to finding influencers. The advertiser has 26 data centers ...

Aston Martin's CMO is shaking up its marketing plan to open out its driver base  The Drum

After years of instability, Aston Martin Lagonda has parked in the stock market with its most diverse model line-up to boot. The marque's chief marketing officer ...

How To Become A Master Of Content: 5 Takeaways From Marketing Pros  Forbes

In 2019 the question should no longer be whether your brand creates *content* but how to make your *content* better. “No one questions a brand's need for a ...

Marketing a Film or Begging to Sell?  Moneylife

Neither bereft of wealth nor suffering a want, yet film celebrities nowadays hop, step and jump across television studios, radio stations and newspaper offices ...

Financial Marketers Desperate for Talent to Fill Data, Digital, Tech Roles  The Financial Brand

Banks and credit unions are scrambling to fill a wide range of new marketing posts — from data analytics to digital product design.

The epic marketing of Game of Thrones shows it will live on  Fast Company

The global scale, the branded tie-ins, and the celebration of fanatic devotion all point to Game of Thrones and its fan base as a key weapon in the streaming ...

Physician groups call for taxes, marketing policies on sugary drinks  The Daily Memphian

Screams of horror and delight echoed across the gymnasium as sticky green slime was dumped over the head of Oak Elementary School P.E. teacher Tamrelyn ...

12 Creative Ways To Repurpose A Successful Marketing Campaign  Forbes

Experts from Forbes Communications Council share tips for breathing *fresh* life into a proven marketing campaign.

How to Grow Your Business with the Marketing Flywheel [Infographic]  Social Media Today

Sick of hearing about sales funnels and their related theories to help fuel your marketing approach? The next big shift could be 'The Marketing Flywheel', which ...

Influencers will remain a 'dominant' force in marketing, claims agency CEO  Mumbrella Asia

The continued rise of influencers will mean the medium remains a dominant marketing force despite the concerns around fraud and fakery, the founder of ...

Sentencing set for Backpage marketing official convicted of conspiracy

A July 29 sentencing date has been set for the sales and marketing director of for his earlier guilty plea to conspiring to facilitate prostitution.

Legal Marketing Association Wraps Up Conference in Atlanta | Daily Report

About 1500 attendees were on hand for Legal Marketing Association's 2019 annual conference held this week at the Hyatt Regency in downtown Atlanta.

More people will turn to their mobile device instead of TV for entertainment in 2019  Marketing Land

Most marketers know the pace at which people are consuming media via their mobile devices shows no signs of slowing down, but the rate at which it is ...

Salesforce will acquire for $300 million  Marketing Land Inc. and announced Monday that the San Francisco tech giant will acquire the independent nonprofit organization for $300 ...

How you can make the most of your YouTube video advertising  Marketing Land

If you're not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of consumers (81 percent) ...

How X-Men: Dark Phoenix's Marketing Has Changed Since Disney Took Over  Screen Rant

Following the Fox deal, X-Men: Dark Phoenix will be released by Disney. The new trailer highlights that shift in distribution.

How Deliveroo's EU marketing lead flipped a career crisis on its head  Marketing Week

Having a strong sense of her personal brand and where she adds value helped Deliveroo EU marketing lead, Alice ter Haar, ride out one of the biggest ...

NBCU Consolidates 2028 Olympics Sales Channel; Ad Tech Market Stability In Question  AdExchanger

There are only nine years until the 2028 Summer Olympics in Los Angeles. Better start planning. NBCUniversal is, at least. NBCU, which has been producing ...

Indivior, Maker of Suboxone, Accused Of Fraud In Drug Marketing  NPR

Federal prosecutors late Tuesday charged British drug maker Indivior with felony fraud and conspiracy for its marketing of opioid products including Suboxone.

The secret market of private real estate listings  CNN

An increasing number of high-end homeowners, are selling their homes through private listings, in which a property is announced for sale to a select group of ...

The Storied Gloria Crest Estate Returns To Market -- After A $29 Million Discount  Forbes

The home that began its life during the Roaring Twenties for the descendant of a Polish count has still managed to hold its charm over its New Jersey town less ...

See how brands piled on the black hole discovery: Marketers Brief

Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions ...

Why Do I Like Marketing?  Above the Law

It's sort of like fishing, and the fact that you don't know what will happen makes it exciting.

Artificial Intelligence: The Holy Grail of Digital Marketing  Entrepreneur

AI offers exceptional opportunities particularly in digital marketing while irrefutably revolutionizing and propelling the industry. AI is the ability of a computer or ...

New marketing appointment for H&H Land and Property  News & Star

A land and property agent has appointed a new project and marketing manager.

10 Instagram Marketing Tools to Help Grow Your Brand on Instagram in 2019  Entrepreneur

One thing that has remained consistent over the past few years is Instagram's potential to put your brand -- both personal and company -- directly in front of your ...

Publicis announces $4.4 billion deal to acquire data marketing company Epsilon  CNBC

French ad holding company Publicis said Sunday it would pay about $4.4 billion for marketing services company Epsilon to give it a leg up in digital marketing ...

Highways England scoops top marketing award  GOV.UK

A Highways England campaign which aims to improve the safety of motorcyclists has won a top marketing award.

Will Brands' In-House Agencies Solve Their Marketing Challenges?  Forbes

78% of brands are increasingly taking marketing matters into their own hands as they create their own “in-house” agencies, the focus of last week's first ever ...

Is The Mass Middle Of The Market A Marketing Death Trap?  Forbes

Henry Ford had a vision. He said, “I will build a motorcar for the great multitude. It will be so low in price that no man making a good salary will be unable to own ...

Pinterest introduces new conversion features for Promoted Pins and Videos  Marketing Land

Pinterest launched two new conversion tools for advertisers on Thursday, offering conversion optimization for Promoted Pin campaigns and a new conversion ...

Culture Marketing Is the Secret Weapon for Success in China  Jing Daily

Fashion brands need new marketing approaches to meet the needs of the more discerning Chinese consumers. The approach requires Culture Marketing.

73% of Small Businesses Invest in Social Media Marketing  Small Business Trends

Nearly all small businesses (95%) plan on increasing their marketing budgets this year. Here's the latests 2019 social media statistics.

Samsung Probed U.S. Marketing Operation Over Dealings With Business Partners  The Wall Street Journal

Samsung audited its U.S. marketing operation to investigate whether employees violated company policies in their dealings with business partners, resulting in ...

Why people are essential to B2B marketing success  MarTech Today

If you are sci-fi film buff, Charlton Heston's desperate plea, “Soylent Green is people!” from the classic movie (it's dark, overwrought and partially in fun) is ...

How to make old content marketing new again  Marketing Land

A major benefit of high-performance *content* marketing is that it doesn't have to retire. If a blog post, article or any piece of *content* does exceptionally well pulling ...

Tips for successfully marketing a book through social media (opinion)  Inside Higher Ed

Anthony Ocampo provides three tips for cultivating a community and curating a conversation.

Lawsuit: Juul violating federal law by marketing to teens  UPI News

A Florida law firm has filed a class-action lawsuit Monday against e-cigarette maker JUUL and tobacco company Altria Group, saying they're violating federal ...

Why Nvidia's New RTX Marketing Trick Is Psychological, Diabolical And Absolutely Genius  Forbes

Today Nvidia brings ray tracing the masses. But this isn't some generous gesture to GeForce GTX loyalists. It's a subtle, shrewd marketing tactic, and you're part ...

Warehouse Availability Stabilizes in Tight U.S. Logistics Market  The Wall Street Journal

The U.S. warehouse market is coming closer into balance after a long stretch when strong demand, driven by economic expansion and a push to build up ...

Donald Glover’s Airdrop stunt at Coachella proves experiential marketing gets bolder with influence  Marketing Land

Artist Donald Glover (aka Childish Gambino) used iOS Airdrop at Coachella to surprise random festival-goers with a photo of shoes he created in collaboration ...

Instagram is the best way to market to teens, says Piper Jaffray survey  CNBC

Teens "overwhelmingly prefer" when brands advertise on Instagram rather than other social media channels, a Piper Jaffray survey finds.

How brands can score with esports marketing  Marketing Dive

Marketing opportunities are significant for a range of brands — but the window to enter the space and gain a strategic advantage is quickly closing.

To some market vets, stocks are rallying like it’s 1999  Boston Herald

NEW YORK (AP) — The stock market has been so hot this year that it might need an ice-cold Fruitopia, or a Zima.

Gartner CMO Spend Survey: 29 percent of 2018 marketing budget allocated to marketing technology  MarTech Today

Marketing technology increasingly accounts for a significant share of marketing budgets, and 2018 was no different. According to Gartner's CMO survey, Martech ...

How to Plan a Gen Z Focused Influencer Marketing Campaign  Social Media Today

Now that the youngest members of the Millennial generation - long a primary demographic focus for marketers -have entered the workforce, the next generation ...

Using Trust as the Driving Force Behind Marketing Strategies  Adweek

In 2015, Nobel Prize-winning economists Robert Shiller and George Akerlof published a book with a chilling theory: We are all pawns in a market that thrives on ...

You Can’t Do That on Facebook: A Complete Guide for Marketers  Search Engine Journal

Marketing on Facebook isn't a free-for-all. It's not a guaranteed win, either. (Organic reach on Facebook has notoriously plunged downward in the past few years ...

Shopping at Weaver Street Market? Better bring or prepare to buy your grocery bags  Durham Herald Sun

Weaver Street Market will celebrate Earth Day on Monday by ending single-use paper and plastic bags at the checkout. The cooperative grocer, with stores in ...

Illinois Farmer Designs GrainCoat App for Simple Marketing  Agweb Powered by Farm Journal

The scenery from the box comprised slightly rolling carpets of corn ready for fall harvest, but Sean Arians' view was clouded by the complications of grain ...

Deliveroo hires Google's Jeremy Brook as head of marketing  mUmBRELLA*

Deliveroo has appointed Jeremy Brook as head of marketing for Australia. Brook joins the food delivery *service* after nearly five years at Google, where he was ...

Former Coinbase Exec Appointed Head of Sales and Marketing at Fidelity  Cointelegraph

Digital assets trading and custody platform Fidelity Digital Assets has named Christine Sandler, former head of institutional sales at Coinbase, the head of Sal...

7 Free Tools That Can Transform Your Content Marketing  Forbes

*Content* marketing doesn't have to be expensive. It is possible to get great results while working on the cheap. Discover seven tools that will instantly boost your ...

The 2019 Sales and Marketing Shortlist out TODAY

The competition for the 2019 Sales & Marketing Awards (SMAs) has been fierce, so those that have made the shortlist should be very proud of their achievement ...

Are the Chargers seriously using Junior Seau to market their football team?  For The Win

Junior Seau shot himself in the chest at age 43 after showing symptoms of CTE.

Facebook to replace Exclude Categories with new brand safety ad filters  Marketing Land

Facebook rolled out new brand safety inventory filters for Audience Network, Instant Articles and in-stream videos ads on Wednesday. The new filters — which ...

79% of Digital Advertisers are Also Using SEO in Their Marketing Strategies  Search Engine Journal

New data reveals that 79% of digital advertisers are also using SEO as part of their marketing strategy in 2019.

Common Application and marketing aim to help Ohio University applicants  The Post

Ohio University joined the Common Application during the 2017 cycle.

Space Coast tourism marketing plan will get more scrutiny from advisory committee  Florida Today

Space Coast Office of Tourism Executive Director Peter Cranis plans to give a 10-member advisory board more of a say in the agency's $7 million-plus annual ...

Apple’s big service launches hold few opportunities for marketers  Marketing Land

While Apple's big event Monday didn't disappoint when it came to glitz, glamour or even new offerings, services like Apple News+, Apple Card, Apple Arcade ...

Six Mistakes That Could Be Hurting Your Social Media Marketing Strategy  Travel Market Report

Social media marketing allows you to create and curate online *content* in order to engage a targeted audience and develop business opportunities. As you build ...

Paid social, even print tops SEM as marketing priorities for SMBs, survey finds  Search Engine Land

Google has spent years building out a third party partner/reseller network focused on small businesses (SMBs). And while there have always been ROI ...

How EA is Marketing Jedi: Fallen Order is Weird | ScreenRant  Screen Rant

EA is proud of how its latest Star Wars title will be a single-player experience without loot boxes. However, we haven't quite forgotten Battlefront.

Five Lessons Marketers Can Learn From Taylor Swift  Forbes

In a recent article, Taylor Swift confessed that the feud with Kim Kardashian when the reality star called the award-winning singer a snake was the "lowest point" ...

In the battle for mobile engagement, branded apps hold untapped value  Marketing Land

Consumers spend an overwhelming majority of their mobile internet time within apps. Recognizing this trend, the world's biggest brands have developed apps ...

5G Chipset Market Humming: 3 Solid Buys

5G commercialization will be a starting point for its chipset market's growth.

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