Marketing Information


Marketing Information

In Sickness And In Health


I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.

Marketing on a Budget


A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective.

10 Powerful Marketing Tips


1. Print your best small ad on a postcard and mail it to prospects in your targeted market.

Customer Lifetime Value - The Key To Maximizing Your Profits!


The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on their bottomline.

Write Articles WITHOUT Writing!


Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer.   Here are four ways to make writing articles a lot easier:   1) Use My Articles - You could add your own name, resource box and web site link to 199 of my prewritten articles.

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients


We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries.

Turning The Casual Scanner Into A Buyer


  The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy.

Direct Mail


Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600 or £6000, I can show you how it's done effectively time after time after time! So here's what I do when I start working with clients and I would like to offer it to you as a gift now.

Top 10 Marketing Pitfalls


Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?


Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same author,different title and packaging or different author repeatingsomeone else's list.

Large One?


Here's a proven, and truly easy way to start increasing your sales, immediately.All you need to do is add these 2 words to your selling system, and you're good to go.

Make More Sells With Colors


How Colors Effect Our Emotions?One of the most interesting things to me is how colors effect the way we think and feel. They effect us whether we are aware of it or not.

The Fine Art of Relationship Marketing


The buzzword these days is "relationship" marketing. Just what is it? And why is it important? Relationship marketing is so much more than "networking.

Focus...a Marketing Strategy


The secret to increasing sales doesn't lie in choosing just the right marketing tactic for each of your businesses. The real problem that's experienced by many entrepreneurs--a damaging lack of focus.

Fern Reisss PublishingGame.com: Achieve Media Attention for Your Business


Do you want to be quoted by the national press on a daily basis?  (How much would that be worth to your business?) In the past six months, I've been quoted in The New York Times, The Wall Street Journal, The Washington Post, The International Herald Tribune, Entrepreneur, The Associated Press, PBS, Voice of America, Family Circle, Glamour, Redbook, Self, Health, Prevention, Parents, Parenting, Women's World, First for Women, Newsday, Newsweek, Salon, In Touch Weekly--and even The National Enquirer. In fact, I've been quoted in over 100 prestigious U.

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Forbes

Free Marketing Tools Every Small Business Marketer Should Try
Forbes
Got big plans for your small business, but only a tiny marketing budget? You're not alone. According to the Wasp Barcode Small Business Report, 42% of small businesses invest 3% or less of their revenue into marketing. But maybe that isn't such a big ...



Forbes

4 Tips To Help CMOs Successfully Leverage Video Marketing
Forbes
Let me ask you something. When was the last time you clicked on a static banner ad while browsing your favorite website? What about an AdWords ad that was displayed during your last Google search? I'm sure it's been a while. Consumers are becoming ...



TNW

Emails work! For $10, here's the marketing training that'll pay for itself almost immediately
TNW
In fact, almost 60 percent of business marketers say the practice of a well-executed email blitz remains their most trusted, effective means of generating revenue. Email marketing has worked like a champ for decades, so learn the tricks the masters use ...



California Golden Blogs (blog)

Roundtables: Attendance and Marketing.
California Golden Blogs (blog)
Attendance has been an issue for Cal Football the last few years. Are there any promotions or events you would do to try and draw a bigger crowd? Which age demographic would you target? Rob Hwang: Do a cheap ticket pass. Free food voucher for the ...



9to5Mac

New lawsuit takes issue with Apple's 'brilliantly scratch-resistant' Apple Watch marketing
9to5Mac
Apple is facing a lawsuit over its marketing for the Apple Watch. While the company markets the device as ā€œbrilliantly scratch-resistant,ā€ an Ontario man is taking issue with that as he claims the device is actually very susceptible to scratches and ...



Entrepreneur

This Marketing Maven Makes Connections Through Creative Experiences
Entrepreneur
In this video, Entrepreneur Network partner C1 Revolution talks with Gabrielle Martinez, who specializes in experiential marketing to create a lasting impression at her company AgencyEA. Martinez talks about how she works particularly well with ...



Forbes

Six Traits All Great Digital Marketing Leaders Possess
Forbes
Marketing is an extremely broad field that contains specialists and generalists. Generalists often lean toward strategy and specialists lean toward the execution of marketing tactics. However, this does not guarantee that a generalist is a good ...



Forbes

Video Marketing Continues To Explode As The Way To Reach Customers
Forbes
Marketing via video is the biggest way to reach people today. It is nearly unstoppable. Instagram, the photo sharing app phenom acquired by Facebook for X billion announced IGTV this week to add one hour ā€œlong formā€ video options to its platform.

and more »


Marketing Land

Adobe adds Attribution IQ, travel industry features and smart speaker targeting
Marketing Land
Its Analytics Cloud has updated its attribution solution with Attribution IQ, which the company said is the only solution offering 10 different models for measuring the impact of different marketing efforts. Senior Product Manager Trevor Paulsen ...



Marketing Land

Report: Marketing leaders aren't keeping up with the speed of data
Marketing Land
Data-driven marketing capabilities are on the rise, yet executives aren't taking full advantage, according to the results of a global survey of 400 marketing executives released Wednesday by Forbes Insights and customer data platform (CDP) Treasure Data.


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