How to Make $30,000 with Your Music Before Years End
As an independent musician and/or recording artist, if you did *NOT* earn $30,000 (or more) with your music alone last year, let's jump right in and get you started with doing so this year.
Again, bear in mind that the main necessary ingredient is "consistency" of every aspect, and on a weekly basis.
Remember! This is a worst case scenario, in regard to what you should be able to easily earn within each aspect, and you are very likely to earn much more.
The "lead generator(s)" in each aspect reflects the various resources that you will use to obtain results in these areas.
So, here is the financial mathematical layout.
Practically any band should be able to market and promote itself well enough to obtain, at least, one gig per week, whether the band is based in a metropolitan or rural setting, and whether it performs on a fulltime or part-time basis.
So, in our worst case scenario, let's look at getting one gig per week:
1 Gig X 1 Week @ $300 X 4 weeks = $1,200 per month
* Contacting venue managers and bookers directly
Note: Provide your media kit and business card to prospective clients.
[---GIG CD SALES---]
As you are already aware, most gig employers will allow you to sell your music during performances.
So, in our worst case scenario, let's look at getting sales during gigs, with a minimum of 100 people at each gig, and with 10% (10 sales) of the crowd who, after witnessing your mind-blowing spectacular performance, suddenly realize that life is not worth living, and they simply cannot go on unless they own a copy of your CD:
10 sales X $10.00 (per CD) X 4 weeks = $400 per month
Our monthly sub-total is now $1,600
* Your incredible stage performance that left them
Right now, in your own area, there are innumerable people who would like to learn to play your instrument, or be able to sing as half as well as you. So, why not teach them how to do so while earning a bit of income doing it as well?
So, in our worst case scenario, let's say you teach only one day each week, with only two students, at one hour each, while charging $10 per student, per lesson:
1 day X 2 students X $10.00 (per student) X 4 weeks = $80 per month
Our monthly sub-total is now $1,680
Note: If you decide to devote an entire day of the week to teaching, say 8 students/8 hours, your income increases to $80 per day/$320 per month.
You can also consider contacting area community colleges that will likely be receptive to your classes within their "Continuing Education" program, which can even pay a bit more money. And, if time allows, why not get the best of both worlds, so to speak, by teaching both independently, as well as within the college system?
* Placing low-cost ads in your area weekly newspapers
Note: Provide your credentials to student prospects in the forms of a resume and/or portfolio.
Just a few noted sites include:
CD Baby ( http://www.cdbaby.com )
With fairly decent online promotion, at the least, you ought to be able to realize an average of 3 sales per week from each of these sites. While all may not produce those 3 sales individually each week, some of them are likely to produce more than 3 sales, dependent upon your promotional efforts, of which should still average out to 3 sales each.
However and again, let's review a worst case scenario:
4 sites X 3 sales each X $7.00 = $84 X 4 weeks = $336
Our monthly sub-total is now $2,016
* Peripheral online sales from gig audiences
Though weddings occur within every month of the year, the biggest and most traditional month for weddings is June. And, right now, in your own area, there are quite a few being planned for this summer. Weddings are one of the most lucrative income generators for musicians, because families generally are very liberal in spending on them, and go all out, so to speak, for this special day for their daughters.
So, in our worst case scenario, let's say you can get, at least, one wedding gig per month, at $1,000 per gig (more wedding gig opportunities are likely during summer months especially):
$1,000 X 9 months = $9,000
Our monthly sub-total is now $3,016
* Caterers & Catering Services
Note: You should also provide your business card to wedding attendants who inquire about your services for upcoming functions that they may be hosting in the future.
[---WEDDING CD SALES---]
You may also be able to sell your CD at weddings, however, ASK FIRST when coordinating your performance arrangements. Attendants usually interact with the band, as it is a happy occasion.
If you are allowed to sell your recordings at weddings, you should do so passively by having your CDs placed near the performance area in a conspicuous position.
However, I would not "hard sell" (repeatedly mention) the CD from the stage, unless of course, a wedding coordinator decides to do so, or states that you may do so.
So, in our worst case scenario, let's say, at least, 100 people attend each wedding (more are likely to attend many weddings), with 10% of them purchasing your CD:
10 sales X $10.00 (per CD) X 1 month = $100
Our monthly sub-total is now $3,116
* Your performance
[---RETAIL STORE CONSIGNMENT SALES---]
Since stores won't be laying out cash in advance for your music, you should have very little problem consigning your music to retailers.
A word of advice is for you to not consign more than five copies per per store, per 30-day period, at any time. Limiting copies to stores will allow for sufficient time in your product moving off retailer shelves.
Consider getting your product consigned with, at least, five area retailers. However, if there are not enough music stores in your area, consider consigning it with other retailers such as; bookstores, flower shops, jewelry stores, and any other such retailer that gets quite a bit of traffic and might be interested in carrying your music.
You will, generally, be required to present retailers with your own consignment form, and I have created one that you can freely download and customize for your own use at: http://www.MuBiz.com/CnsnmtFrm.html
Just be sure to duplicate it so that both you and the retailer have copies.
So, in our worst case scenario, let's look at your area retail possibilities:
5 Stores X 5 copies X $8 (your take) = $200 per month
Our monthly sub-total is now $3,316
* Low-cost classified or display ads in area newspapers
Note: Provide your media kit and business card to retailers in order to further influence their decision in consigning your product.
Did you produce your own CD? If you did, and if people are raving about how great it is, why not consider producing other area bands as well for some extra cash?
Between now and the end of this year, you should be able to produce, at least, two acts for, at least, a $1,000 fee each.
* Word of mouth and fellow musicians you know
Note: Provide your media kit and business card to contacts.
As our monthly sub-total is $3,316, providing a grand sub-total of $29,844, when you add on your $2,000 production fees for both bands that you produce, your minimum grand year-end total comes to $31,844.
As I stated at the beginning of this article, each of these aspects contain 'bare bones' minimum figures in respect to what your earning potential is within them.
* Special Note: In each of these areas, it is very likely that you will experience repeat business, as well as word of mouth promotion, which will further add to your annual income this year, thus, creating the potential for doubling or even tripling your income.
Kenny Love is president of http://www.MuBiz.com, a radio promotion and media publicity firm that also provides business and career services to musicians.
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The Greg Koch Fender guitar began to take shape all the way back when Greg Koch was in the third grade. Greg cut out cardboard Fender Stratocaster guitars, then Koch used his sisters sewing machine pedal as a wah-wah.
Art of the Recording Engineer: From Michael Jackson to Mutant Radio, Matt Forger Speaks Out
Interviewed by Scott G (The G-Man)G-Man: When people think of Matt Forger, they usually think of your work with Michael Jackson, Quincy Jones, Bruce Springsteen, Paul McCartney, Glen Ballard, and Bruce Swedien, yet when you hand out a CD with examples of your producing, engineering or mixing, it almost always has new and emerging artists, people like Mutant Radio, Laughing With Lulu, The Dharma Bomb, or Fjaere. What's your thinking behind the choice of avoiding the big names?Forger: While my association with those big names was a wonderful experience, it's also in the past.
Piano Playing Your Way: How To Have More Fun Playing The Piano Than You Ever Have Before
Piano playing doesn't have to be boring. There's no law that says you have to play a song the same way everyone else plays it.
The Future for Independent Record Labels
Small independent record labels are facing a different fight today to obtain a share of the music industry. The best possible means in which small labels were able to get their CD's sold vanished in 2003 when Southwest Wholesale Records and Tapes closed the doors.
Painting with Sound
Whenever I go to a Borders bookstore here in San Diego, I make it a point to look at the art instruction books. I'm not a visual artist, but I've always enjoyed the step-by-step approach authors of the better books take to teach students how to create a finished painting.
Play Piano As Fast As Possible!
One of the rules of practicing we all hear over and over is "Be sure to practice slowly." (I'm guilty of this too!) Often the result of this is a feeling of inhibition, which leads to tedium.
Why Learning How to Improvise is So Important
Imagine asking a beginning writer to write a short story from scratch. Our writer does not yet have much experience in writing but accepts the challenge and begins to plunge ahead.
To Record or Not To Record - At Home, That Is
I will be honest. I am addicted to music recording.
Launch Pad Introduces Subliminal
Who would have ever thought that a call out for a guitar player from the audience would turn into such a wow! Beginning the night off at Launch Pad playing excellent covers of Eagles and Jimi Hendrix it could only follow by something as extraordinary as beat boxing.Subliminal was the one who amazed me and everyone else by doing what famous beatboxing legend Rahzel is known for, which is spitting out the chorus and the beat at the same time using only his vocals.
An Interview with Jon Bon Jovi - 100,000,000 Bon Jovi Fans Cant Be Wrong
The idea originated with singer Jon Bon Jovi. Jon kept upping the ante with his label and ultimately they consented to a four-CD set of essentially new material.
Play Too Loud And Well Cut The Power!
"Turn it down!"How often have you heard that command in your musical lifetime? It's a plain fact that old people just don't like loud music. They should all be taken to soundproofed old people's homes where they can live out the remainder of their lives complaining about each other, and let us get on with some fun.
Piano Playing For Adults: More Fun Than Sex And Not Nearly As Dangerous!
OK, so I lied about the fun part.Maybe piano playing is the just 2nd most fun thing adults can do.
Born into musical family, Michael Jackson is as big as ever today
Michael Jackson was born Michael Joseph Jackson on August 29, 1958 (making him 47 as of year 2005) to Joseph and Katherine Jackson in Gary, Indiana. He was the seventh of nine siblings.
Reasons to Ditch Your Guitar Pick
Lately, I haven't been using my guitar pick all that much. I got this tab book of some good ol' Gatemouth Brown finger picking blues.
How to Be in the Moment when Playing Piano
Your best music will always come when you are in the moment and just playing the piano. Why is this? Because you have forgotten about trying to make music.
How to Get Past Creative Blocks
When I first began playing the piano and improvising, there were times when the music just wouldn't flow. No matter what I did, I couldn't make it go any further.
Five Great Practice Ideas I Learned From My Piano Students!
Sometimes the teacher learns more from the student than the student does from the teacher. Hopefully, not too often, but today I would like to share with you some great practicing ideas that have come from my piano students over the years:1.
How to Make State-of-the-Art Video Singles Cheaply
When it comes to promoting their new music releases, I have found that most musicians only consider radio as the vehicle for exposing their music to the public.Rarely do they consider publicity, in the form of print media, i.
If Setting The Gain Correctly is So Important, Why Dont Mic Preamplifiers Have Meters?
When you first learn how to use a mixing console, you will be shown how to set the gain. Your instructor - either in audio school or in the workplace - will emphasize the importance of this and kick your ass every time you get it wrong, until you can't do anything other than get it right.
Learning How To Improvise
Those of you who have been reading my articles for some time now know that I believe improvisation to be the cornerstone of musical creativity. Why? Because without the ability to just play, we become stifled and the "real" music that is within each of us withers and dies.
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