Personal Technology Information


Why Using an Ad Blocker Can be a Bad Idea


Ad Blocking is getting to be a common sport on the internet. Now there are some legitimate uses for an ad blocker. Some ad companies resort to downright harassment when serving their ads using annoying pop ups, flying ads, floating ads and the like. Blocking these types of ads are not a problem. Using an ad blocker though to block all ads on a site including text ads, banner ads, etc is wrong and here's why.

Free Information makes the Internet Valuable.

Do you like getting free news from major news sources? How about the latest weather for free? Do you like being able to use a search engine to find information on a topic that interests you? How do you think the companies that run these services can afford to give this information away for free? It's because they charge advertisers who display advertisements on pages where this free information is found.

How useful would the Internet be if it was Ad Free?

Without ads, there would be much less commercial business transacted online. Would it eliminate it completely? No. But there would be much less of it. Now, some people think that would be a good thing but stop to think about it. If you take away all free news sources like CNN, NY Times, and all major news sources, then take away all Travel sites, then cut the number of free information websites on almost any topic by 95% and what kind of internet are we left with?

Would everything be a disaster on the Internet without ads?

Having email being spam free would be nice but blocking spam is a lot less precise than using an ad blocker to eliminate all kinds of ads. If we had no pop ups to worry about the Internet would be nicer, but most people already get this with the latest browsers.

I am all in favor of eliminating intrusive advertising methods like pop ups and spyware but I think the whole idea of blocking all ads is short sighted. Tools certainly exist to block almost all forms of advertising online. I would urge you though to think twice before you activate ad blocking on all forms of advertising.

Non intrusive, in-context advertising can actually help you

I can't count the number of times I've been on a web page that didn't have exactly what I was looking for but an ad on that site did. Same thing when searching Google. Sometimes the listings are not relevant to the kind of information I'm after but the ads on the side or the top are.

Is all advertising evil? Of course not. Many forms of advertising can actually be helpful. Next time you're thinking about blocking that text or banner ad, think twice. You may need access to an advertiser in the future. What's the harm in that?

Joe Duchesne is the owner of Yowling.com. Yowling is a web hosting company that offers a web site builder that allows you to create a professional website in no time flat. Reprint freely as long as you keep the live keyword rich link found in this resource box.


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


88.9 KETR

Businesses Need To 'Mind The Gap' Between Office Tech And Personal Tech
88.9 KETR
Our personal technology commentator, Jeremy Gamez, comments on a recent article emphasizing that businesses wanting to attract the brightest young employees need to be sure that their office technology is as good as Millennials' personal technology.



New York Times

Chrome's Glass Ceiling on an iPhone - The New York Times
New York Times
Apple may prevent you from swapping out some of its own apps for your preferred defaults, but you can at least get your choices within easy reach.

and more »


New York Times

How to Go Back to the Old Gmail
New York Times
Q. I tried to get used to the new Gmail web design, but I just don't like it. Can I go back to the old one? A. For the time being, Google is keeping around the previous version of Gmail on the web, and you can revert to the old look from the inbox ...



New York Times

Ready for Vacation? Here's the Best Tech for Trip Planning
New York Times
Smartphone? Check. Spare battery? Check. Power cables? Check. After deciding which gadgets to pack for your summer vacation, you can move on to the harder — and more fun — part: planning what you are going to do. Flipping through printed travel ...

and more »


New York Times

I Used Apple's New Controls to Limit a Teenager's iPhone Time (and ...
New York Times
Apple's new parental controls cut a teenager's iPhone use in half. It wasn't as effective on our personal tech columnist.

and more »


New York Times

How the 52 Places Traveler Stays Charged While Chronicling the World
New York Times
How do New York Times journalists use technology in their jobs and in their personal lives? Jada Yuan, who is crisscrossing the globe as The Times's 52 Places Traveler, discussed the tech she's using. You are endlessly traveling, and you must have to ...



New York Times

Firefox Is Back. It's Time to Give It a Try.
New York Times
When shopping online for a toaster oven, you can expect an ad for that oven to stalk you from site to site. If you have just a few web browser tabs open, your laptop battery drains rapidly. And don't get me started on those videos that automatically ...

and more »


New York Times

Emergency Charging Options on the Road
New York Times
Q. Is it true that you can charge your phone from the USB port on a television set? Why do TV's even have USB ports? A. Many television models have included USB jacks for years, particularly the flat-panel type with plenty of multimedia ports on the ...

and more »


New York Times

By Subway, Bus and Uber in New York, With Twitter and Other Apps in Hand
New York Times
Emma G. Fitzsimmons, center, who reports on New York City transit and is a subway commuter, said advancing technology could improve the system's antiquated signals. It is also making congestion pricing more attractive.CreditAnnie Tritt for The New York ...

and more »


New York Times

Pay Off Those IOUs on the Go
New York Times
Q. If I use Apple Pay Cash on my iPhone, can I send money to anybody? What do you need to do to set it up? A. To use the person-to-person cash feature of the Apple Pay system, you and your recipients need certain Apple hardware to exchange money ...
The Highest Rated iOS Apps and Games of All Time, According to App Store Users - Sensor TowerSensor Tower

all 84 news articles »

Google News

home | site map
© 2007