PPC & Advertising Information


How Does Pay Per Click Marketing Work?


So how do people find my website? This is by far the most frequent question asked by businesses wanting to increase the number of visitors to their site.

The answer to this question is that there are a number of different ways to attract visitors, these include; search engine optimisation of your website, banner advertising and link campaigns, as well as Pay Per Click. This article focuses on Pay Per Click which evidently the most effective and efficient method.

What is Pay Per Click?

The majority of search engines provide a service whereby they sell the top positions on search engine results pages.

For example, if an internet user wants to find an exclusive gift shop for Christmas presents, they would go to their prefered search engine, and type "Christmas gifts". If this search term is a keyword we have set up for you, then your website listing will appear at the top of the results page.

How and why does it work?

It works because it allows users to find what they are searching for and your company details will be one of the first items they are likely to read. They can read your summary about what products or services you provide. Because of this, the user does decide to click through to your site, they are more likely to make an enquiry or generate a sale.

Where will my listing appear?

Your website will appear in search results in the following search engines ..

Google

Yahoo

MSN

Altavista

Lycos

Ask Jeeves

AOL

and many, many more

How much will it cost?

This is one of those "how long is a piece of string?" questions. However, we won't end it there and leave you in the dark.

Most companies have a budget for a day, week or month. We then select the most appropriate keywords which we think your target audience will enter into a search engine. For each keyword enter a price you want to pay per click (depending on where you want to be positioned). The higher your budget, the more click throughs, the more leads, the more sales.

It's important to remember that you only pay if a user actually clicks on the link to your website and is taken there. So only if they are interested enough in your summary and want to find out more about your products and services are they likely to click on your website link.

Elaborations Ltd is a Design company with offices in West London. It was founded in 2003 by Brad Bagherian. Elaborations specialises in helping small to medium businesses create an image with an impact. A company's image is just as important as its products and services, so we produce designs and create an image to give potential customers that crucial first impression and reflect what their company is all about. The main area which we concentrate on is presenting that image on the web, website design and development, as well as graphic design, internet marketing and multimedia.


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


Simple Tech for Small Business Owners, Part Two: PPC Advertising
Business 2 Community
You're likely familiar with pay per click (PPC) advertising already, even if you don't know the name. Think back to any time you've used Google. You probably noticed that several results on the page have “Ad” marked next to them. Those are the results ...



Bitcoin Exchange Guide

Google Ads Chimes in to Clarify Cryptocurrency PPC Advertising Ban Rumors
Bitcoin Exchange Guide
Google, much like a number of social media platforms, has gained some notoriety for its approach towards cryptocurrencies. Specifically, Google has faced more media attention due to the name change of its AdWords service to 'Google Ads'. Since the name ...

and more »


Vertical Measures (blog)

5 Google AdWords Features You Should Be Using In 2018
Vertical Measures (blog)
There's a lot to love about Google in 2018. Although privacy is still not high on their list of priorities, they are unleashing lots of cool new features and upgrading existing ones to the AdWords platform. The new AdWords interface may take some ...

and more »


ForexTV.com

How to Optimize Your Landing Pages for Pay-Per-Click (PPC) Advertising
ForexTV.com
To be sure, there are many advertising networks that offer PPC advertising in addition to Google Ads. In this article we will refer mainly to Google Ads because of its popularity and domimant market-share. However, the tips in this article apply to all ...

and more »


Vertical Measures (blog)

Google AdWords Strategies: Targeting Your Competitor's Keywords
Vertical Measures (blog)
Well, this is a touchy subject. Not 'touchy' like when you're breaking the awkward news to Cleveland that you're taking your talents to south beach (and then Los Angeles). Or, 'touchy' like you're telling an entire fan base that you've changed your ...



Forbes

Six Tips For Effective PPC Advertising
Forbes
Every client is different. While some request incredibly granular search ads, others leave it up to their agency's discretion. Typically, though, most clients who come to my agency, LSEO, have experienced the same problem in their pay-per-click (PPC ...

and more »


PR Web (press release)

McArthur Homes Chooses ASTRALCOM for Digital Marketing
PR Web (press release)
McArthur Homes chose ASTRALCOM for their Search Engine Dominator pay-per-click search (PPC) advertising service. “I'd been running my own PPC campaign for a while, stated Ms. Paige Giles, Online Sales Counselor at McArthur Homes. “It just seemed ...



PR Web (press release)

Top New York SEO Agency Awards Selected for July 2018 by 10 Best SEO
PR Web (press release)
The services offered by this firm include SEO, PPC advertising, and video optimization. SEO Image once again claims an award from 10 Best SEO for being one of the best New York SEO firms. This agency is skilled at SEO audits, SEO training, mobile SEO, ...



Financial Services Brands Can Win in Google Searches by Targeting “Direct Answers”
EContent (press release)
And if the brands were to pay for those clicks using Google Adwords pay-per-click (PPC) advertising, they would need to spend around $5.17 per click. There are even indications that appearing in Direct Answers could help brands win in voice search on ...



Business.com

5 Tips to Make PPC Advertising Work for Your Business
Business.com
According to recent studies, paid ads get 65 percent of clicks in searches with high commercial intent. This can include a paid ad set up to target a specific audience. Take a look at how to set up new PPC campaigns for good returns. PPC advertising ...


Google News

home | site map
© 2007