PPC & Advertising Information


Regarding the AdSense Update...


If you haven't yet got a Google AdSense account for your site, now may be time to do so. AdSense is becoming increasingly popular with small and middle-sized websites who wish to cash in on their site popularity. And with the latest updates that have been made to the AdSense service, there is now no excuse not to join.

If you didn't already know AdSense is Google's context targeted Ad delivery program. Basically the Search Engine giant is giving you the chance to display the adverts that you may have seen to the right of your search results on your own site. Whenever someone clicks through one of the Ads you get an undisclosed, but worthwhile, portion of the money the subscribers to Google's AdWords program are supplying Google to promote their site on paid listings. The script is easy to customize, simply adjusting the settings in your Account settings and then pasting the raw code into your site.

However I expect that most of the people reading this article already have a good idea about what AdSense is and what it does. What you are really interested in is what Google has done to change its service, right? Well when I logged on to the AdSense site a few days ago, the first thing that popped up was a copy of the new TOS (Terms of Service). I read through it, and clicked accept to agree with the new terms and conditions. When I got into my account page I was greeted by two welcome sights: A new type of Ad box, and even better yet a new payment method.

The new 'Ad Links' box are not just the typical textual Ads. Rather they give you site-targeted topics, which a visitor can click on to go to a list of related advertisements. What this means in real terms is that rather than four or five adverts on a page you can give your visitor access to maybe 50, all of which could earn you money. This is a very exciting development, and one that could potentially benefit everyone.

There are some downsides that I have to point out however. At the moment the maximum size of the 'Ad Links' box is 200*90, with a maximum of five topics. This is fine for people who use the smaller Ad Units, but for those who use the biggest rectangle possible this could be a problem. The other fact to consider is how long it may take your visitors to adapt to the new layout. I have no evidence to back this up, as I've only been experimenting with the new system for two days now, but it does seem that, in the short term at least, you will be seeing a decrease in revenue from your AdSense account as the visitors get used to the new layout.

The most beneficial changes Google has bestowed on us, however, has to be the changes in the payment system. A real boon to the non-US based publishers such as myself has to be the supply of local currency cheques. Now you can elect to receive your check in Pounds Sterling, Indian Rupees, Euros, Turkish Lira or any of 43 local currencies. There is also the option to sign up for the beta of the new EFT (Electronic Fund Transfer) payment option, which will deposit money directly into your back account.

So those are the changes that Google has made to its AdSense program. But as ours IS to wonder why, maybe I can make a comment of the possibility of why this update has come this week. Is it coincidence that at the same time as Google was updating its program Yahoo has announced its own textual Ad serving service, based on its Overture Paid Inclusion search engine? Personally I don't think so. But competition is almost always a good thing, and who knows, maybe Yahoo may even spur Google into giving people the Ad tracking capabilities that many publishers have been crying out for.

Daniel Robson runs http://www.shock-therapy.org where he hands out his freeware as well as loudly voicing his opinions on pretty much everything.


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


How to write PPC advertising copy that converts
theEword (blog)
If you know your target audience inside and out, you will be in a good position to craft PPC advertising copy that converts, and understanding this audience will enable you to alter your tone of voice in order to appeal to your ideal consumers. When it ...



Search Engine Journal

SEO vs. PPC: Which is Better in the Long Run?
Search Engine Journal
That's not to say a sub-par website wouldn't ever see some sort of lift from PPC advertising. It would (assuming the landing pages are live and decent). But there would need to be a sizeable budget that would span years. That's because once a brand ...
Google and Facebook Claim 60% of 2017 Digital Ad SpendSearch Engine People (blog)

all 8 news articles »


Deccan Chronicle

Top tips on ecommerce PPC to improve your advertising ROI
Deccan Chronicle
Invest time–Advertising online is quite different from traditional advertising, and you need to spend time to understand and follow these to get the best ROI possible from your PPC ads. Instead of losing hope, if the results are not as promising as ...



Peninsula Daily News

Search Advertising Remains One of the Best Ways to Reach Customers
Peninsula Daily News
Every search that consumers conduct can be considered signals of intent, giving advertisers a massive opportunity to put their brand names and websites in front of potential customers. This is why search engines are some of the most powerful marketing ...

and more »


Vertical Measures (blog)

5 Paid Media Trends You Should Know in 2018 (So You Don't Fall Behind)
Vertical Measures (blog)
5 Paid Media Trends You Should Know in 2018 (So You Don't Fall Behind). Jacob OronaFebruary 08, 2018PPC Advertising. New year, new you… right? Well, ready or not, 2018 is here. And with it, comes a slew of new moves you should add to your paid media ...



Influencive

Can't Miss Quick-Start Guide to Launching a New Business Venture
Influencive
You do not need to be completely detailed, but you should have a good plan in place. Start with a short description about your business. Set your short term and long term goals. Include any research from the first step in your marketing plan. You can ...



Influencive

5 AI Products to Immediately Improve Your Online Store's Sales
Influencive
Mastering PPC advertising can be one of the most time-consuming and costly parts of any digital marketing strategy—but not with the help of StoreYa's Traffic Booster. This AI tool uses an advanced algorithm to automatically optimize PPC campaigns on ...



Search Engine Journal

7 Powerful Benefits of Using PPC Advertising
Search Engine Journal
A major benefit of PPC advertising run through AdWords is that it's easy to measure and track. Simply use the AdWords tool in combination with Google Analytics. You'll see high-level performance details including impressions, clicks, and conversions ...



Forbes

How To Determine The Right PPC Advertising Budget
Forbes
Forbes Agency Council PR, media strategy, creative & advertising execs share trends & tips Opinions expressed by Forbes Contributors are their own. Post written by. Brett Farmiloe. Founder and CEO of Markitors, a digital marketing company that moves ...



Business 2 Community

Take Your eCommerce Store to the Next Level with These 5 AdWords Tips
Business 2 Community
When it comes to selling online, pay per click (PPC) advertising provides one of the quickest solutions to drive sales online. Unlike SEO that can take months to see results, running a PPC campaign can generate results overnight. One of the main ...


Google News

home | site map
© 2007