PPC & Advertising Information


Considerations For A Pay-Per-Click Ad Campaign


Submitting your website to the Search Engines today may seem like a futile task or at very least, a complete waste of time. When you consider that there are millions of websites that could be listed just for the word FREE, it hardly seems worth the effort.

Most websites today compete heavily for a top ten listing on the major search engines for words or phrases that are relevant to their websites. This equates to targeted traffic or visitors with a desire to see their webpages.

Whether people are surfing for entertainment or shopping from the safety of their homes, it's usually the top ten listings that get clicked on when search results are given.

Optimizing a website for a top ten listing is best left to the professionals. While such exposure can equate to heavy traffic, does the benefit out way the cost?

Most website owners may not have the budget to attain and maintain a top ten listing on the major search engines.

An alternative to the major search engines is the pay per click option. Usually people bid an amount from 1 cent on up per click for a key word. Whoever makes the top bid for that key word gets the #1 position on down. It can be an ideal way to bring targeted traffic to your website and maintain a budget within your reach.

How do you know if a pay per click option is right for you?

1. Would it be cost-effective? If you pay 1 cent per visitor and make 2 sales with 100 visitors, did the 2 dollars you spent on advertising make it worthwhile?

2. What words are relevant to your site? If you want people who have an interest in Work At Home Opportunities to find your site when doing a search you might bid on this phrase or similar phrases. Computer Jobs might bring people to your website however you see its probably not relevant enough.

3. Who visits your site? Know your target market. If you are selling something or seeking to hook up with other opportunity seekers be sure its spelled out in the title and description of your site. You want people who will make an action at your site. You are looking for them and are they looking for you.

4. Where on Your Website? List the page on your website that calls for an action on the part of the visitor whether it be the point of sale page or just obtaining the email address of the visitor.

As you can see, Pay Per Click Search Engines can be an alternative for your advertising campaign especially when you may be on a limited budget or just don't have the resources or time to bring your website up to a top listing on the major search engines.

Getting your website in front of the right people is mainly your task with search engine listings.

NOTE: You're welcome to "reprint" this article as long as it remains complete and unaltered(including the resource box at the end). Thanks!

About The Author

Robert Williams is the co-owner of SearchImport.com, a PPC Search Engine dedicated to the delivery of relevant results to its users. Join our affiliate program. http://www.searchimport.com/affiliate-program.html

robert_p_w@yahoo.com


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


ThomasNet News (blog)

Display vs. Search vs. Social Ads in PPC Advertising
ThomasNet News (blog)
Pay-per-click (PPC) advertising has become a popular — and effective — marketing tool for many manufacturing companies. However, if you're new to PPC, it's important to know that there are several disciplines that fall underneath the PPC umbrella.



Vertical Measures (blog)

7 Most Frequently Asked PPC Questions (And Answers)
Vertical Measures (blog)
Are you a marketing director or business owner who oversees your company's PPC advertising efforts but aren't involved in the day-to-day management? While you may not need to know the innermost details of the Adwords or Bing Ads platform, you are still ...



3 Ways PPC and SEO Teams Can Collaborate
Vertical Measures (blog)
The debate will likely live on forever: SEO vs. PPC, where should your marketing dollars go? Somehow, we've created a mindset that these two are separate, but the fact is, digital marketing strategies are more successful when they work together. The ...

and more »


Forbes

Six Tips For Effective PPC Advertising
Forbes
Every client is different. While some request incredibly granular search ads, others leave it up to their agency's discretion. Typically, though, most clients who come to my agency, LSEO, have experienced the same problem in their pay-per-click (PPC ...

and more »


Journal names local business to Best Places to Work in Central NY list
Rome Sentinel
Founded in 2003, Site-Seeker provides digital marketing services to local clients as well as national companies. The company boasts 17 full-time employees who specialize in various areas, including SEO services, PPC advertising, content development, ...



Entrepreneur

5 Reasons Why Businesses Should Invest in Google AdWords
Entrepreneur
According to CLUTCH, 45 percent of small businesses use PPC advertising. Once you start generating conversions for your business, whether that's ecommerce purchases for an online retailer or contact form submissions, and prove the effectiveness of this ...

and more »


Business.com

5 Tips to Make PPC Advertising Work for Your Business
Business.com
PPC advertising has become one of the most influential online marketing options for businesses. It is designed to engage people and lead into sales that can improve the bottom line. To make sure you do this the right way and launch a good PPC campaign, ...



Business 2 Community

In-House Marketing vs. Hiring a Marketing Agency
Business 2 Community
To execute an integrated marketing plan, including messaging, strategy, search engine optimization (SEO), pay-per-click (PPC) advertising, web design, social media, content development and more, would require multiple employees with specializations in ...



Fstoppers

An Open Letter to Thumbtack
Fstoppers
Google did continue working with you, and with somewhat similar concerns, so did I. I hadn't yet figured out the best marketing strategy for my commercial photography business and barely even knew what "PPC advertising" meant. So, I continued working ...



Chemical Reporter

Global Paid Media Market: Application, Development, Technology and Forecast 2018-2023
Chemical Reporter
Paid media refers to external marketing efforts that involve a paid placement. Paid media includes PPC advertising, branded content, and display ads. Earned or Organic media is content that organically travels across the web based on its popularity and ...


Google News

home | site map
© 2007