PPC & Advertising Information


How To Use Pay Per Click Ads Without Ruining Yourself


It may seem to be a very expensive way of selling your products. But if it's done the right way it can be a money making machine on auto-pilot.

Let's say that you have bought one of the many ebooks with reprint rights that you can find online. Then you use the tools that you receive with the ebook to set up your own web page on your own domain. It's very easy and often done in just one hour or two.

After your sales page is online and you have checked that everything is working fine, you should go to Overture and open an account. Then you start to make your keyword list. For that you can use Overture's own keyword tool. It's quite good because you can see how many times each keyword have been searched for the previous month. That gives you a clue of how popular the keyword are, and it predict how many clicks you can get for that keyword.

When you search for keywords you should first look at your sales page,for words that are relevant for the product that you are promoting. Write all the words down or save them in a txt file. You can also put in spelling mistakes in these keywords. There are always a lot of searches with spelling mistakes. And these keywords have often no bids. This site offer a tool to find spelling mistakes. http://www.seochat.com/seo-tools/keyword-typo-generator/

Now it's time to put all the words into Overture's keyword tool. If you use the tool that are available when signing up for an account,you should be able to see how high the bids are for each keyword.

The words that have the highest number of searches are most likely to have the highest bids, too.

I have seen keywords that have bids for $40 and even higher for each click. What you want to find,are the keywords that have high searches and low bids.

If you are lucky you can find words that have no bids on them yet.Then you have the opportunity to have your ad on the first position for only $0,10 per click.

This is the lowest bid on Overture.It can vary among the company's that offer pay per click ads.

By the way,that is what you should bid on all your keyword. Try to find as many keywords as possible. It's better to have 5000 keywords that you have low bids on, then to have a few keywords with higher bids. That way you will have a better chance to earn money.

Remember that you get 1000 visitors for $100 if you bid only $0,10 per click. So if you are selling a product that cost $25.And you sell around 1 unit per 100 visitor. You will have $250 after 1000 visitors.

You should also think about saving money when you write your ad. Don't try to lure people into click your ad by writing about free offers or any hype of that kind. You might get a lot of visitors that way,but they will leave your site when they see that they have to pay for your product.

They are only using your money without you making a single sale.

Instead you should write exactly what you are offering, and what price you are asking for the product. That way you are getting targeted visitors that know they have to pay the price you set in the ad in order to get the product you are offering. To top it of,you can offer them a test drive.

If it's an ebook you can put one chapter of it onto a auto responder in 5-7 emails.

Then send the messages once a day to the people that sign up for the test drive.

Now you can sit back and see what results you get. Let the ad go for a month and see how many clicks it takes before anyone buys from you.

If it's not bringing back enough money,you should try to figure out what's wrong.Is it the ad or is it your web page? Anyway, try to fix it and let the ad go for another month. When you have a reasonable return of investment(ROI). It's just to let the ad go without any more work on your part. It's going on auto pilot.

Just remember to check it once a month to see if the ROI are dropping. If it's not bringing in enough money,you can find another product,and do the same thing all over again.

Torgeir Sunnarvik is the owner and webmaster of http://www.everypleasures.com The site offer free ebooks, ebooks with reprint rights and marketing articles.


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


Simple Tech for Small Business Owners, Part Two: PPC Advertising
Business 2 Community
You're likely familiar with pay per click (PPC) advertising already, even if you don't know the name. Think back to any time you've used Google. You probably noticed that several results on the page have “Ad” marked next to them. Those are the results ...



Bitcoin Exchange Guide

Google Ads Chimes in to Clarify Cryptocurrency PPC Advertising Ban Rumors
Bitcoin Exchange Guide
Google, much like a number of social media platforms, has gained some notoriety for its approach towards cryptocurrencies. Specifically, Google has faced more media attention due to the name change of its AdWords service to 'Google Ads'. Since the name ...

and more »


Vertical Measures (blog)

5 Google AdWords Features You Should Be Using In 2018
Vertical Measures (blog)
There's a lot to love about Google in 2018. Although privacy is still not high on their list of priorities, they are unleashing lots of cool new features and upgrading existing ones to the AdWords platform. The new AdWords interface may take some ...

and more »


ForexTV.com

How to Optimize Your Landing Pages for Pay-Per-Click (PPC) Advertising
ForexTV.com
To be sure, there are many advertising networks that offer PPC advertising in addition to Google Ads. In this article we will refer mainly to Google Ads because of its popularity and domimant market-share. However, the tips in this article apply to all ...

and more »


Vertical Measures (blog)

Google AdWords Strategies: Targeting Your Competitor's Keywords
Vertical Measures (blog)
Well, this is a touchy subject. Not 'touchy' like when you're breaking the awkward news to Cleveland that you're taking your talents to south beach (and then Los Angeles). Or, 'touchy' like you're telling an entire fan base that you've changed your ...



Forbes

Six Tips For Effective PPC Advertising
Forbes
Every client is different. While some request incredibly granular search ads, others leave it up to their agency's discretion. Typically, though, most clients who come to my agency, LSEO, have experienced the same problem in their pay-per-click (PPC ...

and more »


PR Web (press release)

McArthur Homes Chooses ASTRALCOM for Digital Marketing
PR Web (press release)
McArthur Homes chose ASTRALCOM for their Search Engine Dominator pay-per-click search (PPC) advertising service. “I'd been running my own PPC campaign for a while, stated Ms. Paige Giles, Online Sales Counselor at McArthur Homes. “It just seemed ...



PR Web (press release)

Top New York SEO Agency Awards Selected for July 2018 by 10 Best SEO
PR Web (press release)
The services offered by this firm include SEO, PPC advertising, and video optimization. SEO Image once again claims an award from 10 Best SEO for being one of the best New York SEO firms. This agency is skilled at SEO audits, SEO training, mobile SEO, ...



Financial Services Brands Can Win in Google Searches by Targeting “Direct Answers”
EContent (press release)
And if the brands were to pay for those clicks using Google Adwords pay-per-click (PPC) advertising, they would need to spend around $5.17 per click. There are even indications that appearing in Direct Answers could help brands win in voice search on ...



Business.com

5 Tips to Make PPC Advertising Work for Your Business
Business.com
According to recent studies, paid ads get 65 percent of clicks in searches with high commercial intent. This can include a paid ad set up to target a specific audience. Take a look at how to set up new PPC campaigns for good returns. PPC advertising ...


Google News

home | site map
© 2007