PPC & Advertising Information


How To Use Pay Per Click Ads Without Ruining Yourself


It may seem to be a very expensive way of selling your products. But if it's done the right way it can be a money making machine on auto-pilot.

Let's say that you have bought one of the many ebooks with reprint rights that you can find online. Then you use the tools that you receive with the ebook to set up your own web page on your own domain. It's very easy and often done in just one hour or two.

After your sales page is online and you have checked that everything is working fine, you should go to Overture and open an account. Then you start to make your keyword list. For that you can use Overture's own keyword tool. It's quite good because you can see how many times each keyword have been searched for the previous month. That gives you a clue of how popular the keyword are, and it predict how many clicks you can get for that keyword.

When you search for keywords you should first look at your sales page,for words that are relevant for the product that you are promoting. Write all the words down or save them in a txt file. You can also put in spelling mistakes in these keywords. There are always a lot of searches with spelling mistakes. And these keywords have often no bids. This site offer a tool to find spelling mistakes. http://www.seochat.com/seo-tools/keyword-typo-generator/

Now it's time to put all the words into Overture's keyword tool. If you use the tool that are available when signing up for an account,you should be able to see how high the bids are for each keyword.

The words that have the highest number of searches are most likely to have the highest bids, too.

I have seen keywords that have bids for $40 and even higher for each click. What you want to find,are the keywords that have high searches and low bids.

If you are lucky you can find words that have no bids on them yet.Then you have the opportunity to have your ad on the first position for only $0,10 per click.

This is the lowest bid on Overture.It can vary among the company's that offer pay per click ads.

By the way,that is what you should bid on all your keyword. Try to find as many keywords as possible. It's better to have 5000 keywords that you have low bids on, then to have a few keywords with higher bids. That way you will have a better chance to earn money.

Remember that you get 1000 visitors for $100 if you bid only $0,10 per click. So if you are selling a product that cost $25.And you sell around 1 unit per 100 visitor. You will have $250 after 1000 visitors.

You should also think about saving money when you write your ad. Don't try to lure people into click your ad by writing about free offers or any hype of that kind. You might get a lot of visitors that way,but they will leave your site when they see that they have to pay for your product.

They are only using your money without you making a single sale.

Instead you should write exactly what you are offering, and what price you are asking for the product. That way you are getting targeted visitors that know they have to pay the price you set in the ad in order to get the product you are offering. To top it of,you can offer them a test drive.

If it's an ebook you can put one chapter of it onto a auto responder in 5-7 emails.

Then send the messages once a day to the people that sign up for the test drive.

Now you can sit back and see what results you get. Let the ad go for a month and see how many clicks it takes before anyone buys from you.

If it's not bringing back enough money,you should try to figure out what's wrong.Is it the ad or is it your web page? Anyway, try to fix it and let the ad go for another month. When you have a reasonable return of investment(ROI). It's just to let the ad go without any more work on your part. It's going on auto pilot.

Just remember to check it once a month to see if the ROI are dropping. If it's not bringing in enough money,you can find another product,and do the same thing all over again.

Torgeir Sunnarvik is the owner and webmaster of http://www.everypleasures.com The site offer free ebooks, ebooks with reprint rights and marketing articles.


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


Startups.co.uk

How your start-up can achieve paid search or PPC advertising success
Startups.co.uk
Yes, it costs, but the benefits provided by paid search or pay-per-click (PPC) advertising offer a powerful return on investment (ROI). That said, as it is based on competitive bids, competing against a large business with masses of marketing spend can ...

and more »


Forbes

Six Tips For Effective PPC Advertising
Forbes
Every client is different. While some request incredibly granular search ads, others leave it up to their agency's discretion. Typically, though, most clients who come to my agency, LSEO, have experienced the same problem in their pay-per-click (PPC ...

and more »


ThomasNet News (blog)

Display vs. Search vs. Social Ads in PPC Advertising
ThomasNet News (blog)
Pay-per-click (PPC) advertising has become a popular — and effective — marketing tool for many manufacturing companies. However, if you're new to PPC, it's important to know that there are several disciplines that fall underneath the PPC umbrella.



Bassem Ghali, CEO of Green Lotus, Presents The Latest Marketing Insights And Online Lead Generation Strategies To ...
PR Web (press release)
Green Lotus specializes in both SEO and PPC services and recommends a hybrid approach to online marketing that includes elements from both methods, providing immediate lead generation through PPC advertising, and long-term boosts in search engine ...

and more »


Business 2 Community

The Design of a Landing Page for Your Paid Media Efforts
Business 2 Community
If your business has ventured into the land of pay-per-click (PPC) advertising, you will soon come to the conclusion that you will need a landing page that converts well to make your efforts worth their merit. “What are the essential elements that ...



Business.com

5 Tips to Make PPC Advertising Work for Your Business
Business.com
According to recent studies, paid ads get 65 percent of clicks in searches with high commercial intent. This can include a paid ad set up to target a specific audience. Take a look at how to set up new PPC campaigns for good returns. PPC advertising ...



Best Web Design Company of 2017
Promotion World (press release)
We specialize in, SEO, Digital Marketing, Content marketing, Professional web design, Web Development, search engine optimization (Google, Yahoo Bing), PPC advertising (pay per click), Online marketing and PR Publishing Websites Depot Inc. is a ...



TTG

The Travel Network Group launches online services package for members
TTG
Other features include online support manuals, pay per click (PPC) advertising with Google and search engine optimisation (SEO) tools, Monday to Friday and emergency call centre support and website health check reports. Si Morris-Green, TTNG group ...



SeeNews

Romania's online marketing agency Canopy buys local peer Edge
SeeNews
"By increasing the investment in PPC advertising we manage for current customers, coupled with the integration of new brands, Canopy becomes market leader with an estimated advertising budget on Google and Facebook platforms at 6 million euro ($6.9 ...



Best PPC Management Company of 2017
Promotion World (press release)
The Best PPC Management Companies use sophisticated systems to boost your lead generation and revenue. Pick one of the best PPC companies because they concentrate their efforts exclusively on paid search and can offer the greatest return on ...

and more »

Google News

home | site map
© 2007