|PPC & Advertising Information|
Double Your Adsense Income in 60 Minutes
Google's Adsense is one of the most powerful weapons in website publisher's arsenal. It enables you to monetize your sites easily and if used properly can generate a very healthy income. However, if you're not using it properly and maximizing the income you squeeze from it, your leaving money on the table - something we all hate doing.
Boosting your return from Adsense can be done very easily and quickly, and you'll be amazed by the results.
I ran Adsense on my sites for over a year before I discovered these techniques, and like many people, I though I was doing pretty well. My clickthrough rates and CPM figures were very healthy, and I didn't honestly think that they could be improved a great deal. How wrong I was. Immediately after I implemented a few quick changes my clickthrough rate more than doubled, and by doing some fine tuning I manged to get nearly three times as many people to click on the ads as had been previously doing so.
The first technique is one that was 'discovered' by the amazingly helpful Debs, on SiteSell's SBI! forums. When I read it originally, it made sense and I decided to goive it a go, but I wasn't prepared for the immediate impact it would have on my income. It involves making only a few simple changes to the format and positioning of your Adsense ads.
Firstly, forget about using banners or skyscrapers. These ad formats are almost universally ignored by surfers. Why? Because we've all been conditioned to recognise a skyscraper or banner as an advert and as these adverts are rarely of any interest, we ignore them. What's needed is a way of integrating Adsense ads into the editorial on your site as seamlessly as possible. To do this you need to do three things:
1. Use the 250 x 250 rectangle format 2. Make the background color of the ad the same as the background color of your site, or as close to it as possible. 3. Make the ads borderless by setting the border color to be the same as the background color of the ad.
Now, you need to position your ads where surfers are most likely to click on them. Research using retina scanning technology has shown that the place that surfers tend to look at first and most often is the top left. I don't know the reasons for this, perhaps it's because that's where we're used to seeing the most useful search engine results (at the top of the rankings) and search engines are the sites we most often visit, so we automatically look at the same place on other sites.
Whatever the reasoning, as soon as I made the above changes to my Adsense ads, clickthrough rates doubled, immediately.
The second technique is much newer and one which is entirely based on my own experience. Google has recently added a new type of Adsense format, called Adlinks. This displays a series of links on your page in the same style of Ad unit as regular Adsense ads. When a user clicks a link they are taken to a page of adverts that resembles regular Google search results. As a publisher, you are paid every time a user clicks one of those ads.
Adventurous soul that I am, I jumped in with both feet and started to trial Adlinks on my most visited pages as soon as it was launched. I'm using the four links in a square box format, positioned top left of my page content. After a few weeks of running Adlinks alongside regular Adsense ads, it's clear that the return on Adlinks is about a fifth to a quarter higher than regular ads. There's no clear reason for this but one explanation may lie in the fact that clicking on an Adlink takes the user to page of 'results'. When a user clicks on one of these, you are paid for the click. If the user finds what they want, great, if not, it seems that they hit the Back button on their browser and try again, just as you would for normal search engine results. Then they click on another result, and you get paid again. So it's possible to be paid more than once from the same Adlink click. Now, this reasoning is speculative, but it does make perfect sense in the light of my Adlinks results.
Finally, Adsense has some excellent tracking statistics that allow you to track your results across a number of sites on a site by site, page by page, or just about any other basis you choose. This is a very powerful tool and you should use it to find out which ads are performing best for you and fine tune your Adsense and Adlink ads accordingly.
So you see, by spending an hour or so of your time making a few adjustments to the Adsense ads on your sites, you can very quickly treble your Adsense income. Give it a go, you'll be amazed by the results.
Kenny Hemphill is the editor and publisher of The HDTV Tuner and has been making money from Adsense for two years.
Get more conversions by deconstructing your PPC ads Search Engine Land
Chefs have been playing with improving the presentation of food by deconstructing meals into their components before recombining them into dishes that are a ...
Who still clicks on ads anyway App Developer Magazine
People click on search ads that directly respond to their search queries, especially on Google. Businesses can use PPC advertising data to optimize their search ...
PPC 2018 in Review: These changes will have the biggest impact on advertisers in 2019 - Search Engine Land
PPC 2018 in Review: These changes will have the biggest impact on advertisers in 2019 Search Engine Land
Major changes in SEM made waves throughout 2018 and are redefining nearly every aspect of paid search marketing. There were a number of momentous ...
Nearly 80% of People Can Distinguish Paid Search Ads From Organic Search Results PRNewswire
WASHINGTON, Jan. 16, 2019 /PRNewswire/ -- Seventy-seven percent (77%) of people say they recognize paid search ads, according to new survey data from ...
Sharethrough integrates The Trade Desk’s unified ID solution PPC Land
The native exchange Sharethrough has integrated The Trade Desk's unified ID solution, The Trade Desk today announced. The Trade Desk says this ...
What Amazon Advertising’s big 2018 advancements will mean for 2019 Marketing Land
It's easy to over hype things, but 2018 will be remembered as a momentous year for Amazon's advertising business. It is estimated to now be the third-largest ad ...
Google Ads Not Working for Your Small Brand? Try Something Different Search Engine Journal
Struggling to compete in PPC markets where megabrands dominate? Here are three different Google Ads strategies you can use to go up against large players.
GDPR: French regulator CNIL fines Google with 50 million euros PPC Land
Commission Nationale de l'Informatique et des Libertés (CNIL) today fined Google under the GDPR. French regulator CNIL says is fining Google due to lack of ...
Six Tips For Effective PPC Advertising Forbes Now
Between optimizing your bid propositions and finding the right audience, keeping your ad spend low while increasing your quality score walks a very fine line.
Guide to Advertising on YouTube Business 2 Community
With YouTube now bringing in more than 1.8 billion users every month, the video platform is approaching Facebook's colossal status (2bn+ monthly users) as a ...
7 Terms You Need To Know About PPC Marketing ThomasNet News
Pay-per-click advertising can be a critical — and highly successful — component of your industrial marketing strategy. However, many manufacturers remain ...
Best PPC SEO Agencies Garner Awards for December 2018 from 10 Best SEO PR Web
Pay-per-click (PPC) ads are hard to understand for businesses that have just started to work with them, which is why many business entities get advertising help ...
5 Ways to Optimize PPC Advertising to Improve the Customer Experience Search Engine Journal
Want to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience? Focus on these five key areas.
Display vs. Search vs. Social Ads in PPC Advertising ThomasNet News
It's important to know that there are several disciplines that fall underneath the PPC umbrella. Understanding the differences and figuring out which industrial ...
Three Reasons to Hit Pause on Your PPC Campaigns ThomasNet News
Pay-per-click (PPC) advertising is an effective tool among many industrial manufacturing companies looking to expand their outreach and to connect with new ...
M&S brings search in-house amid plan to join up marketing and merchandising The Drum
Marks & Spencer (M&S) is building an in-house SEO team as it continues in its mission to better connect the dots between marketing and its own supply chain.
PPC advertising: How retailers can dominate Black Friday in 2018 Econsultancy
Black Friday is still the busiest day for retailers with more than 137 million people in the US going out shopping over the four-day weekend, representing more ...
Forget me not: 3 steps to make your PPC ads more memorable Search Engine Land
What makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of online noise we're exposed to every day?
Search Manager Charlotte Agenda
Overview: The primary role of the Search Manager is to plan, implement and manage the day-to-day operations of SEM/PPC and programmatic campaigns, ...
How to Use Pay-Per-Click Advertising for your Small Business Small Business Trends
While search engine optimization is an important marketing strategy for all businesses, big brands and companies receive the most hits because they rank ...
How The Law Niche Proves Expensive PPC Can Pay Off Forbes Now
As the law niche proves, no matter the price, PPC can really pay off.
8 Key Questions to Ask Before Hiring a PPC Company Entrepreneur
Google Adwords can be a key component to driving new business for your business. Pay-per-click advertising can drive instant traffic to your website that can ...
Lewis Denby's Blog - Why nobody cares about your indie game Gamasutra
The top 5 reasons indie game marketing falls on deaf ears - and how to steer things back on track for your game!
SearchCap: Google Discover ads, YouTube engagement metric & PPC tools Search Engine Land
YouTube now counts 'engagement' for YouTube for action ads at 10 seconds, not 30. Oct 15, 2018 by Ginny Marvin. Google says the new attribution will better ...
Do you still need a PPC tool with the new Google Ads? Marketing Land
On the surface, it's easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very ...
5 Tips to Make PPC Ads Work for Your Business Business.com
According to recent studies, paid ads get 65 percent of clicks in searches with high commercial intent. This can include a paid ad set up to target a specific ...
How To Determine The Right PPC Advertising Budget Forbes Now
Determining the appropriate PPC advertising budget depends on projections, assumptions and math.
Four Ways To Get The Most Out Of Your Pay-Per-Click Strategy Forbes Now
Your goal is to show up in search results when potential customers type in specific queries related to your business.
5 Surprising Ways Great Content & PPC Can Help Each Other Search Engine Journal
Learn how you can use *content* marketing to improve your PPC performance (and vice versa) and create high-performing PPC ads to maximize your *content* ...
The big questions about Google Ads theoklahoma100.com
The advertising arm of Google rebranded last year to make it easier for businesses to incorporate advertising platforms into their strategies. But what do Google ...
Targeted Automobile Advertising: The Next PPC Frontier Search Engine Journal
Targeted automobile advertising is becoming more of a reality. So how can you integrate it with your PPC strategy to maximize ROI? Find out here.
7 Powerful Benefits of Using PPC Advertising Search Engine Journal
There are many compelling benefits of PPC advertising. Whether you're trying to convince your boss or a client about the value of Google AdWords (or Bing Ads) ...
Stay sharp and relevant with ongoing PPC training Search Engine Land
The paid search world continues to grow and evolve at an extraordinary rate. Machine learning and automation are changing how the paid search professional ...
How PPC Platforms Have Leveled the Marketing Playing Field MarTech Advisor
The highly targeted PPC approach to marketing has evened the playing field in multiple verticals, creating an incredible opportunity for small firms to compete ...
3 Ways PPC and SEO Teams Can Collaborate Vertical Measures
Combine the forces of PPC and SEO for the betterment of your business. Check out our top 3 ways to start bridging the gap between SEO and paid media teams.
A Brief Case Study About Lead Generation Techniques Customer Think
We've all found ourselves in this situation. You know, the moment you're about to start feasting on the best hoot pile of noodles and eggs you've ever seen.
10 PPC Copywriting Best Practices for Extra Effective Text Ads Search Engine Journal
Want to write more profitable PPC ads? Get more clicks on your paid search ads by applying these 10 copywriting best practices.
No Pay, No Gain: Four Key Benefits Of PPC Marketing Forbes
A popular marketing channel, PPC has several tricks up its sleeve for boosting your online traffic and generating more leads.
How to outdo the PPC robots in shopping ads Marketing Land
Automation driven by improvements in artificial intelligence and machine learning will bring significant changes to how we manage pay-per-click (PPC) in 2018 ...
4 Ways To Know If PPC Is Right For Your Business Forbes Now
From its inception in the early 2000s to now, the popularity of targeted pay per click (PPC) advertising has grown dramatically. Due to this popularity and success ...
SMM or PPC Marketing – Which One Should You Use? Business 2 Community
When it comes to gaining traffic to your website, you can use different approaches. The three main methods to use are SMM, PPC, and SEO. Each of these three ...
4 Things to Do When Your PPC Campaign Isn’t Generating Leads Search Engine Journal
Are your PPC campaigns not generating leads? Can't find a solution? You can still save a failing PPC campaign. Here's what you should do.
14 Key Functions Of Google Analytics Agencies Should Be Using Forbes
Though most marketing professionals are aware of and use Google Analytics, many may not be aware of just how powerful a tool it can be. Members of Forbes ...
How Mastering the Art of PPC Yield Management Can Boost ROI Search Engine Journal
How can a PPC yield management program garner stronger returns on your PPC advertising efforts? We offer insights on the right tools for success.
Pros and Cons of PPC BBN Times
Pay per click, aka PPC, is one of the most effective ways to reach an audience that is looking for products or services offered by a business. PPC ads are ...
Which Is Better: Content Marketing or PPC? The Pros & Cons of Both Search Engine Journal
Learn about the pros and cons of *content* marketing and PPC, and find out which could be a better investment of your time and marketing investment.
Alphabet (GOOGL) versus Autoweb (NASDAQ:AUTO) Financial Analysis Modern Readers
Alphabet (NASDAQ:GOOGL) and Autoweb (NASDAQ:AUTO) are both computer and technology companies, but which is the superior business? We will contrast ...
Why you should use SEO and PPC together Telegraph.co.uk
PPC can complement SEO perfectly. Read why you should be using these two digital marketing strategies together to reach your KPIs and dominate the search ...
Microsoft Quietly Ends Support For Windows 10 Mobile -- Now What? 01/22/2019 - MediaPost Communications
Microsoft Quietly Ends Support For Windows 10 Mobile -- Now What? 01/22/2019 MediaPost Communications
Microsoft announced on one of its website pages that it will end support for Windows 10 mobile by the end of this year, and recommends that consumers move to ...
15 PPC pro tips for writing text ads Search Engine Land
While every part of your PPC program is important, few elements are as crucial, or visible, as your ads. Often, your ads are prospects' first introduction to your ...
5 Reasons Why Businesses Should Invest in Google AdWords Entrepreneur
Bid strategically on keywords that can convert for your business.
Why Optimizing for Quality Score Still Matters & How to Do It Search Engine Journal
PPC quality score still matters today. Here's how you can boost the quality of your keywords, ads, and landing pages for a higher score.
PPC vs. SEO: What's Best For Your Business? Entrepreneur
When you own a digital marketing agency, clients want to know where to invest their marketing dollars. A question we frequently receive is, "Should I invest in ...
5 Google AdWords Features You Should Be Using In 2018 Vertical Measures
There's a lot to love about Google in 2018. Although privacy is still not high on their list of priorities, they are unleashing lots of cool new features and upgrading ...
The keys to success: top tips on selecting a PPC specialist The Drum
The needs of every business vary greatly when it comes to Search Engine Optimization (SEO).
5 Reasons Your Facebook Ads Aren’t Converting & How to Improve Them Search Engine Journal
Is your Facebook advertising campaign not generating enough conversions? Here are some creative fixes to significantly increase your conversion rate.
The Four Most Popular Myths About Paid Advertising: Debunked Forbes
To someone unfamiliar with PPC, it might look like a seven-headed monster that no entrepreneur can slay.
Step-by-step PPC Testing Strategy for Any Advertiser Practical Ecommerce
Ad copy is often the first interaction a consumer has with a business. For AdWords and Bing Ads, advertisers have 30 characters in Headline 1, 30.
3 Critical PPC Tasks You Should Do Every Day Search Engine Journal
Daily reviews of your PPC campaigns can prevent a crisis. Stay on top of your KPIs, keywords, and budget so you can quickly determine if something has gone ...
4 Tips For Mastering Pay-Per-Click Marketing Right Now Forbes Now
From all the insights, one trend is clear: it's going to be a huge year for mobile and social advertising. New social networks have released advertising features, ...
How to Prevent Call Fraud in PPC Campaigns Search Engine Journal
This post explains the value of PPC calls, how the industry is preventing call fraud in PPC (with video interviews), and how you can prevent call fraud in your ...
How to write PPC advertising copy that converts theEword
PPC advertising places your brand in front of your target audience, but this is only half the battle. What do you do when you get there? We'll tell you in this article, ...
5 tips to reduce CPC in Google AdWords ClickZ
Running Google AdWords campaigns? 5 tips to reduce CPC while not damaging your AdRank, reach, conversions, and performance.
45% of Small Businesses Use Pay Per Click Advertising, Survey Says Small Business Trends
According to the latest 2018 small business SEO statistics, nearly half of all small businesses are using pay per click advertising to promote their companies.
How to take advantage of strategic PPC audience targeting Search Engine Land
Audiences can help improve performance within a campaign, and they can also help influence strategies in other campaigns, and even in other channels. Using ...
Why more automation from Google Ads is good for tool makers and PPC careers MarTech Today
Marketers who question their future in an industry dominated by automation need to embrace change, says contributor Frederick Vallaeys. Here's how one man ...
Google AdWords Strategies: Targeting Your Competitor’s Keywords Vertical Measures
AdWords conquesting can be tough to execute. Learn how to target competitor's keywords in AdWords, and why the tactic is so advantageous for your ...
Three Things Lawyers Need To Know About Pay-Per-Click Marketing In 2018 Forbes Now
While some law firms that use pay-per-click (PPC) advertising have seen a steady decrease in conversion rates and increase in cost-per-conversion, others are ...
How to Determine How Much to Spend on PPC Advertising Vertical Measures
Find out how to come up with a PPC ad spend budget that's right for your business and how that ties into your digital advertising campaign goals.
4 Steps to Prepare Your PPC Campaigns for Voice Search Search Engine Journal
Voice search is on the rise, are your paid search campaigns ready? Follow these four easy steps to make the most advantage of voice search.
How your start-up can achieve paid search or PPC success Startups.co.uk
This is how your small business could get a major return on investment from a pay-per-click advertising campaign by creating a compelling advert and landing ...
Google Ads Strategies: Driving Quality Leads in a Hurry Vertical Measures
Sometimes, you just need to get leads in the door. Learn how to generate quality leads fast using Google Ads call-only ads.
Top 3 Digital Marketing Tips to Increase Valentine's Day Consumer Spending in 2019 PR Web
Americans spend over $146 on Valentine's Day gifts per person. DesignRush rounded up the best marketing strategies to capture consumers AND leading ...
6 Surprising Ways to Use Google Adwords You Haven't Tried Yet Forbes Now
Getting bored with Google Adwords? Here are six unusual ways to use the platform that you probably haven't tried yet.
4 Tactics to Compete with Huge SEM Advertisers Search Engine Journal
Wondering how you can ever compete with the biggest PPC advertisers in your industry? Here are four tactics to fend off large national competitors in PPC.
Google Ads Chimes in to Clarify Cryptocurrency PPC Advertising Ban Rumors Bitcoin Exchange Guide
Google, much like a number of social media platforms, has gained some notoriety for its approach towards cryptocurrencies. Specifically, Google has faced more ...
Sarcasm aside, how strict PPC advertiser policies may actually benefit us Search Engine Land
Around the pay-per-click (PPC) water cooler, it's been whispered that Google just might be out for its own financial self-interest. (Shhh! Don't tell!) That Google ...
How to Use Life Event Targeting in PPC & Social Ads Search Engine Journal
An individual's life events will no doubt trigger actions that marketers deem valuable: *content* consumption or purchase decisions. With each life event, there are ...
Search Advertising Remains One of the Best Ways to Reach Customers Forks Forum
One of the greatest things about the internet is that it gives users access to answers for nearly every question they have. Accessing information is as simple as ...
3 Key PPC Touchpoints to Engage Diabetes Patients Search Engine Journal
How can pharmaceutical companies use paid search to engage with diabetes patients? Here are three key touchpoints to help answer this question.
PPC toolkit expands with Bing Ads Scripts’ cross-account operations Search Engine Land
Bing Ads announced they now have scripts which can automate tedious and repetitive work just like advertisers have been doing with Google Ads Scripts.
5 Useful & Easy Google Ads Metrics You Should Monitor Search Engine Journal
With all the Google Ads metrics available, how do you know what matters and where to start? Find out here why you must monitor these five metrics.
Should You Choose a PPC Agency or In-House PPC Management? Search Engine Journal
There are pros and cons to both in-house PPC management and working with PPC agencies. But by developing a hybrid solution, you can actually get the best ...
30 questions to ask that so-called PPC ‘expert’ before hiring him/her Search Engine Land
When it comes to pay-per-click (PPC), it's often best to call in the experts. But sometimes even experts need to be put to the test. The following are a variety of ...
7 Red Flags to Search for in Your Google AdWords Account Vertical Measures
You might be a DIY paid media manager, or you might have hired the local agency. Either way, you need to be able to spot a red flag from a mile away. This post ...
5 Easy Ways to Improve Your PPC Campaigns with Audiences Search Engine Journal
Whether they're as the sole targeting for a campaign or simply as a bid modifier layer, here are five ways you can leverage audiences in your paid search ...
3 secrets to growing your business with pay-per-click advertising The Business Journals
If you want to throw your marketing dollars down the drain, invest in PPC advertising without thinking through the customer experience once they actually click ...
Ten retailers who got PPC right on Black Friday (and six who didn't) Econsultancy
Despite many commentators discussing its demise, Black Friday continues to be one of the most important days in the retail calendar. But with retailers under ...
What Is Ad Rank & 3 Ways to Improve It Search Engine Journal
Here's everything you need to know about ad rank, why it matters, and how you can improve it fast.
PPC Pitfalls to Avoid as a Small Business Owner Small Business Trends
A small business may think PPC is not for them because they tried and failed. In reality, they've likely fallen into one of these avoidable PPC pitfalls.
Your Step-by-Step Guide to PPC Advertising Business 2 Community
Pay-per-click (PPC) is an internet advertising model you can use to send traffic to your small business website, to increase exposure and promote sales of your ...
6 Ecommerce PPC Best Practices to Improve Your Advertising ROI Vertical Measures
More and more people are shopping online, and advertising platforms have taken notice, giving more on-page real estate to retail-related ads. If you're in the ...
SEO vs. PPC: Differences, pros, cons & an integrated approach Search Engine Land
A question we are often asked is, “Which is better: SEO or PPC?” This is not a question with a general answer, as it really, truly depends on your current situation ...
5 Things Google Ads can now do automatically Search Engine Land
Google Ads (formerly known as AdWords) has always had frequent product updates, but with the ongoing improvements in machine learning (ML), it seems that ...
Use Google Analytics to Audit PPC Traffic Practical Ecommerce
Pay-per-click advertising is a key revenue driver for many ecommerce businesses. But click costs can be expensive. Ensuring that all clicks are reported ...
Law Firm SEO: Is It Better Than PPC? Forbes Now
Should a law firm focus solely on SEO or PPC? That's a trick question – both offer significant benefits. Here are some things to consider.
3 Tips for Running Successful Lookalike Campaigns on Facebook Vertical Measures
If you've tried lookalike campaigns and they didn't produce the results you wanted, don't give up just yet. There are a few strategies that can turn your ...
PPC Ad Management: 5 Bad Habits to Break Search Engine Journal
Bad habits are hard to break, but now is the best time to rehabilitate your PPC account ad management to improve your results moving forward.
Q&A with DTC Backpack Brand Tortuga RetailTechNews
In this Q&A, we speak to Taylor Coil, marketing director, Tortuga - a brand specialising in travel backpacks, about life as a DTC.
A look at the new Google Ads (AdWords) interface Search Engine Land
Last month, Google began transitioning accounts from the old AdWords (now Google Ads) interface to the new one exclusively. The purpose of this update is to ...
How To Win The War of Pay per Click Advertising.
Do you know what is the most important question among most internet marketers specially newbie's. It's "How to get highly targeted visitors to there site?" Believe me, I know it because I received this question from my subscribers almost daily.
PPC Advertising Explained
Advertising on the Internet has always been a bit of a minefield for people being new to online advertising. Banner advertising, text link advertising, CPM, CPA, PPC, email advertising, SPAM - finding the way through this minefield can be very confusing and expensive if the advertiser does not what he is doing.
MSN PPC Advertising Network Finally Debuts
MSN PPC Advertising Long-Awaited Debut Announced You probably already know that there are really only two major players in the world of PPC advertising: Overture and Google Adwords. By the end of 2005, there will likely be a third: Microsoft's MSN Search.
Adsense - The Powerful Passive Income Generator
Webmasters have a revolutionary new method of collecting income from their websites. Whereas in the past advertising revenue was reserved for those sites with large a coming and going of visitors, now even teenagers are making a quick buck with their online hobby blogs.
Adsense - When Should You Use It?
Well I have several sites, some of them I apply the AdSense to; to make a few extra pennies and some of my websites I wouldn't even dream of placing Adsense to.For example, I will not use AdSense on a site that I wish to sell one product on, especially my own products.
How To Find Your Own Valuable Adsense Keywords For Free
There's tons of money to be made from the Google Adsense program for web masters and blog owners. That's why "the vultures are circling" and folks are getting sucked in with all sorts of offers that promise instant high Adsense revenue.
Pay-Per-Click Fraud Exposed--Part II
According to Andy Jones, a member of the Best Practices Search Engine Forums, fraudulent clicks are just another aspect of the business. "Any of us that use AdWords or any other PPC has to pay for a certain percentage of fraudulent clicks," he said in a forum discussion.
Get Real-time Adsense Channel Stats And Find Out Which Ads Are Being Clicked
If you have multiple sites or multiple directories in your site for different subjects and you have placed Adsense codes in your site, I am sure you would like to know: (a) from which site or directory you are earning the most / least, (b) which Adsense ads are being clicked and (c) from which page?CREATE CHANNELS FOR EACH SITETo get separate stats for each site / section / directory / page with Adsense, you need to create channels for each one. Create a channel with a relevant name and generate a code for that channel.
Organic Natural Search Engine Optimization versus Pay-Per-Click Search Engine Advertising
When you purchase visitors or "clicks" from a search engine, this is called "pay-per-click" (PPC) search engine advertising (or PPCSE). Pay-Per-Click Search Engine Advertising allows you to quickly get top search engine placement by "bidding" (paying) for keywords related to your product or service.
We Are Right In The Middle Of A Pay Per Click Baby Boom
No, this baby boom will certainly not swamp the Social Security system (sort of a bad joke for those that live in the United States, but many other countries..
How to Tap into the Google AdWords PPC Goldmine?
Dear friends,Google, the most populated search engine on the Internet, offers a great advertising tool called AdWords.AdWords was launched in March 2002 with a purpose of providing highly targeted advertising solutions to marketers and over a few years it has shows remarkable growth as far as the popularity is concerned.
The Google Revolution
Google is probably one of the single most important revolutions of having a successful Internet business.If you can use it effectively then you'll be able to first build a database, and second attract targeted buyers.
Googles AdWords Select(tm) Groundbreaking Program
One of the absolute best online marketing processes available to any business today is Google's AdWords Select advertising program. It produces immediate results within minutes after being setup, drives highly qualified traffic via selected keywords and can be monitored and modified on a 24/7 basis via Google's excellent online interface.
How To Use PopUps With Google Adwords
One of the common issues that marketers face when using Google Adwords, is that the use of popups on the target page for their ad is not permitted. Many Adwords advertisers just completely remove popups from their web site, which can not only significantly damage the profitability that results from other traffic sources, but, as we shall see, it is also not entirely necessary.
Adwords & Adsense: A Beginners Guide
The Mechanism First a brief glossary of terms: Adwords: The program advertisers use to make their adverts. Adsense: The program Website owners use to display the adverts CTR: Click Through Rate (the number of page impressions the number of clicks on a advert) The most effective methods of advertising on the internet are Google's Adwords program and Overture which is now officially called Yahoo Search Marketing but still universally known as Overture.
Pst! Wanna know some Adsense secrets? The only secret is that there are no secrets per se!Do a search for Adsense secrets and you will be bombarded by a myriad of ads by trying to sell you the answers to making lots of money with Adsense.Before you buy anything, my advise to you would be to do some research on a search engine and a bit of common sense.
Successful Pay Per Click Ad Copy
Writing outstanding ad copy for pay-per-click advertising campaigns is critical if a webmaster wants to be successful. Why waste money on clicks from people who aren't going to buy what a webmaster has to sell? To be as targeted as possible descriptive titles and effective ad copy are needed.
How Naming Schemes Impact Adwords Campaign Management
Improving Adwords Campaign ManagementAdwords Campaign Management - Naming SchemesKeep your campaigns and naming schemes simple and readable.Dull as ditchwater it may be but when you expand your Google Adwords advertising you will as a matter of course have multiple campaigns and within each campaign multiple ad-groups.
Pay-Per-Click Marketing: How to Waste Your Advertising Budget
A well-oiled pay-per-click search engine campaign can land hundreds of highly targeted visitors on practically any website within a matter of days. That isn't new information.
How To Screen Your Visitors When Using Pay Per Click Advertising
If you are using pay per click advertising, I don't need to tell you that it can get very expensive if you have a lot of unnecessary click throughs. In this article I will explain how to screen your visitors and how to apply it to your pay per click advertising campaign, so that you can screen your visitors before they click through.
|home | site map|