PPC & Advertising Information


Googles AdWords Select(tm) Groundbreaking Program


One of the absolute best online marketing processes available to any business today is Google's AdWords Select advertising program. It produces immediate results within minutes after being setup, drives highly qualified traffic via selected keywords and can be monitored and modified on a 24/7 basis via Google's excellent online interface. There are no hidden fees - it costs a mere $5. USD to setup a campaign and requires a credit card submission at startup. We highly recommend this interactive marketing process to all of our clients and incorporate an AdWords Select component with all of our marketing campaigns.

Google's Pricing Model

Google charges you on a CPC ("Cost per Click") basis - you only pay for each clickthrough to your web site from Google's, no more no less. You don't pay for "impressions" (number of times someone views your ad) like many first generation Internet advertising models - it's truly a results driven marketing process.

Keywords costs can vary tremendously ranging from $.05 to $11. USD or more per keyword - Google assigns a "minimum cost per click" for specific keywords based on "market value" and "performance history" via Google's AdWords Select program history. Be prepared to pay a much higher rate for very popular keywords and this is a moving target all of the time - the more popular this program becomes the more you will be forced to pay for selected popular keywords.

Creating your Sponsorship Ad

Your Ad's position is based on a combination of the CPC ("Cost per Click") you selected and relevancy of your ad - if your ad and keywords are relevant and drive clickthroughs, then your ad will rise in position on the sponsored column versus your competitors. This is an innovative feature and helps to distinguish Google's program from all other PPC ("Pay per Click") campaigns (Overture and their primary competitors) - most of these programs have an "economic bias" built into them; i.e. whoever pays the highest fees gets the top placement.

Dynamic Ad Placement

Google's unique AdWords Discounter keeps track of your costs per click versus your competitors. You select the maximum amount you want to pay for your keywords and the ranking algorithm keeps track of your keyword costs, ensuring you only pay one cent above the CPC ("Cost per Click") cost you specified when you setup the campaign versus your competitors.

Setup Process - Sponsored Link Ad and Keywords

AdWords Select is based upon driving highly targeted traffic to a web site via a set of keywords that are selected via Google's account management interface. There are two primary components to the setup process, creating your "sponsored link" ad and selecting your keywords. You start by creating a "sponsored link" ad that is subsequently inserted into Google's search results on the right hand column - targeted by keywords that you have selected. It only takes a few minutes to have your campaign go "live" after you've completed the setup process.

It's very important to spend quality time creating your sponsored link as this is the "online ad" that people will view in the midst of search results and competing sponsored links (in some cases). You have the ability to create a short headline coupled with two lines of text with approximately 35 characters per line - the headline must be succinct and hard hitting and the related text should backfill the headline with supporting words that convey what goods or services your company provides.

Keyword selection can be the most daunting task for setting up a new campaign - be prepared to spend some focused time working through multiple keywords to find those that you can afford. It typically takes 1-3 hours to find 10-20 keywords that are relatively low cost - however, if your budget is open-ended and you have sufficient marketing funds to pay $1-8. USD per keyword then it can take much less time. Your market focus is also another important variable that can impact the keyword selection process - if you're in a narrow market niche with only a small number of competitors then it is much easier and faster to setup a campaign.

Finally, be aware you can find some keywords that are very inexpensive, but Google will disallow these if they don't drive a minimum clickthrough amount of roughly less than 1% - you can start off with them, but they will be turned off after 7-14 days if they aren't driving sufficient clickthrough volume.

Wordtracker Keyword Research Tool

You may want to utilize other keyword analysis tools that will give you a broader selection and help you to understand what keywords are popular and searched on, which in turn ensures the keywords you do select will drive traffic and will not be disallowed by Google. Wordtracker (www.wordtracker.com) is an industry standard keyword analysis tool that those of us in the online advertising world (and many others) have used for years to help us understand what keywords are popular - their service is very low cost and easy to utilize via their web site.

About The Author

Lee Traupel has 20 plus years of marketing experience - he is the founder of Intelective Communications, Inc. http://www.intelective.com a marketing services company which provides strategic and tactical marketing services exclusively to small to medium sized companies. Lee@intelective.com Reprinted with permission from Intelective Communications - this article may be reprinted freely, provided this attribution box remains intact. (c) 2001-2002 by Intelective Communications, Inc.

Lee@intelective.com


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


Startups.co.uk

How your start-up can achieve paid search or PPC advertising success
Startups.co.uk
Yes, it costs, but the benefits provided by paid search or pay-per-click (PPC) advertising offer a powerful return on investment (ROI). That said, as it is based on competitive bids, competing against a large business with masses of marketing spend can ...

and more »


Forbes

Six Tips For Effective PPC Advertising
Forbes
Every client is different. While some request incredibly granular search ads, others leave it up to their agency's discretion. Typically, though, most clients who come to my agency, LSEO, have experienced the same problem in their pay-per-click (PPC ...

and more »


ThomasNet News (blog)

Display vs. Search vs. Social Ads in PPC Advertising
ThomasNet News (blog)
Pay-per-click (PPC) advertising has become a popular — and effective — marketing tool for many manufacturing companies. However, if you're new to PPC, it's important to know that there are several disciplines that fall underneath the PPC umbrella.



Bassem Ghali, CEO of Green Lotus, Presents The Latest Marketing Insights And Online Lead Generation Strategies To ...
PR Web (press release)
Green Lotus specializes in both SEO and PPC services and recommends a hybrid approach to online marketing that includes elements from both methods, providing immediate lead generation through PPC advertising, and long-term boosts in search engine ...

and more »


Business 2 Community

The Design of a Landing Page for Your Paid Media Efforts
Business 2 Community
If your business has ventured into the land of pay-per-click (PPC) advertising, you will soon come to the conclusion that you will need a landing page that converts well to make your efforts worth their merit. “What are the essential elements that ...



Best Web Design Company of 2017
Promotion World (press release)
We specialize in, SEO, Digital Marketing, Content marketing, Professional web design, Web Development, search engine optimization (Google, Yahoo Bing), PPC advertising (pay per click), Online marketing and PR Publishing Websites Depot Inc. is a ...



Business.com

5 Tips to Make PPC Advertising Work for Your Business
Business.com
According to recent studies, paid ads get 65 percent of clicks in searches with high commercial intent. This can include a paid ad set up to target a specific audience. Take a look at how to set up new PPC campaigns for good returns. PPC advertising ...



Best PPC Management Company of 2017
Promotion World (press release)
The Best PPC Management Companies use sophisticated systems to boost your lead generation and revenue. Pick one of the best PPC companies because they concentrate their efforts exclusively on paid search and can offer the greatest return on ...

and more »


TTG

The Travel Network Group launches online services package for members
TTG
Other features include online support manuals, pay per click (PPC) advertising with Google and search engine optimisation (SEO) tools, Monday to Friday and emergency call centre support and website health check reports. Si Morris-Green, TTNG group ...



SeeNews

Romania's online marketing agency Canopy buys local peer Edge
SeeNews
"By increasing the investment in PPC advertising we manage for current customers, coupled with the integration of new brands, Canopy becomes market leader with an estimated advertising budget on Google and Facebook platforms at 6 million euro ($6.9 ...


Google News

home | site map
© 2007